What IC Group does

IC Group Holdings Inc. (TSXV: ICGH) is a Winnipeg-headquartered, publicly traded provider of global consumer engagement solutions, organized into three operating divisions. IC Engage delivers gamified digital promotions, live fan engagement, and custom marketing technology (MarTech) solutions; IC Mobile provides enterprise-grade, compliant messaging and mobile communications, underpinned by a strategic partnership with Twilio; and IC Insurance (operated through wholly owned subsidiary Insured Creativity Inc., a Lloyd's Coverholder) delivers specialty insurance for live-event operators, sports associations, sponsors, and brands. Its commercial base spans major enterprises and public-sector clients, including Microsoft, X (Twitter), Bausch + Lomb, Toronto Blue Jays, Interac, Hockey Canada, McDonald's Canada, OLG, Orlando Magic, TTC, Winnipeg Jets, and Wild Fork, plus an insurance distribution partnership with Marsh.

The company's technology stack centers on a configurable MarTech platform for digital promotions and fan engagement, combined with mobile messaging infrastructure delivered via Twilio and specialty live-event insurance written through Lloyd's. In June 2024, IC Group executed two acquisitions: Pickaw, a European social media promotions company adding draw verification and contest-management capabilities with EU market reach, and the remaining 13% of Insured Creativity Inc., making ICI a wholly owned subsidiary. Headcount sits in the 101–250 range, and the company maintains presence in Canada, the United States, and the United Kingdom.

IC Group generates revenue through enterprise service contracts with brand, sports, regulated-industry, and government clients, alongside insurance premium volume from ICI. Pricing is not publicly disclosed and contracts are negotiated on a custom basis; the go-to-market is enterprise direct sales targeting sports teams, associations, brands, sponsors, and regulated industries globally. The company is led by President & CEO Duncan McCready and has an active investor relations function consistent with its TSXV listing.

Name

IC Group

Legal name

IC Group Holdings Inc.

Website

https://icgrouplp.com

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

IC Group Holdings Inc. (TSXV: ICGH) is a Winnipeg-based public company providing gamified digital promotions, enterprise mobile messaging, and specialty live-event insurance to sports teams, brands, associations, sponsors, and regulated industries globally.

Ownership category

akta.pro rank

Product category

Consumer Engagement / Marketing Technology

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Insurance Carriers, Nec (6399), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Consumer engagement solutions
• Gamified digital promotions
• Enterprise mobile messaging
• Specialty event insurance
• Marketing technology platform

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Engagement Solutions: Provides gamified digital promotions, live fan engagement, and custom MarTech solutions to brands. Revenue generated through service contracts with enterprise clients in sports, entertainment, and regulated industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

IC Group provides global consumer engagement solutions for brands and sponsors through three divisions: gamified digital promotions and fan engagement (IC Engage), enterprise-grade compliant mobile messaging (IC Mobile), and specialty insurance for live events (IC Insurance). It creates, delivers, and protects marketing campaigns that capture consumer data and drive commerce.

Product overview

IC Group operates as a Global Consumer Engagement Solutions provider with three core divisions: IC Engage (gamified digital promotions, live fan engagement, and custom MarTech solutions), IC Mobile (enterprise-grade compliant messaging and mobile communications), and IC Insurance/ICI (specialty insurance solutions for live events, sports, and brands). The company also acquired Pickaw, a European social media promotions company, to enhance its contest management and digital promotion capabilities. The divisions work together to create, deliver, and protect consumer engagement solutions for leading brands.

Differentiator

Problem solved

Functional benefit

Brands

• IC Engage: Gamified digital promotions, live fan engagement, and custom marketing technology (MarTech) solutions.
• IC Mobile
• IC Insurance

Products and services

• IC Engage Gamified digital promotions, live fan engagement, and custom marketing technology (MarTech) solutions that help brands drive consumer participation and capture data. Aimed at sports teams, associations, brands, and sponsors.
• IC Mobile Enterprise-grade, compliant messaging and mobile communications trusted by regulated industries and global brands for secure consumer engagement. Powered by Twilio infrastructure.
• IC Insurance (Insured Creativity Inc.) Specialty insurance and risk management solutions for live event operators, sport associations, sponsors, and brands. Operates as a Lloyd's Coverholder.
• Pickaw European social media promotions offering with draw verification services and social media platform technology for contest management and transparency. Acquired by IC Group to expand contest management capabilities in the EU.

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• PickawcoreStrategic or Co-development Partner · 6 June 2024European social media promotions company acquired by IC Group to enhance contest management capabilities globally. Known for draw verification services and social media platform technology.
• MarshcoreStrategic or Co-development PartnerMarsh is a partner of IC Group's insurance division (IC Insurance/ICI), providing specialty insurance solutions for live event operators and sports organizations.
• TwiliocoreTechnology or IntegrationTwilio is a key technology partner powering IC Group's Global Consumer Engagement Solutions, providing the communication infrastructure for mobile messaging services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vibes: Vibes is a mobile messaging platform operator focused on enterprise SMS and MMS campaigns — directly comparable to IC Mobile's compliant mobile communications product.
• HelloWorld: HelloWorld (formerly Hello World) is a gamified digital promotions, sweepstakes and loyalty platform serving enterprise brands — directly comparable to IC Group's IC Engage promotions offering and similar vertical sports/entertainment customer base.
• Zoomph: Zoomph provides sports-focused social media and fan engagement analytics plus activation technology — closely aligned with IC Group's sports team and sponsor use cases around live fan engagement and digital promotion measurement.
• MVP Interactive: MVP Interactive is a sports marketing technology agency that combines digital fan engagement, contesting and brand activation for teams and sponsors — a direct rival to IC Group's experiential/promotion work via IC Engage.
• Satisfi Labs: Satisfi Labs builds AI-powered conversational and fan-engagement tools for sports, entertainment and live event operators — closely aligned with IC Group's live fan engagement and digital promotion use cases.
• Attentive: Attentive is a leading SMS and mobile messaging platform for enterprise brands and retailers — overlapping directly with IC Mobile's regulated-industries messaging proposition.

Emerging players

• Iterable: Iterable is a cross-channel marketing automation platform with consumer messaging capabilities — overlaps with IC Mobile's enterprise messaging and IC Engage's promotion-driven customer engagement.

Broad incumbents

• Fanatics: Fanatics is a large-scale sports commerce and fan engagement platform with marketing/activation capabilities — a broader incumbent in the same sports consumer-engagement vertical IC Group targets.
• Salesforce Marketing Cloud: Salesforce's Marketing Cloud is a broad MarTech suite covering messaging, promotions and customer engagement — a larger incumbent with overlapping functional capabilities to IC Engage and IC Mobile, though focused on enterprise-wide CX.
• Hiscox: Hiscox is a specialty insurer with entertainment and live-event underwriting expertise — directly comparable to IC Insurance/ICI in the specialty live-event risk solutions space, and a broader-specialty incumbent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/icgrouplp
• Facebookfacebook.com/icgroupdigital
• LinkedInlinkedin.com/company/ic-group
• Instagraminstagram.com/icgroupinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IC Group