7Stars Partners
7StarsPartners is a multi-brand iGaming affiliate program operating since 2016, connecting 30,000+ affiliates with 9 online casino and sportsbook brands across 40 languages, 100+ payment systems, and global markets under Curacao licensing.
- Company typePrivate
- Founded2016
- HeadquartersNicosia, Cyprus
- Headcount51–100
- GTM typeB2B
- OfferingServices
What 7Stars Partners does
7StarsPartners is a multi-brand iGaming affiliate program founded in 2016, headquartered in Nicosia, Cyprus, with an operating footprint spanning LATAM, Europe, Eastern Europe, and Asia. The company serves as the marketing intermediary for nine online casino and sportsbook brands (including Wazamba, Rabona, Nomini, BetScore, OnlySpins, BassBet, Spinit, Spinanga, Librabet, BuranCasino, and Casinia), connecting these brands with a reported 30,000+ active affiliates — predominantly website owners, content creators, and marketing professionals who promote the brands in exchange for commission. The program is operated under a Curacao gaming license, with multi-jurisdictional licensing displays (MGA, Sweden, Portugal, Denmark, Spain, Estonia) suggesting expansion into regulated European markets.
The technology stack centers on three third-party affiliate tracking and management platforms — Netrefer, Referon, and IncomeAccess — supplemented by an internal Back Office. Affiliates access a self-serve registration flow with multi-language support (40 languages), geo-localized brand websites, and real-time tracking and reporting. Distribution is augmented by a Mike Tyson brand ambassador arrangement, active social media presence across LinkedIn, Facebook, Instagram, and Telegram, and event-driven acquisition via iGaming industry conferences such as iGB London 2024.
The revenue model is entirely affiliate-driven and offers four commission structures: revenue share (Casino: 45-60% across four tiers based on first-depositor volume; Sportsbook: 30-45% across five tiers), CPA (fixed payment per qualifying depositing player), Hybrid (CPA + revshare), and Sub-Affiliate (5% of referred sub-affiliate commissions). Differentiators include no negative carryover, EUR 100 minimum payout threshold, monthly payment by the 20th, and an 8-person affiliate management team providing 24/7 support. Pricing, commission terms, and operational mechanics are publicly disclosed across the program website.
7Stars Partners firmographics
Firmographics- Name
- 7Stars Partners
- Legal name
- 7StarsPartners
- Website
- https://7starpartners.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 7StarsPartners is a multi-brand iGaming affiliate program operating since 2016, connecting 30,000+ affiliates with 9 online casino and sportsbook brands across 40 languages, 100+ payment systems, and global markets under Curacao licensing.
- Ownership category
- akta.pro rank
7Stars Partners industry classification
Industry- Product category
- iGaming Affiliate Program
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- akta.pro primary industry
- Sportsbook Affiliate & Comparison Sites (MPAEAMAA)
- akta.pro secondary industry
- Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)
Keywords
Where 7Stars Partners is headquartered
LocationHeadquarters
- HQ city
- Nicosia
- HQ country
- Cyprus
- HQ region
- Europe
Offices1 record
Markets served
7Stars Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Revenue Share Commission - Casino: Affiliates earn 45% to 60% revenue share based on tier level determined by number of first depositors. Tiers: 1st level (0-15 depositors) at 45%, 2nd level (15-25) at 50%, 3rd level (25+) at 55%, VIP level at 60% with unique conditions.
- Revenue Share Commission - Sportsbook: Affiliates earn 30% to 45% revenue share for sports betting referrals. Tiers: 1st level (0-4 depositors) at 30%, 2nd level (5-10) at 32%, 3rd level (10-25) at 34%, 4th level (25+) at 35%, VIP level at 45%.
- CPA Commission: Fixed payment per qualifying customer who deposits and wagers minimum amounts as specified in Insertion Order or Negotiated Plan.
- Hybrid Commission: Combination of CPA and Revenue Share commission for qualifying customers, as agreed in IO or Negotiated Plan.
