Ground Alliance
Ground Alliance provides cloud-based all-in-one reservation, dispatch, and fleet management software for ground transportation operators globally. The platform serves over 5,000 operators across 100+ cities via tiered SaaS subscriptions, mobile apps, and a global affiliate job-sharing network.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ground Alliance does
Ground Alliance is a cloud-based, all-in-one ground transportation management platform (also marketed as a Limo Operating System) that consolidates reservation, dispatch, fleet management, chauffeur and passenger mobile applications, geo-fencing, accounting, and corporate account workflows into a single integrated product. The platform is delivered via a web portal accessible from any browser, dedicated iOS/Android chauffeur and white-label passenger apps, and optional custom websites, and is built on Amazon RDS with AES-256 encryption, Twilio for SMS and masked voice, Google Maps for turn-by-turn navigation, and SendGrid for email. The company was founded in 2015 by Raj Grewal, is headquartered at 1345 Avenue of the Americas in New York, and operates as a privately held company with 11-50 employees and no disclosed institutional funding. The platform differentiates primarily through a Global Affiliate Network covering 100+ cities and 500+ active operator partners, which enables job sharing and revenue splitting across markets an operator does not own vehicles in.
The product is sold on tiered SaaS subscriptions ranging from Plan 300 ($99 per month with 300 trips) through Unlimited ($999 per month with unlimited trips and all add-ons), with one-time setup fees from $299 to $6,999. Beyond the base subscription, Ground Alliance monetizes through monthly add-ons (white-label Passenger Mobile App at $99/month, Phone Number Masking at $30/month, Company Alias at $59/month, Quick Reservation Portal at $99/month) and usage-based pricing on third-party integrations ($65/month plus $1.25 per booking for GroundSpan, Ground Exchange, and Deem). Revenue is therefore predominantly recurring subscription with modest per-booking variable exposure on integration modules.
Ground Alliance serves three operator size tiers — small (2-15 vehicles), mid-size (15-100 vehicles, its primary segment), and large enterprise (100+ vehicles) — plus two use-case segments (corporate/executive travel and event/group transportation). Go-to-market combines enterprise field sales with personalized demos using the prospect's live business profile, inside sales and 24/7 live chat for mid-market operators, and a self-serve Buy Now flow with publicly disclosed pricing for the SMB long tail. The company claims 5,000+ operators worldwide as users and markets self-attested GDPR and PCI DSS compliance as enterprise-readiness signals, though no third-party audit is referenced. No revenue, ARR, headcount trend, or M&A activity is disclosed in the available data.
Ground Alliance firmographics
Firmographics- Name
- Ground Alliance
- Legal name
- Ground Alliance
- Website
- https://groundalliance.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ground Alliance provides cloud-based all-in-one reservation, dispatch, and fleet management software for ground transportation operators globally. The platform serves over 5,000 operators across 100+ cities via tiered SaaS subscriptions, mobile apps, and a global affiliate job-sharing network.
- Ownership category
- akta.pro rank
Ground Alliance industry classification
Industry- Product category
- Limo Dispatch and Fleet Management Software
- NAICS
- Travel Agencies (561510)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Ground Transportation Booking Platforms (Rail/Bus/Ferry) (BPAMAIAD)
- akta.pro secondary industries
- Ground Transport Booking Platforms (Rail/Bus/Shuttle) (THALAFAD), On-Demand Car Service Aggregators & Ground Booking Platforms (THACAIAF), Airport & Venue Ground Transport Booking Platforms (On-Demand & Pre-Book) (TLAFAIAL)
Keywords
Where Ground Alliance is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ground Alliance business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Plans: Monthly subscription fees across tiered plans (Plan 300 to Unlimited) ranging from $99/month to $999/month with increasing trip limits and feature sets. One-time setup fees range from $299 to $6,999. Subscription revenue is the primary recurring revenue stream.
- Passenger Mobile App Add-on: $99/month add-on for white-label passenger mobile app. Additional revenue layer on top of base subscription plans.
- GroundSpan / Ground Exchange / Deem Integration: $65/month plus $1.25 per booking for integration with GroundSpan, Ground Exchange, and Deem platforms.
- Quick Reservation Portal: $99/month plus 1% booking fee for quick reservation portal feature.
- Phone Number Masking: $30/month for phone number masking via Twilio.
- Mobile Responsive Website: $1,500 one-time setup for mobile responsive website (included in Unlimited plan).
