General Physician
General Physician, P.C. is a private multi-specialty medical practice in Western New York operating 50+ locations across 20+ towns, with 400+ providers delivering primary, women's health, cardiovascular, cancer, GI, orthopedic, and neurological care via in-person and same-day virtual visits.
- Company typePrivate
- Founded2010
- HeadquartersBuffalo, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What General Physician does
General Physician, P.C. is a private, multi-specialty professional corporation headquartered in Buffalo, New York, operating approximately 100 practices across 50+ locations in 20+ towns and villages in Western New York. The organization employs roughly 1,200 people, including more than 400 physicians and advanced practice providers, and delivers care across 20 specialties including primary care, women's health, cardiovascular care, cancer care, gastroenterology, colorectal surgery, neurosciences, and orthopedics. It serves both new and existing patients in primary care and women's health and offers specialty services through affiliated entities such as Great Lakes Cardiovascular and Great Lakes Cancer Care.
The practice's technology stack is anchored by the Epic electronic health record and the MyChart patient portal, deployed through a partnership with Kaleida Health and rolled out system-wide on May 30, 2026 alongside regional partners Olean General Hospital, Brooks-TLC Hospital System, and Lake Erie Medical Services. MyChart provides patients with online scheduling, secure provider messaging, test result review, and medication management, while two same-day virtual care modules — Primary Care Virtual Care and Women's Health Virtual Care — extend access beyond the physical footprint using secure video visits and Inquicker online scheduling. The patient-facing mobile app is available on iOS and Android via Epic's MyChart application.
General Physician generates revenue primarily through fee-for-service billing to a broad mix of payors, including Medicare, Medicaid, and commercial insurers (Aetna Medicare, BlueCross BlueShield, Fidelis Care, HUMANA, Independent Health, Tricare, United Healthcare, Univera, and others). A sliding-scale discount program is available at designated primary care locations in Buffalo, Dunkirk, Springville, and Derby for individuals and families at or below 200% of the Federal Poverty Guidelines. The company distributes services through a hybrid channel of physical clinics and virtual care, acquired primarily via its website (gppconline.com), the MyChart portal, and call-back request forms. General Physician operates as a private P.C. with no public stock listing; it is operationally affiliated with Kaleida Health through the Epic/MyChart deployment, but no formal parent ownership is disclosed.
General Physician firmographics
Firmographics- Name
- General Physician
- Legal name
- General Physician, P.C.
- Website
- https://gppconline.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- General Physician, P.C. is a private multi-specialty medical practice in Western New York operating 50+ locations across 20+ towns, with 400+ providers delivering primary, women's health, cardiovascular, cancer, GI, orthopedic, and neurological care via in-person and same-day virtual visits.
- Ownership category
- akta.pro rank
General Physician industry classification
Industry- Product category
- Multi-Specialty Medical Practice
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Independent Primary Care Practices (HLAFAGAA)
- akta.pro secondary industry
- Primary Care & General Medicine Virtual Care (HLALAAAA)
Keywords
Where General Physician is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
General Physician business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Patient Care Services: Fee-for-service healthcare delivery through insurance billing. The practice accepts most major health insurance plans including Medicare, Medicaid, and commercial insurers. Offers sliding scale discounts for qualifying patients at specific locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Insurance-based care with sliding scale discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
General Physician product offering
Product offeringCore offering
General Physician, P.C. is a multi-specialty medical practice in Western New York delivering primary care, women's health, and specialty care services across 20 specialties, 50+ locations, and approximately 100 practices. The practice employs 400+ physicians and advanced practice providers supported by 1,200 total employees, and offers same-day virtual care for primary care and women's health alongside in-person services. Patient engagement is anchored by the Epic MyChart patient portal integrated through Kaleida Health, enabling online scheduling, messaging, and record access.
Product overview
General Physician is a top multi-disciplinary medical practice in Western New York operating as a unified network of 20 medical specialties across 50 locations and approximately 100 practices, with over 400 providers and 1,200 employees. The portfolio centers on core clinical services spanning primary care, women's health, cardiovascular care, cancer care, gastroenterology, colorectal surgery, neurosciences, orthopedics, and clinical pharmacy. On top of these brick-and-mortar services, General Physician offers two virtual care modules — Primary Care Virtual Care and Women's Health Virtual Care — both accessible via same-day video appointments. Patient-facing technology is anchored by the MyChart patient portal (powered by the Epic platform, integrated through Kaleida Health), which enables appointment scheduling, provider messaging, test result review, and medication management. The practice also operates a Patient-Centered Medical Home care model, provides financial services with a sliding-scale fee program, and supports patient education across colorectal surgery, diabetes, flu, women's health, and other specialty areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Primary Care
Companies that use General Physician
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
General Physician technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
General Physician partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Epic SystemscoreEpic Systems provides the Epic electronic health record (EHR) platform and MyChart patient portal. Kaleida Health (parent organization) launched the Epic system-wide on May 30, 2026, replacing multiple legacy systems. General Physician uses Epic/MyChart for patient records and care coordination.
