TheSmallBigIdea
TheSmallBigIdea is a Mumbai-based creator marketing agency that runs Instagram campaigns connecting food, fashion, and entertainment clients with social media content creators to drive engagement and pre-release buzz.
- Company typePrivate
- Founded2014
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2B
- OfferingServices
What TheSmallBigIdea does
TheSmallBigIdea is a digital marketing agency founded in 2014 and headquartered in Mumbai, India, operating with a headcount of 101-250 employees. The firm positions itself as a creator marketing agency that connects brands with content creators on social platforms, with documented specialization in the food and fashion verticals. Its core product is a campaign management service that activates multi-brand creator partnerships on Instagram to generate measurable engagement for clients.
The agency's most visible commercial proof point is the 2026 digital campaign for Bollywood film 'Tu Yaa Main', produced by Colour Yellow Productions. For that campaign TheSmallBigIdea activated three food and lifestyle brand partners (Mokai, The Croffle Guys, Bonkers) to embed the film's themes into native creator content, generating over 3.14 million video views and 96,100+ engagements on Instagram. The firm serves two primary segments: film and entertainment production houses seeking pre-release buzz among younger digitally-native audiences, and food and fashion brands seeking authentic creator-driven reach to urban millennial and Gen Z consumers.
The business model is professional services: TheSmallBigIdea earns revenue by planning and executing creator-led campaigns for clients on a project basis. Pricing is not publicly disclosed, and there is no evidence of a software, SaaS, or platform product; the offering is human-led campaign orchestration rather than a self-serve tool. Geographic scope is limited to South Asia (India), and the firm has no disclosed funding rounds, parent company, management team information, or AI/technology capabilities in the available source data.
TheSmallBigIdea firmographics
Firmographics- Name
- TheSmallBigIdea
- Website
- https://tsbi.in
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TheSmallBigIdea is a Mumbai-based creator marketing agency that runs Instagram campaigns connecting food, fashion, and entertainment clients with social media content creators to drive engagement and pre-release buzz.
- Ownership category
- akta.pro rank
TheSmallBigIdea industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)
- akta.pro secondary industries
- Social Media Creative Agencies (Content & Community) (MPAAAAAE), Integrated Full-Service Creative Agencies (MPAAAAAA), Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where TheSmallBigIdea is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
TheSmallBigIdea business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Creator Marketing Agency Services: The company generates revenue as a creator marketing agency by running digital campaigns for clients, activating brand partnerships across social media platforms like Instagram, and connecting brands with content creators in specific verticals such as food and fashion.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
TheSmallBigIdea product offering
Product offeringCore offering
TheSmallBigIdea operates as a creator marketing agency that connects brands with content creators across social media platforms, primarily Instagram. The agency specializes in vertical-focused creator partnerships—particularly in food, fashion, and lifestyle—and runs digital campaigns that generate measurable engagement for entertainment and brand clients, including pre-release film marketing and brand awareness activations.
Product overview
TheSmallBigIdea is a creator marketing agency that specializes in digital campaign management and brand partnership activation across social media platforms. The agency connects brands with relevant content creators—particularly in food and lifestyle verticals—to execute influencer-driven marketing campaigns that generate engagement and pre-release buzz. The company acts as an intermediary between brands seeking visibility and creators offering authentic audience reach.
Differentiator
Problem solved
Functional benefit
Products and services
- Creator Marketing Agency Services End-to-end creator marketing service: the agency connects brands with relevant social media content creators—primarily in food, fashion, and lifestyle verticals—plans and executes influencer-driven digital campaigns on Instagram, and activates brand partnerships that generate measurable engagement. Services are delivered to business clients such as film production houses and consumer brands.
Companies that use TheSmallBigIdea
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
TheSmallBigIdea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TheSmallBigIdea partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Colour Yellow ProductionscoreColour Yellow Productions (Bollywood film producer) partnered with TheSmallBigIdea to run the digital campaign for their upcoming film 'Tu Yaa Main' (2026). The agency activated three brand partners across Instagram to generate pre-release buzz by embedding the film's themes into creator content native to food and lifestyle verticals. The campaign successfully generated over 3.14 million video views and 96,100+ engagements.
- MokaiminorFood brand activated as brand partner for Tu Yaa Main film campaign on Instagram, creating native food content as part of the creator marketing campaign.
- The Croffle GuysminorFood/croffle brand activated as brand partner for Tu Yaa Main film campaign on Instagram, creating native food content as part of the creator marketing campaign.
- BonkersminorFood/lifestyle brand activated as brand partner for Tu Yaa Main film campaign on Instagram, creating native content as part of the creator marketing campaign.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
TheSmallBigIdea competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
TheSmallBigIdea social profiles
Digital presenceTheSmallBigIdea financial estimates
Financial estimateRevenue estimate
Valuation estimate
TheSmallBigIdea leadership team
Management profileNumber of profiles
TheSmallBigIdea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TheSmallBigIdea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TheSmallBigIdea
What does TheSmallBigIdea do?
TheSmallBigIdea operates as a creator marketing agency that connects brands with content creators across social media platforms, primarily Instagram. The agency specializes in vertical-focused creator partnerships—particularly in food, fashion, and lifestyle—and runs digital campaigns that generate measurable engagement for entertainment and brand clients, including pre-release film marketing and brand awareness activations.
Is TheSmallBigIdea a public or private company?
TheSmallBigIdea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TheSmallBigIdea founded?
TheSmallBigIdea was founded in 2014. It employs 101 to 250 people.
Where is TheSmallBigIdea based?
TheSmallBigIdea is headquartered in Mumbai, India, in the Asia region.
How does TheSmallBigIdea make money?
One revenue line is on record: creator Marketing Agency Services.
Does TheSmallBigIdea have an API?
No public API is recorded for TheSmallBigIdea.
What industry is TheSmallBigIdea in?
TheSmallBigIdea's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAHAK, Creator Partnerships & Sponsorship Sales (Brand Partnerships), with a secondary code of MPAAAAAE, Social Media Creative Agencies (Content & Community). Its NAICS code is 54181 and its SIC code is 7311.