- Company Alias: $59 initial setup plus $59/alias/month for additional company brand aliases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plan 300 — entry-level for small operators (300 trips/month) |
| Subscription | Monthly | Plan 1500 — mid-tier for growing fleets (1,500 trips/month) |
| Subscription | Monthly | Plan 2500 — for established operators (2,500 trips/month) |
| Subscription | Monthly | Plan 5000 — for large operators (5,000 trips/month) |
| Subscription | Monthly | Plan 10000 — for major fleets (10,000 trips/month) |
| Subscription | Monthly | Unlimited — enterprise plan for large-scale operators |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Ground Alliance product offering
Product offeringCore offering
Ground Alliance is a cloud-based limo reservation and dispatch SaaS platform that consolidates booking, fleet management, chauffeur mobile apps, accounting, geo-fencing, visual dispatch, and a global affiliate network into one connected system for ground transportation operators. The platform is delivered via a web portal, iOS/Android apps, and optional custom websites, with tiered monthly subscriptions scaled by trip volume from $99/month to $999/month plus add-ons.
Product overview
Ground Alliance is a cloud-based, all-in-one limo software platform (also referred to as a Limo Operating System or Management Software) that consolidates every function a ground transportation business needs into one connected system. The core platform includes a web-based operator dashboard (Web Portal) for reservations, dispatch, fleet management, billing, and reporting, paired with dedicated mobile apps for drivers (DriverLogon/Chauffeur App on iOS and Android) and passengers (White Label Passenger App). Operators can also add a Custom Website for online booking, a Quick Reservation Portal for fast bookings, and connect with partner operators worldwide through the Global Affiliation/Affiliate Network Platform spanning 100+ cities. Additional paid add-ons include GroundSpan, Ground Exchange, and Deem integrations, a Passenger Mobile App, and phone number masking via Twilio. The platform is available in six subscription tiers (Plan 300 through Unlimited) scaled by monthly trip volume, with pricing from $99/month (Plan 300, 300 trips) to $999/month (Unlimited).
Differentiator
Problem solved
Functional benefit
Products and services
- Ground Alliance Limo Operating System Cloud-based, all-in-one SaaS platform that consolidates dispatch and booking, fleet management, chauffeur mobile app, accounting and invoicing, geo-fencing, visual dispatch, drag-and-drop scheduling, and a global affiliate network into one connected system for ground transportation operators. Available in six subscription tiers (Plan 300 through Unlimited) scaled by monthly trip volume.
- DriverLogon Chauffeur App Dedicated mobile application for chauffeurs on iOS and Android. Drivers receive instant job notifications based on current geographic location, turn-by-turn navigation via Google Maps, trip status update tools (en route, arrived, trip started, completed), client contact access with masked numbers via Twilio, digital trip logs, tolls and parking management, and a full schedule view for back-to-back bookings.
- White Label Passenger App Branded passenger-facing mobile application available on iOS and Android. Passengers can book on-demand rides, track ride progress in real time with GPS, view closest vehicle and ETA, receive pre-estimates, access detailed billing receipts, and rate drivers. Offered as a white-label product customized with the operator's company name and logo.
- Custom Website Design Service Custom website design and development service that integrates with the Ground Alliance platform. Enables online booking with a user-friendly interface, converts the website into a rapid reservation engine, and supports quick booking, member booking, and agent booking workflows. Offered as an add-on module (Mobile Responsive Website extra) at additional cost.
- Global Affiliate Network Platform Operator-to-operator job sharing and revenue splitting platform covering 100+ cities worldwide. Allows operators to farm trips out to partners when their own fleet cannot cover a booking, or receive farm-in trips from other network operators. Includes automatic billing tracking for affiliate payables and receivables and revenue splitting managed inside the dashboard.
Quantifiable outcome
- Administrative time reduced by 50-70% after implementation
- +9 more outcomes
Companies that use Ground Alliance
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Ground Alliance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
Ground Alliance partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TwiliocoreTwilio is used by Ground Alliance for sending SMS notifications and enabling masked phone calls between passengers and drivers. It is a core communication infrastructure provider integrated throughout the platform's client notification and driver communication features. Clients are required to open a Twilio account and share details for confirmation. Conversation Module pricing is $20/month.
