Sanders & Morley Candy Makers Inc.
Sanders & Morley Candy Makers Inc. (Sanders Candy) is a heritage American chocolate confectionery brand, founded in 1875 and owned by Second Nature Brands, producing premium sea salt caramels, dessert toppings, and customizable chocolate gift boxes sold direct-to-consumer online, via Sanders Shoppe retail locations, and through a B2B corporate gifting program across the United States.
- Company typePrivate
- Founded1875
- HeadquartersClinton Township, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sanders & Morley Candy Makers Inc. does
Sanders & Morley Candy Makers Inc. (DBA Sanders Candy) is a heritage American chocolate confectionery brand founded in 1875, headquartered in Clinton Township, Michigan, and operating as a portfolio brand within Second Nature Brands alongside Brownie Brittle, Kar's Nuts, Sahale Snacks, Voortman Bakery, and Second Nature Snacks. The company produces premium chocolate products — anchored by sea salt caramels in milk and white chocolate variants, premium dessert toppings (hot fudge, caramel), hot cocoa, gourmet chocolate popcorn, solid chocolate bars, and a gift box program with custom Build-a-Gift configuration — using traditional recipes emphasizing real cream, real butter, cane sugar, and the absence of high fructose corn syrup as the core formulation differentiator. It also offers a Dairy Free line and limited seasonal SKUs (e.g., 2025 Red, White Chocolate, & Blue Birthday Cake Sea Salt Caramels).
The business operates a direct-to-consumer e-commerce storefront at secondnaturebrands.com with free 1-3 day shipping on orders over $60 (excluding Hawaii and Alaska), complemented by physical Sanders Shoppe retail locations and a B2B Corporate Gifting program for bulk and custom enterprise orders. Revenue is generated through one-time product purchases, an Auto Delivery subscription offering 10% off recurring shipments, and corporate gifting contracts. Marketing is concentrated in email newsletters (with 20% new-subscriber discount and active promo codes), Facebook, and Instagram. The company employs 101-250 people and is privately held, with no public ticker, funding rounds, or standalone ownership disclosures beyond its parent-company relationship to Second Nature Brands.
Sanders & Morley Candy Makers Inc. firmographics
Firmographics- Name
- Sanders & Morley Candy Makers Inc.
- Legal name
- Sanders & Morley Candy Makers Inc.
- Website
- https://sanderscandy.com
- Company type
- Private
- Founded year
- 1875
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sanders & Morley Candy Makers Inc. (Sanders Candy) is a heritage American chocolate confectionery brand, founded in 1875 and owned by Second Nature Brands, producing premium sea salt caramels, dessert toppings, and customizable chocolate gift boxes sold direct-to-consumer online, via Sanders Shoppe retail locations, and through a B2B corporate gifting program across the United States.
- Ownership category
- akta.pro rank
Sanders & Morley Candy Makers Inc. industry classification
Industry- Product category
- Premium Chocolate Confections
- NAICS
- Chocolate and Confectionery Manufacturing (31135), Confectionery Manufacturing from Purchased Chocolate (311352), Sugar and Confectionery Product Manufacturing (3113), Confectionery and Nut Retailers (445292)
- SIC
- Sugar & Confectionery Products (2060), Food And Kindred Products (2000)
- akta.pro primary industry
- Chocolate & Chocolate Confectionery (CRADABAA)
- akta.pro secondary industries
- Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD), Chocolate & Confectionery Shops (THAFAGAD), Chocolate & Candy Snacks Manufacturing (AFAKAIAM)
Keywords
Where Sanders & Morley Candy Makers Inc. is headquartered
LocationHeadquarters
- HQ city
- Clinton Township
- HQ country
- United States
- HQ region
- North America
Markets served
Sanders & Morley Candy Makers Inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Direct Product Sales: One-time purchase model for chocolate confections, caramels, gift boxes, and dessert toppings sold directly to consumers through e-commerce and retail locations.
