BASIC
BASIC is a privately held third-party HR benefits administrator that serves over 20,000 U.S. employers with a proprietary Consumer Driven Accounts platform spanning FSA, HSA, HRA, COBRA, payroll, FMLA, and compliance services, distributed directly and through broker partners.
- Company typePrivate
- Founded1989
- HeadquartersPortage, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What BASIC does
BASIC (Benefit Administrative Services International Corporation) is a privately held, third-party HR benefits administrator founded in 1989 and headquartered in Portage, Michigan. The company serves over 20,000 employers nationwide through a horizontal, size-agnostic go-to-market, with additional distribution via health insurance brokers and agents and partnerships with broker platforms Ease and Employee Navigator. BASIC operates from 7+ administrative offices with 180+ employees, and its senior leadership transitioned in 2018 when Robert Hayes, founder of the merged firm Custom Benefit Administrators, succeeded co-founder Fritz Teutsch as CEO.
BASIC's core technology is a proprietary web-based Consumer Driven Accounts (CDA) platform that unifies FSA, HSA, HRA, COBRA, commuter, education, fringe, wellness, and giving accounts into a single employer and employee login, supported by the BASIC Card debit product, a MyCash reimbursement account, and a mobile app. This CDA hub is wrapped with modular services spanning compliance (ACA Elevate filing, ERISA Essentials, HIPAA, Dependent Verification), leave management (FMLA, broader leave), payroll and tax filing (BASIC Payroll Plus with Gatekeeper timekeeping), HCM, and emerging offerings such as the ICHRA Account Solution (September 2025) and Gas Plus Account (May 2022).
BASIC monetizes through subscription-based, quote-priced annual contracts that scale with employer size and the bundle of services selected. Revenue is generated across three streams: HR benefits administration, compliance services, and payroll processing, all anchored in the integrated CDA platform. The company's growth has been self-funded (no disclosed funding rounds or external PE/VC), with reported growth exceeding 20% annually over the five years preceding 2018, supported by tuck-in acquisitions (CBA in 2015; COBRA Administration & Health Services in 2017) and a high-frequency content and webinar marketing engine targeting brokers and HR buyers.
BASIC firmographics
Firmographics- Name
- BASIC
- Legal name
- Benefit Administrative Services International Corporation
- Website
- https://basiconline.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BASIC is a privately held third-party HR benefits administrator that serves over 20,000 U.S. employers with a proprietary Consumer Driven Accounts platform spanning FSA, HSA, HRA, COBRA, payroll, FMLA, and compliance services, distributed directly and through broker partners.
- Ownership category
- akta.pro rank
BASIC industry classification
Industry- Product category
- HR Benefits Administration
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Health and Welfare Funds (525120), Other Insurance Funds (52519), Payroll Services (541214)
- SIC
- Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)
- akta.pro secondary industries
- Disability & Leave Administration (STD/LTD/FMLA/Paid Leave) (HLAEALAM), Employer Health Reimbursement Arrangements (HRA/ICHRA/QSEHRA) Administration (HLAEAAAG), Eligibility, Enrollment & Benefits Administration (HLAEALAH), Benefits Administration & Enrollment Support (BPAAAIAB), Benefits Administration (BPACAPAC), Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF)
Keywords
Where BASIC is headquartered
LocationHeadquarters
- HQ city
- Portage
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BASIC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- HR Benefits Administration Services: Subscription-based fees for administering employee benefit accounts including FSA, HRA, HSA, COBRA, and commuter benefits. Services offered independently or as part of an integrated platform.
- Compliance Services: Fees for ACA filing, ERISA compliance, FMLA administration, HIPAA compliance, and dependent verification services.
- Payroll Processing: Payroll and timekeeping services with both in-house and outsourced options available, including HCM integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on employer size and service selections |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BASIC product offering
Product offeringCore offering
BASIC operates as a third-party administrator providing an integrated HR ecosystem to employers and health insurance agents nationwide. The company delivers HR benefits administration (FSA, HSA, HRA, COBRA, commuter, education, and fringe accounts), HR compliance services (ACA filing, ERISA, HIPAA, FMLA, leave management, dependent verification), and payroll processing through a proprietary web-based platform. Services can be purchased standalone or bundled through the unified Consumer Driven Accounts (CDA) platform.
Product overview
BASIC provides a comprehensive HR ecosystem consisting of a unified Consumer Driven Accounts (CDA) platform integrated with modular HR benefit, compliance, payroll, and leave management services. The CDA platform serves as the core hub connecting FSA, HSA, HRA, COBRA, and various fringe benefit accounts (Wellness, Education, Fringe, Commuter, Giving) into a single system. This core platform is supplemented by standalone compliance solutions including ACA Elevate (ACA filing), ERISA Essentials, and HIPAA Compliance, plus payroll and leave management modules (FMLA Administration, Leave Management, HCM). The company also offers the BASIC Payroll Plus sub-brand and specialized accounts like the Gas Plus Account and ICHRA Account. All products share access to the BASIC Card and MyCash features, with integrations to third-party benefit platforms like Ease and Employee Navigator.
