Benelli Motor
Benelli Motor is an Italian motorcycle manufacturer (founded 1911, Pesaro) owned by Keeway and Qianjiang since 2005, designing and selling multi-displacement motorcycles (TRK, 502C, Leoncino, Tornado, Motobi) through a global authorized dealer network serving individual riders and motorcycle enthusiasts.
- Company typePrivate
- Founded1911
- HeadquartersArjosari, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Benelli Motor firmographics
Firmographics- Name
- Benelli Motor
- Legal name
- Benelli Motor
- Website
- https://benelli.co.id
- Company type
- Private
- Founded year
- 1911
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Benelli Motor is an Italian motorcycle manufacturer (founded 1911, Pesaro) owned by Keeway and Qianjiang since 2005, designing and selling multi-displacement motorcycles (TRK, 502C, Leoncino, Tornado, Motobi) through a global authorized dealer network serving individual riders and motorcycle enthusiasts.
- Ownership category
- akta.pro rank
Benelli Motor industry classification
Industry- Product category
- Motorcycle Manufacturing
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)
Keywords
Where Benelli Motor is headquartered
LocationHeadquarters
- HQ city
- Arjosari
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Benelli Motor business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Motorcycle Sales: Benelli generates revenue through the sale of motorcycles across multiple displacement categories including 250cc, 500cc, and 700cc platforms. Products include sport bikes (502C), adventure touring (TRK series), and classic motorcycles (Leoncino). Revenue is generated through one-time hardware sales via dealership network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 502C motorcycle - base model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Benelli Motor product offering
Product offeringCore offering
Benelli Motor designs, manufactures, and sells a multi-segment portfolio of Italian-designed motorcycles — including sport models (502C, Tornado Novecento), adventure-touring bikes (TRK 250, TRK 502, TRK 702), urban commuters (MOTOBI 200 EVO), and classic-styled motorcycles (Leoncino) — distributed globally through an authorized dealer network. The company was founded in Pesaro, Italy in 1911 and is owned by the Qianjiang Group, with Italian design oversight via Centro Stile Benelli.
Product overview
Benelli Motor is an Italian motorcycle manufacturer offering a diverse portfolio of motorcycles spanning multiple segments. The product lineup includes urban commuter and classic-style motorcycles (502C, MOTOBI 200 EVO, Leoncino), adventure touring bikes (TRK 250, TRK 502, TRK 702), and high-performance sportbikes (Tornado Novecento). The TRK series represents Benelli's modern adventure touring focus, with the TRK 502 leading the 500cc global segment. Heritage models like the Benelli Sei showcase the brand's historical innovation. All models combine Italian design heritage with modern engineering, developed under Centro Stile Benelli's design leadership in Pesaro, Italy.
Differentiator
Problem solved
Functional benefit
Brands
- Motobi: A motorcycle brand originally created by Giuseppe Benelli in the late 1940s when he left Benelli, featuring successful 2 and 4-stroke bikes. Motobi was merged back into Benelli in 1962.
- Centro Stile Benelli
Companies that use Benelli Motor
Customer profileSegments2 records
Ideal customer profiles2 records
Benelli Motor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Benelli Motor partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- KeewaycoreKeeway acquired Benelli alongside Qianjiang in 2005 and leads the new administration, design, and marketing operations. Keeway manages creative direction and global brand strategy from Benelli's headquarters in Pesaro, Italy, combining Italian style with global business vision.
- Qianjiang (QJ)coreQianjiang acquired Benelli alongside Keeway in 2005 and took charge of production operations. QJ handles manufacturing while Keeway manages administration and marketing, enabling efficient global production and distribution.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Benelli Motor competitors and assessment
Company assessmentDirect peers
- Ducati: Italian premium motorcycle manufacturer owned by Volkswagen Group through Audi. Competes with Benelli in the Italian heritage motorcycle space, though positioned at a higher price point with deeper racing pedigree and stronger US presence.
- MV Agusta: Italian premium motorcycle brand with racing heritage. Competes with Benelli in the Italian sportbike and premium segment, though positioned at a higher price point with smaller production volumes.
- Moto Guzzi: Italian motorcycle manufacturer (also owned through Piaggio/Vespa group) sharing Benelli's heritage positioning, Pesaro-adjacent roots, and focus on classic-style motorcycles with modern engineering. Direct competitor in European heritage segment.
- Triumph Motorcycles: British heritage motorcycle manufacturer with comparable product breadth across classic (Bonneville), adventure (Tiger), and sport (Speed Triple) segments. Competes with Benelli for heritage-conscious riders globally.
- KTM: Austrian motorcycle manufacturer dominating the mid-weight adventure touring segment where Benelli's TRK competes. Direct head-to-head competitor in TRK 502 / KTM 390 Adventure territory with stronger motorsport brand.
- Royal Enfield: Indian-owned British heritage motorcycle brand competing in the accessible mid-displacement classic and adventure segment (Himalayan). Directly comparable business model leveraging heritage branding at accessible price points.
- Aprilia: Italian motorcycle manufacturer under Piaggio, competing with Benelli across sport, adventure (Tuareg), and naked segments. Shares Italian design heritage and similar mid-to-premium positioning.
- CFMoto: Chinese motorcycle manufacturer with KTM partnership, rapidly expanding globally across adventure (450/800MT), sport, and naked segments. Competes with Benelli on price-performance in mid-displacement categories.
Broad incumbents
- Indian Motorcycle: American heritage motorcycle brand (Polaris Industries). Comparable heritage positioning (founded 1901) and classic-American design language at premium price points; competes for heritage-conscious cruiser and touring riders.
- Husqvarna Motorcycles: Owned by KTM AG (and ultimately Pierer Mobility), with Swedish/Austrian heritage. Overlaps with Benelli's adventure and naked segments; broader portfolio across multiple displacement categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Benelli Motor social profiles
Digital presenceBenelli Motor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Benelli Motor leadership team
Management profileNumber of profiles
Profiles2 records
Benelli Motor subsidiaries and ownership
Company hierarchySubsidiaries1 record
Benelli Motor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Benelli Motor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Benelli Motor
What does Benelli Motor do?
Benelli Motor designs, manufactures, and sells a multi-segment portfolio of Italian-designed motorcycles — including sport models (502C, Tornado Novecento), adventure-touring bikes (TRK 250, TRK 502, TRK 702), urban commuters (MOTOBI 200 EVO), and classic-styled motorcycles (Leoncino) — distributed globally through an authorized dealer network. The company was founded in Pesaro, Italy in 1911 and is owned by the Qianjiang Group, with Italian design oversight via Centro Stile Benelli.
Is Benelli Motor a public or private company?
Benelli Motor is a private company. It is classified as corporate owned and is currently operating.
When was Benelli Motor founded?
Benelli Motor was founded in 1911. It employs 51 to 100 people.
Where is Benelli Motor based?
Benelli Motor is headquartered in Arjosari, India, in the Asia region.
How does Benelli Motor make money?
One revenue line is on record: motorcycle Sales.
Who are Benelli Motor's main competitors?
Direct peers on record are Ducati, MV Agusta, Moto Guzzi, Triumph Motorcycles, KTM, Royal Enfield, Aprilia and CFMoto. Broad incumbents are Indian Motorcycle and Husqvarna Motorcycles.
Does Benelli Motor have an API?
No public API is recorded for Benelli Motor.
What industry is Benelli Motor in?
Benelli Motor's product category is Motorcycle Manufacturing. Its primary akta.pro industry code is IMACAEAH, Dirt Bike / Motocross / Enduro Motorcycle Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.