What MVP Interactive does

MVP Interactive is a Philadelphia-based private company that builds interactive media infrastructure for live sports venues, brands, and advertising agencies. The company was founded in 2012 and operates with a headcount of 11–50 employees. Its platform turns in-venue fan attention into measurable engagement and sellable media inventory, addressing the core problem that live venues produce high attention that is not captured in actionable, performance-measured data for sponsors.

The company's product stack is built on four registered, purpose-built components. GamingWall® is a 98-inch 4K interactive display with dual-camera stereo vision, and MorphingStation® is a 55-inch 4K portrait kiosk that delivers AR moments and facial morphing at fan-facing touchpoints. MVP.LIVE is a real-time analytics dashboard that measures registrations, play sessions, completions, impressions, dwell time, and attention. Synq CMS provides centralized content management across venues. The stack is supported by bespoke services spanning custom fabrication, mobile and web development, AR/VR, AI integration, and environmental design.

MVP Interactive generates revenue through three streams: recurring fees tied to its interactive experience platform (hardware, dashboard access, content management), advertising revenue from its MVP Interactive Media Network, and professional services for custom brand activations. Go-to-market is enterprise field sales targeting professional sports teams and venues (NFL, NHL, MLB, MLS), major consumer brands (Coca-Cola, Anheuser-Busch, Capital One, USAA, Ferrari, McDonald's, Modelo), agencies including Creative Artists Agency, and an expanding base of university athletic programs. Pricing is quote-based and not publicly disclosed.

Name

MVP Interactive

Legal name

MVP Interactive

Website

https://mvp-interactive.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

MVP Interactive builds proprietary interactive hardware and a real-time analytics platform that turn in-venue sports fan attention into measurable engagement, sponsorship value, and sellable media for teams, brands, and agencies.

Ownership category

akta.pro rank

Product category

Sports Venue Fan Engagement Technology

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Prepackaged Software (7372)

akta.pro primary industry

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)

akta.pro secondary industry

Esports Platforms & Competitive Gaming Networks (BPAMAKAH)

Keywords

• Interactive fan engagement
• Venue media technology
• Sponsorship activation
• In-venue advertising
• AR fan experiences

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Interactive Experience Platform Services: Revenue generated from providing interactive hardware installations (GamingWall®, MorphingStation®), real-time analytics dashboard access, and content management services to sports venues and brands. Services include custom conception, engineering, installation, and ongoing support for fan engagement activations.
2. Media Network Inventory: MVP Interactive sells measurable in-venue media inventory to advertisers. The media is built on real fan participation and interaction data, allowing sponsors to purchase premium placements backed by performance metrics they can track, package, and scale.
3. Bespoke Activation Services: Custom-conceived, purpose-built experiences for specific brands, venues, or campaigns. Services include custom fabrication, mobile and web development, augmented reality, design services, site-specific installations, AI integration, environmental design, and virtual reality experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MVP Interactive builds proprietary interactive hardware platforms (GamingWall® and MorphingStation®) combined with a real-time analytics dashboard (MVP.LIVE) and centralized content management system (Synq CMS) to convert passive in-venue fan attention into measurable engagement, sponsorship value, and sellable media inventory for sports teams, venues, brands, and agencies. The company also delivers bespoke custom-conceived activations including custom fabrication, mobile/web, AR, AI integration, and VR experiences.

Product overview

MVP Interactive operates as a unified platform-plus-modules architecture for sports venues, brands, and agencies. The core infrastructure consists of GamingWall® (large-format 4K interactive displays), MorphingStation® (4K portrait AR kiosks), MVP.LIVE Dashboard (real-time analytics and measurement), and Synq CMS (centralized content management). These hardware and software products work together to turn fan attention into measurable engagement, sponsorship value, and sellable media inventory. The platform is further supported by custom fabrication, mobile/web experiences, AR, AI integration, and environmental/Virtual Reality activations delivered as bespoke services.

Differentiator

Problem solved

Functional benefit

Brands

• GamingWall®: Large-format, 4K interactive platform that turns fan attention into participation, engagement, and measurable sponsorship value at scale for sports venues.
• MorphingStation®
• MVP.LIVE Dashboard
• Synq CMS

Products and services

• GamingWall® A large-format, 4K interactive display platform (98" display, 8.3 ft wide x 7 ft tall) with dual-camera stereo vision that turns fan attention into participation, engagement, and measurable sponsorship value at scale for sports venues, teams, brands, and agencies.
• MorphingStation® A 4K portrait kiosk (55" display, 2.5 ft wide x 6.5 ft tall) delivering personal AR moments, facial morphing, and content capture at fan-facing touchpoints in sports venues.
• MVP.LIVE Dashboard Real-time web-based performance dashboard measuring every fan interaction including registrations, play sessions, completions, impressions, dwell time, and attention metrics. Provides the proof layer for sponsor renewals and media spend justification for teams, brands, and agencies.
• Synq CMS Web-based centralized content management system enabling venues to update and control every interactive experience across all locations from a single interface, spanning single games to full seasons. Used by Stanford University, Columbia University, Cornell University, and other enterprise customers.
• MVP Interactive Media Network In-venue media network providing advertisers and brands access to premium media inventory inside live sports venues, powered by real fan participation and backed by measurable performance data. Enables branded interactive activations to be planned, launched, measured, and scaled across venues.
• Bespoke Activation Services Custom-conceived, purpose-built experiences designed for specific brands, venues, or campaigns. Includes custom fabrication, mobile and web development, augmented reality, design services, site-specific installations, AI integration, environmental design, and virtual reality experiences.

