Oral Care AB
Oral Care AB is a Stockholm-based, PE-backed (Axcel) dental care platform operating roughly 100 clinics across Sweden, Norway, the Netherlands, and Denmark, serving individual consumers with general, emergency, orthodontic, and home dental services under the OC Group brand.
- Company typePrivate
- Founded1989
- HeadquartersStockholm, Sweden
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Oral Care AB does
Oral Care AB (legal name H.F. Oral Care Aktiebolag) is a Stockholm-based, privately held dental care provider founded in 1989 and backed by Nordic private equity firm Axcel since 2022. The company operates a consolidated network of approximately 30 clinics across Sweden under the OC brand and affiliated sub-brands (e.g., OC Narva, OC Avenyn, White Tandvård, Hel & Fin Tand), with a broader OC Group footprint of roughly 100 clinics spanning Sweden, Norway, the Netherlands, and (as of 2026) Denmark. Oral Care serves individual consumers across all age cohorts — from children (free care up to age 19) to seniors benefiting from Sweden's forthcoming 'tiotandvården' reform — and offers general dentistry, dental hygienist services, emergency care, orthodontics (via Invisalign and ClearCorrect), implants, crowns, whitening, bite splints, anti-snoring devices, and a mobile home dental care (hemtandvård) service covering 8 Swedish regions for immobile patients.
The technology stack centers on a digital-first patient experience: the 'Mina Bokningar' portal at boka.oralcare.se, authenticated via BankID, enables 24/7 self-serve booking, with selected clinics also accessible via the Muntra platform. Operations are supported by Microsoft Clarity for web analytics and a KPMG Forensic-managed whistleblowing channel. An in-house OC Dental Lab provides prosthetics and appliances across the network, and the company holds a procurement contract with Region Stockholm for outreach dental services. Data handling is GDPR-compliant under Swedish healthcare legislation (Patientdatalagen, Patientsäkerhetslagen, Tandvårdslagen).
The business model is fee-for-service dental care at the clinic level (e.g., 550–900 SEK emergency examinations, ~10,000 SEK anti-snoring devices), supplemented by Swedish national dental subsidies (ATB: 600 SEK/year for ages 20–23 and 65+; 300 SEK/year for ages 24–64) and high-cost protection. Revenue growth is driven primarily by a buy-and-build acquisition strategy — both domestic ('Sälj din klinik' program) and cross-border (De Tandartsengroep merger in 2025) — combined with new clinic openings and the activation of the senior demographic via the tiotandvården reform. Customer acquisition is largely direct-to-consumer through clinic marketing, organic SEO, and a 4.93/5 patient satisfaction rating.
Oral Care AB firmographics
Firmographics- Name
- Oral Care AB
- Legal name
- H.F. Oral Care Aktiebolag
- Website
- https://oralcare.se
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Oral Care AB is a Stockholm-based, PE-backed (Axcel) dental care platform operating roughly 100 clinics across Sweden, Norway, the Netherlands, and Denmark, serving individual consumers with general, emergency, orthodontic, and home dental services under the OC Group brand.
- Ownership category
- akta.pro rank
Oral Care AB industry classification
Industry- Product category
- Dental Care Services
- NAICS
- Offices of Dentists (62121), Dental Laboratories (339116)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- General Dentistry Group Practices (HLABAKAB)
- akta.pro secondary industries
- Mobile & On-Site General Dentistry (Workplace/Nursing Home/Home Visits) (HLABAAAG), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)
Keywords
Where Oral Care AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices17 records
Markets served
Oral Care AB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Dental service fees: Oral Care generates revenue through fee-for-service dental treatments at its network of clinics. Patients pay for consultations, examinations, preventive care, restorative treatments (fillings, root canals), orthodontics (aligners, braces), aesthetics (whitening), emergency care, and prosthetics. The Swedish national dental support system (tandvårdsstödet) and high-cost protection (högkostnadsskydd) apply, with patients covering co-pays. From age 67, the 'tiotandvården' reform (from January 2026) reduces patient costs to 10% of reference price.
