Saúde iD
Saúde iD is a São Paulo-based consumer healthtech platform that distributes the free Pra Você Card, giving uninsured Brazilian patients discounted access to laboratory tests, imaging exams, and vaccines across Grupo Fleury's 450+ diagnostic units in 13 states.
- Company typePrivate
- Founded2020
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Saúde iD does
Saúde iD is a Brazilian consumer healthtech platform headquartered in São Paulo that operates the Pra Você Card, a free virtual discount card granting Brazilian consumers access to exclusive pricing on laboratory tests, imaging exams, and vaccines at Grupo Fleury's network of more than 450 diagnostic units across 13 Brazilian states, as well as at Grupo Fleury's mobile health service. The target user is the individual patient without private health insurance (convênio médico) seeking affordable, on-demand access to quality diagnostic services that would otherwise require out-of-pocket payment at full private rates or long waits in the public SUS system. Card onboarding is entirely digital and self-serve: users submit name, CPF, email, phone, state, and city on the Saúde iD website and receive a virtual card instantly, with no app download, no physical card mail-out, and no fees of any kind.
The platform's underlying technology is a lightweight digital referral layer — a web-based card generation form, an SEO-optimized content hub covering exams, surgeries, vaccines, telehealth, and check-up topics, and standard organic social channels (Instagram, Facebook, LinkedIn) for top-of-funnel traffic. There is no proprietary diagnostic technology, no app, no disclosed API, and no AI/ML components in the source data; the platform's value depends on its exclusive integration with Grupo Fleury's physical laboratory network rather than on any in-house technology stack.
Saúde iD monetizes via a transaction fee or negotiated take-rate on each diagnostic service booked or redeemed through the Pra Você Card at Grupo Fleury units, functioning structurally as an affiliate and patient-acquisition channel for the laboratory partner. Pricing on the consumer side is freemium: the card is free with no joining fee, no monthly cost, and pay-as-you-go billing per exam at the point of service. No revenue, funding rounds, headcount figures, or ownership details are disclosed in the available source data, indicating a privately held, likely bootstrapped operation whose entire economics are tethered to the single Grupo Fleury relationship.
Saúde iD firmographics
Firmographics- Name
- Saúde iD
- Legal name
- Saúde iD
- Website
- https://saudeid.com.br
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Saúde iD is a São Paulo-based consumer healthtech platform that distributes the free Pra Você Card, giving uninsured Brazilian patients discounted access to laboratory tests, imaging exams, and vaccines across Grupo Fleury's 450+ diagnostic units in 13 states.
- Ownership category
- akta.pro rank
Where Saúde iD is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Saúde iD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Operations, Personnel
Revenue model
- Transaction Fee / Take Rate on Discounted Exams: Saúde iD generates revenue by facilitating patient bookings and referrals to Grupo Fleury laboratories. The platform offers patients discounted exam prices in exchange for a transaction fee or negotiated take-rate on each service booked or redeemed through the Pra Você Card at Grupo Fleury units.
- Affiliate / Referral Revenue: The Pra Você Card functions as an affiliate mechanism, driving consumer traffic to the Grupo Fleury network and earning revenue per referred patient transaction. The free card model lowers the barrier to entry for consumers, maximizing referral volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Pra Você Card — Free Tier |
| Unit Pricing | Pay-as-you-go | Individual Exam Pricing (Reference Ranges) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Saúde iD product offering
Product offeringCore offering
Saúde iD operates a digital health platform offering the "Pra Você Card," a free virtual discount card that grants Brazilian consumers discounted access to laboratory tests, imaging exams (MRI, ultrasound), and vaccines at the Grupo Fleury laboratory network of more than 450 units across 13 Brazilian states, including mobile health service visits. Users generate the card online by submitting basic personal information (name, CPF, email, phone, state, city) and receive instant digital access without any membership fees.
Product overview
Saúde iD is a health information portal that operates primarily through its core product, the Pra Você Card — a free discount card program that provides exclusive pricing on healthcare services at Grupo Fleury laboratory units throughout Brazil. The platform offers educational health content across categories including exams (Exames), general health (Sua saúde), surgeries (Cirurgias), technology (Tecnologia), vaccines (Vacinas), teleconsultation (Teleconsulta), and check-ups (Check-up), serving as a consumer-facing gateway to more affordable diagnostic and preventive healthcare services.