Differentiator
Problem solved
Functional benefit
Products and services
- Consumer Driven Accounts (CDA) Platform
Quantifiable outcome
- Over 1,000,000 1095-C forms furnished since 2015
- +1 more outcomes
Companies that use BASIC
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
BASIC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
BASIC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EasecoreBASIC and Ease expanded their benefit integration partnership to include Consumer Driven Accounts (CDH) plans. The integration covers Medical FSA, Dependent Care FSA, Limited Purpose FSA, Parking, Transit, HRA, and HSA. Brokers and employers can connect via the Ease marketplace to BASIC for simplified administration with weekly data transmission.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
BASIC competitors and assessment
Company assessmentDirect peers
- HealthEquity: Largest independent HSA administrator following its acquisition of WageWorks; directly competes with BASIC in HSA, FSA, HRA and COBRA administration for employer-sponsored benefit plans, including debit card and consumer-driven account services.
- ConnectYourCare: National TPA offering HSA, FSA, HRA and COBRA administration on an integrated consumer-driven account platform with a benefit debit card, directly overlapping BASIC's core CDA offering and target employer market.
- Benefitfocus: Benefits administration technology platform serving employers and carriers with enrollment, billing and decision-support tools; competes with BASIC for benefits administration mandates from mid-market and large employers.
- PayFlex (CVS Health/Aetna): TPA specializing in FSA, HSA, HRA, COBRA and commuter benefit account administration; competes head-to-head with BASIC on the same CDA product set for employer-sponsored plans.
- WageWorks (now part of HealthEquity): Pre-acquisition, WageWorks was a leading FSA, HRA, commuter and COBRA administrator and a direct historical peer to BASIC; now operating within HealthEquity but remains a useful comparable for CDA economics.
Broad incumbents
- ADP TotalSource / ADP: Dominant HR/payroll incumbent offering benefits administration, compliance filing and PEO/RPO services at massive scale; overlaps BASIC in payroll, ACA filing and benefits admin across all employer sizes.
- Paychex: Large payroll and HR solutions provider for SMB and mid-market employers; offers benefits administration, retirement and insurance services that overlap BASIC's payroll, retirement-adjacent accounts and compliance products.
Emerging players
- PeopleKeep: ICHRA-focused benefits administration platform targeting small employers; competes with BASIC's recently launched ICHRA Account Solution in the fast-growing individual coverage HRA segment.
- Take Command Health: ICHRA administration and individual health insurance platform serving small and mid-sized employers; overlaps BASIC's ICHRA offering with a more consumer-direct go-to-market model.
- Lively: Modern HSA administrator with consumer-grade UX and integrated investment tools; competes with BASIC's HSA product, particularly for employers prioritizing modern mobile/digital experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BASIC social profiles
Digital presenceBASIC compliance and trust
Trust signalCompliance1 record
BASIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
BASIC leadership team
Management profileNumber of profiles
Profiles7 records
BASIC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BASIC M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BASIC
What does BASIC do?
BASIC operates as a third-party administrator providing an integrated HR ecosystem to employers and health insurance agents nationwide. The company delivers HR benefits administration (FSA, HSA, HRA, COBRA, commuter, education, and fringe accounts), HR compliance services (ACA filing, ERISA, HIPAA, FMLA, leave management, dependent verification), and payroll processing through a proprietary web-based platform. Services can be purchased standalone or bundled through the unified Consumer Driven Accounts (CDA) platform.
Is BASIC a public or private company?
BASIC is a private company. It is classified as management employee owned and is currently operating.
When was BASIC founded?
BASIC was founded in 1989. It employs 101 to 250 people.
Where is BASIC based?
BASIC is headquartered in Portage, United States, in the North America region.
How does BASIC make money?
Three revenue lines are on record. HR Benefits Administration Services are the primary driver. The others are compliance Services and payroll Processing.
Who are BASIC's main competitors?
Direct peers on record are HealthEquity, ConnectYourCare, Benefitfocus, PayFlex (CVS Health/Aetna) and WageWorks (now part of HealthEquity). Broad incumbents are ADP TotalSource / ADP and Paychex. Emerging players are PeopleKeep, Take Command Health and Lively.
Does BASIC have an API?
No public API is recorded for BASIC.
What industry is BASIC in?
BASIC's product category is HR Benefits Administration. Its primary akta.pro industry code is HLAEALAK, Flexible Benefits Administration (FSA/HSA/HRA), with a secondary code of HLAEALAM, Disability & Leave Administration (STD/LTD/FMLA/Paid Leave). Its NAICS code is 524292 and its SIC code is 6321.