What First Cabin does

First Cabin HD Co., Ltd. is a Japanese privately held hotel management company that operates a portfolio of 14 aviation-themed capsule/cabin hotels under the "First Cabin" brand — 13 properties across Japan (Tokyo 5, Osaka 3, Kyoto 1, Shimane 1, Fukuoka 1, Nagasaki 1, Okinawa 1) plus one international location in Waikiki, Honolulu. The company operates a four-tier cabin architecture — First Class (2.1 m ceiling, 4.4 m²), Business Class (standard, 2.5 m²), Premium Economy (1.0 m ceiling), and Premium Class (private lockable rooms for 1–6 guests) — and threads the aviation metaphor through naming, design (curtain dividers, control panels, in-cabin TVs), and product presentation. Notable physical and operational differentiators include direct airport-terminal integration at Haneda Terminal 1, Kansai International Airport (Japan's first airport-connected capsule hotel), and Naha Airport (the first hotel inside the Naha passenger terminal), plus large communal bathhouses (大浴場), saunas at select locations, and amenities such as Finten wellness rooms, physician-supervised fasting programs, manga lounges, and pop-culture collaboration cabins.

The primary revenue model is nightly accommodation fees across cabin tiers (pay-as-you-go per night), supplemented by ancillary services including day-use stays (e.g., ¥3,000 for 2 hours at Naha Airport), shower-only usage, towel/laundry/garment rentals, and experience add-ons (e.g., samurai experience, ANA in-flight meal breakfast at Naha). The first-party booking channel — first-cabin.jp — is anchored on a lowest-price guarantee, online/smart check-in, and multilingual support (Japanese, English, Korean, Simplified and Traditional Chinese); the FIRST CABIN Members Club loyalty program (launched April 2023) adds 1% point accumulation on official bookings, member-only discounts, and tiered perks. Distribution is dual-channel: direct via the official website and indirect via OTA platforms (Rakuten Travel, Jalan, Booking.com, Agoda, JTB, Expedia). Customer segments comprise solo business and leisure travelers (primary), airport transit travelers (primary), long-stay/extended-stay guests (long-stay 183-night EXPO packages at Kansai Airport and Midosuji-Namba), and a smaller health/wellness traveler segment drawn by Finten integration and First Fasting plans.

Name

First Cabin

Legal name

株式会社ファーストキャビンHD (First Cabin HD Co., Ltd.)

Website

https://first-cabin.jp

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

First Cabin is a Japanese capsule hotel operator running 14 aviation-themed cabin properties across Japan and Hawaii, serving solo business, leisure, and airport-transit travelers through a four-tier cabin system (First, Business, Premium Economy, Premium Class) with direct airport-terminal integration at Haneda, Kansai, and Naha airports.

Ownership category

akta.pro rank

Product category

Capsule Hotel / Budget Accommodation

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Midscale Limited-Service Hotels (THAGABAC)

akta.pro secondary industry

Airport Limited-Service Hotels (THAGABAF)

Keywords

• Capsule hotel operations
• Cabin style lodging
• Airport terminal hotels
• Compact urban stays
• Budget accommodation services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation fees: Primary revenue stream from nightly cabin rentals across all 14 properties in Japan and Hawaii. Pricing varies by cabin tier (First Class, Business Class, Premium Economy Class, Premium Class) and property location. Additional charges for early check-in, late check-out, day-use stays, and shower-only usage.
2. Ancillary services and add-ons: Revenue from paid services including: day-use stays (2 hours for 3,000 yen at Naha Airport), shower-only usage (1,500 yen per hour), towel rental, laundry, mobile battery rental, garment rental (200 yen at Haneda), and specialty experience packages such as samurai experience at Kansai Airport (separate fee).
3. Membership and loyalty program: FIRST CABIN メンバークラブ free membership program with gift point accumulation (1% of booking amount) redeemable for discount coupons, early/late check-out, free stay coupons, and drink services. Member discount of 5% off accommodation at select properties.
4. Corporate and group bookings: Acceptance of group bookings and corporate reservations, with special plans for long-stay guests (EXPO 183-night plan),bleisure travelers, and large events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

First Cabin operates capsule-style hotels with airline-inspired cabin tier products (First Class, Business Class, Premium Economy, Premium Class) at 14 properties across Japan (Tokyo, Osaka, Kyoto, Shimane, Fukuoka, Nagasaki, Okinawa) and Hawaii (Waikiki). Each property offers compact private cabin stays with shared communal bathhouses, lounges, saunas, and amenities, marketed under the STAY SMART concept to solo business and leisure travelers, airport transit passengers, and inbound tourists. Ancillary services include day-use stays, shower-only usage, luggage delivery, electric mobility (LUUP), battery rental (CHARGE SPOT), and a free member loyalty program (FIRST CABIN Member Club) with point accumulation.

