Burnbrae Farms

What Burnbrae Farms does

Burnbrae Farms Limited is a Canadian, sixth-generation family-owned egg producer founded in 1891 in Lyn, Ontario by Joseph Hudson, operating today from its headquarters in Mississauga. The company produces shell eggs across conventional, omega-3 enriched, organic, free-range, and specialty varieties (Naturegg Nestlaid, Naturegg Nature's Best, Naturegg Omega Plus) and a full processed-egg portfolio (Egg Creations, EGG Bites, EGG Bakes, EGGS2go!, Simply Egg Whites, plus liquid, IQF, and pre-boiled formats for food service). It runs seven automated egg grading stations and processing facilities across Ontario, Quebec, Manitoba, Alberta, and British Columbia, with a new automated Strathroy, Ontario grading facility set to double site capacity in late 2026.

The underlying technology base is industrial automation rather than digital: automated washing, disinfecting, and grading, supported by sustainable infrastructure (solar farms, solar water heating, cardboard balers, 20+ acres of bee lawns at Lyn), and proprietary feed-driven production of nutrient-enriched eggs (DHA omega-3, lutein). Operations are organized under the parent Burnbrae Farms Limited and wholly-owned operating subsidiaries Island Eggs (BC) and Ferme St-Zotique Ltée (QC).

Burnbrae operates a hybrid B2B/B2C revenue model. The consumer retail channel (its primary motion) distributes shell eggs and branded value-added products through grocery stores across Canada, supported by a direct-to-consumer website (recipes, blog, newsletter, contests) and a multi-channel 'Eggs Get Goals' national marketing campaign with Canada Soccer. A dedicated food service division (burnbraefarmsfoodservice.com) supplies restaurants, bakeries, hotels, caterers, and quick-service operators — including a 2026 channel partnership with Westrich Hospitality to supply Eggslut's first Canadian locations. A third industrial channel supplies bulk eggs and components to food, pharmaceutical, and personal-care manufacturers. Pricing is not publicly disclosed. Ownership remains concentrated in the Hudson family, with Margaret Hudson serving as President & CEO; no external venture, private equity, or institutional investors are disclosed.

Name

Burnbrae Farms

Legal name

Burnbrae Farms Limited

Website

https://burnbraefarms.com

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Burnbrae Farms is a sixth-generation Canadian family-owned egg producer (founded 1891) that operates seven automated grading stations across five provinces, producing shell eggs, nutrient-enriched varieties, and a value-added processed egg portfolio for retail grocery, food service, and industrial customers across Canada.

Ownership category

akta.pro rank

Product category

Egg Production and Processing

NAICS

Poultry and Egg Production (1123), Chicken Egg Production (11231)

akta.pro primary industry

Layer Hen Egg Production (Table Eggs) (AFAEADAB)

akta.pro secondary industries

Eggs & Egg Products (Shell, Liquid, Value-Added) (CRADACAJ), Frozen egg processing (whole/yolk/white; blocks/blends) (AFANAHAC), Frozen Breakfast Foods (CRADADAC)

Keywords

• Shell egg production
• Egg grading operations
• Processed egg products
• Food service distribution
• Specialty egg brands

Headquarters

HQ city

Lyn

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel, Technology or R&D

Revenue model

1. Shell egg sales: Burnbrae Farms generates the majority of its revenue through the sale of shell eggs across multiple product lines including conventional, omega-3 enriched, organic, free-range, and specialty eggs such as Naturegg Nestlaid, Naturegg Omega Plus, and Naturegg Nature's Best. Products are sold through retail grocery stores across Canada.
2. Processed egg products (food service & industrial): Burnbrae Farms sells processed egg products including liquid eggs, individually quick frozen (IQF) products, boiled eggs, and value-added products such as Egg Creations, EGG Bites, EGG Bakes, and Simply Egg Whites to food service operators, industrial customers, bakeries, and retail markets.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Burnbrae Farms produces and distributes shell eggs and processed egg products across Canada. Its retail offering spans conventional white and brown shell eggs plus specialty lines (Naturegg Nestlaid, Naturegg Omega Plus, Naturegg Nature's Best, Egg Creations!, Simply Egg Whites, Egg Bakes!, EGG Bites!, EGGS2go!), while its food service and industrial offering includes bulk liquid eggs, individually quick frozen (IQF) products, and pre-peeled boiled eggs for restaurants, bakeries, and manufacturers.

