Snap Surveys
Snap Surveys is a privately-held provider of multi-mode survey software and managed survey services, built around the Snap XMP platform. It serves government, healthcare, education, market research, and enterprise customers globally from UK and US offices.
- Company typePrivate
- Founded2010
- HeadquartersPortsmouth, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Snap Surveys does
Snap Surveys is a privately-held survey software and managed-services company founded in 1981 (firmographic record) — though one internal source dates operating history to 2010 — and operating through Snap Surveys Limited (UK, registered in England and Wales, company number 01672722, headquartered in Thornbury, Bristol) and Snap Surveys NH, Inc. (US, Portsmouth, New Hampshire), with an EU representative in Ireland. The company builds the Snap XMP platform family, which supports multi-mode survey creation, distribution, and analysis across online, mobile, offline, paper (Scanning Edition), kiosk, and face-to-face tablet channels from a single questionnaire, with advanced survey logic (calculations, routing, text substitution, dynamic masking, randomised content, quotas), SurveyPaks reusable question banks, Snap XMP Dashboards (BETA) for interactive visualisation, Smart Reporting with conditional content, and a Developer API exposing SSO/OAUTH and Office 365 integration. Headcount is reported at 101–250 employees under CEO Steve Jenkins.
Snap Surveys monetises through a tiered SaaS subscription model — Starter (free, 200 responses, one user), Advanced (managed, 50k responses, 100k invites), Elite (managed, 150k responses, 250k invites), and Ultra (fully tailored, multi-year contract) — combined with perpetual or subscription desktop licences for Snap XMP Desktop, Scanning, Enterprise, and On-Premises Server editions, and supplementary training, consultancy, and managed survey delivery services bundled into paid plans. Go-to-market is dual: a sales-led enterprise motion with dedicated account managers, "Request a demo" and "View Plans" CTAs, and a GSA Schedule contract for US federal procurement; alongside a product-led free Starter tier for self-serve adoption. Customers include NHS Blood and Transplant, the UK Health and Safety Executive, Maritime and Coastguard Agency, EY, General Mills, Planned Parenthood, B&H Photo, MAPFRE, CJM Research, and Frederick Community College across government, healthcare, education, market research, HR, customer experience, and charity verticals. Differentiators cited by the company centre on multi-mode collection, ISO 27001 / Cyber Essentials Plus / NHS DSPT / FSQS / SecurityScorecard 'A' certifications, and a 40-plus-year brand presence in regulated UK and European procurement.
Snap Surveys firmographics
Firmographics- Name
- Snap Surveys
- Legal name
- Snap Surveys Limited
- Website
- https://snapsurveys.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Snap Surveys is a privately-held provider of multi-mode survey software and managed survey services, built around the Snap XMP platform. It serves government, healthcare, education, market research, and enterprise customers globally from UK and US offices.
- Ownership category
- akta.pro rank
Where Snap Surveys is headquartered
LocationHeadquarters
- HQ city
- Portsmouth
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Snap Surveys business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription SaaS (Snap XMP Online): Tiered subscription plans (Starter free, Advanced, Elite, Ultra) providing cloud-based survey software with managed setup, branding, response quotas, and user seats. Billing appears to be on a subscription basis with annual/multi-year options implied by plan structures.
- Desktop software licenses: Snap XMP Desktop software sold as perpetual licenses, including Scanning Edition for paper surveys and Enterprise editions. One-time or subscription licensing models available.
- Managed survey services: Full-service managed survey delivery where the Snap Surveys team handles design, distribution, data collection, and reporting. Offered as part of Advanced, Elite, and Ultra plans.
- Training and consultancy: Online and face-to-face training courses and consultancy services for survey design, data analysis, and platform usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free starter plan with 200 responses and unlimited surveys for one user |
| Subscription | Annual | Mid-tier managed survey plan with 50k responses and 100k invites |
| Subscription | Annual | Premium managed survey plan with 150k responses and 250k invites |
| Subscription | Multi-year contract | Fully tailored enterprise plan for large organisations with specific requirements |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Snap Surveys product offering
Product offeringCore offering
Snap Surveys develops and sells the Snap XMP survey software platform, delivered as a cloud SaaS product (Snap XMP Online), a Windows desktop application (Snap XMP Desktop), mobile interviewer apps for iOS, Android, and Windows (Snap XMP Offline Interviewer), a paper scanning edition (Snap XMP Scanning Edition), an enterprise tier (Snap XMP Enterprise), and an on-premises server edition. The platform enables organisations to design, distribute, and analyse surveys across online, mobile, offline, paper, kiosk, and face-to-face modes from a single questionnaire, and is bundled with managed survey services, training, and consultancy for paid tiers.
Product overview
Snap Surveys offers a comprehensive survey software platform built around the Snap XMP product family. The core offering consists of Snap XMP Online (cloud-based platform) combined with Snap XMP Desktop (Windows application) for offline use. Specialized editions include Snap XMP Scanning Edition for paper surveys and Snap XMP On-Premises Server Edition for self-hosted deployments. Mobile data collection is enabled via Snap XMP Offline Interviewer (iOS/Android/Windows apps), while Snap XMP Enterprise provides advanced features for large organizations. The platform is complemented by dashboard visualization tools, SurveyPaks question banks, and the specialized ONR NISCI safety culture inventory tool. Pricing tiers include Starter (free), Advanced, Elite, and Ultra plans, with full managed survey services available across paid tiers.
Differentiator
Problem solved
Functional benefit
Brands
- Snap XMP: Main survey software platform providing online, offline, and paper survey creation, distribution, and analysis capabilities
- Snap XMP Offline Interviewer
- Snap XMP Scanning Edition
- Snap XMP Enterprise
- Snap XMP On-Premises Server Edition
Products and services
- Snap XMP Online Cloud-based Snap XMP survey platform that lets organisations create, distribute, and analyse surveys online with real-time collaboration, dashboards, and multi-mode publishing for enterprise, government, healthcare, and research customers.
- Snap XMP Desktop Windows desktop application providing advanced questionnaire design, routing, validation, reporting, and offline analysis capabilities for professional survey designers and research teams.
- Snap XMP Scanning Edition Specialised edition of Snap XMP Desktop for scanning and digitising paper survey questionnaires, enabling large-scale paper-based data collection and conversion into digital responses.
- Snap XMP Offline Interviewer Mobile interviewing app available for iOS, Android, and Windows that enables face-to-face, kiosk, and offline survey data collection with automatic synchronisation back to the Snap XMP platform.
- Snap XMP Enterprise Enterprise-grade survey software package with enhanced licensing, organisational user management, advanced controls, and dedicated support for large-scale enterprise deployments.
- Snap XMP On-Premises Server Edition Self-hosted Snap XMP server edition for organisations that require survey infrastructure and data storage to run on their own premises to meet data sovereignty and security requirements.
- ONR NISCI Tool Pre-built Snap XMP survey tool implementing the Office for Nuclear Regulation Nuclear Industry Safety Culture Inventory, enabling nuclear-sector organisations to measure and benchmark safety culture with wizard-based setup and automated reporting.
- Managed Survey Services Full-service managed survey delivery where the Snap Surveys team handles survey design, distribution, data collection, and reporting for the customer, bundled into the Advanced, Elite, and Ultra plans with a dedicated account manager.
- Training and Consultancy Online and face-to-face training courses and consultancy services covering survey design, data analysis, and Snap XMP platform usage for customers and research professionals.
Quantifiable outcome
- Streamlined compliance monitoring across NHS hospitals with reduced administrative workload and faster access to quality insights
- +1 more outcomes
Companies that use Snap Surveys
Customer profileNamed customers14 records
Segments9 records
Ideal customer profiles6 records
Snap Surveys technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature14 records
Snap Surveys partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights6 records
Snap Surveys competitors and assessment
Company assessmentBroad incumbents
- Qualtrics: Enterprise experience-management platform owned by SAP that offers survey design, distribution, and advanced analytics across customer, employee, product, and brand use cases. Snap Surveys explicitly lists Qualtrics as a competitor on its comparison pages, making it the most directly named incumbent peer.
- Microsoft Forms: Free survey and quiz tool included with Microsoft 365, explicitly named by Snap Surveys as a competitor. Microsoft Forms threatens Snap Surveys' SMB and enterprise tiers where Microsoft 365 is already deployed, especially for basic employee/customer feedback use cases.
