Shaken Udder

What Shaken Udder does

Shaken Udder Limited is a UK-based premium ready-to-drink milkshake manufacturer founded in 2004 by Jodie and Andy Howie, headquartered in Tiptree, Colchester. The company produces a portfolio of milkshakes using fresh milk combined with real ingredients — Belgian chocolate, Madagascan vanilla beans, and real fruit purees — and explicitly avoids artificial colours, flavours, and sweeteners. Its core product range spans nine-flavour dairy milkshakes (Chocolush, Vanillalicious, Raspberry Ripple, White Chocolush, Double Choc, Top Banana, Scoff-the-Lot, Salted Caramel, Strawberry Dream) in 250ml, 330ml, and 750ml formats, augmented by a Protein range (20g protein, 2024 launch), a Fibre range (chicory root inulin, 2025 launch), and an ambient/shelf-stable technology line that enables ambient storage with chilled serving. The company previously offered a dairy-free sub-brand 'Shaken Other' (launched 2020).

The business operates a multi-channel UK retail distribution model, selling through all major supermarket chains (Tesco, Sainsbury's, Morrisons, Asda, Waitrose, Ocado, Co-op, Iceland), over 20 convenience store wholesalers (Bestway, Booker, Costcutter, Londis, etc.), premium department stores (Harrods, Selfridges, Harvey Nichols, Fortnum & Mason, Whole Foods Market, Booths), travel retail (WHSmith), and Amazon with Prime delivery. Revenue is generated primarily through one-time retail product sales at standard grocery price points, with no disclosed subscription or licensing model. Marketing is omnichannel, combining social media (Instagram, TikTok, Facebook, LinkedIn), TV and outdoor advertising, recipe content, and a festival/event heritage that originated the brand at V Festival.

In November 2025, after 21 years under founder ownership, Jodie and Andy Howie sold the company to Spanish family-owned food company Idilia (known for ColaCao and Nocilla), completing the exit of private equity investor LDC, which had held a stake since February 2022. During LDC's four-year partnership, revenue grew 91% and distribution expanded 80%, with NIQ recording £49.3 million in GB Flavored Milks value sales as of the 52 weeks ending 16 May 2026. The company is Good Business Charter accredited and continues to operate as a going concern under Idilia ownership.

Name

Shaken Udder

Legal name

Shaken Udder Limited

Website

https://shakenudder.com/

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Shaken Udder is the UK's No.1 premium milkshake brand, producing ready-to-drink milkshakes made with real milk and ingredients for distribution through major UK supermarkets, convenience stores, and premium retailers. Founded in 2004 and acquired by Spain's Idilia in 2025.

Ownership category

akta.pro rank

Product category

Premium Milkshakes

NAICS

Dairy Product (except Frozen) Manufacturing (31151), Fluid Milk Manufacturing (311511), Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020), Beverages (2080)

akta.pro primary industry

Flavored & Sweetened Milk Drinks (Chocolate/Strawberry, Malted Milk) (AFAHAIAA)

akta.pro secondary industries

Dairy-Based Protein & Meal Replacement Shakes (RTD Dairy Shakes) (AFAFAEAD), Protein & Sports Dairy Beverages (RTD Protein Shakes, High-Protein Milk) (AFAHAIAD), Shelf-Stable Dairy Beverages (UHT/ASEPTIC Flavored Milk, Ambient Lassi) (AFAHAIAH)

Keywords

• Premium milkshake brand
• Ready-to-drink milkshakes
• Protein milkshakes
• Flavoured milk drinks
• Dairy beverages

Headquarters

HQ city

Tiptree

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Milkshake Product Sales: Direct product sales of premium milkshakes through retail distribution (supermarkets, convenience stores, premium retailers) and e-commerce (Amazon, own website). Multiple bottle sizes (250ml, 330ml, 750ml) and product lines (regular, protein, fibre, ambient) generate revenue through one-time purchase transactions at retail price points.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Shaken Udder manufactures and sells premium ready-to-drink milkshakes blended from fresh milk and real ingredients including Belgian chocolate, Madagascan vanilla beans and real fruit purees, with no artificial colours, flavours or sweeteners. The portfolio spans core dairy milkshakes in 250ml, 330ml and 750ml formats, high-protein (20g) milkshakes, high-fibre milkshakes made with chicory root inulin, and ambient (shelf-stable) variants that can be stored at room temperature and served chilled.