Product overview

Burnbrae Farms is a Canadian egg production company offering a diverse portfolio of egg products. The core offering includes shell eggs in various sizes and varieties (white, brown, omega-3 enriched). Value-added products include Egg Creations! (pre-made omelets), Simply Egg Whites (liquid egg whites), Egg Bakes! (crustless quiche cups), EGG Bites! (mini quiches), and EGGS2go! (hard-boiled egg snacks). For food service and industrial customers, they provide liquid eggs, individually quick frozen (IQF) products, and boiled eggs. Key brands include Naturegg, Naturegg Omega Plus, Naturegg Nestlaid, and Naturegg Nature's Best. Products are distributed across Canada through retail stores, restaurants, food service providers, and industrial customers.

Differentiator

Problem solved

Functional benefit

Brands

• Naturegg: Brand for shell eggs including Naturegg Simply Egg Whites, Naturegg Nestlaid, Naturegg Nature's Best, Naturegg Omega Plus.
• Egg Creations
• EGGS2*go!
• EGG Bites!
• Egg Bakes
• Island Gold
• Green Valley Farms

Products and services

• Shell Eggs Traditional whole eggs in various sizes (small, medium, large, extra large, jumbo) and varieties including white and brown eggs, sold at retail stores across Canada.
• Naturegg Omega 3 Specialty eggs enriched with omega-3 fatty acids to support heart health, sourced from hens fed flaxseed supplements.
• Egg Creations! Pre-made egg products including omelets and egg dishes in various flavors (Original, Cheese & Chive, Garden Vegetables), marketed as ready-to-cook convenience products.
• Simply Egg Whites Liquid egg whites in a carton, providing a fat-free protein option for health-conscious consumers. Available in regular and free-run varieties.
• Egg Bakes! Fully cooked crustless quiche cups in various flavors (Spinach Ricotta Caramelized Onion, Garden Vegetables, Cheddar Mushroom Bacon, 4 Cheese & Ham, Sausage Red Pepper Onion, and Meat Lovers), ready to heat and serve.
• EGG Bites! Fully cooked mini quiches ready to heat, high in protein, versatile for appetizers, buffets, salads, or children's menus. Available in Pizza Deluxe and Tex Mex varieties.
• EGGS2go! Hard-boiled eggs in portable snack packaging, providing convenient protein on the go. Available with Omega 3 enrichment.
• Liquid Eggs Bulk liquid egg products for food service, hospitality, and industrial customers, including liquid whole eggs and specialty liquid egg products for commercial kitchens.
• IQF (Individually Quick Frozen) Egg Products Premium individually quick frozen egg products for food service, allowing easy portion control and extended storage life.
• Boiled Eggs Pre-peeled hard-boiled eggs packaged in bags or buckets for convenient food service use.
• Naturegg Nestlaid Brand of specialty eggs from Burnbrae Farms, indicating eggs from hens raised in nestlaid housing systems.
• Naturegg Nature's Best Brand of eggs positioned as a natural/natural choice option from Burnbrae Farms.
• Naturegg Omega Plus Premium omega-3 enriched egg product line with enhanced nutritional profile.

