Wehaa
- Company typePrivate
- Founded2010
- HeadquartersPewaukee, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Wehaa firmographics
Firmographics- Name
- Wehaa
- Legal name
- Wehaa Design, LLC
- Website
- https://wehaa.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Wehaa industry classification
Industry- Product category
- Digital Advertising Software
- NAICS
- Software Publishers (513210), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- White-Label/Hosted Publishing Platforms (MPACAIAJ)
- akta.pro secondary industry
- Syndication & RSS/Feed Publishing Platforms (MPACAIAF)
Keywords
Where Wehaa is headquartered
LocationHeadquarters
- HQ city
- Pewaukee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wehaa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Licensing: Wehaa licenses its white-label digital advertising platform to media companies on a subscription basis. Customers pay licensing fees for access to the SaaS platform during the License Term, as specified in the Services Agreement. The platform includes solutions for classifieds, automotive, real estate, banner advertising, and Best Of programs.
- Digital Advertising Solutions: Wehaa provides digital advertising solutions including Databanner (dynamic banner ads), Firstpage PLUS, Winners PLUS, Virtual Sales Events, and election advertising campaigns. These hands-free solutions help media companies generate newfound revenue by enabling local digital advertising.
- Professional Services & Support: Technical support and maintenance services provided during normal business hours, including telephone and email support. Customer service includes full-service campaign management and advertiser profile building.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | SaaS Platform Subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Wehaa product offering
Product offeringCore offering
Wehaa licenses a white-label SaaS digital advertising and revenue platform to media companies (newspapers, TV stations, and integrated media groups). The platform lets publishers offer their local business advertisers automated digital advertising products including dynamic banner ads (Databanner), classifieds, automotive, real estate, Best Of reader programs, AI-powered ad generation (Firstpage PLUS, Winners PLUS), and Virtual Sales Events, all delivered under the publisher's own brand without requiring the advertiser to maintain a website or data feeds.
Product overview
Wehaa is a white-label SaaS platform providing digital revenue solutions for media companies. The core product portfolio centers on Databanner (dynamic banner ads with feed-less Smart-Import technology), Classifieds, Auto (including AutoDeals), Real Estate (including HomeStream), and Best Of programs (with Survey Engine and Winners Gallery). Key AI-powered add-ons include Winners PLUS (for Best Of winner monetization with AI autofill and banner generation) and Firstpage PLUS (for rapid print-to-digital campaign conversion). Supporting products include Virtual Sales Events (geo-targeted campaigns) and Election 2022 Digital (political advertising). The platform integrates with major ad platforms (Google Ad Manager, The Trade Desk, Meta), CRMs (HubSpot), and data platforms (BrainWorks, Vision Data) to deliver multi-channel deployment across programmatic, social, and email channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Databanner White-label dynamic banner ad platform that uses feed-less Smart-Import technology to automatically scrape advertiser websites, pull live inventory and pricing, and deploy banner ads across programmatic, Meta, and Google Ads. Sold to media companies for resale to automotive, real estate, retail, and employment advertisers.
- Classifieds (FirstPage) Digital classifieds solution that media companies brand as FirstPage to offer local businesses advertising programs for jobs, for sale items, services, and rentals, including annual guides and directories.
- Auto (AutoDeals) White-label automotive advertising solution covering Automotive, Powersports, RV and Marine segments, enabling dealers to advertise inventory with feed-less integration, lead generation, and showroom traffic campaigns through media company branded sites.
- Real Estate Real estate advertising platform offering local agencies, brokers, agents, and listings in a branded site for media companies and their advertisers.
- Best Of Readers' Choice and Best Of program solution combining a flexible Survey Engine for polling and a Winner Engine for year-round monetization of winners and runners-up, with white-label design, customizable categories, photo uploads, and Spanish language support.
- Winners PLUS AI-powered platform that transforms winners lists into ready-to-sell digital campaigns with automation tools, AI-generated banners, and smart autofill, supporting smart forms, print ad uploads, and spreadsheet imports.
- Firstpage PLUS Self-serve AI-powered digital advertising solution that turns a print ad or business name into a complete professional digital campaign in seconds, including SEO-optimized landing pages, AI-generated banners, an optional AI chatbot, and CRM integration with no design team or production backlog required.
- Virtual Sales Events Hands-free revenue generator solution for publishers and advertisers featuring geo-targeted campaigns, co-op compliant ads, and integrated reporting, with documented client results of 28% increase in marketing ROI, 27% lift in customer lifetime value, and 31% lift in engagement.
- Election Digital Advertising White-label political advertising platform for media companies to capture digital political revenue through candidate directories, sponsor widgets, and a reporting console.
