Philoro EDELMETALLE

What Philoro EDELMETALLE does

Philoro EDELMETALLE is a privately held Austrian precious-metals retailer founded in 2011 and headquartered in Vienna, operating a multi-channel platform for the purchase and sale of gold, silver, platinum, and palladium coins and bars from internationally renowned manufacturers. Its core product range spans investment-grade bullion coins (Krugerrand, Vreneli, Maple Leaf, Philharmonic, Britannia) and bars from 1oz to 1000g, complemented by numismatics, gift items, and accessories. The company runs both a full e-commerce platform with live pricing, limit orders, and insured shipping, and multiple physical retail stores across Austria, serving individual investors, collectors, and scrap-metal sellers.

Since 2023, Philoro has operated its own production facility, philoro GOLDWERK, in Korneuburg, Lower Austria, which manufactures the company's proprietary ORIGIN gold and silver bars, supports the philoro INDIVIDUAL custom coin minting service, and anchors its safe-deposit-box and precious-metals-deposit storage offerings. Revenue is generated primarily through the buy/sell spread on bullion transactions, supplemented by recurring storage subscription fees and one-off custom minting fees. Supply is secured through direct partnerships with major global mints and refiners, including Münze Österreich, Perth Mint, Royal Mint, South African Mint, Valcambi Suisse, and Rand Refinery. The Management Board comprises Rudolf Brenner and René Brückler. The company self-describes as one of the market leaders in the European precious-metals trade.

Name

Philoro EDELMETALLE

Legal name

philoro EDELMETALLE

Website

https://philoro.at

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Philoro EDELMETALLE is a Vienna-based precious-metals retailer founded in 2011 that buys and sells gold, silver, platinum, and palladium coins and bars via e-commerce, multiple Austrian retail stores, and its own production facility (philoro GOLDWERK), serving individual investors, collectors, and scrap-metal sellers.

Ownership category

akta.pro rank

Product category

Precious Metals Retail

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Precious Metals Trading, Marketing & Distribution (IMAKAEAH)

akta.pro secondary industries

Precious Metals Minting & Bullion Products (IMAKAEAJ), Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)

Keywords

• Precious metals trading
• Bullion coins bars
• Gold silver dealer
• Safe deposit storage
• Custom coin minting

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Precious Metals Trading: Buy and sell gold, silver, platinum, and palladium coins and bars with a transaction spread between buy and sell prices. Revenue generated through markups on spot prices.
2. Storage Services: State-of-the-art safe deposit boxes and precious metals deposit storage services for secure asset storage.
3. Scrap Gold Purchase: Purchase of scrap gold, silver, platinum, and palladium from customers including jewelry, dental gold, silverware, and old bars/coins.
4. philoro INDIVIDUAL Custom Minting: Custom coin minting service allowing customers to create personalized coins.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Philoro EDELMETALLE operates a precious metals retail and trading platform enabling the purchase and sale of gold, silver, platinum, and palladium coins and bars sourced from internationally renowned mints. The company runs its own production facility (philoro GOLDWERK) in Korneuburg for proprietary branded bars, offers secure storage solutions (safe deposit boxes and precious metals deposit), custom minting services (philoro INDIVIDUAL), and scrap gold purchasing with a transparent pricing calculator.

Product overview

Philoro EDELMETALLE is a precious metals dealer offering a comprehensive portfolio of gold, silver, platinum, and palladium products in the form of investment-grade coins and bars. The core offering includes popular bullion coins (Krugerrand, Vreneli, Maple Leaf, Philharmonic for gold; Maple Leaf, Philharmonic, Krugerrand, Britannia for silver) and bars in various sizes from 1oz to 1000g. Beyond product sales, Philoro provides secure storage solutions (Precious Metals Deposit and Safe Deposit Box at their philoro GOLDWERK production facility), scrap metal purchasing services with a calculator, and a custom minting service (philoro INDIVIDUAL). Additional offerings include numismatics for collectors, gift items, and accessories. The company operates its own production facility (philoro GOLDWERK) in Korneuburg, Austria since 2023.

Differentiator

Problem solved

Functional benefit

Brands

• philoro GOLDWERK: philoro's own production facility located in Korneuburg, Lower Austria, producing gold and silver bars since 2023.