- Sub-Affiliate Fee: Affiliates receive 5% of commission paid to their referred sub-affiliates' accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Casino Revenue Share - 4 tiers based on first depositor volume |
| Transaction based/ take rate | Monthly | Sportsbook Revenue Share - 5 tiers based on first depositor volume |
| Transaction based/ take rate | Monthly | Sub-Affiliate Commission |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
7Stars Partners product offering
Product offeringCore offering
7StarsPartners operates a multi-brand iGaming affiliate program that recruits affiliates to promote a portfolio of 9 online casino and sportsbook brands under Curacao gaming license. Affiliates earn tiered revenue share commissions (up to 60% for casino, up to 45% for sportsbook), CPA, or hybrid commission models for referring depositing players to the brands. The program provides tracking infrastructure, monthly reporting, marketing materials, and dedicated affiliate manager support across 40 languages and 100+ payment systems.
Product overview
7StarsPartners is a multi-brand iGaming affiliate program operating since 2016 under Curacao jurisdiction. The platform provides two core verticals: Casino (offering up to 60% revenue share with access to 8,000+ games from 120+ providers) and Sportsbook (offering up to 45% revenue share). The portfolio comprises 9 sub-brands including Wazamba (exotic casino with gamification), Rabona (sportsbook with in-play betting), Nomini (casino with multiple welcome bonuses), BetScore, OnlySpins, BassBet, Spinit, Spinanga, Librabet, BuranCasino, and Casinia. Affiliates can promote any combination of these brands and earn commissions based on referred players' activity.
Differentiator
Problem solved
Functional benefit
Brands
- Wazamba Casino: Exotic design, unique gamification features, great bonuses, and promotions.
- Rabona
- Nomini Casino
- BetScore
- OnlySpins
- BassBet
- Spinit
- Spinanga
- Librabet
- BuranCasino
- Casinia
- Swiper
Products and services
- Casino Affiliate Program Casino affiliate program offering 45% to 60% revenue share commissions, supporting over 8,000 games from more than 120 leading providers. Designed for affiliate marketers promoting online casino brands.
- Sportsbook Affiliate Program Sports betting affiliate program offering 30% to 45% revenue share with pre-match and live-betting sports events, competitive odds, and high payouts. Designed for affiliate marketers promoting sportsbook brands.
- Wazamba Online casino brand with exotic design, unique gamification features, and promotional bonuses. Targeted at casino players seeking differentiated gaming experiences.
- Rabona Online sportsbook brand offering competitive odds, virtual sports betting, and in-play wagering alongside casino offerings. Targeted at sports betting enthusiasts.
- Nomini Online casino brand with seven different welcome bonuses and a bright, lively layout. Targeted at casino players seeking promotional variety.
- BetScore Online sportsbook brand offering pre-match and live-betting sports events with competitive odds. Targeted at sports betting enthusiasts.
- OnlySpins Online casino brand with a focus on slot gaming. Targeted at slot game enthusiasts.
- BassBet Online casino and sportsbook brand offering both casino gaming and sports betting. Targeted at players seeking combined gambling offerings.
- Spinit Online casino brand offering standard casino gaming products. Targeted at online casino players.
- Spinanga Online casino and sportsbook brand offering both casino gaming and sports betting. Targeted at players seeking combined gambling offerings.
- Librabet Online casino and sportsbook brand offering both casino gaming and sports betting. Targeted at players seeking combined gambling offerings.
- BuranCasino Online casino brand offering standard casino gaming products. Targeted at online casino players.
- Casinia Online casino brand offering standard casino gaming products. Targeted at online casino players.
Quantifiable outcome
- Up to 60% revenue share for casino referrals
- +3 more outcomes
Companies that use 7Stars Partners
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
7Stars Partners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
7Stars Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mike Tyson (Iron Mike)flagshipOfficial Brand Ambassador providing exclusive creative assets including risk-free bet offers and VIP access experiences. Mike Tyson's association brings brand recognition and credibility to the affiliated casino brands, particularly the sportsbook vertical.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
7Stars Partners competitors and assessment
Company assessmentDirect peers
- Better Collective: Public iGaming affiliate and digital media company operating multi-brand sportsbook and casino affiliate networks across Europe and the US. Directly comparable as a multi-brand gambling affiliate program operator with similar commission structures.
