120% LINO
120% Lino is an Italian luxury linen clothing brand founded in 1983, designing premium 100% linen apparel for men and women through owned e-commerce, Italian flagships, and a network of US and international partner-operated stores.
- Company typePrivate
- Founded1983
- HeadquartersSant'agata Bolognese, Italy
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What 120% LINO does
120% Lino is an Italian luxury linen apparel brand founded in 1983 by designer Alberto Peretto and headquartered in Sant'agata Bolognese, Italy. The company designs, produces, and sells premium 100% linen clothing for men and women, including dresses, shirts, pants, shorts, skirts, jackets, and accessories, with a core product range priced between approximately $235 and $895 per item. Its core technical competency is linen textile craftsmanship combined with a proprietary garment dyeing technique—an artisanal method of dyeing fully constructed garments that produces even color distribution and unique color variations unattainable through pre-fabric dyeing. Linen is sourced from European crops, and the brand emphasizes the fabric's natural properties: thermoregulation, hypoallergenic qualities, and biodegradability.
120% LINO firmographics
Firmographics- Name
- 120% LINO
- Legal name
- 120% Lino US
- Website
- https://120percento.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- 120% Lino is an Italian luxury linen clothing brand founded in 1983, designing premium 100% linen apparel for men and women through owned e-commerce, Italian flagships, and a network of US and international partner-operated stores.
- Ownership category
- akta.pro rank
120% LINO industry classification
Industry- Product category
- Luxury Linen Apparel
- NAICS
- Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)
- akta.pro secondary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
Keywords
Where 120% LINO is headquartered
LocationHeadquarters
- HQ city
- Sant'agata Bolognese
- HQ country
- Italy
- HQ region
- Europe
Offices18 records
Markets served
120% LINO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: Revenue generated from direct-to-consumer sales of linen clothing through owned e-commerce website and physical retail stores. Products are sold at premium price points ranging from approximately $235 to $895 for individual items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for linen clothing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
120% LINO product offering
Product offeringCore offering
120% Lino designs, manufactures, and sells premium 100% linen clothing for men and women—including dresses, shirts, pants, shorts, skirts, jackets, t-shirts, and tops—using a signature garment dyeing technique applied to European-sourced linen. The brand sells direct to consumers through its own e-commerce site (120percento.com) and a network of owned/operated and partner boutiques across Italy, the United States, and international resort destinations.
Product overview
120% Lino is an Italian luxury linen clothing brand founded in 1983, specializing in premium linen garments for men and women. The company operates as a unified product portfolio built around its signature material—European linen—and its distinctive garment dyeing technique. The core offerings include the SS26 Collection (Spring Summer 2026) featuring dresses, shirts, pants, shorts, skirts, jackets, t-shirts, and tops for both genders, complemented by a Selection capsule for curated styles. The brand differentiates through artisanal garment dyeing processes that create unique color variations, and maintains a Linen Club loyalty program for members. Accessories include a Borsalino Special Edition collaboration. The company sells through its e-commerce platform and physical flagship stores across the US, Italy, and international locations.
Differentiator
Problem solved
Functional benefit
Brands
- Linen Club: A membership program offering exclusive pricing, seasonal offers, previews, styling insights, and personalized surprises for linen enthusiasts.
Products and services
- SS26 Collection (Spring Summer 2026) Seasonal collection of linen clothing for men and women featuring dresses, shirts, pants, shorts, skirts, jackets, and tops. The collection emphasizes lightness, purity, and Mediterranean elegance with artisanal dyeing techniques and natural fibers.
- Women's Linen Collection Linen clothing for women including shirts, dresses, pants, shorts, skirts, t-shirts, tops, and jackets. Features various styles from relaxed to tailored fits, garment-dyed in distinctive color palettes.
- Men's Linen Collection Linen clothing for men including shirts, t-shirts, sweaters, jackets, pants, shorts, and accessories. Designed for comfort, quality, and timeless Mediterranean style.
- Linen Club Membership Membership program offering exclusive pricing, seasonal offers, previews, special experiences, insights on fabrics, care, styling, and design, plus personalized surprises for linen enthusiasts.
- Borsalino Special Edition x 120% Lino Hat Special edition collaboration hat featuring Borsalino craftsmanship combined with 120% Lino's linen aesthetic. Available in beige and navy colors.