Products and services

• Gold Coins Gold bullion coins including popular series such as Krugerrand, Vreneli, Maple Leaf, and Philharmonic, available in various weights for individual investors.
• Gold Bars Investment gold bars available in 1000g, 500g, 250g, 100g, 50g, and 1oz sizes, including philoro's own branded ORIGIN bars.
• Silver Coins Silver bullion coins including Maple Leaf, Philharmonic, Krugerrand, Britannia, and Samoa Silver Coin Bar in various weights.
• Silver Bars Investment silver bars available in 1000g, 500g, and 250g sizes.
• Platinum & Palladium Products Platinum and palladium bullion coins and bars offered for individual investment purposes.
• Precious Metals Storage Secure storage solutions including Precious Metals Deposit and Safe Deposit Box services at the philoro GOLDWERK production facility for customers who prefer not to take physical delivery.
• Safe Deposit Box State-of-the-art safe deposit boxes at the philoro GOLDWERK facility for secure storage of precious metals and valuables.
• Precious Metals Deposit Secure deposit service for storing precious metals in specialized facilities, allowing customers to keep their metals in custody.
• Scrap Gold Purchase Service allowing customers to sell scrap gold, silver, platinum, and palladium items including jewelry, silverware, old bars and coins, and dental gold, supported by a Scrap Gold Calculator.
• philoro INDIVIDUAL Custom Minting Custom minting service allowing customers to create personalized coins with their own designs, produced at the philoro GOLDWERK facility.
• Numismatics Collector coins and numismatic items including rare and limited edition precious metal coins for collectors.
• Gold & Silver Gifts Gold and silver gift items and accessories suitable for special occasions and gifting purposes.

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• Münze ÖsterreichcoreStrategic or Co-development PartnerMünze Österreich (Austrian Mint) is one of the world's oldest and most renowned mints, producing the famous Vienna Philharmonic coin series. As a partner, philoro offers Münze Österreich products including Philharmonic gold and silver coins.
• Perth Mint AustraliacoreStrategic or Co-development PartnerThe Perth Mint Australia is one of the world's largest mints, famous for producing the Australian Kangaroo and Maple Leaf series. philoro partners with Perth Mint to offer Australian precious metal products.
• Royal MintcoreStrategic or Co-development PartnerThe Royal Mint (United Kingdom) is the world's largest export mint, producing coins for the UK and countries worldwide. philoro offers Royal Mint products as part of their precious metals range.
• South African MintcoreStrategic or Co-development PartnerThe South African Mint produces the famous Krugerrand, the world's most widely held gold bullion coin. philoro offers Krugerrand gold and silver coins as part of their product portfolio.
• Valcambi SuissecoreStrategic or Co-development PartnerValcambi Suisse is one of the world's oldest and most prestigious precious metals refiners based in Switzerland. philoro offers Valcambi refined products as part of their premium precious metals offering.
• Rand RefinerycoreStrategic or Co-development PartnerRand Refinery is South Africa's central gold refinery, producing the Krugerrand blanks and refining most of Africa's gold. As a partner, Rand Refinery supplies gold refined for philoro's Krugerrand and other products.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Kitco: North American precious metals retailer and market-information platform selling bullion to retail and wholesale customers. Comparable to philoro on the bullion retail and price-transparency positioning, though broader in news/data services and US-centric.
• APMEX: Large US-based online precious metals retailer offering gold, silver, platinum, palladium coins and bars to retail investors. Comparable to philoro on online bullion retail, though at significantly larger scale and US-focused.
• Heraeus Precious Metals: Global precious metals refiner and producer of investment products (bars, coins) across gold, silver, platinum, and palladium. Comparable to philoro GOLDWERK's production activities and overall precious-metals product portfolio, though at much larger industrial scale.
• Münze Österreich (Austrian Mint): Austrian state mint that produces the Vienna Philharmonic coin series and also sells directly to consumers and dealers. Comparable as a strategic partner of philoro and as a broader precious-metals player overlapping in product and end-customer, though primarily a producer rather than multi-metal retailer.

Direct peers

• BullionVault: Online platform for buying, selling, and storing allocated physical gold, silver, platinum, and palladium. Comparable to philoro on the trading-plus-custody model, though BullionVault operates an allocated-vault model rather than taking retail positions.
• Degussa Goldhandel: German-headquartered precious metals dealer with retail stores, online shop, refinery, and storage services across gold, silver, platinum, and palladium. Highly comparable to philoro in product mix, omnichannel model, and DACH geographic focus.
• Coininvest: Online precious metals retailer selling gold, silver, platinum, and palladium coins and bars to European retail investors. Comparable to philoro's e-commerce-led bullion trading business with similar product breadth.
• GoldMoney: Online precious metals platform offering physical bullion purchase, sale, and vault storage. Comparable to philoro's combination of trading and recurring storage revenue from individual investors.
• Pro Aurum: German precious metals dealer offering gold, silver, platinum, palladium bullion coins and bars via online and physical channels, plus storage services. Closely comparable to philoro in product range, target customers, and trading-plus-storage business model.
• Goldhouse24: German/Austrian online precious metals dealer specializing in gold and silver bullion with transparent pricing. Comparable to philoro's e-commerce and spread-based trading model for retail investors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@PhiloroAtWien
• Facebookfacebook.com/philoro
• LinkedInat.linkedin.com/company/philoro-edelmetalle
• Instagraminstagram.com/philoro_edelmetalle
• Xx.com/philoro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Philoro EDELMETALLE