SFR Analytics

What SFR Analytics does

SFR Analytics is a Palo Alto-based data and software company founded in 2021 that provides real estate intelligence for the single-family residential (SFR) investment and private lending market. The company aggregates county filings, entity records, mortgage data, assessor records, and rental signals into a deed-backed dataset covering 600M+ transactions, 2.5M+ tracked investors, and 40K+ private lenders across all 50 US states. Entity resolution and contact-enrichment logic layer on top of the raw records to produce investor profiles, lender market share, and borrower movement signals.

The platform is delivered through four products. Private Lender Radar is the core SaaS offering, providing borrower pipeline generation, deal verification, loan timing data, and contact-enriched outreach lists for private lender growth teams. Investor Edge is a self-serve active buyer discovery platform for wholesalers and investors, accessible via a free trial. Data & API exposes the underlying dataset through bulk files, recurring feeds, and API access for data and product teams building internal models or products. MCP Server offers 77+ AI-ready research and analysis tools compatible with the Model Context Protocol, allowing AI assistants to query market, property, buyer, borrower, and lender data.

The business model is subscription SaaS with quote-based pricing across all four products and a hybrid go-to-market combining sales-assisted demos for enterprise lender accounts with self-serve trials for SMB investors and AI researchers. Customer segments include private lenders, wholesalers and real estate investors, data and product teams, and AI-enabled research teams. Marketing is driven by SEO-optimized state and metro investor directories, a newsletter, and research content. The company is privately held with 1–10 employees, co-founded by Phil Glazer and Glenn Hull (CEO), and appears to operate without disclosed institutional funding or parent company.

Name

SFR Analytics

Legal name

SFR Analytics

Website

https://sfranalytics.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

SFR Analytics provides a deed-backed data platform covering 600M+ transactions, 2.5M+ investors, and 40K+ private lenders for the single-family residential investment and private lending market, delivered through four SaaS products targeting lenders, wholesalers, data teams, and AI researchers.

Ownership category

akta.pro rank

Product category

Real Estate Data & Lending Intelligence Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ)

akta.pro secondary industries

Mortgage Secondary Data, Analytics & Pricing/Valuation Services (FSALAFAN), Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD), Collateral, Lien & Asset Valuation Platforms (Auto, Equipment, Real Estate) (FSAGAHAG)

Keywords

• Real estate data analytics
• Lending intelligence software
• Investor tracking platform
• Borrower pipeline generation
• Property transaction data

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Private Lender Radar Subscription: SaaS platform providing borrower pipeline generation, verification signals, loan timing data, and contact-enriched outreach lists for private lender growth teams. Sold via demo and subscription.
2. Investor Edge Subscription: Active buyer discovery platform for wholesalers and investors providing buyer profiles, market views, and buyer-list workflows for deal placement.
3. Data & API Access: Bulk files, recurring data feeds, and API access for property, transaction, investor, lending, and rental signals. Custom datasets and delivery options for internal analytics.
4. MCP Server Access: AI research tools accessible via MCP integration with AI tools for structured real estate questions and analysis workflows.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SFR Analytics operates a deed-backed real estate data platform that aggregates county filings, entity records, mortgage data, assessor records, and rental signals to track investor and lender activity for the single-family residential market. It sells subscription access to its data via the Private Lender Radar product (borrower pipeline generation for private lenders), Investor Edge (active buyer discovery for wholesalers and investors), Data & API (bulk data and programmatic access), and MCP Server (AI-compatible research tools). Customers use the platform to source borrower prospects, verify deal activity, find active buyers, and power internal analytics and AI workflows.

Product overview

SFR Analytics offers a multi-product platform for single-family residential real estate data and lending intelligence. The suite includes Private Lender Radar (for generating borrower pipeline and verifying deal activity), Investor Edge (for finding active buyers for wholesale deals), Data & API (for bulk data delivery and API access), and MCP Server (for AI-enabled research workflows using Model Context Protocol). The products share a common data layer covering 2.5M+ tracked investors, 600M+ transactions, and 40K+ private lenders.

