Smith & Smith

What Smith & Smith does

Smith & Smith is New Zealand's leading vehicle glass repair and replacement specialist, trading as a brand of Belron NZ Limited, a wholly owned subsidiary of the global Belron Group SCA which operates in over 35 countries. The company serves individual motorists, commercial fleet operators, and insurance companies through a hybrid network of 34 corporate branches, 31 Authorised Dealers, and mobile technicians covering all 16 regions of New Zealand. Its core offering spans windscreen chip repair (typically completed in 30 minutes), full windscreen, side window and rear window replacement, and ADAS camera recalibration, supported by a 40-step global standard procedure enforced across all branches and aftermarket accessories (wiper blades, rain repellent, washer additive).

The business operates a professional services revenue model with transaction-based pricing that varies by vehicle make, model, and age, supplemented by unit-priced aftermarket product sales at branch locations. Customer acquisition runs through a sales-led, multi-channel go-to-market: online booking (under three minutes), an 0800 call centre, and significant referral volume from major New Zealand insurance companies for whom Smith & Smith handles paperwork directly. The company differentiates on a nationwide lifetime workmanship guarantee, BCITO-certified technician training (~1.5 years), compliance with AS/NZS 2080:2006 glass standards, and a proprietary recycling programme diverting over 1,100 tonnes of vehicle glass annually.

Smith & Smith has expanded its portfolio through the 2018 acquisition of Laser (franchise model) and the July 2021 acquisition of Exceed (window/door hardware and insect screens), broadening the Belron NZ platform beyond automotive glass. It also holds the EcoVadis Platinum sustainability rating (2024) and Tōtū enviromark Diamond certification, indicating institutional ESG positioning. Revenue is not publicly disclosed; the company is privately held under Belron Group SCA with no external funding rounds.

Name

Smith & Smith

Legal name

Belron NZ Limited

Website

https://smithandsmith.co.nz

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

101–250 employees

Short description

Smith & Smith is New Zealand's leading vehicle glass repair and replacement specialist, serving motorists, commercial fleets, and insurers across 60+ nationwide locations. Operated by Belron NZ, it offers windscreen repair/replacement, ADAS recalibration, mobile service, and glass accessories.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Vehicle Glass Repair Services: Chip repairs completed in approximately 30 minutes, offering a faster and more cost-effective solution than replacement. Often covered by insurance without affecting no-claims bonus.
2. Vehicle Glass Replacement Services: Full windscreen and window replacement services using high-quality aftermarket glass that complies with NZ Standard AS/NZS 2080: 2006. Includes optional rain repellent application and recalibration services.
3. Safety System Recalibration: ADAS camera recalibration services following windscreen replacement, performed by trained technicians with specialized equipment. Additional charge applies.
4. Aftermarket Products: Sale of windscreen washer additive, wiper blades, rain repellent, and Hi-Sheen cleaning agent at branch locations.
5. Commercial/Business Accounts: Trade and company account services with specific credit terms for business customers requiring vehicle glass services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Smith & Smith is a vehicle glass repair and replacement specialist that provides windscreen chip repair, full windscreen and window replacement, ADAS safety camera recalibration, wiper blade replacement, and rain repellent application across New Zealand. Services are delivered through 34 corporate branches, 31 authorized dealers, and a mobile technician fleet, with the company handling insurance paperwork directly on behalf of customers. All glass complies with NZ Standard AS/NZS 2080:2006, and workmanship is covered by a nationwide lifetime guarantee.

Product overview

Smith & Smith is a vehicle glass repair and replacement specialist operating as a single integrated service offering. The core portfolio centers on windscreen and automotive glass services: windscreen repair (chips), windscreen replacement, side window replacement, and rear window replacement. These are supported by complementary add-on products including windscreen camera recalibration (ADAS) for vehicles with forward-facing safety cameras, front and rear wiper blade replacement, Rain Repellent coating, and Windscreen Washer Additive. The company also offers mobile and branch-based service delivery options. Smith & Smith operates under the Belron NZ group alongside sub-brands Laser and acquired brands Exceed and Exceed, providing coverage across all 16 New Zealand regions through corporate branches, Authorised Dealers, and mobile technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Windscreen Repair