Product overview

Shaken Udder is the UK's No.1 premium milkshake brand offering a portfolio of ready-to-drink milkshakes across three main product lines: core dairy milkshakes (Chocolush, Vanillalicious, Raspberry Ripple, White Chocolush, Double Choc, Top Banana, Scoff-the-Lot, Salted Caramel, Strawberry Dream) in 250ml, 330ml, and 750ml sizes; protein milkshakes (Chocolate Protein, White Choc Protein) with 20g protein per bottle; and fibre milkshakes (Mint Choc, Banana) with added chicory root fibre. The company also offers ambient/shelf-stable versions of their core flavours (Chocolush Ambient, Vanillalicious Ambient, Raspberry Ripple Ambient) that can be stored at room temperature and served chilled. Products are available through major UK retailers including Tesco, Sainsbury's, Morrisons, Waitrose, Asda, Ocado, and Iceland, as well as convenience stores and Amazon. Founded in 2004, the company was acquired by Spanish food company Idilia in late 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Shaken Other: Dairy-free and plant-based milkshake range launched in 2020

Products and services

• Chocolush Milkshake Velvety smooth, thick and creamy chocolate milkshake made with rich Belgian chocolate, real milk and no artificial colours, flavours or sweeteners. Available in 250ml and 330ml bottles.
• Vanillalicious Milkshake Vanilla milkshake made with real Madagascan vanilla beans (visible seeds), real milk and no artificial colours, flavours or sweeteners.
• Raspberry Ripple Milkshake
• White Chocolush Milkshake Milkshake made with creamy white chocolate and real milk with no artificial colours, flavours or sweeteners.
• Double Choc Milkshake Rich chocolate milkshake with a double hit of Belgian chocolate and no artificial colours, flavours or sweeteners.
• Top Banana Milkshake
• Scoff-the-Lot Milkshake Milkshake with caramelised biscuit flavour and a hint of cinnamon, made with real ingredients.
• Salted Caramel Milkshake Salted caramel milkshake made with locally sourced Essex salt and no artificial ingredients.
• Strawberry Dream Milkshake Milkshake made with real strawberries and no artificial colours, flavours or sweeteners.
• Chocolate Protein Milkshake High-protein milkshake with 20g protein per bottle, real ingredients, wholesome milk and no artificial sweeteners, targeting active lifestyle consumers.
• White Choc Protein Milkshake White chocolate-flavoured protein milkshake with 20g protein, real ingredients and no artificial sweeteners.
• Mint Choc Fibre Milkshake Thick, creamy high-fibre milkshake made with chicory root fibre (inulin) in mint chocolate flavour with no artificial colours, flavours or sweeteners.
• Banana Fibre Milkshake Thick, creamy high-fibre milkshake made with chicory root fibre (inulin) in banana flavour with no artificial colours, flavours or sweeteners.
• Chocolush Ambient Milkshake
• Vanillalicious Ambient Milkshake
• Raspberry Ripple Ambient Milkshake

Quantifiable outcome

• 91% revenue growth during 4-year private equity partnership (2021-2025)
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CarnationminorGTM or Marketing PartnerRecipe collaboration partnership with Carnation (brand of sweetened condensed milk) for co-branded recipes like Banoffee Milkshake Fudge using Carnation Condensed Milk products.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Oatly: Plant-based beverage leader; relevant as Shaken Udder's discontinued 'Shaken Other' dairy-free range directly competed here and Oatly continues to set the standard in UK plant-based.
• Cawston Press: UK-based RTD beverage brand with premium, real-ingredient positioning across juices and pressed drinks; similar shelf-set in premium grocers and convenience channels.

Direct peers

• Müller: UK dairy powerhouse producing Müller Corner, Müllerlight, Müller Rice and flavoured milk drinks; the most direct competitive overlap to Shaken Udder in UK chilled flavoured-milk fixtures.
• Frijj: PZ Cussons-owned flavoured milk brand sold in UK grocers; competes head-to-head with Shaken Udder for the same impulse and lunchbox occasions in Tesco, Sainsbury's and Asda.
• Yeo Valley: UK organic/premium dairy brand with flavoured milkshakes and yogurts; comparable real-ingredient, premium positioning and similar mainstream-grocer distribution model.

Broad incumbents

• Arla Foods: Global dairy co-op with Cravendale, Big Milk and flavoured milk lines in UK retail; competes across the same flavoured-milk shelf and brings vastly larger marketing and scale.
• Danone: Global dairy and plant-based major with Actimel, Danone drinking yogurt and Alpro ranges; overlaps with Shaken Udder's flavoured-milk and former dairy-free positions.
• FrieslandCampina: International dairy co-op producing Chocomel and other flavoured milks; comparable RTD dairy product family with global scale and ambient processing expertise.
• Nestlé (Nesquik): Global beverage giant with Nesquik RTD flavoured milk; competes for the same family and kids' milkshake occasions with much broader marketing and innovation firepower.

Regional players

• Innocent Drinks: Coca-Cola-owned UK smoothie and juice brand with strong grocery distribution and premium real-fruit positioning; adjacent competitor for the same health-aware UK shopper.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shakenudder
• LinkedInlinkedin.com/company/shaken-udder-ltd
• Instagraminstagram.com/shakenudder
• TikToktiktok.com/@shakenuddermilkshakes
• Xx.com/shakenudder

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaken Udder