What Acuity Training does

Acuity Training Ltd is a privately held UK-based professional training provider founded in 2013 and headquartered in Guildford, operating three physical training academies in London (Holborn), Guildford, and Manchester, supplemented by live online delivery via Zoom and Teams. The company delivers instructor-led CPD-registered courses across four product families: Microsoft productivity and data tools (Excel, Power BI, Copilot, Office 365, Power Automate, Project, SharePoint, PowerPoint, Word), Adobe creative applications (Photoshop, Illustrator, InDesign, Canva, Figma, Firefly), technical skills (SQL, AutoCAD, Crystal Reports, MapInfo), and soft skills (presentation, line management, time management, assertiveness, public speaking, chairing meetings, minute taking, resilience). It is a Microsoft Partner and self-describes as the UK's leading provider of Power BI training. The technology stack is intentionally low-tech at the delivery layer (human-led, small-format in-person and video-conference classes), with supplementary digital tools including a free DAX Optimiser for Power BI and three Training Needs Analysis self-assessment tools for Excel, PowerPoint, and Word.

The business model is direct-to-consumer and direct-to-enterprise training services sold via the company website, phone, and email. Public scheduled courses carry per-delegate pricing (e.g., £395 + VAT for a 1-day intensive presentation course), while private/custom courses are delivered at client sites or online for corporate accounts on 30-day invoice terms. Customer concentration is mixed: a long tail of individual professionals and SMBs is complemented by named enterprise accounts including Google, Meta, Amazon, BP, Shell, Barclays, NatWest, J.P. Morgan, PwC, Deloitte, BBC, NHS, UK Home Office, US Air Force, British Airways, and others. The company claims a 92% repeat-booking rate, an average class size of 4 delegates, 6 months of post-course support, a 100% money-back guarantee, and 13 consecutive Feefo Gold customer service awards. Revenue is not publicly disclosed; the company is founder-controlled with no external institutional investment identified in the source material.

Name

Acuity Training

Legal name

Acuity Training Ltd

Website

https://acuitytraining.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Acuity Training is a UK-based instructor-led training provider delivering CPD-registered courses in Microsoft tools, Adobe creative software, technical skills, and soft skills to individual professionals and corporate clients (including Google, BP, PwC, NHS, BBC, and US Air Force) across London, Guildford, Manchester, and live online.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Computer Training (611420), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Productivity & Office Software Skills (EDAAAIAC)

akta.pro secondary industries

Technical & Digital Skills Training (BPACANAB), Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI)

Keywords

• Professional training services
• Microsoft Office courses
• Power BI training
• Soft skills training
• Corporate instructor-led courses

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Course Fees: Revenue is generated through course fees for scheduled public courses and private/custom training sessions. Course pricing varies by duration and type, with cancellation and postponement fees applying. Corporate/business customers receive invoices payable within 30 days.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Acuity Training delivers CPD-registered, instructor-led professional training courses across Microsoft tools (Excel, Power BI, Copilot, Office 365, Power Automate, Project, SharePoint, PowerPoint, Word), Adobe creative software, CAD/technical skills (AutoCAD, SQL, Crystal Reports, MapInfo), and soft skills (presentation, assertiveness, public speaking, line management, time management, minute taking, chairing meetings, resilience). Courses are run as scheduled public sessions at training centres in London, Guildford, and Manchester and live online over Zoom/Teams, with bespoke private/corporate training also delivered at client sites for organisations including BP, Meta, Google, Amazon, BBC, PwC, NHS, UK Home Office, and the United Nations.

Product overview

Acuity Training is a UK-based training provider offering instructor-led courses across Microsoft tools (Excel, Power BI, Copilot, Office 365, Power Automate, Project, SharePoint, PowerPoint, Word), technical skills (SQL, AutoCAD, Crystal Reports, MapInfo), Adobe creative tools (Photoshop, Illustrator, InDesign, Firefly, Canva, Figma), and professional soft skills (Presentation Skills, Assertiveness, Public Speaking, Line Management, Time Management, Resilience, Minute Taking, Chairing Meetings). The company operates as both a course provider and platform, delivering in-person training at London, Guildford, and Manchester locations, as well as live online sessions via Zoom and Teams. Core offerings include CPD-certified courses, small class sizes averaging 4 delegates, 100% money-back guarantee, and 6 months post-course support. The product portfolio is organized around subject-specific training tracks, with supplementary tools including Training Needs Analysis assessments and a DAX Optimiser tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Excel Training Courses Instructor-led Microsoft Excel training courses ranging from introduction to advanced levels, covering formulas, functions, pivot tables, data analysis, and integration with AI tools like Copilot, delivered to individuals and corporate teams in-person or live online.
• Power BI Training Courses Expert-led Power BI training positioning the company as the UK's leading Power BI training provider, covering data visualization, DAX, reporting, and advanced analytics for professionals and corporate teams.
• Microsoft Copilot Training Training courses for Microsoft Copilot across various applications including Excel, Word, and general AI productivity tools, designed for managers and professionals adopting AI in their workflows.
• Microsoft Office 365 Training Courses covering Microsoft Office 365 applications including Teams administration, SharePoint site management, and Office 365 upgrade training for organisations migrating to or expanding their Office 365 use.
• Power Automate Training Training for Microsoft Power Automate covering workflow automation, from beginning through advanced automation techniques, for professionals and corporate teams.
• Microsoft Project Training

Quantifiable outcome

• Small class sizes with average of just 4 delegates ensure personal attention
• +1 more outcomes

Named customers29 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationAcuity Training is a Microsoft Partner, offering certified training courses for Microsoft tools including Excel, Power BI, SharePoint, Project, PowerPoint, Copilot, Power Automate, and Office 365.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• QA: UK's largest IT and business training provider with deep Microsoft and Power BI/Excel courses. Closest direct rival to Acuity, sharing Microsoft Partner status, public courses, and on-site corporate delivery.
• Firebrand Training: UK-based accelerated IT training (Microsoft, vendor certifications). Competes with Acuity on Microsoft course catalogue and accreditation-led training.
• JBI Training: UK provider of instructor-led training covering Excel, Power BI, SQL and soft skills with public and on-site delivery — overlap with Acuity's full stack.
• The Knowledge Academy: UK-based multi-subject training provider offering Excel, Power BI, leadership and management courses, including onsite and online. Comparable GTM and breadth.
• KnowledgeHut: Global provider of instructor-led and live-online training across Microsoft, data, Agile and leadership — competes with Acuity for private corporate cohorts.
• NobleProg: Worldwide instructor-led training marketplace covering Excel, Power BI, SQL and management with on-site delivery; highly overlapping methodology and customer mix.

Broad incumbents

• Global Knowledge: Large multi-region IT and business training incumbent offering Microsoft, data, and project tracks plus enterprise managed-learning services. Larger, broader footprint than Acuity.
• New Horizons: Global IT training franchise with a wide Microsoft, business and digital curriculum. Broader/less specialised than Acuity but a comparable instructor-led alternative for enterprises.
• Pluralsight: Large online technology learning platform covering Power BI, SQL, Excel and broader data/developer tracks; primary substitute for self-paced learning that competes with Acuity's introductory courses.
• Udemy Business: Mass-market online learning library with vast Excel, Power BI and business courses at very low price points; main low-cost substitute pressuring Acuity's consumer-priced public courses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AcuityTraining
• Facebookfacebook.com/profile.php?id=100066814899655
• LinkedInlinkedin.com/company/acuity-training

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acuity Training