What Intelitek does

Intelitek, founded in 1982 and headquartered in Derry, New Hampshire, is a privately held provider of comprehensive technology training solutions for STEM, manufacturing, automation, robotics, and Industry 4.0 education. The company operates as the educational division of Israeli parent Robogroup T.E.K. Ltd. and serves more than 26,000 schools, colleges, and training institutes across 50+ countries. Its core offerings integrate three technology layers: proprietary hardware training platforms (SmartCIM 4.0 for computer-integrated manufacturing, SmartCart 4.0 for mobile Industry 4.0 training, SmartLogistics 4.0 for warehouse automation, plus CNC machines and Yaskawa-distributed robotic arms), simulation and curriculum software (RoboX, MotoSim Touch/EG-VRC, easyC, LearnMate LMS), and over 500 training topics spanning 60+ NIMS-aligned courses with 1,000+ hours of e-learning content. Industry-recognized certifications are delivered through partnerships with Yaskawa, Cognex, Siemens, and NIMS.

Intelitek monetizes through a mix of one-time hardware sales, perpetual and subscription software licenses (easyC at $35-$75 per seat, annual support at $495), curriculum subscriptions, certification programs, and professional development services. Go-to-market combines a nationwide US regional dealer network, direct enterprise sales for large deployments, an e-commerce storefront for small-ticket software, and an exclusive distribution relationship with Yaskawa Motoman for educational robotics. Customer segments span K-12 schools, community colleges and universities, workforce development boards, and government initiatives (notably Ghana STEAM centers). The SkillsUSA technical committee chairmanship since 1991 and 30+ year operating history provide brand authority in the US CTE market. Tony Oran was appointed CEO in November 2023, signaling strategic emphasis on expanding SaaS and digital curriculum alongside the legacy hardware business.

Name

Intelitek

Legal name

Intelitek, Inc.

Website

https://intelitek.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Intelitek provides integrated hardware, simulation software, and NIMS-aligned curriculum for STEM, manufacturing, robotics, and Industry 4.0 education. It serves K-12 schools, colleges, and workforce development programs across 50+ countries as the educational division of Israel's Robogroup T.E.K. Ltd.

Ownership category

akta.pro rank

Product category

Industrial Training Technology

NAICS

Computer Training (611420), Professional and Management Development Training (611430), Technical and Trade Schools (61151), Other Technical and Trade Schools (611519)

SIC

Services-Computer Integrated Systems Design (7373), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Information Technology & Software (EDAAAPAB)

akta.pro secondary industries

Custom Corporate IT Training & Upskilling Programs (BPAEANAB), Emerging Tech & Specialized Computing (IoT, Edge, AR/VR, Blockchain, HPC) (EDABAFAO), Industry-Specific Technical & Certification Prep (e.g., Construction, Manufacturing, Energy) (EDAGANAN)

Keywords

• STEM education technology
• Industrial robotics training
• Manufacturing automation solutions
• Industry 4.0 curriculum
• Career technical education

Headquarters

HQ city

Derry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Training Hardware and Equipment: Intelitek sells industrial training equipment including robotics systems (SCORBOT-ER 4u, Yaskawa Motoman robots), CNC machines (BenchMill 6100), SmartCIM, SmartCart, SmartLogistics platforms, and various training cells and workstations for manufacturing, automation, and mechatronics education.
2. Software Licenses: Sale of software products including easyC programming software for VEX robotics. Software is available in perpetual license ($75) and annual subscription ($35) models. Also includes MotoSim Touch and MotoSim EG-VRC for Yaskawa robot offline programming education.
3. Curriculum and Courseware: Comprehensive e-learning curriculum and courseware packages for STEM, manufacturing, automation, robotics, and Industry 4.0 training. Includes teacher guides, assessments, instructional materials, and hands-on lab exercises aligned with industry standards.
4. Industry Certification Programs: Partnering with NIMS, Yaskawa, Cognex, and Siemens to deliver industry-recognized certifications. Students earn credentials through training programs aligned with manufacturer standards.
5. Support Services: Annual support contracts and professional development services for educators implementing Intelitek solutions in their programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Intelitek develops and supplies comprehensive technology training solutions for STEM, manufacturing, mechatronics, robotics, and Industry 4.0 education. Its portfolio combines proprietary software platforms (SmartCIM 4.0, SmartCart 4.0, SmartLogistics 4.0, RoboX, LearnMate LMS), simulation tools, NIMS-aligned e-learning curriculum, and industry-grade training hardware (CNC machines, robotic arms, smart sensors, Yaskawa robots). Offerings are aligned to industry-recognized certifications from Yaskawa, Cognex, Siemens, and NIMS.

