Cordialsa USA
Cordialsa USA is a privately held food distributor founded in 2004 that imports and distributes 28 Grupo Nutresa Latin American food brands across 10 categories to US retailers, operating 5 warehouses with DSD in 7 Eastern states and wholesale partners nationwide.
- Company typePrivate
- Founded2004
- HeadquartersSpring, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Cordialsa USA does
Cordialsa USA is a privately held food distribution company founded in 2004 and headquartered in The Woodlands, Texas, operating as the United States distribution arm of Grupo Nutresa S.A., a Colombian multinational food conglomerate founded in 1920 with approximately 46,000 employees across eight business units. The company imports and distributes a portfolio of 28 Latin American food brands across 10 product categories — canned goods, instant drink mixes, pasta, snacks, confectionery, hot chocolate, ice cream, milk modifiers, cookies/crackers, coffee, and sauces — to retailers across the United States. Distribution operates through 5 strategically located warehouses in Texas, California, Florida, New Jersey, and Maryland, with Direct Store Delivery (DSD) coverage in 7 Eastern states (Florida, Maryland, Virginia, Pennsylvania, New Jersey, New York, Connecticut) and wholesale distributor partnerships across Central and Western US territories.
The technology footprint is conventional for mid-size CPG distribution: e-commerce on Shopify (shop.cordialsausa.com), marketplace listings on Amazon and Walmart, B2B payment processing via E-Bill Express, and WhatsApp Business for customer communications. Core capabilities are physical — supply chain coordination across production plants in Colombia, Costa Rica, Peru, Mexico, Dominican Republic, Chile, and the US, multi-temperature warehousing (including frozen for ice cream), and last-mile DSD execution. CTPAT certification supports cross-border import velocity.
Cordialsa USA generates revenue through product distribution margins on physical goods sold across four channels: direct enterprise retail (Walmart, Kroger, Amazon, HEB, Safeway, CVS, Shop Rite, Food 4 Less), DSD sales to independent supermarkets and multi-ethnic chains (Fiesta, Cardenas, El Super, Northgate), wholesale distribution through 27+ partners (Sysco, UNFI, C&S, AWG, KeHE, A.C. Foods, Diaz Foods), and direct-to-consumer e-commerce. Pricing is not publicly disclosed; the model is asset-light distribution (no manufacturing in the US) with revenue tied to category-level unit velocity and retailer shelf placement rather than proprietary technology.
Cordialsa USA firmographics
Firmographics- Name
- Cordialsa USA
- Legal name
- Cordialsa USA INC
- Website
- https://cordialsausa.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cordialsa USA is a privately held food distributor founded in 2004 that imports and distributes 28 Grupo Nutresa Latin American food brands across 10 categories to US retailers, operating 5 warehouses with DSD in 7 Eastern states and wholesale partners nationwide.
- Ownership category
- akta.pro rank
Cordialsa USA industry classification
Industry- Product category
- Latin American Food Distribution
- NAICS
- General Line Grocery Merchant Wholesalers (42441), All Other Specialty Food Retailers (445298)
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Ethnic & International Foods Distribution (CRAOABAG)
- akta.pro secondary industries
- Import/Export Broadline Foodservice Distributors (AFAIAAAH), Beverage Logistics, Warehousing & Cold-Chain Distribution (AFAIAGAM), National/Multiregional Broadline Foodservice Distributors (AFAIAAAA)
Keywords
Where Cordialsa USA is headquartered
LocationHeadquarters
- HQ city
- Spring
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Cordialsa USA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Distribution: Distribution and sale of Latin American food products including canned goods, snacks, confectionery, coffee, pasta, ice cream, hot chocolate, sauces, and more to retailers across the United States.
- Wholesale Distribution: Wholesale distribution through a network of distributors including A.C. Foods, Affiliated, AWG, Banner, C&S, Central Commerce Distribution, Diaz Foods, and others to reach independent supermarkets and multi-ethnic chains.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Cordialsa USA product offering
Product offeringCore offering
Cordialsa USA imports and distributes a portfolio of approximately 28 Latin American food brands — spanning canned goods, pasta, snacks, confectionery, hot chocolate, ice cream, cookies and crackers, coffee, and hot sauces — from production facilities in Colombia, Mexico, Central America, Peru, the Dominican Republic, and Chile to retailers, wholesalers, and consumers across the United States. The company operates five regional distribution warehouses and runs its own Direct Store Delivery routes in seven Eastern states, complemented by wholesale distributor partnerships in Central and Western regions and direct online sales through Shopify, Amazon, and Walmart storefronts.