Differentiator

Problem solved

Functional benefit

Brands

• Private Lender Radar: Borrower pipeline generation tool for private lenders to find and verify borrower prospects, analyze loan timing, and access lender relationships.
• Investor Edge
• Data & API
• MCP Server

Products and services

• Private Lender Radar Borrower pipeline generation platform for private lender growth teams that uses county filings, entity records, borrower history, and lender relationships to surface borrower prospects, verify deal activity, and prioritize outreach. Designed for private (non-bank) real estate lenders that need borrower verification, loan timing, competitor lender relationships, and contact-enriched outreach data.
• Investor Edge Active buyer discovery platform for wholesalers and real estate investors to find active buyers for wholesale deals, dispositions, acquisitions, and market research. Provides buyer profiles, portfolio activity, market views by ZIP code and metro, and buyer-list workflows for deal placement, with self-serve trial access via the web application.
• Data & API Bulk data file and API access product for data and product teams building their own models, dashboards, and products. Provides custom datasets and delivery options including property, transaction, investor, lending, and rental signals for internal analytics, enrichment, and scoring workflows.
• MCP Server AI research server exposing 77+ tools for asking market, property, buyer, borrower, and lender questions from MCP-compatible AI tools. Provides fast first-pass market questions and structured real estate research alongside dashboards and data feeds, available with a free access tier.

Quantifiable outcome

• 2.5M+ investors tracked with deed-backed signals
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ATTOM Data Solutions: ATTOM provides nationwide property data, analytics, and APIs covering deeds, mortgages, assessor records, and ownership information. Most directly comparable to SFR Analytics' core property and transaction dataset, with similar data sources and overlapping customer use cases in real estate investment and lending.
• HouseCanary: Provides residential property analytics, valuations, and market intelligence to investors, lenders, and institutions. Comparable to SFR Analytics in serving investor and lender customers with property and market data, though HouseCanary emphasizes AVMs and valuations while SFR Analytics emphasizes investor/lender pipeline.

Broad incumbents

• CoreLogic: One of the largest property data, analytics, and platform providers in the US, serving mortgage, real estate, and capital markets participants. Overlaps with SFR Analytics across property records, mortgage data, and analytics, but operates at much larger scale across many real estate verticals beyond SFR investors.
• PropMix (now part of CoreLogic): AI-powered property analytics and valuation platform for real estate professionals. Comparable to SFR Analytics in providing AI-enhanced property analytics and investor workflows, though now absorbed within CoreLogic's broader portfolio.
• Reonomy: Commercial and residential property intelligence platform aggregating off-market data, ownership, and transaction records. Comparable to SFR Analytics in data aggregation approach and CRE/SFR crossover, though broader across commercial and residential.
• Zillow: Largest consumer-facing residential real estate platform with extensive property data, Zestimates (AVMs), and investor-facing tools. Overlaps with SFR Analytics on nationwide property data and investor analytics but at vastly larger scale and primarily consumer-oriented.

Emerging players

• Mashvisor: Real estate investment analytics platform focused on rental property analysis, market data, and investor workflows. Comparable to SFR Analytics' Investor Edge product with similar investor-targeted analytics, though narrower in dataset and product scope.
• BatchLeads: Provides lead generation, skip tracing, and contact-enrichment data for real estate investors and wholesalers. Comparable to SFR Analytics in serving the investor/wholesaler segment with contact data and pipeline tools, but focuses on outbound prospecting rather than investor/lender intelligence.
• Realeflow: All-in-one software platform for real estate investors offering lead lists, comps, marketing, and deal management. Comparable to SFR Analytics in targeting flippers and wholesalers with data-driven deal sourcing, though broader in feature scope beyond pure data and analytics.
• DealMachine: Real estate investor platform combining driving-for-dollars mobile tools with skip tracing, lists, and contact data. Comparable to SFR Analytics in serving flippers and investors with property and contact data, though differentiated by mobile-first prospecting workflow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sfranalytics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SFR Analytics