Smile Virtual
Smile Virtual is a HIPAA-compliant SaaS platform that enables dental practices to conduct virtual smile consultations through branded patient portals, personalized video responses, and integrated marketing tools.
- Company typePrivate
- Founded2017
- HeadquartersPhoenix, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Smile Virtual does
Smile Virtual is a Phoenix-based, privately-held SaaS company that operates a HIPAA-compliant virtual consultation platform connecting dental patients with practicing dentists, primarily in the cosmetic dentistry vertical. The platform's core workflow enables patients to submit a selfie through a dentist's branded patient portal; the dentist reviews the submission, records a personalized video response outlining treatment options and pricing, and the patient views the video and schedules an in-office appointment. Supporting features include before/after galleries, CRM, analytics dashboards, mass email/SMS marketing, review generation, social media management, and (at the top tier) hosted authority websites. A publicly searchable "Find a Dentist" directory aggregates participating practices and serves as a patient acquisition channel.
The business model is a tiered subscription offered exclusively to dental practices at $399/mo (Basic), $599/mo (Plus), or $799/mo (Premium), billed annually with a 20% savings incentive and a 14-day free trial. The company blends product-led growth (self-serve trial, demo CTAs, content marketing including an annual benchmarking report) with sales-assisted onboarding delivered by Success Coaches and Success Partners. Customers are SMB dental practices; named references are individual practitioners (e.g., Dr. Rob Soto, Dr. Marshall Hanson, Dr. Michaela Tozzi, Dr. Kent Tuttle, Dr. Kiyan Mehdizadeh) plus the founder, Dr. Brian Harris, an award-winning cosmetic dentist who serves as the company's public face. The platform is offered across the United States, United Kingdom, and Portugal, and reports customer outcomes of 87% treatment acceptance post-virtual-consult and 3x lead conversion improvement.
Smile Virtual firmographics
Firmographics- Name
- Smile Virtual
- Legal name
- Smile Virtual LLC
- Website
- https://smilevirtual.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Smile Virtual is a HIPAA-compliant SaaS platform that enables dental practices to conduct virtual smile consultations through branded patient portals, personalized video responses, and integrated marketing tools.
- Ownership category
- akta.pro rank
Smile Virtual industry classification
Industry- Product category
- Teledentistry Software
- NAICS
- Offices of Dentists (62121)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Dental Teleconsultation Marketplaces (HLALALAL)
- akta.pro secondary industries
- Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE), Patient Intake, Digital Registration & eForms (HLACAEAF)
Keywords
Where Smile Virtual is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Markets served
Smile Virtual business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription - Basic Tier: Basic subscription at $399/month (billed annually) includes unlimited virtual consults, custom landing page, unlimited recorded videos, customer success team, directory listing, admin access, social media training, and custom widget.
- Subscription - Plus Tier: Plus subscription at $599/month (billed annually) includes all Basic features plus CRM platform, virtual consult button, analytics/dashboard, mass email & SMS, 5-star reviews generator, two-way text (additional cost), chatbot, social media manager, and form builder.
- Subscription - Premium Tier: Premium subscription at $799/month (billed annually) includes Plus features plus authority website with hosting and unlimited website changes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic - Core virtual consultation platform for dentists |
| Subscription | Annual | Plus - Enhanced platform with CRM and marketing tools |
| Subscription | Annual | Premium - Full platform with authority website |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Smile Virtual product offering
Product offeringCore offering
Smile Virtual is a HIPAA-compliant virtual consultation platform built for dental practices. Patients upload selfies through a branded practice portal, and dentists record and return personalized video consultations with treatment options and pricing. The platform also bundles CRM, marketing automation, reputation management, and (at the top tier) website hosting to help practices convert more cosmetic cases.
Product overview
Smile Virtual is a virtual consultation platform for dental practices that enables remote smile assessments. The core Smile Virtual Platform connects patients with dentists through a custom branded portal where patients submit photos and dentists respond with personalized video consultations. The platform offers three pricing tiers: Basic ($399/month) for core consultation features, Plus ($599/month) adding CRM, analytics, and marketing automation tools, and Premium ($799/month) which includes website hosting. Supporting products include a Find a Dentist directory and the 2026 State of Dental Practice Marketing benchmark report.