Product overview
Cordialsa USA is a food distribution company that serves as the US arm of Grupo Nutresa, distributing Latin American food products across the United States. The product portfolio consists of a diverse portfolio of 28 distinct food brands across 10 product categories: canned goods and ready meals (Chata, Rica), instant drink mixes (Zuko), pasta (Doria), snacks (Granuts, Yupi & Copelia), confectionary/chocolate (Jet, Jumbo, Nucita, Cremino), hot chocolate (Corona), ice cream (Helados Bon, Crem Helado), milk modifiers (Chocolisto), cookies and crackers (Saltin, Dux, Festival, Ducales, Lil' Dutch Maid, Pozuelo, Chiky, Tosh), coffee (Sello Rojo, Colcafe), and sauces/spices (Mexico Lindo, Amor, Pekin, Sonora). The company operates as a distribution platform rather than a technology product, importing from production plants in Colombia, Costa Rica, Peru, Mexico, Dominican Republic, Chile, and the United States, with 5 strategically located warehouses (Texas, California, Florida, New Jersey, Maryland) serving retail, food service, and distributor channels.
Differentiator
Problem solved
Functional benefit
Brands
- Chata: Traditional Mexican dishes, meats, refried beans, soups, tamales
- Rica
- Zuko
- Doria
- Granuts
- Yupi & Copelia
- Jet
- Jumbo
- Nucita
- Cremino
- Corona
- Helados Bon
- Crem Helado
- Chocolisto
- Saltin
- Dux
- Festival
- Ducales
- Lil' Dutch Maid
- Pozuelo
- Chiky
- Tosh
- Sello Rojo
- Colcafe
- Mexico Lindo
- Amor
- Pekin
- Sonora
- Food Service
Products and services
- Chata Brand of traditional Mexican dishes, meats, refried beans, soups, and tamales distributed to Latin American and mainstream U.S. retailers.
- Rica Brand of sausages and whole-bean products distributed to Latin American and mainstream U.S. retailers.
- Zuko Instant drink mixes (iced tea, lemonade, atole) fortified with Vitamin C, available in more than 20 flavors including lime, horchata, pineapple, and tamarind; distributed to U.S. retailers.
- Doria Pasta portfolio (spaghetti, elbows, linguine, fettuccine, penne, shells, lasagna, etc.) fortified with iron, folic acid, zinc, and vitamin A, made with imported durum wheat semolina.
- Granuts Crunchy peanuts and nuts snacks (Krunch, Cranberry Trail Mix, Party Mix, Mixed Nuts, Peanuts & Raisins) featuring baked Krunch Technology.
- Yupi & Copelia Savory and sweet snacks including Latin Mix, Rizadas wavy potato chips, Yupis puffed corn, Tozinetas baked/fried wheat snacks, and coconut candies.
- Jet Colombia's number-one chocolate bar brand; Chocolatina Jet bars, Jet Burbujas caramel, Jet Wafer, and Jet Chocolate Spread.
- Jumbo Confectionery line of Jumbo Peanut, Jumbo Flow chocolate, and Jumbo Roll wafer with hazelnut cream.
- Nucita Chocolate and cream confectionery for children: Trisabor, Coins, Patitas, Confites, Barrita, Balones, Choco Mix, Pulpiquin, and Lollipops.
- Cremino Fine-flavor hazelnut confectionery at competitive prices: Cremino Bicolor, Cremino Blanco, and Cremino Spread.
- Corona Hot chocolate and chocotera products: Single Serve tablets, Sweet Bar, Cinnamon and Cloves, Zero Sugar, Cruz Bitter Chocolate Bar, Sweet Cocoa.
- Helados Bon Number-one ice cream brand from the Dominican Republic: Ice Pops (90 calories, vitamins A/C/D), Fruit Bar (passion fruit, coconut, strawberry, tamarind), and Dessert Pints.
- Crem Helado Colombian ice cream brand: Chococone, Select Collection (Tres Leches, Passion Fruit, Blackberry), Fruit Bar, Sandwich, Chocolisto Frozen Dessert, Jet Frozen Dessert.
- Chocolisto Instant chocolate and strawberry milk modifier with iron, vitamin A, vitamin D/D3, and B vitamins; available in jar and doypack formats plus frozen dessert extension.
- Saltin Crunchy salted crackers: Traditional (trans-fat free, source of iron), Cheese & Butter, and Integral (with grains and seeds).
- Dux Crackers and cookies with 100 years of tradition: Dux Club, Saltines Traditional, Wheat Bran, Cheese and Butter, Sodas, Golden, plus holiday items Panettone Dux and Christmas Cookies.
- Festival Cookies with low sodium, 0% cholesterol, 0% trans fat, natural dyes, and high cream content: Festival To Go, Festival Wow, Festival Minichips, Festival Tipo Leche.
