Mimi

What Mimi does

Mimi, operating as Mimi.care, Inc, is a Denver-based software company that builds Mimi CRM, a cloud-based customer relationship management platform purpose-built for senior living placement agencies and individual care placement agents. The platform manages the full client lifecycle from intake through invoicing, structured around six integrated modules: Clients (intake-to-invoice workflow), Communities (a monthly-updated database of senior living facilities), Resources (referral source tracking and follow-up), Billing (invoicing and payment recording), Teams (role-based permissions for collaboration), and Compliance (electronic client disclosures aligned with state regulations). The system is web-based and accessible from any browser-equipped device including phones and tablets, with mobile use explicitly emphasized for field-based placement agents.

Mimi sells exclusively to the senior living and care placement vertical, positioning itself as a domain-specialized alternative to generic CRMs. Its go-to-market is product-led and self-serve: prospects sign up directly through mimicare.app for a 14-day free trial, and the company offers free data migration from competing systems and a content library of 1-3 minute training videos. Pricing is quote-based, structured as a monthly subscription that scales with the number of users and the length of the agreement; the company highlights that several customers have grown from solo-agent operations to five-agent teams inside the platform. Marketing is concentrated on the company website and customer testimonials, with no disclosed paid acquisition channels, partnerships, or enterprise sales motion.

The company is privately held, was founded in 2015, has 1-10 employees, and discloses a single early-stage accelerator engagement (Boomtown Accelerators, 2016) with no subsequent venture funding. There is no public revenue, ARR, headcount history, or investor information, and no disclosed AI/ML capabilities, patents, regulatory actions, or M&A activity. The operation appears to be a small, capital-light, founder-led SaaS business serving a narrow vertical with a purpose-built product.

Name

Mimi

Legal name

Mimi.care, Inc

Website

https://mimi.care

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Mimi (Mimi.care, Inc) is a Denver-based SaaS company offering Mimi CRM, a cloud-based CRM purpose-built for senior living placement agencies, covering client intake, community matching, billing, team collaboration, and state-level compliance.

Ownership category

akta.pro rank

Product category

Senior Living CRM Software

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

Customer Success & Account Management CRM (HDAEAFAD)

akta.pro secondary industry

Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)

Keywords

• Senior living CRM
• Care placement software
• Assisted living platform
• Agency management software
• Client intake platform

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. SaaS Subscription: Monthly fee based on number of users and length of agreement. Customers can scale by adding users as their agency grows.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Mimi sells Mimi CRM, a cloud-based customer relationship management platform purpose-built for senior living and care placement agencies. The product manages the full client lifecycle from intake through invoicing, including an automated senior living community database, referral source tracking, billing and payments, role-based team collaboration, and electronic client disclosure compliance. It is delivered as a web-accessible SaaS subscription priced per user, with a 14-day free trial and free data migration.

Product overview

Mimi offers a single unified CRM platform called Mimi CRM, designed specifically for senior living and care agencies. The platform is built around six interconnected modules: Clients (managing intake through invoice workflow), Communities (automated monthly updates for senior living facilities), Resources (referral source tracking and follow-up), Billing (invoicing and payment recording), Teams (role-based permissions for multi-user collaboration), and Compliance (electronic client disclosures per state regulations). Users access the platform via web browser on any device, and the system supports data migration from existing systems at no cost.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Time savings for office procedures - input clients, perform searches, send reports and invoices in minutes
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Salesforce: The dominant enterprise CRM platform, with vertical clouds including Salesforce Health Cloud. Comparable as the largest incumbent in the CRM category that Mimi competes in for the senior living placement segment.
• Caring.com: A leading consumer-facing senior care directory and referral marketplace. Comparable to Mimi's positioning as a discovery platform for families seeking assisted living, even though Caring.com is a content and lead-generation business rather than a CRM.
• Trella Health: A CRM and analytics platform for post-acute and senior care providers. Comparable as a vertical CRM targeting the senior care ecosystem, though Trella focuses on post-acute provider relationships rather than placement agencies.
• HubSpot: A leading horizontal CRM and marketing platform with broad adoption among SMBs. Comparable as a generic CRM alternative that placement agencies could use in place of Mimi.
• MatrixCare: A large EHR and operational software platform for senior living, skilled nursing, and home care providers. Comparable as enterprise software serving the senior care vertical, though it targets operators rather than placement agencies.
• A Place for Mom: The largest U.S. senior living referral and advisory network, connecting families with senior living communities. Comparable because it sits at the center of the senior living placement funnel that Mimi's CRM supports on the agency side.

Direct peers

• Seniorly: A senior living marketplace and advisory service that helps families discover and compare senior living communities. Comparable because it sits in the same family-to-community placement workflow.
• CarePatrol: A senior living placement franchise network that helps families find assisted living and memory care communities. Directly comparable because it operates in the same placement-agency segment that Mimi's CRM serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mimi_care_co
• Facebookfacebook.com/mimidotcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mimi