Degussa Goldhandel

What Degussa Goldhandel does

Degussa Goldhandel, operating under the legal entity Degussa Sonne/Mond Goldhandel AG, is a privately held Swiss precious metals trading company with brand heritage dating to 1845, positioning it as one of Europe's oldest gold and silver dealers. The company sells physical investment-grade gold, silver, platinum, and palladium in bar and coin form (weights ranging from 0.5g to 15kg for silver and up to 1kg for gold), alongside complementary services including safe deposit boxes, secure storage, duty-free warehousing, private wealth advisory, gold calculation tools, and buyback of jewelry, dental gold, and scrap precious metals. Its distribution model is hybrid: 16 physical branches (Zurich and Geneva in Switzerland plus 14 across Europe including Germany, the UK via sharpspixley.com, and Spain via degussa-mp.es) provide in-person advisory and sales, while a CHF-denominated e-commerce storefront with a proprietary 15-minute price-lock mechanism ("Degussa Price Fix") enables self-serve transactions with real-time spot pricing. Revenue is generated through transactional precious-metals sales, recurring storage and safe-deposit-box fees, professional advisory services, and buyback spread income, targeting a horizontal base of individual investors, coin collectors, and jewelry sellers across European markets.

Name

Degussa Goldhandel

Legal name

Degussa Sonne/Mond Goldhandel AG

Website

https://degussa-goldhandel.de

Company type

Private

Founded year

1845

Operating status

Operating

Headcount range

51–100 employees

Short description

Degussa Goldhandel is a Swiss precious metals dealer selling LBMA-certified gold, silver, platinum, and palladium bars and coins through 16 European branches and e-commerce, serving individual investors, collectors, and jewelry sellers with secure storage, advisory, and buyback services.

Ownership category

akta.pro rank

Product category

Precious Metals Retail

NAICS

Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Fine Jewelry Wholesale & Trading (CRAKAAAL)

akta.pro secondary industries

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Luxury Pawn & Collateral Lending (Watches/Jewelry) (CRAKAKAG)

Keywords

• Precious metals trading
• Gold bar retail
• Bullion coin dealer
• Precious metals storage
• Bullion investment services

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Precious Metals Sales: Primary revenue from selling gold, silver, platinum, and palladium bars and coins. Transaction-based pricing with margins on spot price. Products range from small denomination (0.5g) to bulk (1kg bars).
2. Safe Deposit Box Services: Revenue from providing secure storage solutions including safe deposit boxes and secure storage services for customer precious metal investments.
3. Gold Purchasing Services: Buyback and selling services for customer jewellery and precious metals, including gold, silver, platinum, and palladium from various sources.
4. Private Wealth Services: Advisory and wealth management services related to precious metal investments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Degussa Goldhandel is a European precious metals dealer that sells investment-grade gold, silver, platinum, and palladium bars and coins to individual investors and collectors. The company complements its product sales with secure storage solutions, safe deposit boxes, duty-free warehousing, private wealth advisory, and a buyback service for jewellery, dental gold, and scrap precious metals, distributed through an e-commerce platform and 16 physical branch locations across Switzerland and Europe.

Product overview

Degussa Goldhandel is a full-service precious metals investment platform offering a diversified portfolio of physical gold, silver, platinum, and palladium products. The core offering includes LBMA-certified Degussa gold bars (0.5g to 1kg, including minted, cast, and CombiBar divisible formats), premium gold coins (Swiss Vreneli, Krugerrand, Britannia, Maple Leaf, Australian Kangaroo, Wiener Philharmoniker), silver bars and coins, platinum bars, and palladium products. The company operates a multi-channel model combining e-commerce with 16 physical branch locations across Europe and Switzerland. Value-added services include secure storage, safe deposit boxes, duty-free warehousing, private wealth advisory, gift packaging, and a buyback program for jewellery and precious metals. Additional tools such as gold calculators and price charts support investment decision-making.

Differentiator

Problem solved

Functional benefit

Brands

• Vreneli: A Swiss gold coin produced to exacting Swiss precision standards, offered as a flagship product by Degussa.

Products and services

• Gold Bars

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• LBMA (London Bullion Market Association)coreOthersDegussa gold bars are LBMA-certified, meaning they meet the international quality standards set by the London Bullion Market Association. This certification ensures global recognition, proper assaying, and accepted quality standards for investment purposes.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• BullionVault: Online platform for buying, selling, and storing allocated physical gold, silver, platinum, and palladium. Represents the digital-native, low-overhead end of the spectrum and competes with Degussa for self-directed retail investors who don't require in-person service.
• GoldMoney: Digital precious metals platform offering allocated physical metal ownership with secure vaulting across multiple jurisdictions. Competes with Degussa for online self-directed precious-metals investors while bypassing the branch-advisory model.
• C.Hafner: German precious metals refiner and trader offering gold, silver, platinum, and palladium products to industrial and retail customers. Comparable in German-market presence and product breadth though with a stronger industrial/upstream weighting than Degussa.

Broad incumbents

• Austrian Mint (Münze Österreich): Sovereign mint producing the Wiener Philharmoniker gold and silver coin, one of the best-selling bullion coins in Europe. A broader incumbent and producer/supplier of branded products that Degussa also retails, sitting both as a potential partner and adjacent competitor.
• Heraeus Precious Metals: One of the world's largest precious metals refiners and traders, supplying industrial users, banks, and retailers. Operates upstream of Degussa in the value chain (refining, LBMA good-delivery bars) and is a broader incumbent that can also reach retail investors through its own products.
• MKS PAMP GROUP: Swiss-based global precious metals group spanning refining (PAMP), trading, and storage. Operates across the full precious-metals value chain and competes with Degussa at the trading and retail-product level through PAMP-branded bars and coins.

Direct peers

• Philoro Edelmetalle: Austria-headquartered European precious metals dealer with branches across multiple European countries and an online shop selling LBMA-certified bars and coins in gold, silver, platinum, and palladium. Directly comparable in product range, branch-led distribution, and European-only footprint.
• Sharps Pixley: UK-based precious metals dealer offering gold, silver, platinum, and palladium bars and coins with physical locations and online sales. Direct UK arm of Degussa's European network and operates in the same niche retail-investment precious metals segment with similar product catalog and pricing model.
• Pro Aurum: Munich-based German precious metals dealer with physical branches and online sales of gold, silver, and platinum investment products. Closest German direct competitor to Degussa with similar hybrid branch + e-commerce model and target customer (private investors and wealth preservers).

Regional players

• GoldCore: Irish-headquartered precious metals dealer serving European and international clients with physical gold and silver coins and bars, plus allocated storage. Competes with Degussa in the European retail precious-metals market with a more online-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/degussa_gold

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Degussa Goldhandel