- Subscription (Auto Delivery): Recurring subscription model offering 10% discount on auto-delivery orders with free shipping on orders over $60.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Auto Delivery Subscription - 10% off recurring orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Sanders & Morley Candy Makers Inc. product offering
Product offeringCore offering
Sanders & Morley Candy Makers Inc. (DBA Sanders Candy) manufactures and sells premium chocolate confections, with a flagship line of milk and white chocolate-covered sea salt caramels. The company also offers dessert toppings (hot fudge, caramel), gourmet chocolate popcorn, premium hot cocoa, and assorted chocolate gift boxes, sold direct-to-consumer via e-commerce and physical Sanders Shoppe retail locations, plus a corporate gifting program for bulk business orders.
Product overview
Sanders Candy is a specialty chocolate and confectionery brand owned by Second Nature Brands, offering a portfolio of premium chocolate products centered around sea salt caramels and chocolate gift boxes. The core product line includes Original Milk Chocolate Sea Salt Caramels and White Chocolate Sea Salt Caramels in various tub sizes, premium dessert toppings (hot fudge and caramel), gourmet chocolate popcorn, and premium hot cocoa. The brand differentiates through quality ingredients (real cream, real butter, cane sugar, no high fructose corn syrup) and flavor combinations inspired by classic American recipes. Value-added services include Build-a-Gift (custom gift box builder), Auto Delivery subscription, and Corporate Gifting programs. Seasonal and special edition flavors (like Birthday Cake Sea Salt Caramels) are released periodically alongside a comprehensive gift box program at various price points.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Milk Chocolate Sea Salt Caramels Signature milk chocolate-covered sea salt caramels sold in a 32 oz. tub; a best-selling product with 518 customer reviews, targeted at consumers seeking premium chocolate gifting and self-consumption.
- White Chocolate Sea Salt Caramels White chocolate-covered sea salt caramels in an 18 oz. tub, with 42 customer reviews; positioned as a variant of the flagship caramel line for chocolate gift buyers.
- Milk Chocolate Hot Fudge Topping Premium milk chocolate hot fudge dessert topping made with real cream, real butter, and cane sugar without high fructose corn syrup; highly reviewed (523 reviews) and targeted at home bakers and ice cream/dessert consumers.
- Dairy Free Dark Chocolate Caramels Dairy-free dark chocolate caramels offering an allergy-conscious option for customers with dietary restrictions.
- Premium Chocolate Gift Boxes Curated premium chocolate gift boxes available in multiple price tiers (under $30, under $60, under $100) for personal and corporate gifting occasions.
- Gourmet Chocolate Popcorn Chocolate-covered gourmet popcorn sold as a specialty treat alongside the company's chocolate and caramel lines.
- Premium Hot Cocoa Tins Premium hot cocoa products packaged in cocoa tins, marketed as a classic American recipe-inspired beverage treat.
- Premium Solid Chocolate Bars Premium solid chocolate bars in milk, dark, and white chocolate varieties, sold individually and as part of gift assortments.
- Premium Dessert Toppings Classic dessert toppings including hot fudge and caramel varieties made with real cream, real butter, cane sugar, and no high fructose corn syrup.
- Build-a-Gift Custom Box Builder Custom gift box builder allowing customers to create personalized gift boxes by selecting specific Sanders treats for personal gifting occasions.
- Auto Delivery Subscription Recurring monthly subscription offering 10% off each shipment and free shipping on orders over $60, allowing consumers to keep favorite Sanders products stocked at home.
- Corporate Gifting Program B2B bulk corporate gifting program enabling businesses to place customized gift box orders for employee appreciation, client gifting, and corporate events.
- Red, White Chocolate, & Blue Birthday Cake Sea Salt Caramels Seasonal limited-edition sea salt caramels featuring red, white chocolate, and blue birthday cake flavors for summer holiday celebrations.
Companies that use Sanders & Morley Candy Makers Inc.
Customer profileSegments2 records
Ideal customer profiles2 records
Sanders & Morley Candy Makers Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sanders & Morley Candy Makers Inc. partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Sanders & Morley Candy Makers Inc. competitors and assessment
Company assessmentDirect peers
- Ghirardelli Chocolate Company: Premium chocolate manufacturer and brand with a strong DTC gifting program and broad product portfolio covering chocolate squares, baking chips, and dessert toppings — directly comparable to Sanders' premium chocolate and topping assortment.