- Clinic acquisitions and brand integration: Growth strategy based on acquiring independent dental practices and integrating them into the Oral Care brand network, generating revenue through operational synergies and expanded patient volume across the consolidated clinic base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Akut tandvård (Emergency dental care) — initial examination |
| Unit Pricing | Pay-as-you-go | Ny patient undersökning (New patient examination) at OC Narva Stockholm |
| Unit Pricing | Pay-as-you-go | Snarkskena (Anti-snoring/apnea dental device) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Oral Care AB product offering
Product offeringCore offering
Oral Care AB operates a network of approximately 30 dental clinics in Sweden (and around 100 across Northern Europe under the OC Group umbrella) delivering comprehensive dental services — examinations, preventive care, restorations, orthodontics, implants, aesthetics, and emergency care — supplemented by a home dental care service (hemtandvård) in 8 regions and an in-house dental laboratory (OC Dental Lab). Patients access care through online booking, telephone, or in-person visits, with BankID-secured digital booking and patient portal functionality.
Product overview
Oral Care AB operates as a multi-brand dental care platform offering comprehensive oral health services across approximately 100 clinics in Sweden, Norway, Denmark, and the Netherlands. The company was founded in 1989 and is backed by Nordic private equity firm Axcel. The core offering includes general dental care (examinations, fillings, root canals, extractions), dental hygienist services, and emergency care, supplemented by specialized treatments such as aligners (Invisalign, ClearCorrect), dental implants, crowns, teeth whitening, bite splints, and anti-snoring devices. The company also provides home dental care services in 8 Swedish regions and operates an in-house dental laboratory (OC Dental Lab). A key digital product is the 'Mina Bokningar' online booking portal for appointment management. The group operates under sub-brands including OC Avenyn, OC Botaniska, OC Citytandläkarna, OC Compassen, OC Gustav Adolfs Torg, OC Narva, OC Odenplan, OC Stureplan, OC Västermalm, White Tandvård, Unnegård Dental, and Tandläkarna Andrén, each representing individual clinic locations.
Differentiator
Problem solved
Functional benefit
Brands
- OC Dental Lab: Dental laboratory operated as part of the Oral Care group.
Products and services
- General Dental Care (Allmäntandvård) Comprehensive general dentistry including examinations, fillings, root canal treatments, extractions, and preventive care, delivered across approximately 30 clinic locations in Sweden. Targeted at the general public of all ages.
- Home Dental Care (Hemtandvård) Mobile dental care service for patients with dental support certificates who cannot visit clinics in person, providing examinations, treatments, and oral health assessments at patients' homes or care facilities. Offered in 8 regions across Sweden.
- Clear Aligner Treatment (Aligners / Osynlig tandställning) Clear aligner orthodontic treatment using transparent plastic trays to gradually straighten teeth, delivered via partnerships with established medical device suppliers including Invisalign and ClearCorrect (Straumann). For adults and older teens seeking aesthetic orthodontics.
- Root Canal Treatment (Rotfyllning) Endodontic treatment for infected or inflamed teeth, including examination, cleaning, and sealing of root canals, to save teeth from extraction. Available across Oral Care clinics.
- Dental Crowns (Tandkrona) Tooth restoration replacing damaged, weakened, or missing teeth using crowns made from zirconia, porcelain, metal, or combinations, placed on existing teeth, posts, or implants.
- Dental Implants (Tandimplantat) Surgical placement of artificial tooth roots (typically titanium) into the jawbone, topped with a crown to replace missing teeth.
- Teeth Whitening (Tandblekning) Professional aesthetic dental treatment to lighten and brighten tooth color, performed by dentists for optimal results.
- Bite Splint (Bettskena) Custom-fitted dental device to protect teeth from grinding and clenching (bruxism); also used for sports protection.
