What Truemetrics does

Truemetrics is a privately held boutique data analytics consultancy founded in 2006 and headquartered in Alhambra, California. The firm provides data analytics, governance, and digital measurement services to enterprise brands across media, entertainment, technology, aerospace, and consumer-facing industries. Its service portfolio spans Data Warehouse & Analytics (Cloud Computing), Data Governance, Reporting & Analysis, Data Science & Automation, and Professional Services (staffing and recruitment for data talent), supplemented by Code*f*force, a subscription-based add-on for ongoing tracking code maintenance.

The company operates on a certified-consultant delivery model with multi-platform expertise across Adobe Analytics, Google Analytics, Microsoft Azure, AWS, Tableau, and Tealium tag management ecosystems. Its technology stack includes tag management systems (Adobe Launch, Google Tag Manager, Tealium), BI and visualization tools (Tableau, Google Data Studio), and cloud data warehouses (Azure SQL, Amazon Redshift, BigQuery). Proprietary frameworks include a five-step Analytics Implementation Methodology (Define, Design, Deploy, Adopt, Optimize) and a Predictive Analytics and Machine Learning service offering. Core problems addressed include data integrity issues, misconfigured tracking code, siloed data, and the absence of data governance frameworks.

Truemetrics' business model is predominantly professional services-based, with revenue generated through consulting fees billed via SOW documents and project-based engagements. The go-to-market is sales-led enterprise field sales targeting global brands, supported by content marketing through blog, website, and social channels. The Code*f*force subscription service introduces a recurring revenue component billed in 5-hour increments on a month-to-month basis. Notable enterprise clients include Sony, Disney, Fox Networks, Starz, NASA JPL, Zevia, Legendary, Cylance (BlackBerry), AXS, and The Great Courses. The firm has 11-50 employees and no disclosed external funding, suggesting an owner-operated, profitable boutique model.

Name

Truemetrics

Legal name

Truemetrics

Website

https://truemetrics.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Truemetrics is a privately held boutique data analytics consultancy founded in 2006 that helps enterprise brands maintain data integrity, implement analytics platforms, and build cloud data warehouses across Adobe, Google, Microsoft Azure, and AWS ecosystems.

Ownership category

akta.pro rank

Product category

Data Analytics Consulting

NAICS

Marketing Consulting Services (541613), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Data Quality, Profiling & Validation (within Integration) (HDAEACAI), Enterprise Reporting & Pixel-Perfect Reporting (HDAEAMAB)

Keywords

• Data analytics consulting
• Data governance services
• Tag management audits
• Cloud data warehousing
• Tracking code maintenance

Headquarters

HQ city

South Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services - Analytics Consulting: Consulting fees for data governance, analytics audits, implementation, and tag management services. Billed through SOW with requirements documents outlining tasks and costs.
2. Professional Services - Staffing and Recruitment: Recruiting and placement of data talent in IT, Analytics, Software Development and Data Engineering space. Places professionals in permanent and contract roles across industries and levels.
3. Code*f*orce: Subscription-style service providing certified tag management specialists for auditing and fixing tracking code. Operates on 5-hour increments, most popular package is 10 hours per week, month-to-month with no retainer required.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Truemetrics is a boutique data analytics consultancy that helps enterprises maintain data integrity and become data-driven through certified consulting services. The firm provides data warehouse and cloud analytics, data governance audits and implementation, reporting and analysis, data science and automation, and data-talent staffing. A subscription-style add-on called Code*f*force delivers ongoing tracking code auditing and pixel debugging across Adobe, Google, Mixpanel, and Amplitude platforms.

Product overview

Truemetrics is a boutique data analytics consultancy offering a portfolio of professional services focused on data integrity and analytics best practices. The core offering consists of Data Warehouse & Analytics (Cloud Computing Services) for building centralized cloud-based data infrastructure; Data Governance for strategy, audits, and implementation; Reporting & Analysis for translating data into actionable insights; Data Science & Automation for predictive analytics and machine learning; and Professional Services for staffing data talent. These services are complemented by Code*f*orce, a subscription add-on that provides ongoing auditing and maintenance of tracking code and pixels across multiple analytics platforms including Google Analytics 4, Adobe Analytics, Mixpanel, and Amplitude. Founded in 2006 and based in Los Angeles, Truemetrics serves global brands across media, entertainment, technology, and retail sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Code*f*orce: A low-cost solution service that helps fix and maintain pixel or tracking code problems on media and analytics platforms. Provides rapid audits, tag manager implementation, and pixel debugging services.