- Olean General HospitalminorRegional healthcare organization transitioning to Epic platform as part of coordinated care initiative across Western New York.
- Brooks-TLC Hospital SystemminorRegional healthcare organization transitioning to Epic platform as part of coordinated care initiative across Western New York.
- Lake Erie Medical ServicesminorRegional healthcare organization transitioning to Epic platform as part of coordinated care initiative across Western New York.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
General Physician competitors and assessment
Company assessmentDirect peers
- UBMD Physicians' Group: Multi-specialty physician practice based in Buffalo, NY. Directly comparable to General Physician as a Western NY multi-specialty medical group with primary care, specialty services, and academic affiliations.
- Buffalo Medical Group: Buffalo-based multi-specialty physician practice. Direct peer operating a comparable primary care plus multi-specialty model in the same Western NY market.
- Trinity Medical WNY: Western New York multi-specialty medical group affiliated with Catholic Health. Directly comparable regional primary and specialty care provider competing in the same geography.
- Duly Health and Care (formerly DuPage Medical Group): Large independent multi-specialty physician group in the Midwest. Comparable in scale and integrated primary-plus-specialty care model, demonstrating the regional multi-specialty group business model General Physician operates.
- Summit Health / CityMD: Multi-specialty physician group with primary care and urgent care across the Northeast and beyond. Comparable in combining primary care, specialty services, and on-demand access (walk-in/urgent care) at scale.
- One Medical (Amazon): National membership-based primary care platform with integrated virtual care. Comparable to General Physician in offering same-day appointments, virtual visits, and an integrated digital patient experience layer.
- VillageMD: Primary care platform partnered with Walgreens. Comparable in operating value-based primary care at scale with multi-specialty referral networks, with technology-enabled patient engagement.
- Oak Street Health (CVS Health): National primary care platform focused on Medicare patients with value-based contracts. Comparable in operating risk-bearing primary care at scale and serving an older, broad-insurance patient base.
- ChenMed: Family-owned primary care group focused on senior patients under full-risk value-based contracts. Comparable to General Physician in operating a primary-care-led, multi-specialty integrated model serving a Medicare-heavy population.
- Agilon Health: Healthcare platform partnering with primary care physicians to take on full risk for senior patients. Comparable in supporting independent primary care physician groups transitioning to value-based care at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
General Physician social profiles
Digital presenceGeneral Physician financial estimates
Financial estimateRevenue estimate
Valuation estimate
General Physician leadership team
Management profileNumber of profiles
Profiles1 record
General Physician funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
General Physician M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about General Physician
What does General Physician do?
General Physician, P.C. is a multi-specialty medical practice in Western New York delivering primary care, women's health, and specialty care services across 20 specialties, 50+ locations, and approximately 100 practices. The practice employs 400+ physicians and advanced practice providers supported by 1,200 total employees, and offers same-day virtual care for primary care and women's health alongside in-person services. Patient engagement is anchored by the Epic MyChart patient portal integrated through Kaleida Health, enabling online scheduling, messaging, and record access.
Is General Physician a public or private company?
General Physician is a private company. It is classified as unknown and is currently operating.
When was General Physician founded?
General Physician was founded in 2010. It employs 101 to 250 people.
Where is General Physician based?
General Physician is headquartered in Buffalo, United States, in the North America region.
How does General Physician make money?
One revenue line is on record: patient Care Services.
Who are General Physician's main competitors?
Direct peers on record are UBMD Physicians' Group, Buffalo Medical Group, Trinity Medical WNY, Duly Health and Care (formerly DuPage Medical Group), Summit Health / CityMD, One Medical (Amazon), VillageMD, Oak Street Health (CVS Health), ChenMed and Agilon Health.
Does General Physician have an API?
No public API is recorded for General Physician.
What industry is General Physician in?
General Physician's product category is Multi-Specialty Medical Practice. Its primary akta.pro industry code is HLAFAGAA, Independent Primary Care Practices, with a secondary code of HLALAAAA, Primary Care & General Medicine Virtual Care. Its NAICS code is 621111 and its SIC code is 8011.