Product overview

First Cabin is a Japan-based capsule hotel brand operated by First Cabin HD Co., Ltd. offering compact accommodation under the 'STAY SMART' concept for smart urban living. The portfolio comprises multiple cabin tier products: First Class Cabin (premium, 4.4㎡ with 120cm bed), Business Class Cabin (standard, 2.5㎡ with 100cm bed), Premium Economy Class Cabin (budget, 1.0m ceiling), and Premium Class Cabin (private lockable rooms for 1-6 guests). Properties span 14 locations across Japan (Tokyo 5, Osaka 3, Kyoto, Shimane, Fukuoka, Nagasaki, Okinawa) plus Hawaii, with amenities including shared baths, lounges, saunas, laundry, and Wi-Fi. Specialty offerings include Faiten health rooms, physician-supervised fasting plans, samurai experiences, manga lounges, and manga library services. A loyalty program (First Cabin Member Club) offers point accumulation and redemption. New locations include Naha Airport (October 2025) and Akihabara (June 2026), with international expansion via First Cabin International Hawaii.

Differentiator

Problem solved

Functional benefit

Products and services

• First Class Cabin (ファーストクラスキャビン) Premium cabin tier measuring W2.1 x D2.1 x H2.1m with 4.4㎡ floor area. Features a 120cm semi-double bed, side table, key-enabled safety box, control panel, TV with headphones, and Wi-Fi. Targets business and leisure travelers seeking the largest, most private space within the First Cabin portfolio. Available at Atagoyama, Akasaka, Haneda, Ichigaya, Kyoto Nijōjō, Nagasaki, Matsue, and Hakata properties.
• Business Class Cabin (ビジネスクラスキャビン) Standard cabin tier measuring W1.2 x D2.1 x H2.1m with 2.5㎡ floor area. Features a 100cm single bed, side counter, security safe, control panel, and Wi-Fi. The most widely available cabin type across all First Cabin properties, designed for compact overnight stays at mid-range prices.
• Premium Economy Class Cabin (プレミアムエコノミークラスキャビン) Entry-level cabin tier with a 1.0m ceiling height (H1.0m). Features a 100cm single bed, ventilation, safety box/shoe box, control panel, and Wi-Fi. Male-only at some properties (e.g., Naha Airport). Available at select properties as the most affordable compact option.
• Premium Class Cabin (プレミアムクラスキャビン) Private lockable cabin-style rooms accommodating 1 to 6 guests, distinct from the curtain-divided tiers. Available at select properties including Kyoto Nijō Castle (3 Premium Rooms) and Midosuji-Namba. Subject to different cancellation policies and not eligible for free stay coupons.
• First Cabin Atagoyama (ファーストキャビン愛宕山) Tokyo capsule hotel property near Shimbashi and Toranomon, featuring magazine and comic reading service plus online check-in service introduced November 2024.
• First Cabin Akasaka (ファーストキャビン赤坂)
• First Cabin Haneda Terminal 1 (ファーストキャビン羽田ターミナル1) Airport capsule hotel located inside Haneda Airport Terminal 1, with check-in at 19:00 and checkout at 10:00. Ideal for early morning and late night flights. Offers day-use First Class stays and large communal bathhouse (reopened December 2024 after renovation).
• First Cabin Ichigaya (ファーストキャビン市ヶ谷) Tokyo capsule hotel property located 2 minutes from Ichigaya Station. Operates under the STAY SMART concept with Finten Rooms, SMART Manga Lounge (3,000 comics from BookOff), library area, and physician-supervised fasting plans. Featured in AERA magazine in 2022.
• First Cabin Akihabara (ファーストキャビン秋葉原) Tokyo capsule hotel property located 5 minutes from JR Akihabara Station. Targets business travelers, tourists, and visitors to otaku culture sites in Akihabara. Opened June 2026.
• First Cabin Kansai Airport (ファーストキャビン関西空港) Airport capsule hotel located inside Kansai International Airport and directly connected to JR/Nankai Kansai Airport Station. Features a large communal bathhouse, samurai experience plans, and earned Agoda 2024 Gold Circle and Customer Review Awards for hospitality quality.
• First Cabin Midosuji Nanba (ファーストキャビン御堂筋難波) Osaka capsule hotel property directly connected to Midosuji Line Namba Station. Features a fitness gym, large bathhouse, sauna, Finten collaboration rooms, and Premium Class cabins. Offered a 183-night EXPO long-stay plan.
• First Cabin West Umeda (ファーストキャビン西梅田) Osaka capsule hotel property located 2 minutes from Hanshin Fukushima Station. Features AiNA ORGANIC KITCHEN cafe bar, Finten rooms, automatic smartphone check-in, LUUP electric mobility ports, CHARGE SPOT battery rental, and Kago Pass/Airpoter luggage delivery partnerships.
• First Cabin Kyoto Nijō Castle (ファーストキャビン京都二城)
• First Cabin Matsue (ファーストキャビン松江) Shimane capsule hotel property located 2 minutes from JR Matsue Station. Operates with an unmanned front desk and smart PIN/QR check-in; fitted entirely with Mizuno mattresses and pillows.
