Visit Austin
- Company typePrivate
- Founded1996
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Visit Austin firmographics
Firmographics- Name
- Visit Austin
- Legal name
- Austin Convention & Visitors Bureau
- Website
- https://austintexas.org
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Visit Austin industry classification
Industry- Product category
- Destination Marketing Services
- NAICS
- Convention and Visitors Bureaus (561591), Travel Agencies (561510)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
- akta.pro secondary industries
- Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG), Incentive Travel Design & Rewards Programs (THAHADAB), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)
Keywords
Where Visit Austin is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Visit Austin business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D, Others
Revenue model
- Hotel Occupancy Tax Revenue: Visit Austin receives funding through hotel occupancy taxes and a new 2% nightly hotel fee implemented to fund marketing campaigns. This provides the primary revenue stream for destination marketing activities.
- Partnership and Sponsorship Revenue: The organization generates revenue through partnership programs with local businesses, hotels, attractions, and event sponsors looking to reach tourism audiences.
- Visitor Services: Revenue generated from visitor center operations including the online store (austingiftshop.org) and visitor services.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Visit Austin product offering
Product offeringCore offering
Visit Austin is the official destination marketing organization (DMO) for Austin, Texas, operating as the Austin Convention & Visitors Bureau. The organization promotes Austin as a leisure and convention destination through destination marketing campaigns, visitor information services, meeting planner resources, sports and film commission support, music industry promotion, and travel trade programs. It generates no direct fees from visitors; funding comes from hotel occupancy taxes, a 2% nightly hotel fee, and partnership programs.
Product overview
Visit Austin operates a unified destination marketing platform serving leisure travelers, meeting planners, sports event organizers, film productions, and music industry professionals. The core website combines visitor-facing trip planning tools (accommodations, attractions, events, dining, neighborhoods) with specialized portals for B2B clients including the Meeting Professionals Portal, Sports Commission Services, Film Commission, Music Office, and Travel Trade Resources. Additional components include the Austin Insider Blog for content marketing, the Visit Austin Foundation for charitable initiatives, and various community programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Visit Austin Destination Website
Companies that use Visit Austin
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Visit Austin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Visit Austin partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Brand USAcoreVisit Austin partners with Brand USA, the national destination marketing organization, to promote U.S. tourism internationally. Participation in Brand USA events like Canada Connect West 2025 helps reach Canadian travel professionals and international visitor markets.
- SimpleviewcoreVisit Austin utilizes Simpleview's destination marketing platform (Simpleview CRM) for website management, content management, event listings, and visitor engagement tools.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Visit Austin competitors and assessment
Company assessmentOthers
- Simpleview: Simpleview is Visit Austin's CRM and website platform vendor and the dominant DMO technology provider in the US, comparable as an enabling ecosystem partner rather than a direct destination competitor.
Direct peers
- Visit Denver: Visit Denver is the official DMO for Denver, CO, directly comparable in scope, structure, and primary functions (leisure marketing, meeting planner services, conventions, sports commission) to Visit Austin.
- Nashville Convention & Visitors Corp: The official DMO for Nashville, TN, with a similarly music-led brand narrative and overlapping leisure, MICE, and sports tourism focus, making it a near-direct comparable to Visit Austin.
- Choose Chicago: Choose Chicago is the official DMO for Chicago, comparable to Visit Austin in operating a full leisure and meetings platform with convention and visitor services.
Regional players
- Visit San Antonio: Visit San Antonio is the official Texas DMO, regionally comparable as a fellow in-state destination marketing organization pursuing overlapping leisure and meetings demand.
- Visit Dallas: Visit Dallas is the official Texas DMO for Dallas, comparable as a same-state competitor for leisure, convention, and corporate meeting demand.
- Greater Houston Convention and Visitors Bureau: The official Houston DMO is a Texas-based peer pursuing overlapping conventions, leisure, and group business that could otherwise rotate to Austin.
Broad incumbents
- NYC & Company: NYC & Company is the official DMO for New York City and a broad incumbent in the US city-DMO category, with overlapping leisure marketing, meetings, and film commission functions at a much larger scale.
- Los Angeles Tourism & Convention Board: LATCB is the official LA DMO and a broad incumbent, comparable in operating leisure marketing, convention sales, and a film commission—directly mirroring Visit Austin's multi-vertical structure.
- Brand USA: Brand USA is the national US destination marketing organization and an existing Visit Austin partner; it is broadly comparable as the umbrella US DMO coordinating international promotion that Visit Austin executes at the city level.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Visit Austin social profiles
Digital presenceVisit Austin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Austin leadership team
Management profileNumber of profiles
Profiles3 records
Visit Austin subsidiaries and ownership
Company hierarchySubsidiaries4 records
Visit Austin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Austin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Austin
What does Visit Austin do?
Visit Austin is the official destination marketing organization (DMO) for Austin, Texas, operating as the Austin Convention & Visitors Bureau. The organization promotes Austin as a leisure and convention destination through destination marketing campaigns, visitor information services, meeting planner resources, sports and film commission support, music industry promotion, and travel trade programs. It generates no direct fees from visitors; funding comes from hotel occupancy taxes, a 2% nightly hotel fee, and partnership programs.
Is Visit Austin a public or private company?
Visit Austin is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Visit Austin founded?
Visit Austin was founded in 1996. It employs 51 to 100 people.
Where is Visit Austin based?
Visit Austin is headquartered in Austin, United States, in the North America region.
How does Visit Austin make money?
Three revenue lines are on record. Hotel Occupancy Tax Revenue is the primary driver. The others are partnership and Sponsorship Revenue and visitor Services.
Who are Visit Austin's main competitors?
Simpleview is listed as an others. Direct peers are Visit Denver, Nashville Convention & Visitors Corp and Choose Chicago. Regional players are Visit San Antonio, Visit Dallas and Greater Houston Convention and Visitors Bureau. Broad incumbents are NYC & Company, Los Angeles Tourism & Convention Board and Brand USA.
Does Visit Austin have an API?
No public API is recorded for Visit Austin.
What industry is Visit Austin in?
Visit Austin's product category is Destination Marketing Services. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations), with a secondary code of THAHADAG, Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge). Its NAICS code is 561591 and its SIC code is 7990.