FitMind
FitMind is a 501(c)(3) nonprofit that delivers a free, science-based mobile meditation and mental fitness app (1M+ downloads), supported by 19 course modules, a podcast, and a founder-authored book, serving global consumers, athletes, and families.
- Company typePrivate
- Founded2018
- HeadquartersLafayette, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What FitMind does
FitMind, operating as Mental Fitness Labs Inc., is a 501(c)(3) nonprofit founded in 2018 by Liam McClintock that delivers a science-based mental fitness platform combining modern neuroscience research with traditional meditation practices. The core product is a free mobile application (iOS/Android) that has surpassed one million downloads and functions as a 'mental gym,' offering guided meditations, inner-metric tracking, and a catalog of 19 structured course modules spanning foundational meditation, sleep, breath mastery, emotional stability, cravings, and a dedicated Young Minds track for parent-child practice. The platform is supported by the FitMind Podcast (100+ episodes with neuroscientists and practitioners), a science-based blog, the FitMind Club community, and the published book 'Fit Mind: Lasting Bliss Through Neuroscience & Meditation.'
FitMind does not charge for its core app or any of its course content; pricing is entirely freemium with no paid subscription tier. The company's monetization is limited to one-time sales of the founder-authored book on Amazon and tax-deductible donations to the nonprofit. The go-to-market motion is product-led growth — the free app serves as the primary acquisition channel, augmented by content marketing (podcast, blog, YouTube), social media, email newsletter, community (FitMind Club), and earned media including a 2025 New York Times Wirecutter recommendation. The target customer segments are horizontal consumer personas: general consumers seeking mental wellness, athletes and elite performers optimizing mental performance, and families with children. The company is operationally lean at 1-10 employees, founder-controlled under a nonprofit board structure, and serves a global audience with no geographic restrictions on its digital distribution.
FitMind firmographics
Firmographics- Name
- FitMind
- Legal name
- Mental Fitness Labs Inc.
- Website
- https://fitmind.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FitMind is a 501(c)(3) nonprofit that delivers a free, science-based mobile meditation and mental fitness app (1M+ downloads), supported by 19 course modules, a podcast, and a founder-authored book, serving global consumers, athletes, and families.
- Ownership category
- akta.pro rank
FitMind industry classification
Industry- Product category
- Meditation & Mindfulness Software
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industries
- Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
Keywords
Where FitMind is headquartered
LocationHeadquarters
- HQ city
- Lafayette
- HQ country
- United States
- HQ region
- North America
Markets served
FitMind business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Mobile App (Freemium): Free mobile app with guided meditations and courses available at no cost. The app has over 1 million downloads.
- Book Sales: Sale of 'Fit Mind: Lasting Bliss Through Neuroscience & Meditation' book published by Liam McClintock, available on Amazon
- Donations: 501(c)(3) nonprofit accepting donations to support the mission of elevating minds through meditation and science-based mental fitness
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free App - Full access to mental fitness platform |
| One time/ perpetual license | Others | Book Purchase |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
FitMind product offering
Product offeringCore offering
FitMind provides a free mobile "mental gym" application that delivers guided meditations, structured multi-part courses, and an inner-metric tracking system to individual consumers seeking improved focus, calm, sleep, and mental fitness. Beyond the app, the company sells a published book on Amazon and operates a podcast and community club, all wrapped under a 501(c)(3) nonprofit mission that combines ancient meditation practice with modern neuroscience research.
Product overview
FitMind is a 501(c)(3) nonprofit organization that offers a science-based mental fitness platform combining ancient meditation wisdom with modern neuroscience. The core offering is the free FitMind Mobile App (with over one million downloads), which serves as a comprehensive mental gym providing guided meditations, cutting-edge science content, and advanced courses. The product portfolio includes the Fit Mind book by founder Liam McClintock, over 20 structured course modules covering topics from foundational meditation basics through advanced techniques like breath mastery, emotional stability, and natural awareness, the FitMind Podcast featuring expert conversations, the FitMind Blog with science-based articles, and the FitMind Club community. Together, these offerings form an integrated mental fitness ecosystem designed to elevate minds to their greatest potential for presence, vitality, and bliss.
Differentiator
Problem solved
Functional benefit
Products and services
- FitMind Mobile App A free mobile mental fitness application designed as a "mental gym" for individual consumers, providing guided meditations, science-based instructional content, advanced courses across roughly 19 modules (including Well-Being, Neuroscience, Sleep & Dreams, Fit Traits, Foundations, 30 Days of Bliss, The Deep Path, Natural Flow, Breath Mastery, Bulletproof Mindset, Emotional Stability, Mind-Body, Dissolving Cravings, Inner Exploration, Endurance Training, Additional Methods, Natural Awareness, Young Minds, and Meditation conversations), and an inner-metric tracking system. The app has achieved over 1 million downloads.