- Ducales Sweet-salty crackers made with eggs, milk, and 62% cereal, sold as one of the leading crackers in South America.
- Lil' Dutch Maid U.S.-manufactured indulgent cookies and crackers: Wire Cut (coconut macaroon, chocolate chip, oatmeal), Rotary (almond windmill, butter rings), Creme Filled, and Saltine Crackers.
- Pozuelo Large cookie brand '¡Es Muuucha Galleta!' — Club Extra, Butter Cookies, Cremas Pozuelo Star, Nucita Cookie, Yipy, Maria Pozuelo, Canasta, Yemas, Cocanas, Sodas, Tipo Cookies.
- Chiky Crisp vanilla cookies dipped in flavors: Chiky Chocolate, Chiky Cookies (vanilla, strawberry, chocobanano, milkshake).
- Tosh Guilt-free snack cookies: Tosh Fit Cracker Cookies (sesame, multigrain, honey) and Tosh Cream Cookies (chocolate, vanilla, orange mousse, yogurt & strawberry).
- Sello Rojo 100% Colombian coffee: Sello Rojo Espresso (dark roast), Ground Coffee Traditional and Fuerte (100% Arabica), Traditional K-Cups.
- Colcafe Colombian instant coffee: Colcafe Classic, Granulated, Decaffeinated, 3-in-1, and Cappuccino (classic, moka, vanilla).
- Mexico Lindo Habanero hot sauces: Habanero Red, Habanero Green, 7 Mares, Picante Negra, Chiltepin, Habanero XXXTra Hot, Chile de Arbol.
- Amor Sweet-and-spicy hot sauce: Amor Chamoy (dried chilies and citrus sauce), Amor Hot Sauce, Amor Hot Sauce with Lime.
- Pekin Soy sauce: Pekin Soy Sauce (medium intensity, versatile), Pekin Low Sodium, Pekin Soy Sauce Shipper.
- Sonora Hot sauce made from chili peppers; positioned as a sweet-and-spicy condiment for everyday meals.
- Food Service Hot Sauce Line Foodservice-format hot sauces and seasonings designed for soups, marinades, and homemade salsas, supplied to institutional and restaurant customers.
- Holiday Season Assortment Seasonal holiday assortment including Christmas cookies, panettone, and gift-pack configurations from the Cordialsa brand portfolio.
- Shop Cordialsa USA Direct-to-Consumer E-commerce Storefront Shopify-powered online store at shop.cordialsausa.com where individual consumers can purchase the full Cordialsa USA portfolio of Latin American food brands.
- E-Bill Express B2B Billing & Payment Portal Customer payment portal integration for B2B transactions between Cordialsa USA and its retailer/wholesale accounts.
Companies that use Cordialsa USA
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Cordialsa USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Cordialsa USA partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core.
- A.C. FoodscoreMain wholesale distributor partner serving the multicultural community in Central and West USA territories
- AffiliatedcoreWholesale distributor partner for multicultural market distribution
- AWGcoreAssociated Wholesale Grocers - major wholesale distributor
- BannercoreWholesale distributor partner
- C&ScoreC&S Wholesale Grocers - major wholesale distributor serving independent supermarkets
- Central Commerce DistributioncoreDistribution partner for multicultural products
- Diaz FoodscoreHispanic food distributor serving Southeast US markets
- Distribuidora LimenacorePeruvian/Latin food distributor
- El EncantocoreLatin food distributor partner
- El QuetzalcoreGuatemalan/Latin food distributor
- El Salvador ProductscoreSalvadoran food products distributor
- El TapatiocoreMexican food products distributor
- Inkas DistributioncoreDistribution partner for multicultural markets
- KehecoreKeHE Distributors - major health and specialty food distributor
- La Bodega LtdcoreLatin food distributor
- La Tortilleria LLCcoreTortilla and Latin food products distributor
- Lolitas FoodscoreLatin food products distributor
- Maqueda FoodscoreSpanish/Latin food distributor
- Martinez Distributor CorpcoreLatin food distribution company
- Mex MorecoreMexican food products distributor
- Palimex Distributors InccoreLatin American food distributor
- Richards Foods InccoreFood products distributor
- Rivaz FoodscoreLatin food distributor
- Souto FoodscorePortuguese/Spanish food distributor
- SuperValucoreMajor grocery wholesale co-operative
- SyscocoreMajor foodservice distributor supplying restaurants and institutions nationwide
- UNFIcoreUnited Natural Foods - major distributor for natural and organic products
- Grupo Nutresa S.A.coreParent company - leading processed food company in Colombia and one of the most important players in the sector in Latin America. Founded in 1920, operates through eight business units. Provides product portfolio and brand equity.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Cordialsa USA competitors and assessment
Company assessmentBroad incumbents
- Sysco: Sysco is the largest broadline foodservice distributor in the US and an explicit Cordialsa wholesale partner. It operates a comparable DSD and broadline grocery distribution model at vastly greater scale.
