Rynkeby Foods

What Rynkeby Foods does

Rynkeby Foods A/S is a Danish producer of juices, nectars, lemonades, organic sparkling beverages, fruit shots and adjacent food products such as porridges, jams and chutneys, founded in 1934 and headquartered at Vestergade 30, Ringe, Denmark, where all production is concentrated after the 2003 relocation from the original Rynkeby site. The company sells under a portfolio of registered sub-brands including Rigtig, Naturig, God Morgen, DAGMAR, Frugtfrisk, Vitamin Squeeze, Valsølille, FRUGTBRUS, 16-serie, TØRST, Saft & Lemonade, Rynkes Favoritter and Shots, and operates the registered Team Rynkeby charity-cycling brand that raises funds for critically ill children.

The company runs two parallel go-to-market motions: a retail channel distributing branded consumer SKUs through Danish supermarkets and stores, and a dedicated Foodservice B2B channel that supplies hotels, restaurants, canteens and professional kitchens with beverages plus machine and Bag-in-Box dispenser solutions. Production is IFS (International Featured Standards) certified for food safety, and the company has extended into adjacent categories — most visibly with three 2025 launches: DAGMAR organic sparkling beverages, the Vitamin Squeeze functional water-enhancer (including a sugar-free Zero variant), and the Frugtfrisk fresh juice line.

Rynkeby is a privately held company wholly owned since 2016 by the family-owned German beverage group Eckes-Granini, and operates legally as Eckes-Granini Danmark (CVR 19982912). It employs 251–500 people, sells exclusively in Denmark, and is led by Managing Director Mark Hemmingsen. Revenue and pricing are not publicly disclosed; commercial relationships with foodservice accounts are managed through a structure that includes a Commercial Director, a KAM for public-sector customers, a Key Account Manager, and field sales representatives.

Name

Rynkeby Foods

Legal name

Rynkeby Foods A/S

Website

https://rynkeby.dk

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

251–500 employees

Short description

Rynkeby Foods is a Denmark-based juice, nectar, lemonade and beverage producer founded in 1934, wholly owned by Eckes-Granini Group since 2016. It sells through Danish retail and a dedicated Foodservice B2B channel serving hotels, restaurants, canteens and professional kitchens.

Ownership category

akta.pro rank

Product category

Fruit Juice and Beverage Manufacturing

NAICS

Soft Drink Manufacturing (312111), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)

akta.pro secondary industry

Condiments, Sauces & Dressings (CRADAAAB)

Keywords

• Fruit juice production
• Beverage manufacturing
• Foodservice supply
• Organic beverages
• Juice and nectar

Headquarters

HQ city

Ring

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Beverage Sales: Revenue from selling juices, nectars, lemonades, and other beverages to consumers through retail channels including supermarkets and stores.
2. Foodservice B2B Sales: Revenue from supplying professional kitchens, hotels, restaurants, and canteens with beverages, porridges, jams, chutneys, and related products. Includes machine/dispenser solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rynkeby Foods manufactures and sells a wide range of fruit-based beverages — including juices, nectars, lemonades, smoothies, vitamin shots, and organic sparkling sodas — plus complementary foodservice items such as porridges, jams, and chutneys. The company sells consumer-sized products through Danish retail channels and supplies professional kitchens, hotels, restaurants, and canteens through a dedicated Foodservice division that also provides Bag-in-Box and proprietary dispenser/machine solutions. All production takes place at the company's facility in Ringe, Denmark, under IFS food-safety certification.

Differentiator

Problem solved

Functional benefit

Brands

• DAGMAR: Organic sparkling beverage inspired by and named after Dagmar Andreasen, available in three flavors: Elderflower, Rhubarb with vanilla, and Yuzu & Lemon.
• God Morgen
• Rigtig
• Frugtfrisk
• Naturig
• Valsølille
• FRUGTBRUS
• Vitamin Squeeze
• 16-serie
• TØRST
• Saft & Lemonade
• Rynkes Favoritter
• Shots
• Team Rynkeby