Quantifiable outcome

• Real-time participation capture and measurable engagement metrics including registrations, play sessions, completions, impressions, dwell time, and attention

Named customers26 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• National Hockey League (NHL)coreStrategic or Co-development PartnerNHL is listed as a trusted client/partner. MVP Interactive has developed interactive activations for NHL teams including Columbus Blue Jackets Fan Zone and New York Islanders Fan Zone Goalie Challenge.
• National Football League (NFL)coreStrategic or Co-development PartnerNFL is listed as a trusted client/partner. MVP Interactive has developed interactive activations for NFL teams including Philadelphia Eagles, Tampa Bay Buccaneers, Indianapolis Colts, Tennessee Titans, Washington Commanders, and USAA Quarterback Challenge.
• Coca-ColacoreStrategic or Co-development PartnerCoca-Cola is a major brand client featuring AR experiences at major sporting events. Coca-Cola provided a testimonial stating 'MVP Interactive has been a great partner and has acted as a digital extension to our brand. Their technology has helped amplify our consumer reach and bring engaging experiences to fans across the country.'
• Anheuser-BuschcoreStrategic or Co-development PartnerMajor beverage brand client listed in the trusted By section, indicating ongoing brand activation partnerships.
• Creative Artists AgencycoreChannel Partner/ Reseller/ DistributorCreative Artists Agency (CAA) is listed as a trusted partner. CAA likely represents sports and entertainment properties seeking interactive fan engagement solutions for their client portfolio.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Playfly Sports: Playfly Sports is a large sports-marketing platform aggregating sponsorship, fan engagement and experiential services across pro and college properties. Comparable broader incumbent that competes for the same team and brand sponsorship dollars MVP Interactive monetizes via its media network.
• Hawk-Eye Innovations: A Sony-owned sports technology incumbent providing officiating, broadcast tracking, and increasingly in-venue visualization and data products for major leagues worldwide. Comparable as a wider-portfolio incumbent in the data-and-visualization layer that MVP Interactive competes with for sports property budgets.

Direct peers

• YinzCam: YinzCam powers in-venue mobile and second-screen fan engagement apps for NBA, NFL, NHL, MLB and MLS teams. Closely comparable to MVP Interactive because both sell interactive engagement and data-capture technology directly to professional sports teams for live-event activation.
• Second Spectrum: Second Spectrum (a Genius Sports company) provides real-time sports tracking, AR/visualization overlays and in-venue data feeds for professional leagues. Comparable to MVP Interactive because it sells data-driven interactive experiences into the same sports-venue buyer base.
• Cosm (formerly LiveLike): Cosm delivers immersive and VR live-sports viewing and shared-venue fan experiences for leagues, teams and media partners. Comparable to MVP Interactive given the shared focus on premium in-venue and live-event immersive engagement, often funded by sponsors.
• Kiswe: Kiswe builds interactive live-streaming and fan-engagement platforms used by sports leagues, broadcasters and entertainment brands. Comparable to MVP Interactive for its live, interactive, sponsor-friendly experiences tied to real sports and entertainment audiences.
• Beyond Sports: Beyond Sports turns real player and ball tracking data into interactive visualizations, AR experiences and broadcast graphics for sports properties and brands. Closely analogous technology stack to MVP.LIVE and MorphingStation for sports-data-driven interactive content.

Others

• MNTN: MNTN is a performance TV and OOH ad-measurement platform focused on proving ROI for advertisers in measurable channels. Comparable as an adjacent measurement-driven media company pursuing the same shift toward performance-based out-of-home and sponsorship spend that MVP Interactive's MVP.LIVE addresses.

Emerging players

• Disguise (formerly d3 Technologies): Disguise provides large-format interactive displays, projection mapping and immersive environments for live events, sports broadcasts and brand experiences. Comparable to MVP Interactive on the hardware-and-experiential layer for sports and sponsor activations.
• Moviik: Moviik offers interactive mobile and in-venue fan engagement tools (games, contests, AR filters) tailored to sports teams and live-event sponsors. Comparable emerging player in the same interactive gamification niche as GamingWall activations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mvpinteractive
• Facebookfacebook.com/MvpInteractive
• LinkedInlinkedin.com/company/2617397

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MVP Interactive