bet365

Artificial Intelligencebet365affiliates.com

bet365 is described in firmographic data as an artificial intelligence company located in Staffordshire, with a listed web presence at bet365affiliates.com. No product, technology, customer, or financial details are documented in the available source material.

Company typePrivate
Founded-
Headquarters—
Headcount—
GTM typeB2C
OfferingSoftware

bet365 firmographics

Firmographics

Name: bet365
Website: https://bet365affiliates.com
Company type: Private
Operating status: Operating
Short description: bet365 is described in firmographic data as an artificial intelligence company located in Staffordshire, with a listed web presence at bet365affiliates.com. No product, technology, customer, or financial details are documented in the available source material.
Ownership category
akta.pro rank

bet365 industry classification

Industry

Product category: Artificial Intelligence
NAICS: Gambling Industries (7132)
akta.pro primary industry: Sportsbook Affiliate & Comparison Sites (MPAEAMAA)
akta.pro secondary industries: Bonus/Promo Code & Deal Aggregators (Betting) (MPAEAMAD), SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)

bet365 business model

Business model

GTM type: B2C
Offering type: Software

bet365 product offering

Product offering

Core offering

The provided source material describes bet365 only as 'an artificial intelligence company located in Staffordshire.' No further detail on what the company fundamentally does or sells is evidenced; the structured firmographics, product, revenue, pricing, and customer fields are empty, and the referenced company website (www.bet365affiliates.com) returned a Cloudflare Origin DNS error page with no substantive content.

Differentiator

Problem solved

Functional benefit

bet365 technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

bet365 competitors and assessment

Company assessment

Direct peers

Pickswise: Sports picks, predictions, and sportsbook affiliate content site. Direct peer monetising sports betting audience traffic via sportsbook referral commissions across both US and international markets.
Oddschecker: UK-headquartered sportsbook odds comparison and affiliate site. Directly comparable to bet365affiliates.com because both monetise sportsbook sign-ups via affiliate commissions, with Oddschecker covering multiple operators rather than one.
Better Collective: Listed sports betting affiliate and lead generation group operating portfolio brands across multiple markets. Comparable as a scaled sportsbook affiliate platform with similar commission economics and regulatory exposure to bet365's channel.
Gambling.com Group: Publicly listed performance-marketing and affiliate operator for online gambling. Highly comparable business model: SEO-driven content publishing that funnels users to licensed sportsbook and casino operators via affiliate revenue.
Catena Media: Listed affiliate marketing operator focused on online gambling, with a heavy weighting toward sportsbook and casino lead generation. Direct peer in the betting-affiliate value chain that bet365affiliates.com operates in.
Action Network: US sports betting content and affiliate platform monetising sportsbook referrals. Comparable as a content-led affiliate funnel converting sports betting intent into sportsbook sign-ups, with overlapping operator relationships.

Broad incumbents

Entain: Global sportsbook and gaming operator (Bet365's bwin, Ladbrokes/Coral are not part of Entain, but Entain runs PartyCasino, bwin historically, BetMGM JV). Comparable as a large multi-brand operator that is both a source of affiliate demand and a competitor for affiliate-driven FTDs.
Flutter Entertainment (FanDuel): Global gambling operator behind FanDuel, PokerStars, Sky Betting & Gaming and other brands. Comparable as a large multi-brand operator that runs extensive affiliate programs and competes for the same customer-acquisition traffic.
BetMGM: Major US-licensed sportsbook and casino operator that runs its own affiliate program and competes for the same US-affiliate traffic that bet365's channel targets. Comparable as both an operator and a competing affiliate-channel buyer.

Emerging players

OpticOdds: B2B odds and trading data provider to sportsbooks and affiliates. Adjacent but comparable because its infrastructure feeds the same affiliate funnels and sportsbook pricing engines that bet365's affiliate channel depends on.

Market position

Customer concentration

bet365 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

bet365 leadership team

Management profile

Number of profiles

bet365 funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

bet365 M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bet365

What does bet365 do?

Is bet365 a public or private company?

bet365 is a private company. It is classified as unknown and is currently operating.

When was bet365 founded?

bet365 was founded in -1.

Who are bet365's main competitors?

Direct peers on record are Pickswise, Oddschecker, Better Collective, Gambling.com Group, Catena Media and Action Network. Broad incumbents are Entain, Flutter Entertainment (FanDuel) and BetMGM. OpticOdds is listed as an emerging player.

Does bet365 have an API?

No public API is recorded for bet365.

What industry is bet365 in?

bet365's product category is Artificial Intelligence. Its primary akta.pro industry code is MPAEAMAA, Sportsbook Affiliate & Comparison Sites, with a secondary code of MPAEAMAD, Bonus/Promo Code & Deal Aggregators (Betting). Its NAICS code is 7132.