Differentiator
Problem solved
Functional benefit
Products and services
- Smile Virtual Platform Core HIPAA-compliant virtual consultation SaaS that lets dental practices run branded patient portals, capture patient selfies, and return personalized recorded video consults with treatment recommendations and pricing. Sold to dental practices on tiered monthly subscriptions with a 14-day free trial.
Quantifiable outcome
- 87% treatment acceptance rate (after virtual consultation)
- +4 more outcomes
Companies that use Smile Virtual
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Smile Virtual technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Smile Virtual partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Success PartnersminorSmile Virtual maintains a Success Partners program listed under Resources on their website. The program provides dedicated onboarding support and ongoing success coaching for dental practices implementing the platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Smile Virtual competitors and assessment
Company assessmentBroad incumbents
- PatientPop (Tebra): Patient acquisition and engagement platform with strong dental vertical penetration, offering scheduling, reputation, and marketing automation that competes for the same SMB dental marketing budget.
- SmileDirectClub: Iconic tele-dentistry clear-aligner company that built its business on virtual smile assessments. Operates a much broader consumer brand and retail footprint but pioneered the virtual dental consult category that Smile Virtual sells into.
- Candid: Telehealth-enabled clear-aligner brand that uses virtual consultations as its core acquisition funnel. Operates more broadly than Smile Virtual (consumer brand + manufacturing) but overlaps on tele-dentistry virtual consult workflows.
- Sesame Care: Generalist telehealth marketplace that has expanded into dental and other specialty consultations. Less dental-vertical specialization than Smile Virtual but a marketplace-style virtual consult competitor.
Direct peers
- Weave: Communications and patient engagement platform widely adopted by SMB and mid-market dental practices, bundling SMS/email, reviews, and patient communication — overlapping with Smile Virtual's Plus/Premium marketing stack.
- Dentulu: Teledentistry SaaS platform offering on-demand virtual consultations for dental practices and patients. Competes directly with Smile Virtual for the same SMB dental customer segment and similar virtual-consultation workflow.
- Modento: Patient engagement and communication platform built for dental practices, offering two-way texting, online forms, reviews, and reminders overlapping with Smile Virtual's integrated marketing features.
- Curve Dental: Cloud-based dental practice management and patient engagement software serving independent dental practices. Comparable SaaS distribution motion into the same SMB dental office buyer.
- Simplifeye: Telehealth and virtual consultation platform with a dedicated dental vertical offering virtual consult workflows comparable to Smile Virtual's core product.
- RevenueWell: Dental-specific patient communication, recall, and marketing automation platform. Competes for the same dental practice marketing-stack budget that Smile Virtual Plus/Premium targets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Smile Virtual social profiles
Digital presenceSmile Virtual compliance and trust
Trust signalCompliance1 record
Smile Virtual financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smile Virtual leadership team
Management profileNumber of profiles
Profiles1 record
Smile Virtual funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smile Virtual M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smile Virtual
What does Smile Virtual do?
Smile Virtual is a HIPAA-compliant virtual consultation platform built for dental practices. Patients upload selfies through a branded practice portal, and dentists record and return personalized video consultations with treatment options and pricing. The platform also bundles CRM, marketing automation, reputation management, and (at the top tier) website hosting to help practices convert more cosmetic cases.
Is Smile Virtual a public or private company?
Smile Virtual is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smile Virtual founded?
Smile Virtual was founded in 2017. It employs 1 to 10 people.
Where is Smile Virtual based?
Smile Virtual is headquartered in Phoenix, United States, in the North America region.
How does Smile Virtual make money?
Three revenue lines are on record. Subscription - Basic Tier is the primary driver. The others are subscription - Plus Tier and subscription - Premium Tier.
Who are Smile Virtual's main competitors?
Broad incumbents on record are PatientPop (Tebra), SmileDirectClub, Candid and Sesame Care. Direct peers are Weave, Dentulu, Modento, Curve Dental, Simplifeye and RevenueWell.
Does Smile Virtual have an API?
No public API is recorded for Smile Virtual.
What industry is Smile Virtual in?
Smile Virtual's product category is Teledentistry Software. Its primary akta.pro industry code is HLALALAL, Dental Teleconsultation Marketplaces, with a secondary code of HLABAFAE, Aesthetic/Cosmetic Restorative Dentistry (Smile Design). Its NAICS code is 62121 and its SIC code is 7372.