- Google MapscoreGoogle Maps provides integrated turn-by-turn navigation within the Ground Alliance chauffeur app, guiding drivers from current location to pickup and drop-off destinations without requiring app-switching.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Ground Alliance competitors and assessment
Company assessmentDirect peers
- Limo Anywhere: Cloud-based limo and black-car reservation, dispatch, and fleet management software — the closest direct competitor to Ground Alliance, serving a similar operator customer base with overlapping dispatch, booking portal, and chauffeur app functionality.
- Livery Coach by Digital Dispatch Systems: Taxi and limo dispatch software suite including Livery Coach, serving ground transportation operators with reservation, dispatch, driver apps, and billing — direct overlap with Ground Alliance's core operator-software offering.
- iCabbi: SaaS dispatch and back-office platform for taxi and private-hire operators worldwide — a closely comparable technology stack serving the same ground-transport operator buyer with dispatch, booking, and affiliate-style supply features.
- Autocab: Taxi dispatch and booking platform used by private-hire operators across the UK and internationally — comparable in product scope (dispatch, driver apps, supply network) and customer type (operator businesses), making it a direct peer in the dispatch-software category.
Emerging players
- Curb Mobility: Taxi and black-car hailing app with an operator-side platform; overlaps with Ground Alliance on chauffeur app experience, payment processing, and operator supply connectivity, though primarily focused on consumer-facing booking rather than operator back-office.
Broad incumbents
- Samsara: Publicly traded fleet management and IoT telematics platform serving transportation and logistics operators broadly; competes indirectly by offering dispatch visibility, driver apps, and reporting that overlap with Ground Alliance fleet-management features, though from a much wider portfolio.
- Geotab: Large-scale telematics and fleet management platform with GPS tracking, driver behavior, and route analytics; a broad incumbent whose fleet features increasingly encroach on the operator-software stack Ground Alliance serves.
- Fleetio: Fleet operations and maintenance management SaaS for vehicles of all types; comparable in SaaS model and operational efficiency value proposition but addresses fleet maintenance/operations rather than reservation and dispatch.
- DispatchTrack: Last-mile delivery and route-execution platform with dispatch and real-time tracking capabilities; comparable in dispatch and customer-communication technology but oriented toward delivery rather than passenger ground transport.
Others
- Cabify / FreeNow (Lyft partnership): Multi-city ride-hail and taxi-hailing aggregator that competes for the same end-passenger ground-transport demand and increasingly supplies operator-side tools; relevant as a thematic competitor shaping the operator competitive landscape.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ground Alliance social profiles
Digital presenceGround Alliance compliance and trust
Trust signalCompliance2 records
Ground Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ground Alliance leadership team
Management profileNumber of profiles
Profiles1 record
Ground Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ground Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ground Alliance
What does Ground Alliance do?
Ground Alliance is a cloud-based limo reservation and dispatch SaaS platform that consolidates booking, fleet management, chauffeur mobile apps, accounting, geo-fencing, visual dispatch, and a global affiliate network into one connected system for ground transportation operators. The platform is delivered via a web portal, iOS/Android apps, and optional custom websites, with tiered monthly subscriptions scaled by trip volume from $99/month to $999/month plus add-ons.
Is Ground Alliance a public or private company?
Ground Alliance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ground Alliance founded?
Ground Alliance was founded in 2015. It employs 11 to 50 people.
Where is Ground Alliance based?
Ground Alliance is headquartered in New York, United States, in the North America region.
How does Ground Alliance make money?
Seven revenue lines are on record. SaaS Subscription Plans are the primary driver. The others are passenger Mobile App Add-on, groundSpan / Ground Exchange / Deem Integration, quick Reservation Portal, phone Number Masking, mobile Responsive Website and company Alias.
Who are Ground Alliance's main competitors?
Direct peers on record are Limo Anywhere, Livery Coach by Digital Dispatch Systems, iCabbi and Autocab. Curb Mobility is listed as an emerging player. Broad incumbents are Samsara, Geotab, Fleetio and DispatchTrack. Cabify / FreeNow (Lyft partnership) is listed as an others.
Does Ground Alliance have an API?
No public API is recorded for Ground Alliance.
What industry is Ground Alliance in?
Ground Alliance's product category is Limo Dispatch and Fleet Management Software. Its primary akta.pro industry code is BPAMAIAD, Ground Transportation Booking Platforms (Rail/Bus/Ferry), with a secondary code of THALAFAD, Ground Transport Booking Platforms (Rail/Bus/Shuttle). Its NAICS code is 561510 and its SIC code is 4700.