- Fit Mind Book A book authored by founder Liam McClintock titled "Fit Mind: Lasting Bliss Through Neuroscience & Meditation," published by a major publisher and sold through Amazon. Targeted at individual consumers interested in the intersection of neuroscience and meditation.
- FitMind Podcast A podcast featuring expert conversations on the science of mental fitness with neuroscientists, meditation teachers, and elite performers, including more than 100 episodes. Available through Spotify and the FitMind website.
- FitMind Club A community platform where users share insights, ask questions, and connect with a community of "mental athletes." Targeted at engaged FitMind users.
Quantifiable outcome
- Over 1 million app downloads
- +2 more outcomes
Companies that use FitMind
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
FitMind technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FitMind partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
FitMind competitors and assessment
Company assessmentDirect peers
- Calm: Calm is a leading meditation and mental wellness app offering guided meditations, sleep stories, and masterclasses. It is the most direct peer to FitMind, serving overlapping consumer audiences with a freemium subscription model and significant content depth.
- Headspace: Headspace is a science-backed meditation and mindfulness app with a strong B2B enterprise channel (Headspace for Work). It directly competes with FitMind for the same consumer and corporate wellness segments and is one of the category's two largest players.
- Insight Timer: Insight Timer is a free meditation app with a large library of user-generated and teacher-led content and a global community. It overlaps with FitMind in offering free access to a deep meditation library and community features like FitMind Club.
- Healthy Minds Program: Healthy Minds Program, founded by Dr. Richard Davidson and backed by neuroscience research, offers a free meditation app grounded in contemplative neuroscience. It was named alongside FitMind in The New York Times Wirecutter's review, making it a near-direct peer on science-based positioning.
- Waking Up: Waking Up, founded by Sam Harris, is a subscription meditation app that combines neuroscience, philosophy, and traditional practice. It overlaps with FitMind's blend of modern science and contemplative tradition for intellectually curious meditators.
- Ten Percent Happier: Ten Percent Happier is a meditation app targeting skeptical beginners with practical, science-backed content. It is a direct competitor to FitMind in the science-of-meditation niche, with a similar positioning of demystifying meditation.
- Balance: Balance is a personalized meditation app using AI to tailor sessions to individual users. It is a direct peer to FitMind in the consumer mental wellness category with a content-led experience, though it leans more on personalization than curriculum depth.
- Simple Habit: Simple Habit is a meditation app offering short, on-the-go sessions geared toward busy professionals. It overlaps with FitMind's audience of high-performers and time-constrained individuals seeking practical meditation.
Broad incumbents
- BetterHelp: BetterHelp is the largest online therapy platform, addressing the same end-user need (mental wellness) through a different mechanism (1:1 therapy vs. self-guided meditation). It is a broad incumbent in the digital mental wellness space where FitMind operates.
Emerging players
- Oak Meditation: Oak is a smaller meditation app offering guided and unguided timer-based sessions for both beginners and experienced meditators. It is an emerging player with partial overlap to FitMind's meditation practice offering but a narrower content library.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
FitMind social profiles
Digital presenceFitMind financial estimates
Financial estimateRevenue estimate
Valuation estimate
FitMind leadership team
Management profileNumber of profiles
Profiles1 record
FitMind funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FitMind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FitMind
What does FitMind do?
FitMind provides a free mobile "mental gym" application that delivers guided meditations, structured multi-part courses, and an inner-metric tracking system to individual consumers seeking improved focus, calm, sleep, and mental fitness. Beyond the app, the company sells a published book on Amazon and operates a podcast and community club, all wrapped under a 501(c)(3) nonprofit mission that combines ancient meditation practice with modern neuroscience research.
Is FitMind a public or private company?
FitMind is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was FitMind founded?
FitMind was founded in 2018. It employs 1 to 10 people.
Where is FitMind based?
FitMind is headquartered in Lafayette, United States, in the North America region.
How does FitMind make money?
Three revenue lines are on record. Mobile App (Freemium) is the primary driver. The others are book Sales and donations.
Who are FitMind's main competitors?
Direct peers on record are Calm, Headspace, Insight Timer, Healthy Minds Program, Waking Up, Ten Percent Happier, Balance and Simple Habit. BetterHelp is listed as a broad incumbent. Oak Meditation is listed as an emerging player.
Does FitMind have an API?
No public API is recorded for FitMind.
What industry is FitMind in?
FitMind's product category is Meditation & Mindfulness Software. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of EDAAAHAD, Mindfulness, Meditation & Stress Management Education. Its NAICS code is 61171 and its SIC code is 8090.