• First Cabin Hakata (ファーストキャビン博多) Fukuoka capsule hotel property directly connected to Nakasu-Kawabata Station (Exit 4), 4 stations from Fukuoka Airport and 2 stations from Hakata Station. Features sauna, lounge, ice pillow lending, self-service amenity bar, and same-day luggage delivery to Fukuoka Airport and Hakata Station.
• First Cabin Nagasaki (ファーストキャビン長崎) Nagasaki capsule hotel property 1-minute walk from Kankōdōri tram stop and near Shinchi Chinatown. Contains 121 cabins (86 male, 35 female) and features a large communal bathhouse. Accepts Furusato Nozei (tax donation) accommodation plans.
• First Cabin Naha Airport (ファーストキャビン那覇空港) Okinawa airport capsule hotel property located inside Naha Airport passenger terminal building (1F/2F with front desk on 2F). The first hotel located inside the Naha Airport terminal. Offers Business Class and Premium Economy Class cabins, day-use stays (2 hours from 3,000 yen), shower-only service (1,500 yen/hour), and ANA in-flight meal breakfast service.
• FIRST CABIN INTERNATIONAL HAWAII Hawaii capsule hotel property located in Waikiki Business Plaza, 14th Floor, 2270 Kalakaua Ave, Honolulu, HI 96815. The first international property of the First Cabin brand. Grand opening spring 2025.
• FIRST CABIN Member Club (ファーストキャビンメンバークラブ) Free membership program offering point accumulation at 1% of booking amount on official website bookings, redeemable for discount coupons, early/late checkout, free stay coupons, and drink services. Member discount of 5% off accommodation at select properties. Monthly email newsletter with member-exclusive coupons.
• Alcohol All-You-Can-Drink Service Two-hour unlimited drinks service at the Ichigaya property lounge, available in time slots 20:00-22:00 and 23:00-25:00. Includes draft beer, highball, and Chu-hai. Priced at ¥1,500 for 2 hours.
• Samurai Experience Plan (サムライ体験プラン) Cultural experience at First Cabin Kansai Airport where professional instructors teach Iaido and other samurai arts. Sessions begin at 20:15 on Fridays and use real katana. Located about 20 minutes from Kansai Airport by train. Guests sign a consent form at check-in.
• First Fasting Plan (ファーストファスティング) Physician-supervised 16-hour fasting program at First Cabin Ichigaya developed with Dr. Aoki. Includes a fasting guide leaflet, exclusive instructional videos, rescue food (detox water, nuts, smoothies), and Finten beauty equipment rental. Priced at 1,000 yen per stay plus accommodation.
• LiSA Collaboration Room Limited-time collaboration room at First Cabin Akihabara featuring Japanese singer LiSA's 15th anniversary theme. Includes original merchandise and a special cabin design. Available only at the Akihabara location from June 15, 2026 to December 14, 2026.
• Finten Collaboration Rooms (ファインテンルーム) Beauty and health themed rooms developed with Finten Co., Ltd. using proprietary health technology and bio-electronics. AERA-cited customer surveys show approximately 90% of guests perceive a difference and 80% report feeling refreshed. Includes Finten beauty equipment rental. Available at Ichigaya, Nishi-Umeda, and other properties.
• SMART Manga Lounge (スマートマンガラウンジ) Comic reading lounge at First Cabin Ichigaya featuring 3,000 books from BookOff Corporation, including popular series such as Jujutsu Kaisen and SPY×FAMILY plus classics like Dragon Ball and Slam Dunk. Available for day-use and overnight guests.
• Morning Set Plans (モーニングセット付きプラン) Accommodation plan including breakfast at Keys Cafe Akasaka. Choice of toast, soufflé pancakes, or baked sandwich with sausage plus drink and boiled egg.
• Laundry Services (コインランドリー) Coin-operated laundry facilities available at select locations (West Umeda, Hakata, Matsue). Washing and drying services with prices varying by weight and time. Targets long-stay guests and extended travelers needing garment care.
• Day-Use Stays (デイユース) Daytime room usage service at select airport-adjacent properties. At Naha Airport: 2 hours for ¥3,000 with extensions at ¥1,500 per hour. At Haneda Terminal 1: First Class Cabins only, check-in 10:00-15:00, checkout by 17:00. Targets travelers needing pre-flight rest or post-flight recovery.
• Shared Facilities (共用スペース) Common area services across all First Cabin properties including lounge spaces, cafe bars, large communal baths, shower booths, powder rooms, cloakrooms, and smoking rooms. Full Wi-Fi connectivity throughout for business, study, and leisure use.
• LUUP Mobility Service Electric-assist bicycle and e-scooter sharing service at First Cabin West Umeda. Guests can use the LUUP smartphone app to rent vehicles for local transportation and return them at the hotel or nearby ports.
• CHARGE SPOT Battery Rental Mobile battery rental service at First Cabin West Umeda via CHARGE SPOT. Guests can rent batteries at the hotel and return them at the property or other CHARGE SPOT stations. Targets guests needing phone charging during sightseeing or business trips.

