Mimi
Mimi (Mimi.care, Inc) is a Denver-based SaaS company offering Mimi CRM, a cloud-based CRM purpose-built for senior living placement agencies, covering client intake, community matching, billing, team collaboration, and state-level compliance.
- Company typePrivate
- Founded2015
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Mimi does
Mimi, operating as Mimi.care, Inc, is a Denver-based software company that builds Mimi CRM, a cloud-based customer relationship management platform purpose-built for senior living placement agencies and individual care placement agents. The platform manages the full client lifecycle from intake through invoicing, structured around six integrated modules: Clients (intake-to-invoice workflow), Communities (a monthly-updated database of senior living facilities), Resources (referral source tracking and follow-up), Billing (invoicing and payment recording), Teams (role-based permissions for collaboration), and Compliance (electronic client disclosures aligned with state regulations). The system is web-based and accessible from any browser-equipped device including phones and tablets, with mobile use explicitly emphasized for field-based placement agents.
Mimi sells exclusively to the senior living and care placement vertical, positioning itself as a domain-specialized alternative to generic CRMs. Its go-to-market is product-led and self-serve: prospects sign up directly through mimicare.app for a 14-day free trial, and the company offers free data migration from competing systems and a content library of 1-3 minute training videos. Pricing is quote-based, structured as a monthly subscription that scales with the number of users and the length of the agreement; the company highlights that several customers have grown from solo-agent operations to five-agent teams inside the platform. Marketing is concentrated on the company website and customer testimonials, with no disclosed paid acquisition channels, partnerships, or enterprise sales motion.
The company is privately held, was founded in 2015, has 1-10 employees, and discloses a single early-stage accelerator engagement (Boomtown Accelerators, 2016) with no subsequent venture funding. There is no public revenue, ARR, headcount history, or investor information, and no disclosed AI/ML capabilities, patents, regulatory actions, or M&A activity. The operation appears to be a small, capital-light, founder-led SaaS business serving a narrow vertical with a purpose-built product.
Mimi firmographics
Firmographics- Name
- Mimi
- Legal name
- Mimi.care, Inc
- Website
- https://mimi.care
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mimi (Mimi.care, Inc) is a Denver-based SaaS company offering Mimi CRM, a cloud-based CRM purpose-built for senior living placement agencies, covering client intake, community matching, billing, team collaboration, and state-level compliance.
- Ownership category
- akta.pro rank
Mimi industry classification
Industry- Product category
- Senior Living CRM Software
- NAICS
- Custom Computer Programming Services (541511)
- akta.pro primary industry
- Customer Success & Account Management CRM (HDAEAFAD)
- akta.pro secondary industry
- Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)
Keywords
Where Mimi is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Markets served
Mimi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- SaaS Subscription: Monthly fee based on number of users and length of agreement. Customers can scale by adding users as their agency grows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | User-based monthly subscription with pricing varying by team size and agreement length |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Mimi product offering
Product offeringCore offering
Mimi sells Mimi CRM, a cloud-based customer relationship management platform purpose-built for senior living and care placement agencies. The product manages the full client lifecycle from intake through invoicing, including an automated senior living community database, referral source tracking, billing and payments, role-based team collaboration, and electronic client disclosure compliance. It is delivered as a web-accessible SaaS subscription priced per user, with a 14-day free trial and free data migration.
Product overview
Mimi offers a single unified CRM platform called Mimi CRM, designed specifically for senior living and care agencies. The platform is built around six interconnected modules: Clients (managing intake through invoice workflow), Communities (automated monthly updates for senior living facilities), Resources (referral source tracking and follow-up), Billing (invoicing and payment recording), Teams (role-based permissions for multi-user collaboration), and Compliance (electronic client disclosures per state regulations). Users access the platform via web browser on any device, and the system supports data migration from existing systems at no cost.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Time savings for office procedures - input clients, perform searches, send reports and invoices in minutes
- +2 more outcomes
Companies that use Mimi
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Mimi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Mimi partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Mimi competitors and assessment
Company assessmentBroad incumbents
- Salesforce: The dominant enterprise CRM platform, with vertical clouds including Salesforce Health Cloud. Comparable as the largest incumbent in the CRM category that Mimi competes in for the senior living placement segment.
- Caring.com: A leading consumer-facing senior care directory and referral marketplace. Comparable to Mimi's positioning as a discovery platform for families seeking assisted living, even though Caring.com is a content and lead-generation business rather than a CRM.
- Trella Health: A CRM and analytics platform for post-acute and senior care providers. Comparable as a vertical CRM targeting the senior care ecosystem, though Trella focuses on post-acute provider relationships rather than placement agencies.
- HubSpot: A leading horizontal CRM and marketing platform with broad adoption among SMBs. Comparable as a generic CRM alternative that placement agencies could use in place of Mimi.
- MatrixCare: A large EHR and operational software platform for senior living, skilled nursing, and home care providers. Comparable as enterprise software serving the senior care vertical, though it targets operators rather than placement agencies.
- A Place for Mom: The largest U.S. senior living referral and advisory network, connecting families with senior living communities. Comparable because it sits at the center of the senior living placement funnel that Mimi's CRM supports on the agency side.
Direct peers
- Seniorly: A senior living marketplace and advisory service that helps families discover and compare senior living communities. Comparable because it sits in the same family-to-community placement workflow.
- CarePatrol: A senior living placement franchise network that helps families find assisted living and memory care communities. Directly comparable because it operates in the same placement-agency segment that Mimi's CRM serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mimi social profiles
Digital presenceMimi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mimi leadership team
Management profileNumber of profiles
Profiles1 record
Mimi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mimi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mimi
What does Mimi do?
Mimi sells Mimi CRM, a cloud-based customer relationship management platform purpose-built for senior living and care placement agencies. The product manages the full client lifecycle from intake through invoicing, including an automated senior living community database, referral source tracking, billing and payments, role-based team collaboration, and electronic client disclosure compliance. It is delivered as a web-accessible SaaS subscription priced per user, with a 14-day free trial and free data migration.
Is Mimi a public or private company?
Mimi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mimi founded?
Mimi was founded in 2015. It employs 1 to 10 people.
Where is Mimi based?
Mimi is headquartered in Denver, United States, in the North America region.
How does Mimi make money?
One revenue line is on record: saaS Subscription.
Who are Mimi's main competitors?
Broad incumbents on record are Salesforce, Caring.com, Trella Health, HubSpot, MatrixCare and A Place for Mom. Direct peers are Seniorly and CarePatrol.
Does Mimi have an API?
No public API is recorded for Mimi.
What industry is Mimi in?
Mimi's product category is Senior Living CRM Software. Its primary akta.pro industry code is HDAEAFAD, Customer Success & Account Management CRM, with a secondary code of HLACAEAO, Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach). Its NAICS code is 541511.