BASIC

What BASIC does

BASIC (Benefit Administrative Services International Corporation) is a privately held, third-party HR benefits administrator founded in 1989 and headquartered in Portage, Michigan. The company serves over 20,000 employers nationwide through a horizontal, size-agnostic go-to-market, with additional distribution via health insurance brokers and agents and partnerships with broker platforms Ease and Employee Navigator. BASIC operates from 7+ administrative offices with 180+ employees, and its senior leadership transitioned in 2018 when Robert Hayes, founder of the merged firm Custom Benefit Administrators, succeeded co-founder Fritz Teutsch as CEO.

BASIC's core technology is a proprietary web-based Consumer Driven Accounts (CDA) platform that unifies FSA, HSA, HRA, COBRA, commuter, education, fringe, wellness, and giving accounts into a single employer and employee login, supported by the BASIC Card debit product, a MyCash reimbursement account, and a mobile app. This CDA hub is wrapped with modular services spanning compliance (ACA Elevate filing, ERISA Essentials, HIPAA, Dependent Verification), leave management (FMLA, broader leave), payroll and tax filing (BASIC Payroll Plus with Gatekeeper timekeeping), HCM, and emerging offerings such as the ICHRA Account Solution (September 2025) and Gas Plus Account (May 2022).

BASIC monetizes through subscription-based, quote-priced annual contracts that scale with employer size and the bundle of services selected. Revenue is generated across three streams: HR benefits administration, compliance services, and payroll processing, all anchored in the integrated CDA platform. The company's growth has been self-funded (no disclosed funding rounds or external PE/VC), with reported growth exceeding 20% annually over the five years preceding 2018, supported by tuck-in acquisitions (CBA in 2015; COBRA Administration & Health Services in 2017) and a high-frequency content and webinar marketing engine targeting brokers and HR buyers.

Name

BASIC

Legal name

Benefit Administrative Services International Corporation

Website

https://basiconline.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

BASIC is a privately held third-party HR benefits administrator that serves over 20,000 U.S. employers with a proprietary Consumer Driven Accounts platform spanning FSA, HSA, HRA, COBRA, payroll, FMLA, and compliance services, distributed directly and through broker partners.

Ownership category

akta.pro rank

Product category

HR Benefits Administration

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Health and Welfare Funds (525120), Other Insurance Funds (52519), Payroll Services (541214)

SIC

Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)

akta.pro secondary industries

Disability & Leave Administration (STD/LTD/FMLA/Paid Leave) (HLAEALAM), Employer Health Reimbursement Arrangements (HRA/ICHRA/QSEHRA) Administration (HLAEAAAG), Eligibility, Enrollment & Benefits Administration (HLAEALAH), Benefits Administration & Enrollment Support (BPAAAIAB), Benefits Administration (BPACAPAC), Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF)

Keywords

• HR benefits administration
• FSA administration services
• COBRA administration
• HR compliance services
• Payroll processing

Headquarters

HQ city

Portage

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. HR Benefits Administration Services: Subscription-based fees for administering employee benefit accounts including FSA, HRA, HSA, COBRA, and commuter benefits. Services offered independently or as part of an integrated platform.
2. Compliance Services: Fees for ACA filing, ERISA compliance, FMLA administration, HIPAA compliance, and dependent verification services.
3. Payroll Processing: Payroll and timekeeping services with both in-house and outsourced options available, including HCM integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BASIC operates as a third-party administrator providing an integrated HR ecosystem to employers and health insurance agents nationwide. The company delivers HR benefits administration (FSA, HSA, HRA, COBRA, commuter, education, and fringe accounts), HR compliance services (ACA filing, ERISA, HIPAA, FMLA, leave management, dependent verification), and payroll processing through a proprietary web-based platform. Services can be purchased standalone or bundled through the unified Consumer Driven Accounts (CDA) platform.

Product overview

BASIC provides a comprehensive HR ecosystem consisting of a unified Consumer Driven Accounts (CDA) platform integrated with modular HR benefit, compliance, payroll, and leave management services. The CDA platform serves as the core hub connecting FSA, HSA, HRA, COBRA, and various fringe benefit accounts (Wellness, Education, Fringe, Commuter, Giving) into a single system. This core platform is supplemented by standalone compliance solutions including ACA Elevate (ACA filing), ERISA Essentials, and HIPAA Compliance, plus payroll and leave management modules (FMLA Administration, Leave Management, HCM). The company also offers the BASIC Payroll Plus sub-brand and specialized accounts like the Gas Plus Account and ICHRA Account. All products share access to the BASIC Card and MyCash features, with integrations to third-party benefit platforms like Ease and Employee Navigator.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Driven Accounts (CDA) Platform

Quantifiable outcome

• Over 1,000,000 1095-C forms furnished since 2015
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• EasecoreTechnology or Integration · 31 December 2019BASIC and Ease expanded their benefit integration partnership to include Consumer Driven Accounts (CDH) plans. The integration covers Medical FSA, Dependent Care FSA, Limited Purpose FSA, Parking, Transit, HRA, and HSA. Brokers and employers can connect via the Ease marketplace to BASIC for simplified administration with weekly data transmission.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HealthEquity: Largest independent HSA administrator following its acquisition of WageWorks; directly competes with BASIC in HSA, FSA, HRA and COBRA administration for employer-sponsored benefit plans, including debit card and consumer-driven account services.
• ConnectYourCare: National TPA offering HSA, FSA, HRA and COBRA administration on an integrated consumer-driven account platform with a benefit debit card, directly overlapping BASIC's core CDA offering and target employer market.
• Benefitfocus: Benefits administration technology platform serving employers and carriers with enrollment, billing and decision-support tools; competes with BASIC for benefits administration mandates from mid-market and large employers.
• PayFlex (CVS Health/Aetna): TPA specializing in FSA, HSA, HRA, COBRA and commuter benefit account administration; competes head-to-head with BASIC on the same CDA product set for employer-sponsored plans.
• WageWorks (now part of HealthEquity): Pre-acquisition, WageWorks was a leading FSA, HRA, commuter and COBRA administrator and a direct historical peer to BASIC; now operating within HealthEquity but remains a useful comparable for CDA economics.

Broad incumbents

• ADP TotalSource / ADP: Dominant HR/payroll incumbent offering benefits administration, compliance filing and PEO/RPO services at massive scale; overlaps BASIC in payroll, ACA filing and benefits admin across all employer sizes.
• Paychex: Large payroll and HR solutions provider for SMB and mid-market employers; offers benefits administration, retirement and insurance services that overlap BASIC's payroll, retirement-adjacent accounts and compliance products.

Emerging players

• PeopleKeep: ICHRA-focused benefits administration platform targeting small employers; competes with BASIC's recently launched ICHRA Account Solution in the fast-growing individual coverage HRA segment.
• Take Command Health: ICHRA administration and individual health insurance platform serving small and mid-sized employers; overlaps BASIC's ICHRA offering with a more consumer-direct go-to-market model.
• Lively: Modern HSA administrator with consumer-grade UX and integrated investment tools; competes with BASIC's HSA product, particularly for employers prioritizing modern mobile/digital experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/basic_online
• Facebookfacebook.com/BASICBenefits
• LinkedInlinkedin.com/company/basic_2

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BASIC