Product overview

Intelitek offers a comprehensive portfolio of technology training solutions for manufacturing, mechatronics, robotics, and STEM education. The core platform includes SmartCIM 4.0 (Computer Integrated Manufacturing environment), SmartCart 4.0 (mobile Industry 4.0 training), SmartLogistics 4.0 (warehouse automation), and RoboX (virtual robotics simulation). These integrate with their LearnMate LMS for curriculum delivery. The product line spans hardware (CNC machines like BenchMill 6100, robotic arms like SCORBOT-ER 4u, Yaskawa EduCart), simulation software (MotoSim Touch/EG-VRC, easyC), and extensive curriculum programs (JobMaster automation/maintenance, Foundation Skills, Industry 4.0 Curriculum, Semiconductor Training). Industry certifications are offered through partnerships with Yaskawa, Cognex, and Siemens, aligned with NIMS standards. The company also operates STEAM centers internationally.

Differentiator

Problem solved

Functional benefit

Brands

• CoderZ: An online teaching solution that uses guided learning to teach programming skills and the fundamentals of coding to beginners and advanced programmers using simulations and simulated robots.

Products and services

• SmartCIM 4.0 Computer Integrated Manufacturing training environment for educational institutions that teaches all skills involved in running a production line, including mechanical machinery, electrical systems, robotics, mechatronics, data sensors, and software integration.
• SmartCart 4.0 Mobile, multi-technology Industry 4.0 training platform integrating robotics, programmable logic controllers, smart sensors, human machine interface, and machine vision for system integration education.
• SmartLogistics 4.0 Automated industrial supply chain learning solution with storage, packing, and sorting stations and an autonomous mobile robot for warehouse automation education.
• Smart Sensors Lab Training solution for Industry 4.0 sensor technology education covering smart sensor integration and applications for educational institutions.
• RoboX Online, web-based gamified robotics simulation environment paired with training curriculum for industrial robotics education, sold as SaaS.
• LearnMate LMS Learning Management System for delivering and managing technology training curriculum and tracking student progress for schools.
• JobMaster Industrial Maintenance Comprehensive industrial maintenance training series including Electrical Series, Mechanical Series, and Electro-Mechanical Cell training solutions for vocational and technical schools.
• JobMaster Automation Automation training curriculum covering Hydraulics and Pneumatics, PLCs, Sensors, and Machine Vision & QC for technical education programs.
• Foundation Skills Foundational manufacturing skills training program for career and technical education.
• Advanced Foundation Skills Advanced manufacturing skills training including Flexible Manufacturing System (FMS) education.
• CNC Machining CNC machining training equipment and curriculum for manufacturing education.
• BenchMill 6100 Desktop CNC machining center designed for education, used in SkillsUSA Automated Manufacturing Technology competitions.
• SCORBOT-ER 4u Educational robotic arm used in robotics and automation training and SkillsUSA Robotics and Automation Technology competitions.
• EduCart Yaskawa Motoman robotic training platform distributed exclusively by Intelitek for the STEM education market.
• MotoSim Touch PC-based offline robot programming environment allowing students to toggle between virtual and physical robot teach pendant.
• MotoSim EG-VRC 3D robot simulation environment for learning programming and modeling of industrial robots in a safe, simulated setting.
• easyC Programming software for VEX robotics platforms, available in perpetual license ($75) and annual subscription ($35) options.
• Industry 4.0 Curriculum Comprehensive curriculum aligned with NIMS Industry 4.0 Smart Credentials for Production Specialists, covering 60+ courses and 1,000+ hours of e-learning content.
• Semiconductor Technician Training Training programs for semiconductor manufacturing and technician certification, including the High School Semiconductor Launchpad.
• Electrical Circuits Trainer Portable electrical trainer with curriculum that gives high school students hands-on experience with electrical systems in advanced manufacturing.
• Welding Technology Augmented Reality Training Welding technology training delivered through augmented reality for technical education programs.
• CoderZ Online teaching solution using simulated and real robots to teach programming skills and coding fundamentals to students through gamified challenges; operates as a sub-brand of Intelitek.