- Anti-Snoring Device (Snarkskena) Custom-fitted mandibular advancement device for treating snoring and mild obstructive sleep apnea, costing approximately 10,000 SEK, potentially subsidizable by regional healthcare with physician referral.
- Dental Hygienist Services (Tandhygienistbehandling) Professional preventive dental care including tartar removal, deep cleaning, polishing, and oral health guidance to prevent gum disease and cavities.
- Emergency Dental Care (Akut tandvård) Urgent dental care for sudden toothache, broken teeth, swelling, or signs of infection, with initial examination fees typically ranging 550-900 SEK.
- OC Dental Lab In-house dental laboratory providing prosthetics, crowns, bridges, and other dental restorations for Oral Care clinics, supporting operational integration and quality control.
- Mina Bokningar (Online Booking Portal) Digital patient portal supporting online appointment booking, rescheduling, and booking history management, with PDF receipt downloads and BankID-secured authentication. Also accessible via the Muntra platform for some clinics.
- AirFlow Teeth Cleaning Gentle and effective professional teeth cleaning using air, water, and fine powder to remove stains and plaque for naturally whiter teeth.
- Children's Dental Care (Barntandvård) Free dental care for children and youth up to 19 years old in Sweden, including regular examinations, preventive treatments, cavity fillings, and orthodontic care when needed.
Companies that use Oral Care AB
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Oral Care AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Oral Care AB partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- OC Danmark (OC Tandklinikker)coreOral Care operates in Denmark under the OC Danmark brand (octandklinikker.dk). A new CEO (Lucas Kromann) was recently placed by executive search firm Coulter Partners to lead the strategic entry into the Danish market.
- OC Norge (OC Tannklinikker)coreOral Care operates in Norway under the OC Norge brand (octannklinikker.no), serving as part of the OC Group's Northern European expansion strategy.
- OC Nederländerna / De TandartsengroepcoreOral Care operates in the Netherlands under OC Nederländerna (oralcare.nl). In February 2025, Oral Care merged with De Tandartsengroep, expanding its presence in the Dutch market.
- OC Dental LabcoreOral Care operates an in-house dental laboratory (OC Dental Lab) that supports the clinic network with prosthetics and dental appliances, providing operational integration and quality control across the group.
- Invisalign (Align Technology)coreOral Care partners exclusively with established medical technology suppliers including Invisalign for clear aligner orthodontic treatments. The company explicitly avoids cheaper generic aligner alternatives, citing quality and safety reasons.
- ClearCorrect (Straumann)coreOral Care partners with ClearCorrect from Straumann for clear aligner treatments, complementing the Invisalign partnership. Both are established medical technology providers in orthodontics.
- KPMG ForensicminorOral Care's whistle-blowing (visselblåsning) system is provided and managed by KPMG Forensic, offering a confidential reporting channel available 24/7. KPMG reviews all incoming reports and makes recommendations to Oral Care's whistle-blowing committee.
- Coulter PartnersminorExecutive search firm Coulter Partners placed Lucas Kromann as CEO of Oral Care Denmark to lead the company's strategic entry into the Danish market. Kromann previously worked at Boston Consulting Group and Amaris.
- Region Stockholm (public procurement)minorOral Care won a procurement contract for outreach dental activities (uppsökande verksamhet) in Region Stockholm, demonstrating its ability to secure public sector dental care contracts.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Oral Care AB competitors and assessment
Company assessmentEmerging players
- Impress: European clear-aligner and dental-clinic chain (originally DTC orthodontics, now vertically integrating into owned clinics); overlaps with Oral Care on aligner offerings (Invisalign/ClearCorrect) and on the multi-clinic group-practice model.
- PlusDental / Western Dental-aligned European peers: European dental/aligner group with a clinic-plus-treatment model; relevant for benchmarking how DTC-driven aligner entrants are extending into full-service dental groups, especially against Oral Care's aligner revenue.