- HomeStream Self-serve ad order entry system for real estate with web-to-print reverse publishing component and upsell opportunities, sold to media companies for resale to local real estate advertisers.
Quantifiable outcome
- 30% increase in clicks compared to static banner ads for real estate advertisers
- +6 more outcomes
Companies that use Wehaa
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles2 records
Wehaa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature10 records
Wehaa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OnPremise NetworksminorWehaa partners with OnPremise Networks to power an exclusive out-of-home TV network for publishers. This partnership enables media companies to deliver video ads, local news, and sponsored content to high-traffic venues like gyms, restaurants, and clinics. The network is fully managed with no hardware, installation, or maintenance required for publishers.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
Wehaa competitors and assessment
Company assessmentDirect peers
- WideOrbit: WideOrbit provides ad sales, traffic, and billing software specifically built for media companies (broadcast TV, radio, cable, and digital). Both companies sell enterprise software that helps media owners monetize advertising inventory, making WideOrbit one of Wehaa's closest functional peers.
- Operative: Operative is an ad operations and sales management platform purpose-built for publishers, broadcasters, and digital media companies. Its overlap with Wehaa's white-label ad workflow and reporting for media companies makes it a direct peer in the same buyer persona.
- Matrix Solutions: Matrix Solutions (by Mediaocean) provides advertising CRM and sales order management software for media companies. Like Wehaa, it sells exclusively into publishers and broadcasters to help them run and grow digital and traditional ad revenue.
- LocaliQ (Gannett): LocaliQ is Gannett's digital marketing solutions arm, providing white-label advertising products and managed services to local businesses — historically distributed via the USA TODAY Network. It directly competes with Wehaa for newspaper-network clients seeking white-label local ad tech.
- Freestar: Freestar provides header bidding, ad operations, and monetization solutions for publishers. While more focused on web/app monetization than local advertisers, it competes for the same publisher customer budget allocated to digital revenue infrastructure.
- Playwire: Playwire offers ad management and monetization services for publishers, including header bidding and custom ad solutions. It targets mid-market and enterprise publishers, overlapping with Wehaa's white-label positioning.
Broad incumbents
- Townsquare Media: Townsquare operates a portfolio of local radio stations and digital properties plus a Townsquare Interactive local advertising/SaaS product. It is both a potential customer of Wehaa's white-label platform and a broader incumbent offering competing in-house local ad solutions.
Emerging players
- Basis Technologies (Centro): Basis Technologies (formerly Centro) provides programmatic ad buying and workflow tools with growing publisher offerings. While more agency-focused, it increasingly competes for the same digital ad spend budgets that Wehaa's publisher customers manage.
- AdCellerant: AdCellerant provides white-label digital marketing and advertising solutions that agencies and media partners resell to local advertisers — overlapping with Wehaa's channel-reseller white-label model.
- PageSuite: PageSuite provides digital publishing and advertising solutions to newspapers and magazine publishers, including branded apps and digital editions. It is a partial peer in the media-company SaaS category where Wehaa competes for the same enterprise publishing customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wehaa social profiles
Digital presenceWehaa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wehaa leadership team
Management profileNumber of profiles
Profiles4 records
Wehaa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wehaa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wehaa
What does Wehaa do?
Wehaa licenses a white-label SaaS digital advertising and revenue platform to media companies (newspapers, TV stations, and integrated media groups). The platform lets publishers offer their local business advertisers automated digital advertising products including dynamic banner ads (Databanner), classifieds, automotive, real estate, Best Of reader programs, AI-powered ad generation (Firstpage PLUS, Winners PLUS), and Virtual Sales Events, all delivered under the publisher's own brand without requiring the advertiser to maintain a website or data feeds.
Is Wehaa a public or private company?
Wehaa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wehaa founded?
Wehaa was founded in 2010. It employs 11 to 50 people.
Where is Wehaa based?
Wehaa is headquartered in Pewaukee, United States, in the North America region.
How does Wehaa make money?
Three revenue lines are on record. SaaS Platform Licensing is the primary driver. The others are digital Advertising Solutions and professional Services & Support.
Who are Wehaa's main competitors?
Direct peers on record are WideOrbit, Operative, Matrix Solutions, LocaliQ (Gannett), Freestar and Playwire. Townsquare Media is listed as a broad incumbent. Emerging players are Basis Technologies (Centro), AdCellerant and PageSuite.
Does Wehaa have an API?
No public API is recorded for Wehaa.
What industry is Wehaa in?
Wehaa's product category is Digital Advertising Software. Its primary akta.pro industry code is MPACAIAJ, White-Label/Hosted Publishing Platforms, with a secondary code of MPACAIAF, Syndication & RSS/Feed Publishing Platforms. Its NAICS code is 513210 and its SIC code is 7310.