What SoD does

SoD ScreenOnDemand GmbH is a Munich-based digital advertising specialist that operates a proprietary cross-device platform for delivering high-impact ad campaigns. The company serves media agencies and direct advertisers (Direktkunden) primarily across the DACH region with a footprint extending to France, Sweden, and Austria, and counts Deutsche Telekom, Amazon, Volkswagen, and major media holding companies (IPG Mediabrands, Publicis, GroupM, Omnicom Media Group) among its named clients.

The core asset is the SoD Plattform, which provides 360-degree advertising delivery across Smart TV, Desktop, Smartphone, and Digital Out of Home (DOOH). The platform stack comprises three proprietary modules: SOD X-IDs (cross-device identifiers enriched through a proprietary DMP), SOD X-Screen Access (unified screen management), and the SoD Performance Engine (automatic cross-device optimization). An in-house Creative Studio produces custom interactive formats including Voice Command, 3D, and AR experiences. The company markets a portfolio of six signature ad formats (Multiscreen Skin, Multiscreen Scroller, Ambient Video Ads, Anamorphic 3D Ads, Infinity Ad, Gluey Ad) with disclosed performance metrics such as 99% viewability for Multiscreen Skin and 100% brand recall for Anamorphic 3D Ads.

Revenue is generated through three streams: (1) classic display advertising with CPM/TKP pricing on booked ad impressions, where SoD markets publisher inventory in its own name; (2) programmatic advertising via SSP/DSP intermediation; and (3) custom creative services. Distribution is sales-led via agency relationships and direct advertiser outreach, supplemented by programmatic channels operated in cooperation with dataXtrade GmbH. The company is a privately held GmbH under German law, with no disclosed external funding or holding structure, managed by three Geschäftsführer (Andreas Schröder, Martin Esters, Dr. Robert Mayer-Uellner), and compliant with GDPR and the IAB Europe Transparency & Consent Framework (Vendor ID 937).

Name

SoD

Legal name

SoD ScreenOnDemand GmbH

Website

https://screenondemand.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SoD ScreenOnDemand is a Munich-based digital advertising specialist that operates a proprietary cross-device platform delivering high-impact ad campaigns across Smart TV, Desktop, Smartphone, and DOOH for media agencies and direct advertisers across Europe.

Ownership category

akta.pro rank

Product category

Digital Multiscreen Advertising

NAICS

Media Buying Agencies (54183), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Digital advertising platform
• Programmatic ad serving
• Multiscreen advertising formats
• Cross-device advertising
• High-impact ad formats

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Display Advertising - Classic Booking: Traditional campaign insertion where advertisers book advertising placements directly. Revenue based on AdImpressions (CPM/TKP model) and AdClicks. SOD markets advertising inventory from various publishers in its own name.
2. Programmatic Advertising: Automated, individualized buying and selling of digital advertising inventory in real-time using Supply Side Platforms (SSP) and Demand Side Platforms (DSP). SOD operates as intermediary between publishers and advertisers in the programmatic ecosystem.
3. Creative Services: Custom creative production for advertising materials including responsive designs, interactive features (Voice Command, 3D, AR), and large-format displays.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

SoD ScreenOnDemand GmbH sells digital advertising inventory and high-impact advertising formats across Smart TV, Desktop, Smartphone, and Digital Out of Home (DOOH) screens through its proprietary SoD Plattform. The company markets publishers' advertising inventory in its own name on a CPM/TKP basis to media agencies and direct advertisers, and offers a portfolio of specialized ad formats (Multiscreen Skin, Scroller, Ambient Video, Anamorphic 3D, Infinity Ad, Gluey Ad) along with in-house custom creative production via its Creative Studio.

