Colour Yellow Productions

What Colour Yellow Productions does

Colour Yellow Productions Pvt. Ltd. is a Mumbai-based independent Hindi film production house founded in 2013 by director-producer Aanand L. Rai, operating with a headcount of 11-50 employees from its Andheri West headquarters. The company produces content-driven feature films across drama, action, comedy, romance, and thriller genres, with a filmography spanning Raanjhanaa, Tanu Weds Manu Returns, Newton (India's Official Oscar Entry 2018), Zero, Atrangi Re, Tere Ishk Mein, and Tu Yaa Main, plus regional Marathi productions including Aatmapamphlet and Jhimma 2. Its core technology is traditional film production — there are no disclosed proprietary platforms, AI systems, or software products — and revenue is generated through one-time licensing of theatrical distribution rights, post-theatrical OTT licensing to platforms such as Netflix, and ancillary brand-partnership marketing campaigns around individual film releases.

The company operates an asset-light co-production model rather than a vertically integrated studio: most films are co-financed with established partners including T-Series (Bhushan Kumar), Jio Studios, and Bhanushali Studios Limited, who contribute distribution muscle and capital in exchange for shared economics. Distribution flows through two channels — theatrical release via Indian cinema chains and multiplexes handled through co-producer networks, followed by global digital licensing to Netflix and similar OTT platforms — with brand-integration creator marketing (e.g., TheSmallBigIdea campaigns for Tu Yaa Main) providing incremental revenue. Ownership is founder-controlled with no disclosed private equity, venture capital, or strategic institutional investment, and no parent company or subsidiaries are reported.

Name

Colour Yellow Productions

Legal name

Colour Yellow Productions Pvt. Ltd.

Website

https://colouryellow.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Colour Yellow Productions is a Mumbai-based independent Hindi film production house founded in 2013 by director Aanand L. Rai, producing content-driven feature films across drama, action, and regional Marathi cinema through co-productions with T-Series, Jio Studios, and Bhanushali Studios for theatrical and OTT release.

Ownership category

akta.pro rank

Product category

Film Production Services

NAICS

Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Live-Action Production Management & Line Producing (MPADABAH)

Keywords

• Hindi film production
• Bollywood content production
• OTT film licensing
• Marathi cinema production
• Theatrical film distribution

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Theatrical Film Releases: Revenue generated from box office collections through theatrical distribution partnerships with cinema chains and distributors across India.
2. OTT Licensing: Digital streaming rights sold to platforms like Netflix after theatrical release. Films like Tu Yaa Main and Tere Ishk Mein were released on Netflix following their theatrical run.
3. Brand Partnerships and Marketing Campaigns: Digital marketing campaigns with brand partners for film promotions, such as the creator marketing campaign for Tu Yaa Main with food and fashion brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Colour Yellow Productions is a Bollywood film production house that develops, produces, and co-produces Hindi and Marathi feature films for theatrical release and subsequent OTT platform licensing. The company operates through co-production partnerships with major studios (T-Series, Jio Studios, Bhanushali Studios) and generates revenue from box office collections and digital streaming rights sales to platforms such as Netflix. Its portfolio balances critically acclaimed, content-driven cinema with commercially viable mass-audience entertainers.

Product overview

Colour Yellow Productions is a Bollywood film production house established in 2013 by filmmaker Aanand L. Rai. The company operates as a single production entity rather than a platform architecture. Its portfolio includes theatrical releases (Tere Ishk Mein, Phir Aayi Haseen Dilruba, Jhimma 2, An Action Hero, Rakshabandhan, Atrangi Re) and OTT releases (Haseen Dillruba, Tu Yaa Main). The company has produced acclaimed films such as Newton (India's Official Oscar Entry 2018), Nil Battey Sannata, Happy Bhag Jayegi, and Shubh Mangal Saavdhan, demonstrating a focus on content-driven cinema across diverse genres.

Differentiator

Problem solved

Functional benefit

Products and services

• Tere Ishk Mein Romantic drama film directed by Aanand L. Rai starring Dhanush and Kriti Sanon, with music by A.R. Rahman. Part of Colour Yellow's ongoing collaboration with Dhanush following Raanjhanaa.
• Phir Aayi Haseen Dilruba Sequel to Haseen Dillruba, starring Taapsee Pannu, Vikrant Massey, and Sunny Kaushal. Produced by Colour Yellow Productions.
• Jhimma 2 Marathi language sequel to the successful 2021 Marathi film Jhimma. Produced by Colour Yellow in collaboration with Chalchitra Mandalee.
• Aatmapamphlet Marathi language film directed by Ashish Bende and produced by Aanand L. Rai. Selected for Generation 14 Plus competition category at Berlin International Film Festival.
• An Action Hero Action film starring Ayushmann Khurrana, directed by debutant Anirudh Iyer. Co-produced by Colour Yellow and T-Series. Features slick action with satirical sense of humour.
• Rakshabandhan Sibling bond drama starring Akshay Kumar, directed by Aanand L. Rai. Film exploring brother-sister relationship theme.
• Atrangi Re Action drama starring Akshay Kumar, Dhanush, and Sara Ali Khan, directed by Aanand L. Rai. Marked Colour Yellow's collaboration with Akshay Kumar.
• Haseen Dillruba Dark romantic thriller starring Taapsee Pannu. First original film by Colour Yellow Productions to release directly on OTT platform.
• Newton Comedy drama that was India's Official Entry for the Oscars in 2018. Produced by Colour Yellow Productions.
• Tu Yaa Main Survival thriller directed by Bejoy Nambiar, starring Shanaya Kapoor and Adarsh Gourav. Produced by Colour Yellow and Bhanushali Studios Limited. A remake of the Thai film The Pool.
• Chauhaan Large-scale action film presented by Jio Studios and Colour Yellow Productions, starring Ajay Devgn and directed by Aanand L. Rai, set against the backdrop of Kashmir unrest.