- See's Candies: Heritage American chocolate and boxed confectionery brand with deep roots in gift-box assortments and physical retail shoppes — a direct comparable to Sanders' gift-box and Sanders Shoppe model.
- Fannie May Confections: Long-standing American premium chocolate and boxed candy brand with strong gift-box and seasonal assortment focus — closely aligned with Sanders' heritage positioning and gifting-led model.
- Russell Stover Chocolates: Major American boxed chocolate and seasonal confectionery brand with a heavy emphasis on gift assortments and mass-retail distribution — competes with Sanders in the same premium gifting occasions.
Broad incumbents
- Lindt & Sprüngli: Global premium chocolate incumbent with extensive mass-retail presence and a broad portfolio of truffles, bars, and seasonal gifts — competes with Sanders for premium gifting dollars and shelf space.
- Godiva Chocolatier: Global premium chocolate and gifting brand with strong DTC and boutique retail presence — a broader incumbent that overlaps with Sanders' premium gift-box and subscription positioning.
Emerging players
- Vosges Haut-Chocolat: Premium/artisanal chocolate brand emphasizing novel flavor combinations and gift-box curation — competes with Sanders' specialty/seasonal flavor launches in the premium gifting niche.
- Lake Champlain Chocolates: Premium American chocolate maker focused on small-batch, clean-ingredient chocolate and gift assortments — closely comparable to Sanders' real-ingredient, gift-led model at a smaller scale.
Others
- Brownie Brittle: Sister brand under the Second Nature Brands portfolio — directly comparable as a portfolio-companion CPG confection brand leveraging the same shared e-commerce and distribution infrastructure.
- Kar's Nuts: Another Second Nature Brands sister brand in the snack and confectionery category — relevant as a portfolio-companion comparison for shared infrastructure, pricing, and promotional cadence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sanders & Morley Candy Makers Inc. social profiles
Digital presenceSanders & Morley Candy Makers Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sanders & Morley Candy Makers Inc. leadership team
Management profileNumber of profiles
Sanders & Morley Candy Makers Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sanders & Morley Candy Makers Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sanders & Morley Candy Makers Inc.
What does Sanders & Morley Candy Makers Inc. do?
Sanders & Morley Candy Makers Inc. (DBA Sanders Candy) manufactures and sells premium chocolate confections, with a flagship line of milk and white chocolate-covered sea salt caramels. The company also offers dessert toppings (hot fudge, caramel), gourmet chocolate popcorn, premium hot cocoa, and assorted chocolate gift boxes, sold direct-to-consumer via e-commerce and physical Sanders Shoppe retail locations, plus a corporate gifting program for bulk business orders.
Is Sanders & Morley Candy Makers Inc. a public or private company?
Sanders & Morley Candy Makers Inc. is a private company. It is classified as corporate owned and is currently operating.
When was Sanders & Morley Candy Makers Inc. founded?
Sanders & Morley Candy Makers Inc. was founded in 1875. It employs 101 to 250 people.
Where is Sanders & Morley Candy Makers Inc. based?
Sanders & Morley Candy Makers Inc. is headquartered in Clinton Township, United States, in the North America region.
How does Sanders & Morley Candy Makers Inc. make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription (Auto Delivery).
Who are Sanders & Morley Candy Makers Inc.'s main competitors?
Direct peers on record are Ghirardelli Chocolate Company, See's Candies, Fannie May Confections and Russell Stover Chocolates. Broad incumbents are Lindt & Sprüngli and Godiva Chocolatier. Emerging players are Vosges Haut-Chocolat and Lake Champlain Chocolates. Others are Brownie Brittle and Kar's Nuts.
Does Sanders & Morley Candy Makers Inc. have an API?
No public API is recorded for Sanders & Morley Candy Makers Inc..
What industry is Sanders & Morley Candy Makers Inc. in?
Sanders & Morley Candy Makers Inc.'s product category is Premium Chocolate Confections. Its primary akta.pro industry code is CRADABAA, Chocolate & Chocolate Confectionery, with a secondary code of AFAKAAAD, Confectionery Manufacturing (Chocolate, Candy, Gum). Its NAICS code is 31135 and its SIC code is 2060.