- Catena Media: Publicly listed affiliate marketing company focused on online gambling and financial services. Operates a portfolio of comparison and affiliate sites, competing with 7StarsPartners for both operator partnerships and affiliate traffic.
- Gambling.com Group: Publicly traded affiliate marketing company specializing in online gambling customer acquisition. Comparable multi-brand sportsbook/casino affiliate model with similar revenue-share and CPA commission structures.
- Kindred Affiliates: Affiliate program for Kindred Group's portfolio of gambling brands (Unibet, 32Red, Maria). Operates similar tiered revenue-share and CPA structures for casino and sportsbook promotions across multiple markets.
- Betsson Affiliates: Affiliate program of Betsson Group operating multi-brand casino and sportsbook promotions. Directly comparable in multi-brand portfolio structure, tiered commission model, and geographic localization.
- ComeOn Affiliates: Affiliate program of ComeOn Group running multiple casino and sportsbook brands. Similar in portfolio scope, Curacao/MGA licensing posture, and revenue-share tiering to 7StarsPartners.
- LeoVegas Affiliates: Affiliate program of LeoVegas Group, focused on mobile casino and sportsbook. Comparable tiered commission structure and multi-market localization strategy.
- Oddschecker: Odds comparison and affiliate site for sports betting, monetizing via operator referrals. Overlaps with 7StarsPartners on the sportsbook affiliate channel.
Broad incumbents
- Bet365 Affiliates: Affiliate program of Bet365, a dominant global sportsbook and gaming operator. Competes for the same affiliate audience and operates a tiered revenue-share structure, but is part of a much larger operator.
Others
- Netrefer (Avid Global): Affiliate tracking platform provider used by 7StarsPartners and many competitor programs. Adjacent infrastructure provider rather than direct competitor, but enables competing multi-brand affiliate programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
7Stars Partners social profiles
Digital presence7Stars Partners compliance and trust
Trust signalCompliance3 records
7Stars Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
7Stars Partners leadership team
Management profileNumber of profiles
Profiles6 records
7Stars Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
7Stars Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 7Stars Partners
What does 7Stars Partners do?
7StarsPartners operates a multi-brand iGaming affiliate program that recruits affiliates to promote a portfolio of 9 online casino and sportsbook brands under Curacao gaming license. Affiliates earn tiered revenue share commissions (up to 60% for casino, up to 45% for sportsbook), CPA, or hybrid commission models for referring depositing players to the brands. The program provides tracking infrastructure, monthly reporting, marketing materials, and dedicated affiliate manager support across 40 languages and 100+ payment systems.
Is 7Stars Partners a public or private company?
7Stars Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 7Stars Partners founded?
7Stars Partners was founded in 2016. It employs 51 to 100 people.
Where is 7Stars Partners based?
7Stars Partners is headquartered in Nicosia, Cyprus, in the Europe region.
How does 7Stars Partners make money?
Five revenue lines are on record. Revenue Share Commission - Casino is the primary driver. The others are revenue Share Commission - Sportsbook, CPA Commission, hybrid Commission and sub-Affiliate Fee.
Who are 7Stars Partners's main competitors?
Direct peers on record are Better Collective, Catena Media, Gambling.com Group, Kindred Affiliates, Betsson Affiliates, ComeOn Affiliates, LeoVegas Affiliates and Oddschecker. Bet365 Affiliates is listed as a broad incumbent. Netrefer (Avid Global) is listed as an others.
Does 7Stars Partners have an API?
No public API is recorded for 7Stars Partners.
What industry is 7Stars Partners in?
7Stars Partners's product category is iGaming Affiliate Program. Its primary akta.pro industry code is MPAEAMAA, Sportsbook Affiliate & Comparison Sites, with a secondary code of MPAEABAL, Player Acquisition & Affiliate Networks for iCasino. Its NAICS code is 7132.