Quantifiable outcome

• First Cabin Nagasaki has 121 cabins (86 male, 35 female). First Cabin Hakata has 120 cabins (75 male, 45 female). First Cabin Naha Airport has 72 cabins (35 male, 37 female). First Cabin Akasaka has 123 cabins (72 male, 51 female).
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Samurai experience provider (Kansai Airport)Strategic or Co-development Partner · 4 April 2025First Cabin Kansai Airport offers a samurai experience plan where professional instructors teach Iaido (sword drawing) and other samurai arts. Sessions begin at 20:15 on Fridays. The venue is approximately 20 minutes from Kansai Airport by train. Guests sign a consent form at check-in.
• Airpoter (西梅田)minorImplementation/ SI/ Consulting Partner · 4 March 2025First Cabin Nishi-Umeda partnered with Airpoter for same-day luggage delivery between airport and hotel. Guests can order by 23:00 the previous day, drop luggage at the front desk by 9:00 AM, and pick up at the airport from 4:00 PM. Convenient for sightseeing on departure/arrival days.
• LUUP (西梅田)minorGTM or Marketing Partner · 4 March 2025First Cabin Nishi-Umeda has LUUP electric-assist bicycle and e-scooter sharing ports on-site. Guests can use the LUUP app to rent vehicles for local transportation and return them at the hotel or nearby ports. Smartphone-based rental/return.
• CHARGE SPOT (西梅田)minorGTM or Marketing Partner · 4 March 2025First Cabin Nishi-Umeda hosts a CHARGE SPOT battery rental station. Guests can return rented batteries at the hotel or rent new ones. Particularly convenient for guests with low phone battery during sightseeing or business trips.
• ANA (All Nippon Airways)minorStrategic or Co-development Partner · 15 January 2025First Cabin Naha Airport added ANA in-flight meals to its breakfast menu. Guests can select from ANA in-flight meal options at check-in (limited quantity). This partnership enhances the airport hotel's offerings for air travelers.
• Kago Pass (博多)minorImplementation/ SI/ Consulting Partner · 9 December 2024First Cabin Hakata partnered with Kago Pass for luggage delivery service. Guests can have luggage delivered from the hotel to Fukuoka Airport (both domestic and international terminals, from 550 yen per bag) or Hakata Station (1,650 yen per bag). Morning 10:00 deadline for same-day hotel-to-airport delivery.
• Fishton (魚丼) — FukushimaminorGTM or Marketing Partner · 24 June 2024First Cabin Nishi-Umeda partnered with Fishton, a creative seafood rice bowl restaurant in Fukushima, to offer a fish bowl voucher (normally 800+ yen, discounted to 700 yen for hotel guests) allowing guests to create custom bowls from 48 topping options. Voucher valid through checkout.
• KAGEMUSHA (First Fasting — Aoki doctor-supervised plan)minorStrategic or Co-development Partner · 3 April 2023First Cabin Ichigaya introduced a doctor-supervised 16-hour fasting program 'First Fasting — Aoki 16-hour Fasting Plan' developed with Dr. Aoki. The plan includes a fasting leaflet, exclusive instructional videos, rescue food (detox water, nuts, smoothies), and Finten beauty equipment rental. Offered at 1,000 yen per stay (plus accommodation).
• BookOff Corporation (ブックオフ)minorStrategic or Co-development Partner · 21 April 2022First Cabin Ichigaya partnered with BookOff to open 'SMART マンガラウンジ' — a manga lounge featuring 3,000 books available for free reading. Guests and day-use visitors can enjoy a curated selection including latest series like Jujutsu Kaisen and SPY×FAMILY as well as classics like Dragon Ball and Slam Dunk. This collaboration aligns with the 'STAY SMART' concept.
• AiNA ORGANIC KITCHEN (Nishi-Umeda)minorStrategic or Co-development Partner · 4 March 2022An organic cafe bar with pesticide-free ingredients, AiNA ORGANIC KITCHEN is newly established within First Cabin Nishi-Umeda, offering guests a health-conscious dining option within the property.
• Finten Co., Ltd. (ファイテン)coreStrategic or Co-development Partner · 17 February 2022Finten collaborated to create wellness-themed 'Finten Rooms' across multiple properties (Ichigaya, Nishi-Umeda, and others). These rooms feature products based on Finten's proprietary health technology and bio-electronics. AERA-reported customer surveys show ~90% of guests perceived a difference and 80% reported feeling refreshed. First Cabin Ichigaya also offers Finten beauty equipment (肌エコー) as part of its fasting program.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• GRANBELL HOTEL / Hotel Relief: Granbell operates midscale urban and airport-adjacent hotels across Japan; comparable in target market and pricing band to First Cabin's upper tiers and Kansai Airport/Haneda-area offerings.
• YOTEL: YOTEL operates compact, tech-driven "cabin" hotels globally, including airport locations (YOTELAIR) — directly comparable to First Cabin's airport-integrated model and tiered cabin concept, but at larger scale and with international footprint including Japan.
• citizenM: citizenM is an established compact lifestyle hotel brand with strong Asia-Pacific expansion (Tokyo, Osaka, Kyoto, Seoul) targeting the same affluent solo/business traveler segment First Cabin courts with its upper tiers.