Product overview

SoD ScreenOnDemand is a digital advertising specialist offering a proprietary multiscreen advertising platform with a portfolio of innovative ad formats. The core offering consists of the SoD Plattform (central technology for 360-degree cross-device campaign delivery) supplemented by proprietary identifiers (SOD X-IDs), optimization tools (SoD Performance Engine), and a Creative Studio for custom ad production. The company provides a suite of specialized ad formats including SoD Multiscreen Skin, SoD Multiscreen Scroller, Ambient Video Ads, Anamorphic 3D Ads, SoD Infinity Ad, and SoD Gluey Ad, each targeting different engagement and viewability outcomes for advertisers.

Differentiator

Problem solved

Functional benefit

Brands

• SoD Plattform: Proprietary technology platform for intelligent cross-device delivery of high-impact campaigns across Smart TV, Desktop, Smartphone and Digital Out of Home (DOOH).
• SOD X-IDs
• SOD X-Screen Access
• SoD Performance Engine
• Creative Studio
• SoD Multiscreen Skin
• SoD Multiscreen Scroller
• Ambient Video Ads
• Anamorphic 3D Ads
• SoD Infinity Ad
• SoD Gluey Ad

Quantifiable outcome

• 99% Viewability for SoD Multiscreen Skin format
• +10 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• dataXtrade GmbHcoreTechnology or IntegrationSOD works as joint controllers with dataXtrade GmbH for data processing in their Ad Delivery services. dataXtrade operates as DSP platform (dsp.screenondemand.de, media-sod.nexad.de) and handles programmatic advertising operations. Both companies share responsibility for data processing compliance under GDPR.
• PublisherscoreChannel Partner/ Reseller/ DistributorDigital content providers (websites, apps) that offer free advertising space for sale through SOD's platform. They provide the inventory that SOD markets to advertisers and agencies.
• Supply Side Platforms (SSP)coreTechnology or IntegrationPlatforms that enable publishers to automate the marketing of their free advertising inventory. SOD utilizes SSPs for programmatic advertising operations.
• Demand Side Platforms (DSP)coreTechnology or IntegrationPlatforms that enable advertisers to automate and individualize the purchase of digital advertising space in real-time. SOD cooperates with DSPs for programmatic campaign execution.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TripleLift: Programmatic advertising platform focused on premium native and high-impact formats including CTV and video. Directly comparable ad format + programmatic combination sold through agencies and DSPs.
• YOC AG: Berlin-based digital advertising specialist focused on high-impact and premium ad formats for mobile and web. Highly comparable German direct peer with similar premium-format positioning and brand/agency customer base.
• Equativ (formerly Smart AdServer): Independent French ad tech platform combining SSP, ad serving and programmatic trading capabilities. Comparable European cross-device programmatic + format specialist serving agencies and brand advertisers.
• Undertone: Specialist in high-impact digital ad formats (rich media, video, full-screen takeovers) for brand advertisers. Directly comparable product focus on premium creative ad experiences sold through agencies.
• Adform: European-headquartered DSP/ad tech platform offering programmatic buying, RTB and creative tools. Comparable to SoD's cross-device programmatic business, with deeper DSP heritage but similar advertiser/agency GTM.

Broad incumbents

• The Trade Desk: Global independent programmatic DSP leader with growing CTV/online video and DOOH capabilities. Operates in the same cross-device programmatic category as SoD but at vastly greater scale and with a much broader advertiser portfolio.
• Ströer SE & Co. KGaA: Germany's largest out-of-home advertising sales house, with significant digital (DOOH and online) inventory and a programmatic stack. Broader incumbent that overlaps with SoD on DOOH and cross-screen digital advertising.

Emerging players

• GumGum: Contextual and visual AI-driven advertising platform specializing in high-impact and attention-based formats. Comparable premium/high-impact ad format positioning with similar agency-driven GTM.
• Innovid: Independent ad tech company focused on CTV, video and cross-device creative delivery and measurement. Partial overlap with SoD's cross-device video/CTV capability and growing DOOH ambitions.
• Celtra: Creative ad tech platform enabling dynamic, cross-screen rich media and video creative production. Comparable on the cross-screen high-impact creative side of SoD's business, with a more enterprise-creative-tools focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/screenondemand
• Instagraminstagram.com/screen_on_demand

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoD