What Ubeya does

Ubeya is a cloud-based workforce management SaaS platform built specifically for organizations relying on temporary, flexible, or on-demand staff, with primary traction in live events, stadiums, hospitality, and staffing agencies. Founded in 2017 in Tel Aviv and operating as Ubeya Technologies Ltd. (UK-incorporated), the platform comprises thirteen integrated modules — Scheduling, Time & Attendance, Communication, Payroll, Workflows, Compliance, Reports, CRM, VMS, Client Portal, HR Management (My Workforce), and a Worker App — plus a vertical sub-brand called Ubeya Stadia tailored for stadium operations. Underlying technology centers on an AI-driven scheduling algorithm that matches workers to shifts based on availability, experience, training records, client preferences, and shift history, combined with real-time communication, QR-code clock-in, and automated compliance tracking for labor regulations including the UK Agency Workers Regulations.

The company is monetized through a quote-based, annual SaaS subscription model with modular add-ons, sold primarily through direct enterprise field sales and inside sales motions rather than self-service. The customer base spans over 2,000 organizations ranging from SMB staffing agencies (Mint People, Xenia Recruitment, The Dutch Crew) to global enterprise venues (Delaware North across Wembley, Emirates, London Stadium; Compass Group; Wimbledon; Silverstone; OVG; O2 Arena; Arsenal; Chelsea; Ajax). Documented platform deployments include UEFA Champions League finals, Formula One race weekends, and the Taylor Swift Eras Tour. The company holds ISO/IEC 27001 certification and GDPR compliance, and integrates via open API with HRIS, ATS (Teamtailor), payroll, invoicing, and CRM systems.

The go-to-market is concentrated in the UK, Germany, and the Netherlands, with global event-driven deployments. Funding to date totals approximately $16.1M across four disclosed rounds, with the most recent being a $10M Series B in October 2024 led by Education Growth Partners, alongside MoreVC and Magma Venture Partners. Earlier backers include 500 Global and Cornerstone OnDemand. The company is privately held with no institutional ownership disclosed beyond venture investors; founders Omri Dekalo (CEO) and Yuval Weinbaum (CTO) continue to lead the business.

Name

Ubeya

Legal name

Ubeya Technologies Ltd.

Website

https://ubeya.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Ubeya is a cloud-based, AI-powered workforce management SaaS platform built for organizations reliant on temporary and flexible staff, primarily serving staffing agencies, stadiums, hospitality groups, and event operators across the UK and Europe.

Ownership category

akta.pro rank

Product category

Workforce Management Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

akta.pro secondary industries

Work Management & Collaboration Suites (BPAMAMAG), Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)

Keywords

• Workforce management software
• Temp staffing platform
• Shift scheduling software
• Event workforce management
• Vendor management system

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based SaaS model providing access to workforce management platform modules including scheduling, time & attendance, communication, payroll, compliance, and reporting. Pricing appears to be per-seat or usage-based with annual billing.
2. Platform Modules: Modular platform offering additional capabilities (VMS, CRM, Client Portal, HR Management) that can be added to base subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ubeya provides an AI-powered, cloud-based workforce management SaaS platform built for staffing agencies, venues, and event operators. It unifies scheduling, time and attendance, communication, payroll, compliance, CRM, vendor management, and reporting in a single system, with a dedicated worker mobile app and a sub-brand, Ubeya Stadia, tailored to stadium operations. The platform replaces fragmented spreadsheets and disconnected tools with real-time visibility and automation across the temporary workforce lifecycle.

Product overview

Ubeya offers a modular workforce management platform consisting of a core Workforce Management platform with specialized sub-brand Ubeya Stadia for stadium operations. The platform provides 13 integrated modules covering the complete staffing lifecycle: Scheduling (with AI-powered matching), Time & Attendance, Communication, Payroll, Workflows, Compliance, Reports, CRM, VMS (Vendor Management), Client Portal, HR Management (My Workforce), and Worker App. The modules work together as a unified system, allowing businesses to manage both internal employees and external agency staff from a single dashboard, with AI-driven scheduling and automation reducing manual administrative work.