Quantifiable outcome

• Graduates gain skills for in-demand careers in advanced manufacturing and Industry 4.0
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• Ghanaian Ministry of EducationflagshipStrategic or Co-development Partner · 20 December 2022Partnership to open 20 STEAM centers across Ghana, with the first located at Accra High Senior High School. The project is part of Ghana's initiative to increase student interest in STEAM education. Each center has 10 instructors plus management staff for students ages 6-14.
• Israeli GovernmentflagshipStrategic or Co-development Partner · 20 December 2022Collaboration with Israeli government through parent company Robogroup T.E.K. Ltd. for the Ghana STEAM centers project, providing technology and expertise for educational development.
• Yaskawa America Inc., Motoman Robotics DivisionflagshipStrategic or Co-development Partner · 2 December 2019Intelitek is the official and exclusive distribution channel for Yaskawa's robotic workforce training solutions for the STEM education market. The partnership includes delivering robotic equipment, training, curriculum, train-the-trainer programs, and certifications for students in engineering and manufacturing programs. Intelitek offers Motoman robots, EduCart training platform, and MotoSim Touch/EG-VRC simulation software for education.
• National Institute for Metalworking Skills (NIMS)coreStrategic or Co-development PartnerIntelitek is the first educational provider to align its mechatronics and automation courses with NIMS Smart Training Solutions (STS). The company developed and published the first performance measures for NIMS Industrial Technology Maintenance (ITM) standards. Intelitek's curriculum includes over 60 courses with 1,000+ hours of e-learning content aligned with NIMS Duty Areas.
• Cognex CorporationcoreTechnology or IntegrationPartnership for Vision Sensors Certification providing machine vision training and certification for students learning quality control and automation technologies in Industry 4.0 environments.
• SiemenscoreTechnology or IntegrationPartnership providing PLM (Product Lifecycle Management) Certification aligned with Siemens technologies for engineering and manufacturing education programs.
• Robogroup T.E.K. Ltd.flagshipOthersParent company of Intelitek. A global enterprise specializing in robotics, motion control, and technology education. Intelitek is the educational division of Robogroup T.E.K. Ltd.
• SkillsUSAflagshipStrategic or Co-development Partner30-year partnership organizing SkillsUSA National Leadership and Skills Conference competitions in Automated Manufacturing Technology and Robotics and Automation Technology. Intelitek provides equipment, sets up, runs, and judges the events as technical committee chair. The partnership directly engages over 6,500 CTE students annually.
• Learning Labs, Inc.coreChannel Partner/ Reseller/ DistributorEducational resource integrator partner that collaborated with Intelitek on the Benton County Schools SmartCIM 4.0 installation in Tennessee.
• Paton Group (H2I Group Company)coreChannel Partner/ Reseller/ DistributorRegional dealer partner serving California, Hawaii, and Nevada. Partnered with Intelitek on Cal Poly Pomona SmartCIM 4.0 installation.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Amatrol: Amatrol provides hands-on industrial training systems for manufacturing, automation, and mechatronics in the same K-12, community college, and workforce-development market that Intelitek serves, with overlapping product lines in PLCs, pneumatics, and CIM.
• Festo Didactic: Festo Didactic is the educational arm of Festo, offering mechatronics, pneumatics, and Industry 4.0 training labs to technical schools and universities worldwide, directly competing with Intelitek's JobMaster Automation and SmartCIM platforms.
• Tooling U-SME (AMT): Tooling U-SME delivers online manufacturing workforce training and certification to schools and employers, overlapping with Intelitek's curriculum/courseware and NIMS-aligned credentialing business.
• Lab-Volt (Festo): Lab-Volt provides hands-on technical training equipment for electrical, mechanical, and automation education, competing with Intelitek's hardware training cells in community colleges and universities.

Broad incumbents

• Yaskawa America (Motoman Robotics): Yaskawa is Intelitek's exclusive robotics OEM partner for education but also runs its own Yaskawa Academy and direct industrial-customer motion, making it both a partner and a broader incumbent whose strategic priorities directly shape Intelitek's product roadmap.
• FANUC America Corporation: FANUC operates FANUC Certified Education (CERT) programs and sells industrial robotics training directly to schools and manufacturers, competing with Intelitek's Yaskawa-distributed robotics curriculum.
• PTC University (ThingWorx, Onshape): PTC provides CAD/CAM/PLM education tools (and Siemens PLM competes with Intelitek's Siemens partnership), targeting the same engineering education curriculum seats as Intelitek's CNC/CAD/CAM and Design & Manufacturing offerings.

Emerging players

• CoderZ: CoderZ (now an Intelitek sub-brand but operationally adjacent) provides online gamified robotics and coding education and overlaps with Intelitek's RoboX simulation environment; it also competes externally in the broader K-12 STEM market.
• VEX Robotics (Innovation First International): VEX Robotics sells K-12 robotics platforms and curriculum (and is the underlying target of Intelitek's easyC programming software), representing both a channel partner and a partial competitor in introductory robotics education.
• Tormach: Tormach manufactures small-format CNC machines and educational CNC packages used in technical colleges and maker programs, competing with Intelitek's BenchMill 6100 and broader machining/CNC training line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Intelitek
• YouTubeyoutube.com/user/intelitek
• Facebookfacebook.com/Intelitek
• LinkedInlinkedin.com/company/intelitek

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intelitek