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• 5R SolutionscoreStrategic or Co-development PartnerRecovery specialists for flat glass providing recycling and waste services. Partnered with Smith & Smith to develop a purpose-built folding stillage for collecting and transporting broken windscreen glass. Chris Grant from 5R Solutions worked with Smith & Smith teams at each branch to implement the recycling programme.
• Belron InternationalcoreOthersGlobal leader in vehicle glass repair and replacement operating in over 35 countries. Provides research and development, training programmes, and global best practice standards including the 40-step process. Belron International invests over €2m annually in ADAS research and collaborates with Transport Research Foundation and Transportation Research Centre.
• Afrika TikkunminorStrategic or Co-development PartnerGlobal charity partner for Spirit of Belron Challenge. South African charity dedicated to eradicating poverty by caring for vulnerable children in townships. Has provided aid to 29,200+ young children, trained over 10,000 young adults, and served 20+ million meals.
• BCITO (Building and Construction Industry Training Organisation)coreStrategic or Co-development PartnerDeveloped and reviewed the New Zealand Certificate in Automotive Reglazing (NZ CAR) qualification. Smith & Smith requires all technicians to complete this certification, which takes approximately 1.5 years. BCITO-approved training programme ensures high skill standards.
• Auto Glass Safety Association of New Zealand (AGSA NZ)coreStrategic or Co-development PartnerSmith & Smith is a founding member of the Auto Glass Safety Association of New Zealand, which enforces a national safety standard to ensure safe practices, products and processes in the vehicle glass industry.
• Major Insurance CompaniescoreChannel Partner/ Reseller/ DistributorSmith & Smith works closely with most major New Zealand insurance companies. They handle glass damage claims, verify coverage directly with insurers, and manage paperwork on behalf of customers. This partnership model drives significant referral business.
• ToitūminorOthersEnvironmental certification body providing Toitū enviromark diamond certification for sustainability performance. Members have reduced over 8.7 million tonnes of greenhouse gases collectively.
• EcoVadisminorOthersWorld-leading environmental, social, and ethical business performance rating agency assessing over 90,000 companies globally. Smith & Smith achieved Gold rating placing them in top 3-5% of companies assessed.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Safelite AutoGlass: The largest vehicle glass repair and replacement company in the United States with a national mobile and in-shop network. Closest large-scale analogue to Smith & Smith in operating model, insurance partnerships, and ADAS recalibration capability.
• Belron Group: Global parent of Smith & Smith and the world's largest vehicle glass repair and replacement group operating in 35+ countries. Provides shared technology, ADAS research, and the 40-step standard procedure that Smith & Smith executes locally.

Emerging players

• Glass Doctor: US franchise network providing auto, residential, and commercial glass repair and replacement. Adjacent competitor with overlapping automotive glass capabilities but broader scope than Smith & Smith's vehicle-only focus.
• Windshield Surgeons: Canadian vehicle glass repair and replacement specialist offering mobile service and ADAS recalibration. Comparable on mobile-first delivery and insurance-billed service model, though smaller in scale.

Others

• BCITO: New Zealand's Building and Construction Industry Training Organisation, which partnered with Smith & Smith to develop the NZ Certificate in Automotive Reglazing. An enabler of Smith & Smith's technician quality and training standards rather than a competitor.
• Auto Glass Safety Association of New Zealand (AGSA NZ): Industry body of which Smith & Smith is a founding member, enforcing national safety standards for vehicle glass. An industry-shaping partner rather than a market competitor.

Direct peers

• Autoglass: UK's leading vehicle glass repair and replacement specialist, also part of the Belron Group. Competes with a similar model of mobile technicians, branch locations, insurer partnerships, and ADAS recalibration services.
• Novus Auto Glass: New Zealand-based competitor in vehicle glass repair and replacement with a national branch network. Directly competes with Smith & Smith on windscreen chip repair, full replacement, and insurance-referred work in the same domestic market.
• O'Brien Glass: Australia's leading vehicle glass repair and replacement network, also part of the Belron Group. Operates an identical franchise-and-branch model selling windscreen repair, replacement, and ADAS recalibration to consumers and insurers across Australia.
• Carglass (Cebecon): Leading European vehicle glass repair and replacement operator (Belron-affiliated in several markets). Closely comparable on service offering, mobile-first delivery, and insurance-claims handling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/smithandsmith.co.nz

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smith & Smith