Quantifiable outcome

• Newton was India's official entry for the Oscars in 2018
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Jio StudioscoreStrategic or Co-development PartnerJio Studios is a co-presenter and co-producer for upcoming films including Chauhaan with Ajay Devgn. The partnership represents a major production collaboration for large-scale action films.
• T-SeriescoreStrategic or Co-development PartnerT-Series (Bhushan Kumar) is a key co-production partner for multiple Colour Yellow films including An Action Hero with Ayushmann Khurrana. T-Series provides distribution and production support.
• Bhanushali Studios LimitedmajorStrategic or Co-development PartnerBhanushali Studios co-produced Tu Yaa Main with Colour Yellow. Vinod Bhanushali and Kamlesh Bhanushali serve as co-producers for the survival thriller.
• Chalchitra MandaleemajorStrategic or Co-development PartnerChalchitra Mandalee partnered with Colour Yellow for Jhimma 2, the Marathi sequel to the successful Jhimma. This is a regional cinema collaboration.
• Cape of Good FilmsminorStrategic or Co-development PartnerCape of Good Films was a co-production partner for the shelved war drama Gorkha starring Akshay Kumar. The project faced technical and factual challenges and was abandoned.
• TheSmallBigIdeaminorGTM or Marketing PartnerCreator marketing agency engaged for Tu Yaa Main digital campaign. The campaign activated three brand partners (Mokai, The Croffle Guys, Bonkers) across Instagram, generating over 3.14 million video views.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Red Chillies Entertainment: Mumbai-based production and VFX house co-founded by Shah Rukh Khan and Gauri Khan. Comparable to Colour Yellow as a star-anchored Hindi film producer with theatrical and OTT ambitions, but at materially larger scale with proprietary VFX capabilities.
• Yash Raj Films: One of India's largest and oldest film production studios, headquartered in Mumbai and producing mainstream Hindi cinema. Comparable to Colour Yellow as a Hindi theatrical production house, but operating at significantly greater scale with an integrated studio, distribution, and music arm.
• Dharma Productions: Mumbai-based Hindi film production house founded by Karan Johar, producing commercial mainstream and youth-oriented Bollywood content. Comparable to Colour Yellow as a star-driven Hindi theatrical producer with multi-film slates and OTT distribution partnerships.
• Eros International (Eros STX): India-headquartered film production, distribution, and OTT platform (Eros Now) focused on Bollywood content. Comparable to Colour Yellow as a Hindi theatrical producer with parallel OTT distribution, but at far greater scale and listed parent structure.
• T-Series Films: Film production arm of Super Cassettes Industries (T-Series), one of India's largest music labels and a prolific co-producer/distributor of Hindi theatrical films. Directly comparable to Colour Yellow's co-producer on multiple films and a benchmark for the integrated content-plus-music film business model.
• Jio Studios: Mumbai-based film production and distribution arm of Jio/Reliance, producing and backing major Hindi theatrical films. Currently co-presenting Chauhaan with Colour Yellow and a peer at the level of studio co-financing for mid-to-large Hindi productions.

Others

• Aanand L Rai (Cape of Good Films / Wakaoo Films): Other ventures associated with Colour Yellow's founder Aanand L Rai, including Cape of Good Films (co-producer on the shelved Gorkha). Relevant as a founder-tied production entity that could overlap or compete for the same talent, projects, and capital.

Direct peers

• Excel Entertainment: Mumbai-based production company founded by Farhan Akhtar and Ritesh Sidhwani, known for content-driven Hindi films and OTT originals (Inside Edge, Mirzapur). Directly comparable to Colour Yellow as a similarly sized, content-focused producer that combines theatrical releases with Netflix/OTT partnerships.
• Phantom Films (reconstituted as RSVP Movies): Mumbai-based production house known for content-driven, critically acclaimed Hindi cinema (Queen, Udta Punjab, Masaan). Closely comparable to Colour Yellow's content-plus-commerce positioning and Oscar-track ambitions (Newton's Oscar entry).

Emerging players

• Abundantia Entertainment: Mumbai-based production company producing Hindi theatrical films and Amazon Prime Video originals (Breathe, Sherni). Comparable as a similarly sized content-driven Indian producer with a dual theatrical/OTT strategy like Colour Yellow's.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xmobile.twitter.com/cypplofficial/status/1422461676599742467
• YouTubeyoutube.com/channel/UCzcPG7uIA-R82YR1xB86Wcw
• Facebookfacebook.com/ColourYellowProductions
• Instagraminstagram.com/cypplofficial/?hl=en
• LinkedInlinkedin.com/company/colour-yellow-productions-private-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colour Yellow Productions