Harris Dental
Harris Dental is a privately held, founder-owned dental practice founded in 1984, operating two offices in Phoenix and Gilbert, Arizona with five dentists. It delivers general, cosmetic, and restorative dentistry — including CEREC same-day crowns, Invisalign, and sedation — to consumers across the Phoenix metro, supplemented by virtual consultations and PPO insurance billing.
- Company typePrivate
- Founded1984
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Harris Dental does
Harris Dental is a privately held, founder/physician-owned dental practice founded in 1984 and headquartered in Phoenix, Arizona. The practice operates two physical locations — one in Phoenix at 4444 N. 32nd St. and one in Gilbert at 2540 S Santan Village Pkwy — supported by a team of five dentists (Dr. Brian Harris, Dr. Scott Harris, Dr. Emily Cowlin, Dr. Rick Martin, and Dr. Lacey Willman) and an 11-50 employee base. It is structured as a direct-to-consumer practice serving patients across the Phoenix metropolitan area with a stated nationwide reputation for cosmetic dentistry.
The clinical portfolio spans cosmetic dentistry (porcelain veneers, prepless veneers, CEREC same-day crowns, teeth whitening), restorative dentistry (dental implants, bridges, crowns, dentures, tooth-colored fillings), orthodontics (Invisalign with 3D analysis), sedation dentistry (DOCS certified), laser dentistry, gum disease treatment, oral cancer screening, and sleep apnea treatment. Underlying technology includes in-office CEREC CAD/CAM fabrication, laser systems, and BPA-free Invisalign aligners. Digital front-door capabilities are layered onto the practice through partnerships with Smile Virtual (free virtual smile consultations), Modento (online booking), iCreditWorks (patient financing), and Balance Collect (payment processing).
The business model is professional services revenue generated per visit via a mix of PPO insurance reimbursement, self-pay (cash and major credit cards), and third-party financing. Marketing is multi-channel, combining the practice website and blog, Facebook, Instagram, YouTube, virtual consultations, and SMS communication to drive patient acquisition. Pricing is not publicly disclosed and is quote-based, delivered via virtual consultation. The practice has accumulated brand equity through features in Oprah Magazine, USA Today, Allure Magazine, Phoenix Magazine, and Fox 10 News, alongside memberships in the ADA, AACD, AGD, Arizona Dental Association, and Crown Council.
Harris Dental firmographics
Firmographics- Name
- Harris Dental
- Legal name
- Harris Dental
- Website
- https://harrisdental.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Harris Dental is a privately held, founder-owned dental practice founded in 1984, operating two offices in Phoenix and Gilbert, Arizona with five dentists. It delivers general, cosmetic, and restorative dentistry — including CEREC same-day crowns, Invisalign, and sedation — to consumers across the Phoenix metro, supplemented by virtual consultations and PPO insurance billing.
- Ownership category
- akta.pro rank
Harris Dental industry classification
Industry- Product category
- Dental Services
- NAICS
- Offices of Dentists (621210)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)
- akta.pro secondary industries
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE), General Dentistry with Sedation Services (Nitrous/IV/Oral Sedation) (HLABAAAD), Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), General Dentistry Group Practices (HLABAKAB)
Keywords
Where Harris Dental is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Harris Dental business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Professional Dental Services: Comprehensive dental services including cosmetic dentistry, restorative dentistry, dental implants, general dentistry, and specialized treatments. Revenue generated through patient payments, insurance claims (PPO accepted), and financing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Insurance-based pricing |
| Unit Pricing | Pay-as-you-go | Self-pay pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Harris Dental product offering
Product offeringCore offering
Harris Dental is a comprehensive dental practice delivering cosmetic, restorative, general, and sedation dentistry services across two Arizona offices in Phoenix and Gilbert. The practice sells individual procedures such as porcelain veneers, CEREC same-day crowns, dental implants, Invisalign aligners, teeth whitening, dentures, and gum disease treatment directly to patients, complemented by free virtual smile consultations for prospective cases.
Product overview
Harris Dental operates as a comprehensive dental practice offering a unified portfolio of dental services through its two Arizona locations in Phoenix and Gilbert. The practice organizes its offerings into interconnected service categories: Cosmetic Dentistry serves as the flagship specialty, encompassing porcelain veneers, prepless veneers, CEREC same-day crowns, and teeth whitening for aesthetic improvements; Restorative Dentistry handles functional rehabilitation through dental implants, bridges, crowns, and dentures; Orthodontic services feature Invisalign invisible braces; and General Dentistry provides preventive care. The practice also offers specialized services including sedation dentistry for anxious patients, laser dentistry, gum disease treatment, oral cancer screening, and sleep apnea treatment. A notable addition to the service portfolio is the Free Virtual Smile Consultation—an innovative remote assessment tool that allows prospective patients to receive personalized treatment recommendations via video without requiring an office visit.
