Orthobullets
Orthobullets is a peer-reviewed orthopaedic education platform serving 542,000+ surgeons and residents, monetized via PEAK subscriptions, ABOS-approved SAE exams, and PASS institutional licensing across 232 hospitals.
- Company typePrivate
- Founded2003
- HeadquartersSanta Barbara, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Orthobullets does
Orthobullets, operated by Lineage Medical, LLC, is a clinical collaboration and learning platform serving orthopaedic surgery professionals. Founded in 2003 and headquartered in Santa Barbara, California, the company runs a freemium community of 542,000 registered healthcare providers and an institutional residency platform (PASS) deployed across 232 training hospitals in 27 countries. Its core products include PEAK Premium (annual subscription with unlimited study plans and self-mastery tracking), PASS (ACGME milestone tracking and case-log analytics for residency programs), approximately 47 Self-Assessment Exams pre-approved by the American Board of Orthopaedic Surgery for MOC credit ($60 per exam), and CareCME (a free point-of-care learning program issuing 20 AMA PRA Category 1 Credits).
The platform is built on a peer-reviewed content corpus covering 11 orthopaedic subspecialties, including 31,064 board-review questions, 6,115 medical topics, 2,989 peer-reviewed teaching cases, and 2,116 podcasts, with Anconeus AI providing algorithmic spaced-repetition scheduling. The architecture follows a platform-plus-modules model (PEAK, PASS, QBank, Cards, SAE, GLOBE, PRIME) consumed via web and iOS/Android apps. Go-to-market combines product-led growth (self-serve sign-up, PayPal purchases) with enterprise field sales for PASS, supported by an organic social and conference presence across 127 medical meetings and partnerships with the AAOS, FORE, SAPS, ABOS, and major orthopaedic implant manufacturers.
The business derives revenue from individual subscriptions (PEAK/PEAK Plus), one-time SAE exam purchases, enterprise PASS licensing, and sponsor/inventory relationships with implant OEMs. The company is founder-led by Derek Moore MD, has 1-10 employees, has not disclosed any institutional funding, and keeps revenue and ARR figures private.
Orthobullets firmographics
Firmographics- Name
- Orthobullets
- Legal name
- Lineage Medical, LLC
- Website
- https://orthobullets.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Orthobullets is a peer-reviewed orthopaedic education platform serving 542,000+ surgeons and residents, monetized via PEAK subscriptions, ABOS-approved SAE exams, and PASS institutional licensing across 232 hospitals.
- Ownership category
- akta.pro rank
Orthobullets industry classification
Industry- Product category
- Medical Education Platform
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)
Keywords
Where Orthobullets is headquartered
LocationHeadquarters
- HQ city
- Santa Barbara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Orthobullets business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Subscriptions: PEAK Premium and PEAK Plus subscriptions providing access to study plans, question banks, and premium features
- Self-Assessment Exams (SAE): Individual exam purchases at $60 each for ABOS MOC CME and SAE credits
- Institutional PASS Licenses: Enterprise licensing of PASS platform to orthopedic surgery residency programs and hospitals
- CareCME: Free point-of-care CME credits earned through community contribution and evidence-based practice participation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Self-Assessment Exams (SAE) |
| Subscription | Annual | PEAK Premium |
| Subscription | Annual | PEAK Plus |
| Subscription | Annual | PASS Institutional |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Orthobullets product offering
Product offeringCore offering
Orthobullets operates a cloud-based clinical collaboration and learning platform for orthopaedic surgery professionals. It sells premium subscriptions (PEAK) for individual study plans and question banks, institutional licensing (PASS) for residency program milestone tracking, self-assessment exams for ABOS MOC credit, and free point-of-care CME (CareCME). The platform combines peer-reviewed educational content (31,064+ board review questions, 6,115 topics, 2,116 podcasts, 2,989 cases) with community-driven learning for surgeons, residents, and fellows.