- Goya Foods: Goya is the largest Hispanic-owned food company in the US, producing and distributing a broad portfolio of Latin American products nationwide. As the dominant broad incumbent in the category Cordialsa serves, it sets the competitive baseline for authentic Hispanic CPG distribution.
- Reyes Holdings: Reyes Holdings is one of the largest foodservice and Hispanic food distribution groups in the US (MBM, Reyes Beverage Group, Martin Brower). Its foodservice and Hispanic distribution arms operate adjacent to Cordialsa's wholesale and DSD channels.
- United Natural Foods (UNFI): UNFI is the largest natural and specialty foods distributor in North America. Its specialty/grocery distribution business overlaps with Cordialsa's wholesale partnerships serving multi-ethnic and independent retailers.
- C&S Wholesale Grocers: C&S is the largest wholesale grocery distributor in the US, supplying independent supermarkets, chain stores, and military customers. It is explicitly listed as a Cordialsa wholesale partner and represents the broadline grocery wholesale benchmark.
- KeHE Distributors: KeHE Distributors is a major US specialty, natural, and ethnic food distributor. Its product portfolio and customer base (independent retailers, chains, foodservice) closely mirror Cordialsa's distribution reach.
- MegaMex Foods: MegaMex Foods is the joint venture between Hormel Foods and Herdez Group producing and distributing Hispanic brands (Herdez, Chi-Chi's, Wholly Guacamole) across the US. It is a comparable broad Hispanic food distributor/manufacturer with overlapping customers.
- Associated Wholesale Grocers (AWG): AWG is a major retailer-owned grocery wholesaler serving independent supermarkets across the US. As one of Cordialsa's listed wholesale partners for Central/West USA, it operates an analogous broadline distribution model.
Direct peers
- Diaz Foods: Diaz Foods is a Hispanic food and beverages distributor serving the Southeast US. Like Cordialsa USA, it focuses on distributing authentic Latin products to independent and multi-ethnic retailers, making it the closest direct competitor in the same customer segment.
- Marquez Brothers International: Marquez Brothers is a major US Hispanic food manufacturer and distributor of authentic Latin American products. Its combined manufacturing-plus-distribution model serves the same independent and multi-ethnic retail channels that Cordialsa USA targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cordialsa USA social profiles
Digital presenceCordialsa USA compliance and trust
Trust signalCompliance1 record
Cordialsa USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cordialsa USA leadership team
Management profileNumber of profiles
Cordialsa USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cordialsa USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cordialsa USA
What does Cordialsa USA do?
Cordialsa USA imports and distributes a portfolio of approximately 28 Latin American food brands — spanning canned goods, pasta, snacks, confectionery, hot chocolate, ice cream, cookies and crackers, coffee, and hot sauces — from production facilities in Colombia, Mexico, Central America, Peru, the Dominican Republic, and Chile to retailers, wholesalers, and consumers across the United States. The company operates five regional distribution warehouses and runs its own Direct Store Delivery routes in seven Eastern states, complemented by wholesale distributor partnerships in Central and Western regions and direct online sales through Shopify, Amazon, and Walmart storefronts.
Is Cordialsa USA a public or private company?
Cordialsa USA is a private company. It is classified as corporate owned and is currently operating.
When was Cordialsa USA founded?
Cordialsa USA was founded in 2004. It employs 101 to 250 people.
Where is Cordialsa USA based?
Cordialsa USA is headquartered in Spring, United States, in the North America region.
How does Cordialsa USA make money?
Two revenue lines are on record. Product Distribution is the primary driver. The others are wholesale Distribution.
Who are Cordialsa USA's main competitors?
Broad incumbents on record are Sysco, Goya Foods, Reyes Holdings, United Natural Foods (UNFI), C&S Wholesale Grocers, KeHE Distributors, MegaMex Foods and Associated Wholesale Grocers (AWG). Direct peers are Diaz Foods and Marquez Brothers International.
Does Cordialsa USA have an API?
No public API is recorded for Cordialsa USA.
What industry is Cordialsa USA in?
Cordialsa USA's product category is Latin American Food Distribution. Its primary akta.pro industry code is CRAOABAG, Ethnic & International Foods Distribution, with a secondary code of AFAIAAAH, Import/Export Broadline Foodservice Distributors. Its NAICS code is 42441 and its SIC code is 5140.