Differentiator
Problem solved
Functional benefit
Products and services
- Cosmetic Dentistry Comprehensive range of aesthetic dental treatments including porcelain veneers, prepless veneers, teeth whitening, and same-day porcelain crowns to improve the appearance of patients' smiles. Targeted at individuals seeking smile enhancements.
- Porcelain Veneers
- Prepless Veneers
- CEREC Same Day Porcelain Crowns
- Teeth Whitening
- Invisalign Invisible Braces
- Sedation Dentistry
- Restorative Dentistry
- Dental Implants
- Dental Bridges
- Dental Crowns
- Dentures
- General Dentistry
- Gum Disease Treatment
- Laser Dentistry
- Oral Cancer Screening
- Sleep Apnea & Snoring Treatment
- Wisdom Teeth Removal
- Free Virtual Smile Consultation
Companies that use Harris Dental
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Harris Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Harris Dental partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Smile VirtualcoreVirtual consultation platform enabling free video consultations where patients can upload smile photos and receive personalized treatment recommendations and price estimates from Harris Dental doctors.
- ModentocoreOnline appointment scheduling platform used by Harris Dental for patient booking and appointment management.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Harris Dental competitors and assessment
Company assessmentBroad incumbents
- Aspen Dental: One of the largest DSOs in the U.S. with hundreds of branded offices offering general, cosmetic, and restorative dentistry. Comparable as a multi-location dental services operator competing for the same Phoenix-area patients, but at significantly larger scale and broader service mix.
- Heartland Dental: Largest dental support organization in the U.S., supporting thousands of dentists across general and cosmetic practices. Comparable as a DSO competitor in the broader Arizona market and as a potential acquirer/partner of independent practices like Harris Dental.
- Pacific Dental Services: Major DSO supporting hundreds of dental practices with integrated clinical and business support. Comparable as a large-scale DSO operating in the same Southwest geography and offering similar general/cosmetic/restorative service mixes.
- Great Expressions Dental Centers: DSO-affiliated multi-office dental group providing general, cosmetic, and specialty care. Comparable as a scaled dental services platform targeting similar mid-market patient demographics.
Direct peers
- Gen4 Dental Partners: Mid-market DSO whose careers portal hosts Harris Dental's job listings, indicating an existing operational/HR relationship. Most directly comparable as a partner DSO for independent family and cosmetic dental groups seeking back-office support without losing brand identity.
- MB2 Dental: DSO partnering with hundreds of independent dental practices across the U.S., preserving practice-level branding. Highly comparable as a DSO partner option for an independent family/cosmetic practice like Harris Dental considering affiliation.
- Affordable Dentures & Implants: Multi-location dental provider focused on dentures, extractions, and implants. Comparable as a regional multi-office dental services brand competing for the restorative and implant segments of the Phoenix market.
- Mortenson Dental Partners: DSO supporting independent dental practices across multiple U.S. states. Comparable as a DSO platform that partners with owner-dentists while preserving local branding, directly relevant to Harris Dental's growth and exit optionality.
Regional players
- Western Dental & Orthodontics: Large California- and Arizona-focused dental group offering general dentistry, orthodontics, and cosmetic services. Comparable as a multi-location regional competitor serving the same Phoenix metro patient base, though with a more value-oriented positioning.
Emerging players
- Cosmo Smiles Dental: Smaller multi-specialty dental group offering cosmetic, general, and implant services. Comparable as a similarly sized emerging regional practice competing in the cosmetic/aesthetic segment of the Phoenix market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Harris Dental social profiles
Digital presenceHarris Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harris Dental leadership team
Management profileNumber of profiles
Profiles5 records
Harris Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harris Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harris Dental
What does Harris Dental do?
Harris Dental is a comprehensive dental practice delivering cosmetic, restorative, general, and sedation dentistry services across two Arizona offices in Phoenix and Gilbert. The practice sells individual procedures such as porcelain veneers, CEREC same-day crowns, dental implants, Invisalign aligners, teeth whitening, dentures, and gum disease treatment directly to patients, complemented by free virtual smile consultations for prospective cases.
Is Harris Dental a public or private company?
Harris Dental is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Harris Dental founded?
Harris Dental was founded in 1984. It employs 11 to 50 people.
Where is Harris Dental based?
Harris Dental is headquartered in Phoenix, United States, in the North America region.
How does Harris Dental make money?
One revenue line is on record: professional Dental Services.
Who are Harris Dental's main competitors?
Broad incumbents on record are Aspen Dental, Heartland Dental, Pacific Dental Services and Great Expressions Dental Centers. Direct peers are Gen4 Dental Partners, MB2 Dental, Affordable Dentures & Implants and Mortenson Dental Partners. Western Dental & Orthodontics is listed as a regional player. Cosmo Smiles Dental is listed as an emerging player.
Does Harris Dental have an API?
No public API is recorded for Harris Dental.
What industry is Harris Dental in?
Harris Dental's product category is Dental Services. Its primary akta.pro industry code is HLABAAAC, Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding), with a secondary code of HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care). Its NAICS code is 621210 and its SIC code is 8011.