Products and services

• Data Warehouse & Analytics (Cloud Computing) Cloud-based data warehouse and analytics service that helps companies build centralized data infrastructure, consolidate siloed data sources, and enable organization-wide analytics access using Microsoft Azure, Amazon Redshift, and BigQuery.
• Data Governance (Audits & Implementation) Data governance service covering strategy, KPI framework development, measurement models, tracking code implementation, tag management, testing, optimization, and QA audits to ensure data integrity and ROI-focused analytics.
• Reporting & Analysis Reporting and data analysis service that organizes data into monitorable formats, extracts meaningful insights, and translates data into actionable business narratives to improve decision-making and performance.
• Data Science & Automation Advanced analytics and data science service offering predictive analytics, machine learning, data mining, market segmentation, consumer behavior studies, and sales forecasting to support data-driven decisions.
• Professional Services (Data Talent Staffing & Recruitment) Staffing and recruitment service specializing in IT, analytics, software development, and data engineering talent placement across industries in permanent and contract roles.
• Code*f*force Subscription-based service providing certified tag management specialists to fix and maintain pixel, tracking code, and campaign tracking issues across Google Analytics 4, Adobe Analytics, Mixpanel, Amplitude, and other analytics platforms on an ongoing basis.

Quantifiable outcome

• Companies who adopt data-driven marketing are 6x more likely to have an advantage over the competition and increase profitability

Named customers13 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• AdobecoreTechnology or IntegrationTechnology partner for Adobe Analytics, Adobe Launch, Adobe Target, Adobe DTM, and Adobe Experience Manager implementations. Truemetrics provides certified specialists for Adobe marketing cloud solutions.
• GooglecoreTechnology or IntegrationPartner for Google Analytics, Google Tag Manager, Google Data Studio, and Google Cloud implementations. Certified in Google Analytics.
• Microsoft AzurecoreTechnology or IntegrationCertified team for Microsoft Azure Cloud implementations, including Azure cloud environment setup, data warehouse solutions, and SQL Server integration.
• AWScoreTechnology or IntegrationAmazon Web Services partner for cloud infrastructure, data collection pipelines, and analytics solutions using AWS Lambda, EC2, and related services.
• TableaucoreTechnology or IntegrationTableau partner providing certified professionals with advanced knowledge in Tableau Desktop/Server, backend data connections, and visualization development.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cardinal Path: Cardinal Path was a long-standing Adobe analytics implementation partner with a similar boutique-consultancy profile to Truemetrics, focused on Google/Adobe analytics audits, tag management, and BI - directly comparable in service mix, client type, and delivery model.
• Bounteous: Bounteous is a digital experience consultancy that is a Tier-1 Adobe partner and a Google partner, offering analytics implementation, tag management, and BI services to enterprise brands - directly comparable to Truemetrics' core offerings but at larger scale.
• Adswerve: Adswerve is a marketing analytics consultancy focused on Google Marketing Platform, GA4, and Adobe Analytics implementations. Highly comparable to Truemetrics' Code*f*force and Adobe/Google implementation services.
• Search Discovery: Search Discovery (now part of Atrium) is an analytics and tag management consultancy specializing in Adobe, Google, and Tealium implementations - directly comparable to Truemetrics' data governance, tag management, and analytics implementation work.
• 33 Sticks: 33 Sticks is a boutique analytics consultancy focused on Google Analytics, Google Tag Manager, and Adobe Analytics implementations, including GA4 migrations. Closely aligned with Truemetrics' Code*f*force and governance offerings.
• InfoTrust: InfoTrust is a digital analytics consultancy specializing in Google Analytics, Adobe Analytics, and tag management, with a strong enterprise client base - directly comparable service portfolio to Truemetrics.
• Gen3 Marketing: Gen3 is an Adobe-focused analytics and marketing technology consultancy offering Adobe Analytics, Target, and Audience Manager implementations - directly comparable to Truemetrics' Adobe practice.
• Trellis Analytics: Trellis is a marketing analytics consultancy offering analytics audits, tag management, and data visualization services to mid-market and enterprise clients - directly comparable to Truemetrics' service mix.

Regional players

• Wpromote: Wpromote is a Los Angeles-based digital marketing agency with data analytics, tag management, and BI capabilities. Comparable service overlap with Truemetrics and shares the same LA/SoCal regional market.

Broad incumbents

• Accenture Interactive (Accenture Song): Accenture Song / Accenture Interactive is a global system integrator with large Adobe and Google Marketing Platform practices delivering analytics implementation, data governance, and BI at enterprise scale - the dominant large incumbent competing for the same enterprise engagements as Truemetrics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/336664776387504
• LinkedInlinkedin.com/company/truemetrics
• Xx.com/truemetrics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truemetrics