Regional players
- Mydentist: Largest UK DSO with a multi-clinic group-practice model; analogous in scale and DSO operating play, but serving the United Kingdom rather than the Nordics — useful operational comparable for clinic integration, not a direct competitor.
Others
- Tandläkare utan gränser (Nordic independents): Swedish dental professional association representing independent practitioners — relevant as both the pool of acquisition targets for Oral Care's Sälj din klinik program and the principal competitive alternative to group-practice DSOs in the region.
- Straumann Group (ClearCorrect parent): Global dental device and aligner manufacturer that supplies ClearCorrect to Oral Care; an ecosystem partner/strategic enabler rather than a direct competitor, but its verticalization into clinics (via Smile Direct Club et al.) makes it a long-term competitive variable.
Broad incumbents
- Bupa Dental Care: UK-based dental division of Bupa running a large multi-clinic network; comparable on scale and payor-mix diversity (insurance + private) rather than geography, providing a benchmark for how incumbents structure cross-clinic operations.
- Colosseum Dental Group: Pan-European DSO operating several hundred clinics across multiple countries; one of the largest dental consolidators in Europe and a natural strategic acquirer or competitor to Oral Care's Northern European roll-up.
Direct peers
- Dentalum: Sweden-based DSO backed by Nordic Capital that acquires and operates dental clinics across Sweden — the closest direct competitor to Oral Care's buy-and-build Swedish footprint and group-practice model.
- European Dental Group (EDG): European dental group with clinics in the Netherlands and other markets pursuing a multi-country DSO strategy; directly comparable in geographic and operational model to Oral Care's Northern European footprint.
- Praktikertjänst: Large Swedish cooperative of independent dental and healthcare practitioners providing multi-clinic ambulatory dental services; competes directly with Oral Care for both patients and acquisition targets of independent clinics in Sweden.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Oral Care AB social profiles
Digital presenceOral Care AB compliance and trust
Trust signalCompliance2 records
Oral Care AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oral Care AB leadership team
Management profileNumber of profiles
Profiles3 records
Oral Care AB subsidiaries and ownership
Company hierarchySubsidiaries4 records
Oral Care AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oral Care AB M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oral Care AB
What does Oral Care AB do?
Oral Care AB operates a network of approximately 30 dental clinics in Sweden (and around 100 across Northern Europe under the OC Group umbrella) delivering comprehensive dental services — examinations, preventive care, restorations, orthodontics, implants, aesthetics, and emergency care — supplemented by a home dental care service (hemtandvård) in 8 regions and an in-house dental laboratory (OC Dental Lab). Patients access care through online booking, telephone, or in-person visits, with BankID-secured digital booking and patient portal functionality.
Is Oral Care AB a public or private company?
Oral Care AB is a private company. It is classified as private equity controlled and is currently operating.
When was Oral Care AB founded?
Oral Care AB was founded in 1989. It employs 501 to 1,000 people.
Where is Oral Care AB based?
Oral Care AB is headquartered in Stockholm, Sweden, in the Europe region.
How does Oral Care AB make money?
Two revenue lines are on record. Dental service fees are the primary driver. The others are clinic acquisitions and brand integration.
Who are Oral Care AB's main competitors?
Emerging players on record are Impress and PlusDental / Western Dental-aligned European peers. Mydentist is listed as a regional player. Others are Tandläkare utan gränser (Nordic independents) and Straumann Group (ClearCorrect parent). Broad incumbents are Bupa Dental Care and Colosseum Dental Group. Direct peers are Dentalum, European Dental Group (EDG) and Praktikertjänst.
Does Oral Care AB have an API?
No public API is recorded for Oral Care AB.
What industry is Oral Care AB in?
Oral Care AB's product category is Dental Care Services. Its primary akta.pro industry code is HLABAKAB, General Dentistry Group Practices, with a secondary code of HLABAAAG, Mobile & On-Site General Dentistry (Workplace/Nursing Home/Home Visits). Its NAICS code is 62121 and its SIC code is 8000.