Quantifiable outcome
- Linen clothing becomes softer and more comfortable with every wash
Companies that use 120% LINO
Customer profileSegments2 records
Ideal customer profiles1 record
120% LINO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
120% LINO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BorsalinominorBorsalino Special Edition x 120% Lino collaboration featuring a branded hat accessory, combining two Italian heritage brands in a limited product collaboration.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
120% LINO competitors and assessment
Company assessmentDirect peers
- Linen Half: Italian pure-linen apparel brand offering dresses, shirts, and resort-style garments for women; directly competes with 120% Lino in the European premium linen category with similar Mediterranean aesthetic and natural-fiber positioning.
- Flax-eng: US-based maker specializing in 100% linen apparel for women and men, with a direct-to-consumer focus and premium pricing that closely mirrors 120% Lino's positioning in the linen-specialist segment.
- Massimo Alba: Italian luxury brand known for elevated linen, cotton, and velvet essentials with strong resort and resort-lifestyle positioning. Closely comparable to 120% Lino on material specialty, Italian craftsmanship narrative, and target customer.
Broad incumbents
- Banana Republic: Mass-premium apparel retailer with significant linen assortment in its warm-weather collections. Competes for the same aspirational customer in resort and casual categories but at substantially lower price points and broader category mix.
- Eileen Fisher: US sustainable apparel brand emphasizing natural fibers including linen, with established DTC and wholesale presence. Overlaps with 120% Lino on eco-conscious, minimal-aesthetic, premium-natural-fiber positioning for women.
- Loro Piana: Italian ultra-luxury brand owned by LVMH that uses linen (and finer fibers like cashmere) across resort and tailored apparel. Operates as a broader luxury house but overlaps meaningfully with 120% Lino on premium linen positioning and resort-wear aesthetic.
- Zadig & Voltaire: French contemporary luxury brand featuring linen-heavy seasonal collections and a similar casual-luxury aesthetic. Targets overlapping European and US luxury customers with comparable price positioning to 120% Lino.
- Anine Bing: Los Angeles-based contemporary luxury brand with linen-driven seasonal collections and strong DTC plus boutique retail model. Overlaps with 120% Lino on premium pricing, DTC strategy, and resort/casual-luxury customer base.
Emerging players
- Maggie Marilyn: New Zealand sustainable luxury womenswear brand with seasonal linen collections emphasizing ethical sourcing and timeless design; comparable to 120% Lino on sustainability storytelling and premium linen positioning though at smaller scale.
Others
- Munro: US-based linen-specialist e-commerce brand offering women's linen clothing at more accessible price points; functions as a downstream competitor and adjacent benchmark for linen assortment depth and DTC merchandising in the same category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
120% LINO social profiles
Digital presence120% LINO financial estimates
Financial estimateRevenue estimate
Valuation estimate
120% LINO leadership team
Management profileNumber of profiles
Profiles1 record
120% LINO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
120% LINO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 120% LINO
What does 120% LINO do?
120% Lino designs, manufactures, and sells premium 100% linen clothing for men and women—including dresses, shirts, pants, shorts, skirts, jackets, t-shirts, and tops—using a signature garment dyeing technique applied to European-sourced linen. The brand sells direct to consumers through its own e-commerce site (120percento.com) and a network of owned/operated and partner boutiques across Italy, the United States, and international resort destinations.
Is 120% LINO a public or private company?
120% LINO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 120% LINO founded?
120% LINO was founded in 1983. It employs 101 to 250 people.
Where is 120% LINO based?
120% LINO is headquartered in Sant'agata Bolognese, Italy, in the Europe region.
How does 120% LINO make money?
One revenue line is on record: direct Product Sales.
Who are 120% LINO's main competitors?
Direct peers on record are Linen Half, Flax-eng and Massimo Alba. Broad incumbents are Banana Republic, Eileen Fisher, Loro Piana, Zadig & Voltaire and Anine Bing. Maggie Marilyn is listed as an emerging player. Munro is listed as an others.
Does 120% LINO have an API?
No public API is recorded for 120% LINO.
What industry is 120% LINO in?
120% LINO's product category is Luxury Linen Apparel. Its primary akta.pro industry code is IMAOAEAE, Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses), with a secondary code of CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 315 and its SIC code is 2300.