Differentiator
Problem solved
Functional benefit
Brands
- Pra Você Card: Free discount card offering exclusive savings on laboratory tests, imaging exams, and vaccines at Grupo Fleury laboratory units across Brazil.
Products and services
- Pra Você Card A free virtual discount card that provides exclusive price reductions on laboratory tests, imaging exams (MRI, ultrasound, ECG, etc.), and vaccines at more than 450 units of the Grupo Fleury laboratory network across 13 Brazilian states, plus mobile health services. Users generate the card instantly online without any joining fee, monthly subscription, or annual cost.
Quantifiable outcome
- Access to 450+ laboratory units across 13 Brazilian states via a single free card
- +1 more outcomes
Companies that use Saúde iD
Customer profileSegments1 record
Ideal customer profiles1 record
Saúde iD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Saúde iD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grupo FleurycoreGrupo Fleury is the exclusive laboratory network partner of Saúde iD. The Pra Você Card grants holders access to all 450+ units of Grupo Fleury's participating brands across 13 Brazilian states, as well as mobile health services. Saúde iD acts as a customer acquisition and loyalty channel for Grupo Fleury, driving patient volume in exchange for negotiated discount pricing accessible to cardholders. The partnership is fundamental to Saúde iD's entire value proposition.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Saúde iD competitors and assessment
Company assessmentDirect peers
- Dr. Consulta: Brazilian consumer-facing healthcare platform offering affordable diagnostic services and consultations to uninsured patients. Directly comparable to Saúde iD in serving price-sensitive Brazilian consumers seeking low-cost access to diagnostic care.
- Qsaúde: Brazilian digital health platform providing affordable plans and access to a network of providers for uninsured individuals. Comparable in mission of democratizing healthcare access for the underbanked/uninsured Brazilian consumer.
- Vale Saúde: Brazilian healthcare discount card product offering reduced prices on exams, consultations, and dental services. Closely comparable to the Pra Você Card model of discounted access to a network of providers.
- Zocdoc: US-based healthcare marketplace connecting patients to providers with transparent pricing. Comparable as a digital healthcare access/routing platform, though operating in a different geography and care category.
Broad incumbents
- Méliuz: Brazilian cashback and discount platform operating an affiliate/referral model across merchants. Comparable in monetizing consumer traffic via referral/affiliate fees, though operating in retail rather than healthcare.
Emerging players
- Memed: Brazilian digital health platform focused on e-prescribing and physician workflows, with adjacent exposure to consumer healthcare services. Comparable as a Brazilian healthtech monetizing access between consumers/providers.
- Sami: Brazilian digital health insurance provider targeting SMEs and individuals without traditional corporate plans. Comparable in addressing the same uninsured/underserviced Brazilian consumer segment.
- Conexa Saúde: Brazilian telehealth and digital health platform connecting patients to a network of providers. Comparable in operating a digital intermediary model in Brazilian healthcare.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Saúde iD social profiles
Digital presenceSaúde iD financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saúde iD leadership team
Management profileNumber of profiles
Saúde iD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saúde iD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saúde iD
What does Saúde iD do?
Saúde iD operates a digital health platform offering the "Pra Você Card," a free virtual discount card that grants Brazilian consumers discounted access to laboratory tests, imaging exams (MRI, ultrasound), and vaccines at the Grupo Fleury laboratory network of more than 450 units across 13 Brazilian states, including mobile health service visits. Users generate the card online by submitting basic personal information (name, CPF, email, phone, state, city) and receive instant digital access without any membership fees.
Is Saúde iD a public or private company?
Saúde iD is a private company. It is classified as unknown and is currently operating.
When was Saúde iD founded?
Saúde iD was founded in 2020. It employs 251 to 500 people.
Where is Saúde iD based?
Saúde iD is headquartered in São Paulo, Brazil, in the Latin America region.
How does Saúde iD make money?
Two revenue lines are on record. Transaction Fee / Take Rate on Discounted Exams are the primary driver. The others are affiliate / Referral Revenue.
Who are Saúde iD's main competitors?
Direct peers on record are Dr. Consulta, Qsaúde, Vale Saúde and Zocdoc. Méliuz is listed as a broad incumbent. Emerging players are Memed, Sami and Conexa Saúde.
Does Saúde iD have an API?
No public API is recorded for Saúde iD.