Direct peers

• Hotel Zen Tokyo: Hotel Zen Tokyo is a capsule-style hotel brand operating in Tokyo, Yokohama, and Kyoto, providing compact urban accommodation that overlaps with First Cabin's core Business Class and Premium Class offerings.
• 9 Hours: 9 Hours operates a chain of capsule hotels across major Japanese cities (Tokyo, Kyoto, Sendai, Fukuoka, etc.) with a similar minimal, design-forward pod format targeting solo business and leisure travelers — the closest direct competitor to First Cabin in core capsule concept and urban footprint.
• The Millennials: The Millennials operates upscale capsule-style hotels in Kyoto and Shibuya with private rooms and shared lounges, directly competing with First Cabin's Premium Class and urban Kyoto/Tokyo locations for design-conscious solo travelers.
• Citan Hostel: Citan Hostel in Nihonbashi offers capsule-style shared dorms and private pods in central Tokyo, competing head-to-head with First Cabin's Tokyo properties (Akasaka, Atagoyama, Ichigaya) for budget-conscious urban travelers.
• Capsule Hotel Anshin Oyado Premier: Anshin Oyado operates a large multi-property capsule hotel chain across Japan with shared bath, sauna, and massage amenities — overlapping directly with First Cabin's bathhouse/sauna offering and urban customer base.
• Book Tea Bed: Book Tea Bed is a Kyoto-based capsule hotel that competes directly with First Cabin Kyoto Nijojo for inbound tourists, combining compact pods with curated reading/tea experiences — comparable positioning around the "stay + experience" concept.

Others

• GLANSIT: GLANSIT is a capsule hotel operator in Japan whose brands (GLANSIT Akihabara, GLANSIT Kyoto Kawaramachi) overlap with First Cabin's Akihabara and Kyoto locations — included as a Japan-domestic capsule operator to round out the competitive landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/firstcabininc
• Facebookfacebook.com/profile.php?id=100063507192346&ref=page_internal
• Instagraminstagram.com/firstcabin__official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Cabin