- Google Forms: Free consumer-grade survey tool from Google, named by Snap Surveys as a competitor. While functionally limited, its zero-cost positioning and Google Workspace integration pressure Snap Surveys' free Starter tier and SMB upsell path.
Direct peers
- SurveyMonkey: Cloud-based survey platform targeting SMB through enterprise customers with freemium-to-enterprise pricing tiers, advanced logic, and integrations. SurveyMonkey is the closest direct competitor in pricing model and target buyer, competing head-to-head with Snap Surveys' Starter and Advanced plans.
- SmartSurvey: UK-based online survey platform explicitly named in Snap Surveys' comparison pages. Both target UK and European customers with similar tiered SaaS offerings and regulated-sector positioning, making SmartSurvey one of the closest direct competitors geographically and in customer profile.
- Alchemer: Formerly SurveyGizmo, Alchemer offers flexible enterprise survey software with advanced logic, API integrations, and CX/EX solutions. Comparable to Snap Surveys in mid-market and enterprise customer profile and emphasis on customization and integrations.
- QuestionPro: Survey and experience management platform serving enterprise and academic customers with online, offline, and mobile survey capabilities. Overlaps with Snap Surveys across multi-mode data collection, advanced analytics, and global enterprise customers.
- Typeform: Conversational form and survey platform popular with SMBs and marketers for engaging, modern respondent experiences. Competes with Snap Surveys for the SMB/individual buyer that Snap Surveys targets via its free Starter plan.
- The Survey System: Long-established survey software explicitly named in Snap Surveys' comparison pages, offering both online and desktop survey design with emphasis on advanced analysis. Direct peer given shared legacy positioning, professional market research customer base, and overlapping feature set.
- Remark: Survey software explicitly named in Snap Surveys' comparison pages targeting market research and customer feedback use cases. Comparable as a niche market-research-oriented survey platform competing for similar mid-market and agency buyers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Snap Surveys social profiles
Digital presenceSnap Surveys compliance and trust
Trust signalCompliance9 records
Snap Surveys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snap Surveys leadership team
Management profileNumber of profiles
Profiles1 record
Snap Surveys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snap Surveys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snap Surveys
What does Snap Surveys do?
Snap Surveys develops and sells the Snap XMP survey software platform, delivered as a cloud SaaS product (Snap XMP Online), a Windows desktop application (Snap XMP Desktop), mobile interviewer apps for iOS, Android, and Windows (Snap XMP Offline Interviewer), a paper scanning edition (Snap XMP Scanning Edition), an enterprise tier (Snap XMP Enterprise), and an on-premises server edition. The platform enables organisations to design, distribute, and analyse surveys across online, mobile, offline, paper, kiosk, and face-to-face modes from a single questionnaire, and is bundled with managed survey services, training, and consultancy for paid tiers.
Is Snap Surveys a public or private company?
Snap Surveys is a private company. It is classified as unknown and is currently operating.
When was Snap Surveys founded?
Snap Surveys was founded in 2010. It employs 101 to 250 people.
Where is Snap Surveys based?
Snap Surveys is headquartered in Portsmouth, United States, in the North America region.
How does Snap Surveys make money?
Four revenue lines are on record. Subscription SaaS (Snap XMP Online) is the primary driver. The others are desktop software licenses, managed survey services and training and consultancy.
Who are Snap Surveys's main competitors?
Broad incumbents on record are Qualtrics, Microsoft Forms and Google Forms. Direct peers are SurveyMonkey, SmartSurvey, Alchemer, QuestionPro, Typeform, The Survey System and Remark.
Does Snap Surveys have an API?
Yes. Snap XMP provides a Developer's API for programmatic access. The API documentation includes sections on 'Need to Know', 'API Reference', and 'History / Changes'. It enables developers to build custom integrations and automate survey operations. Single sign-on (SSO) setup is available via Identity Provider integration, including support for OAUTH and Microsoft Office 365 integration for inbox setup. Developer documentation is at www.snapsurveys.com/support-snapxmp/snapxmp/snap-xmp-developer-api-api-reference.