Differentiator

Problem solved

Functional benefit

Brands

• Ubeya Stadia: Specialized workforce management solution for stadium and sports venue operations.
• Ubeya Crew App

Products and services

• Workforce Management Platform Cloud-based SaaS platform that helps staffing agencies, hospitality operators, event companies, and venues plan, schedule, deploy, track, pay, and report on temporary workforces through 13 integrated modules including scheduling, time and attendance, communication, payroll, workflows, compliance, reports, CRM, vendor management, client portal, HR management, and a worker mobile app.
• Ubeya Stadia Specialized workforce management offering for stadiums and large live-event venues, providing centralized control over large volumes of casual match-day and event-day staff, suppliers, contractors, and concessionaire crews with venue-specific workflows.
• Vendor Management System (VMS) Standalone vendor management solution for organizations that rely on multiple external staffing agencies and contractors, providing supplier onboarding, qualification, rate negotiation, order placement, performance tracking, and consolidated invoicing.

Quantifiable outcome

• 90% reduction in planning time (6 hours to 30 minutes)
• +6 more outcomes

Named customers22 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature8 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Freemans Event PartnersflagshipGTM or Marketing Partner · 17 February 2026Freemans Event Partners participated in a Ubeya-hosted session focused on practical workforce operations approaches at major events. Freemans shared how they reduced manual administrative work and streamlined communication using Ubeya's platform.
• TeamtailorcoreTechnology or Integration · 1 January 2023Teamtailor, an Applicant Tracking System (ATS), integrates with Ubeya's workforce management platform. Candidates apply through Teamtailor, data automatically transfers to Ubeya, enabling seamless recruitment-to-workflow automation. Ubeya recommends Teamtailor to their customers requiring ATS functionality.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• When I Work: When I Work provides employee scheduling, time tracking and team communication for hourly workforces. It targets a similar SMB-to-mid-market hourly worker segment as Ubeya with overlapping scheduling and attendance functionality.
• Quinyx: Quinyx is a workforce management platform serving industries with large hourly workforces including retail, hospitality and logistics. Its AI-powered scheduling, time tracking and engagement features directly overlap with Ubeya's core platform.
• Shiftboard: Shiftboard provides workforce scheduling and management software for shift-based and hourly workforces, with particular strength in healthcare, manufacturing and security. It overlaps with Ubeya's scheduling, attendance and shift-fill capabilities.
• Planday: Planday is a workforce management platform (now owned by Xplor) for shift-based industries including hospitality, retail and healthcare. Its employee scheduling, time tracking and payroll modules directly overlap with Ubeya's core offering, particularly in hospitality.
• Rotageek: Rotageek is an AI-driven workforce scheduling and demand forecasting platform focused on hourly retail and hospitality workforces. Its AI scheduling approach is directly comparable to Ubeya's 2024-launched AI scheduling system.
• Deputy: Deputy is a shift-based workforce management SaaS platform for hourly and shift-based workforces with scheduling, time tracking, and payroll features. It is the closest direct competitor to Ubeya in shift-work WFM, though Deputy skews more toward retail/healthcare SMBs while Ubeya focuses on events/stadiums.

Emerging players

• TimeForge: TimeForge provides workforce management and employee scheduling software specialized for restaurants, hospitality and retail. It overlaps with Ubeya's hospitality vertical with comparable scheduling and labor-management features.
• Celayix: Celayix offers employee scheduling and workforce management software for industries with complex shift patterns including security, healthcare and hospitality. It is comparable to Ubeya in shift-based scheduling for hourly and contract workforces.

Broad incumbents

• Workday: Workday is a leading cloud HCM and finance platform that includes workforce planning and time tracking modules. While not focused on temp/event workforces, it competes with Ubeya for enterprise HR/WFM budget, particularly in large multinationals.
• UKG (Kronos): UKG (formerly Kronos) is one of the largest workforce management and HCM incumbents, serving enterprises globally with scheduling, time & attendance, HR and payroll. It competes with Ubeya primarily at the enterprise end where customers may default to a single-vendor HCM suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ubeya