Quantifiable outcome

• A new automated egg grading facility in Strathroy, Ontario will double site capacity
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Canada SoccercoreGTM or Marketing Partner · 11 June 2026Burnbrae Farms is the Official Egg Partner of Canada Soccer. The partnership includes the national 'Eggs Get Goals' marketing campaign timed to international soccer competitions in Canada, featuring retail promotional packaging, out-of-home advertising, digital and social media, in-store marketing, experiential activations at Canada Soccer House in Toronto, and consumer contests. Margaret Hudson, President & CEO, described it as one of the company's most ambitious campaigns to date.
• Eggslut (operated by Westrich Hospitality)minorChannel Partner/ Reseller/ Distributor · 16 April 2026Eggslut, a breakfast restaurant brand with locations across the US, UK, Japan, and Australia, is opening its first Canadian location in Toronto operated by Westrich Hospitality, sourcing eggs from Burnbrae Farms. A second Toronto location is planned for Yonge and Dondas in summer 2026.
• Hunter ThomsonminorGTM or Marketing Partner · 7 July 2025Burnbrae Farms sponsors professional golfer Hunter Thomson, providing ongoing financial support as he begins his career on the PGA Tour in the Americas. Thomson recently completed a decorated four-year collegiate golf career at the University of Michigan with four NCAA individual wins and 25 top-10 placements. The sponsorship represents a strategic marketing move aligning the brand with health and athletic performance.
• Parkinson CanadaminorGTM or Marketing PartnerBurnbrae Farms sponsors the Parkinson Superwalk with its 'Eggstraordinary Hero' contest, supporting Parkinson's research, education, and patient support programs.
• University of GuelphcoreStrategic or Co-development PartnerBurnbrae Farms established the Burnbrae Farms Professorship in Poultry Welfare at the Ontario Agricultural College, University of Guelph, to ensure a maintained commitment to poultry welfare in Canada.
• World VisionminorGTM or Marketing PartnerThrough World Vision, Burnbrae Farms subsidizes hen and rooster programs so families around the world can start sustainable small businesses, sell chicks and eggs in markets, and offer nutritious alternatives to their own community.
• make happy tummies (The Grocery Foundation)minorGTM or Marketing PartnerBurnbrae Farms supports the 'make happy tummies' program, an initiative from The Grocery Foundation that helps nourish children and support learning by filling hungry tummies with wholesome food.
• Les Amis de Nous aidonsminorGTM or Marketing PartnerBurnbrae Farms is proud to support Les Amis de Nous aidons, a food service and hospitality industry organization that sends children with physical disabilities to camp.
• Brockville Railway Tunnel restoration projectminorOthersThe Hudson family and Burnbrae Farms donated $100,000 to the restoration of Canada's first railway tunnel in Brockville, Ontario, completed in 2017. The project transformed the tunnel into a public hiking trail.
• Five Mile Lighthouse reconstruction projectminorOthersThe Hudson family and Burnbrae Farms contributed $30,000 to the reconstruction of the Five Mile Light lighthouse on the St. Lawrence River, which was destroyed by fire in July 2018.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Vital Farms: Vital Farms is a US-based pasture-raised egg brand with strong consumer brand equity and specialty/premium positioning. Comparable to Burnbrae in its branded specialty egg strategy, value-added product expansion, and premium consumer marketing — though Burnbrae operates at much larger conventional scale.

Broad incumbents

• Michael Foods: Michael Foods is a major US producer of value-added egg products (liquid, hard-cooked, peeled eggs) sold to food service, retail, and industrial customers. Comparable to Burnbrae's food service and industrial division strategy around liquid eggs, IQF, and hard-boiled egg products.
• Cal-Maine Foods: Cal-Maine Foods is the largest US shell egg producer, with extensive national distribution, branded specialty eggs, and value-added products. Comparable to Burnbrae as the dominant North American egg incumbent whose scale, specialty brands, and food service relationships mirror Burnbrae's strategic positioning in Canada.

Direct peers

• Pete & Gerry's: Pete & Gerry's is a US producer of organic, free-range, and pasture-raised shell eggs distributed nationally through retail and food service. Comparable to Burnbrae's Naturegg Nestlaid and free-range lines and to Burnbrae's overall branded egg portfolio strategy targeting ethical/nutritional premium segments.
• Maple Lodge Farms: Maple Lodge Farms is a major Canadian poultry processor producing eggs and chicken products nationally. Comparable to Burnbrae as a vertically integrated Canadian poultry/egg producer with national retail distribution and value-added product lines.
• Gray Ridge Eggs: Gray Ridge is another of Canada's largest egg producers and processors, operating grading stations and value-added egg products across Ontario and beyond. Directly comparable to Burnbrae as a national Canadian egg incumbent competing for retail, food service, and industrial accounts.
• Hidden Villa Ranch: Hidden Villa Ranch is a major US shell egg and liquid egg producer serving retail and food service with conventional and specialty products. Comparable to Burnbrae's diversified product mix across shell eggs, liquid, and value-added processed formats.
• Eggland's Best: Eggland's Best is a leading US branded egg franchise marketing enriched (omega-3, lutein) eggs with a licensed franchise model. Closely analogous to Burnbrae's Naturegg Omega Plus and enriched egg positioning — both compete on nutrition differentiation rather than commodity shell eggs.
• Abbotsford Farms / S&R Egg Farms: Abbotsford Farms (S&R Egg Farms) is a Canadian egg producer and processor with retail and food service distribution. Directly comparable to Burnbrae as a domestic Canadian egg peer with similar grading, breaking, and value-added capabilities.

Others

• Egg Farmers of Canada: Egg Farmers of Canada is the national industry body representing Canadian egg producers and administering the supply management system. Relevant to Burnbrae as the regulatory and marketing body governing the system in which Burnbrae operates and from which it derives its quota and pricing framework.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BurnbraeFarms
• YouTubeyoutube.com/user/BurnbraeFarms
• Facebookfacebook.com/BurnbraeFarms
• Instagraminstagram.com/burnbraefarms
• Pinterestpinterest.com/burnbraefarms
• TikToktiktok.com/@burnbraefarms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burnbrae Farms