Product overview
Orthobullets is a clinical collaboration and learning platform for orthopaedic surgery professionals, operated by Lineage Medical, LLC. The platform operates on a platform-plus-modules architecture with PEAK Premium as the core subscription membership offering unlimited access to all study plans and premium features. The product portfolio includes PASS for institutional milestone tracking and reporting, Self-Assessment Exams for ABOS MOC CME credit, CareCME for free point-of-care learning CME, QBank for board review questions, Cards for algorithmic flashcards, and Anconeus AI for personalized daily learning. Additional offerings include various study plans (CORE Curriculum, OITE, EBOT, MOC, Fellowship), the PRIME event platform, and mobile apps for iOS and Android. The platform serves medical students, residents, fellows, and practicing orthopaedic surgeons across 542,000 registered members and 232 training hospitals.
Differentiator
Problem solved
Functional benefit
Brands
- PEAK: Premium subscription service including unlimited study plan access, question bank features, and automated self-mastery tracking
- PASS
- Anconeus AI
- Cards
- PRIME
- CareCME
- CORE
Products and services
- PEAK Premium Subscription Annual premium membership providing unlimited access to all study plans (including CORE Curriculum, OITE, EBOT, MOC, and Fellowship plans) for 12 months, along with personalized study plan emails, automated self-mastery tracking via Anconeus AI, and premium note-taking and highlight features across all content.
- PASS - Milestone Tracking & Reporting System Institutional enterprise platform for ACGME-accredited orthopaedic surgery residency programs and teaching hospitals to track resident milestones, manage case logging, conduct skill evaluations, and generate analytics reports. Used by 232 training hospitals across 27 countries with dedicated account management.
- Self-Assessment Exams (SAE) Approximately 47 individual self-assessment exams across all orthopaedic subspecialties, each priced at $60. Scored and recorded (not timed), and providing 15 AMA PRA Category 1 Credits and 10 ABOS-approved MOC SAE credits toward Maintenance of Certification requirements.
- Point of Care Learning CME (CareCME) Free CME program enabling physicians to earn 20 AMA PRA Category 1 Credits by searching journal articles, evaluating evidence through PubMed integration, and voting on treatment polls for clinical cases. Jointly sponsored with FORE (Foundation for Orthopaedic Research and Education).
- CORE - Annual Orthopaedic Curriculum 365-day structured rolling curriculum covering 520 topics across all orthopaedic subspecialties, providing 12-month access from enrollment date for orthopaedic residents.
- Global Orthopaedic Benchmark Exam (GLOBE) Comprehensive benchmark examination covering all orthopaedic subspecialties for standardized assessment of orthopaedic knowledge.
- PRIME (PrimeMT) Event Platform Event marketing and elevation platform for medical meetings and conferences, offering live streaming capabilities and tools to promote and run orthopaedic events.
- Orthobullets Mobile Apps (iOS and Android) Native mobile applications for iPhone and Android devices providing access to Orthobullets learning content, podcasts, flashcards, and CME activities for on-the-go learning.
Quantifiable outcome
- 47 different SAE exams available for MOC credit
- +2 more outcomes
Companies that use Orthobullets
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Orthobullets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature4 records
Orthobullets partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Foundation for Orthopaedic Research and Education (FORE)coreACCME-accredited joint provider of continuing medical education. FORE jointly sponsors CareCME point-of-care learning activity offering AMA PRA Category 1 Credits.
- Southern Alliance for Physician Specialties CME (SAPS)coreMedical Association of Georgia-accredited CME provider that jointly provides SAE self-assessment exams. SAPS reviews faculty disclosures and ensures ACCME compliance.
- American Board of Orthopaedic Surgery (ABOS)coreABOS approves SAE exams for MOC credit requirements. Orthobullets SAE exams count toward ABOS Maintenance of Certification SAE credit requirements (20 SAE credits per 3-year cycle).