Products and services

• Vitamin Squeeze Squeezable compact bottle of vitamin-fortified fruit flavoring (with Vitamin C, B3, B7) designed to be added to water; targeted at on-the-go consumers, with a sugar-free Zero variant.
• Frugtfrisk Fresh-pressed fruit juice line launched in apple format, emphasizing natural fresh fruit as the core ingredient; targeted at retail consumers.
• FRUGTBRUS Fruit-flavored soft drink line available in Orange & Mandarin, Lemon & Lime, and Pink Grape & Cranberry flavors, for retail consumers.
• Rigtig Registered-trademark product line of lemonades, juices, organic nectars, and smoothies, including flavors such as Pink Grapefruit & Elderflower, Passionfruit & Strawberry, and Lemon.
• 16-serie Product line featuring exotic fruits, juicy apples, and sweet oranges, targeted at retail consumers.
• Naturig Product line of juices including pineapple, vegetable, prune, tomato, and cranberry drink, targeted at retail consumers.
• Saft & Lemonade Traditional Danish juice and lemonade product line for retail consumers.
• Shots Concentrated juice shots including ginger/turmeric, ginger, and ginger/cranberry variants, targeted at retail consumers seeking functional beverages.
• Rynkes Favoritter Registered-trademark product line featuring elderflower drink, mixed berry drink, and apple nectar, targeted at retail consumers.
• Nektar & Frugtdrik Nectar and fruit drink product category for retail consumers.
• TØRST Organic drink line including rhubarb, blackcurrant, ice tea, elderflower drink, and raspberry/hibiscus drink, targeted at retail consumers.
• DAGMAR Organic sparkling beverage line in three flavors (Elderflower, Rhubarb with vanilla, Yuzu & Lemon), named after company founder's daughter Dagmar Andreasen and bottled in Denmark; targeted at retail consumers.
• God Morgen Registered-trademark morning juice product line including orange juice, apple juice, tropical juice, ginger & berry shot, ginger shot, and organic apple-mandarin-carrot juice, targeted at retail consumers.
• Valsølille Product line including vitamin water (Citron & Lime, Peach & Passion, Strawberry & Raspberry), lemonades, pressed orange juice, vitamin smoothie, and focus smoothie, targeted at retail consumers.
• Rynkeby Foodservice Beverage and Food Supply B2B supply of beverages (juices, nectars, lemonades, organic products), porridges, jams, chutneys, and related food products to professional kitchens, hotels, restaurants, and canteens across Denmark, supported by delivery reliability and quality certification.
• Bag-in-Box Dispenser Systems and Machine Solutions Dispenser solutions (Bag-in-Box technology) and dedicated foodservice machines — Rynkeby Tap Solution, Fruit Bar Under The Counter, Rynkeby Fruit Bar, Rynkeby Organic Fruit Lounge, Rynkeby Godmorgen Cooler, and Rynkeby Fruit Zone — designed for professional kitchen environments. Hygienic, user-friendly, and minimal-maintenance.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Eckes-Granini GroupflagshipStrategic or Co-development PartnerEckes-Granini Group is the parent company of Rynkeby Foods. Rynkeby was sold to the family-owned German company Eckes-Granini Group in 2016. Rynkeby continues to operate under the Eckes-Granini Danmark legal entity name, producing all products in Denmark and focusing on the national market.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tropicana (PepsiCo): Global packaged juice incumbent selling premium chilled and ambient juices via supermarket retail — directly competes for the same Danish juice shelf space and shopper occasion as Rynkeby.
• Arla Foods: Former owner of Rynkeby (via MD Foods) and major Nordic dairy/food cooperative with a broad branded portfolio across dairy-adjacent beverages; highly comparable as a pan-Nordic packaged food incumbent.
• Eckes-Granini Group: Direct parent of Rynkeby Foods and one of Europe's largest juice and nectar producers (e.g., granini, Pago, Joker). Operates the same core category — branded juices and nectars — across multiple European markets, making it the most comparable strategic operator.

Regional players

• Valio: Finnish dairy and beverage cooperative producing juices, nectars and breakfast drinks in the Nordics; comparable Nordic CPG portfolio with a similar heritage-brand and retail-driven model.
• Cocio: Danish heritage chocolate-milk and beverage brand sold through Danish retail and foodservice; directly comparable as a Danish-only branded beverage peer competing for the same shelf and canteen accounts.

Others

• Carlsberg Group: Former owner of Rynkeby (1988–1998) and Danish-headquartered global beverage major; relevant as both a historical owner and a benchmark Danish beverage incumbent for distribution and category economics.

Direct peers

• Britvic: UK-listed branded soft-drinks and juice producer (e.g., Robinsons, J₂O, Fruit Shoot) selling through retail and foodservice channels — a directly comparable branded juice and soft-drinks business model.
• Innocent Drinks: Coca-Cola-owned European juice and smoothie brand built around natural ingredients, recyclable packaging and strong storytelling — the closest direct strategic analogue to Rynkeby's brand-led juice positioning.
• Orangina Suntory France: European juice, nectar and soft-drink producer (Oasis, Pulco, Orangina) selling into retail and foodservice; comparable in category mix (juices, nectars, lemonades) and channel structure.

Emerging players

• SunOpta: North American plant-based and organic juice/smoothie ingredient and packaged supplier; comparable on the organic and natural-ingredient positioning that Rynkeby is pursuing with brands like DAGMAR and TØRST.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rynkeby Foods