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Orthobullets competitors and assessment
Company assessmentDirect peers
- Osmosis (Elsevier): Visual medical education platform with spaced-repetition learning, question banks, and CME used by medical students, residents, and clinicians. Comparable as a subscription-based medical education platform competing for the same learner mindshare.
- VuMedi: Video-based medical education platform used by surgeons, including orthopaedics, for peer-to-peer procedure learning. Comparable as a surgeon-targeted clinical education community with similar content depth, video focus, and practitioner self-serve model.
- BoardVitals: Question-bank and board exam preparation platform serving multiple medical specialties including orthopaedics. Directly comparable in the board review / QBank / MOC exam preparation category, with similar subscription and per-exam monetization.
- Medbridge: Continuing education and clinical training platform for healthcare professionals with strong orthopaedic and physical therapy content. Comparable in the clinician-targeted continuing education and institutional subscription category.
- TrueLearn: Board prep and in-training exam preparation platform covering medical specialties including orthopaedics (OITE). Comparable as a subscription-based exam-prep tool targeting the same resident and practicing surgeon customer base.
- Lecturio: Medical education platform offering video lectures, question banks, and study plans across medical specialties and board prep. Comparable in serving medical students and residents with subscription-based structured learning content.
- StatPearls: Medical education content platform providing topic reviews, question banks, and CME across specialties including orthopaedics. Comparable in the healthcare-professional education and CME category with similar content library and individual practitioner monetization.
Broad incumbents
- Pri-Med: Large-scale physician education and CME provider offering live conferences, online courses, and point-of-care learning. Comparable as a multi-specialty incumbent in the clinician CME market with overlapping point-of-care learning mechanics.
- Journal of Bone & Joint Surgery (JBJS): Premier peer-reviewed orthopaedic journal offering educational content, CME, and clinical reference. Comparable as a long-established, authority-driven educational resource competing for orthopaedic surgeon learning time and CME budgets.
- American Academy of Orthopaedic Surgeons (AAOS): The largest professional association for orthopaedic surgeons, providing member-funded educational resources, learning modules, and self-assessment tools. Comparable as the dominant incumbent in orthopaedic education that Orthobullets partners with and competes against for surgeon attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Orthobullets social profiles
Digital presenceOrthobullets compliance and trust
Trust signalCompliance3 records
Orthobullets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orthobullets leadership team
Management profileNumber of profiles
Profiles1 record
Orthobullets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orthobullets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orthobullets
What does Orthobullets do?
Orthobullets operates a cloud-based clinical collaboration and learning platform for orthopaedic surgery professionals. It sells premium subscriptions (PEAK) for individual study plans and question banks, institutional licensing (PASS) for residency program milestone tracking, self-assessment exams for ABOS MOC credit, and free point-of-care CME (CareCME). The platform combines peer-reviewed educational content (31,064+ board review questions, 6,115 topics, 2,116 podcasts, 2,989 cases) with community-driven learning for surgeons, residents, and fellows.
Is Orthobullets a public or private company?
Orthobullets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Orthobullets founded?
Orthobullets was founded in 2003. It employs 1 to 10 people.
Where is Orthobullets based?
Orthobullets is headquartered in Santa Barbara, United States, in the North America region.
How does Orthobullets make money?
Four revenue lines are on record. Premium Subscriptions are the primary driver. The others are self-Assessment Exams (SAE), institutional PASS Licenses and careCME.
Who are Orthobullets's main competitors?
Direct peers on record are Osmosis (Elsevier), VuMedi, BoardVitals, Medbridge, TrueLearn, Lecturio and StatPearls. Broad incumbents are Pri-Med, Journal of Bone & Joint Surgery (JBJS) and American Academy of Orthopaedic Surgeons (AAOS).
Does Orthobullets have an API?
No public API is recorded for Orthobullets.
What industry is Orthobullets in?
Orthobullets's product category is Medical Education Platform. Its primary akta.pro industry code is EDAGANAJ, Healthcare & Clinical Professional Development (CME/CE). Its NAICS code is 54151 and its SIC code is 7372.