What Text Groove does

Text Groove Communications Inc. is a privately held Canadian SaaS company founded in 2017 and headquartered in Victoria, British Columbia. The company operates a cloud-based mobile audience engagement platform that text-enables existing business phone numbers — including landlines, toll-free, and VoIP lines — enabling two-way SMS/MMS communication through a web application without requiring number changes or new hardware. Its product suite spans core two-way messaging, contact capture and management, automatic replies, scheduled messages, Text Clubs for mass messaging, and a directory of add-on modules including Keywords, Polling, Message Filtering, URL Shortener, and AMOE (Alternate Method of Entry) apps, with beta-stage analytics dashboards.

The platform is purpose-built for the radio broadcasting industry, with specialized compliance scaffolding for 10DLC, CTIA, FCC, TCPA, CTWA, and CASL regulations. Named enterprise customers include American General Media and Bright Star Radio Network. The company also addresses adjacent use cases in healthcare clinics and service businesses for appointment reminders, order notifications, and dispatch coordination. Revenue is generated through monthly subscriptions plus usage-based per-message fees, with quote-based enterprise pricing and a 30-day free trial for self-serve sign-ups.

Distribution is primarily direct via website demo requests, supported by content marketing through the company blog and Text Club email newsletter. Strategic partnerships include vPromotions (2024) for radio contest management and RadioTranscript.com (2025) for AI-powered text messaging capabilities. The company announced European market expansion in February 2026 ahead of Mobile World Congress 2026. Co-founder and CEO Curtis Machek leads the firm, which reports 1-10 employees and has no disclosed institutional funding.

Name

Text Groove

Legal name

Text Groove Communications Inc.

Website

https://textgroove.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Text Groove is a Canadian SaaS company that text-enables existing business phone numbers for two-way SMS/MMS engagement, primarily serving radio stations with specialized contest, polling, and compliance features. It generates revenue via subscription and usage-based fees across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Business SMS/MMS Messaging Software

NAICS

Telecommunications (517), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Communications Services, Nec (4899)

akta.pro primary industry

SMS/RCS Messaging Platforms (BPAMACAF)

akta.pro secondary industries

Messaging APIs, CPaaS & Programmable Communications (BPAMACAL), SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

Keywords

• Business text messaging
• SMS marketing platform
• Radio audience engagement
• Two-way text enablement
• Mass texting software

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue: Monthly subscription fees for platform access with text-enabling of telephone numbers. Pricing varies by plan and number of users.
2. Per-Message Charges: Additional per-message fees may apply depending on service plan tier, particularly for mass marketing Text Club messages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Text Groove provides a cloud-based SaaS platform that text-enables a business's existing telephone numbers (landline, toll-free, VoIP) so the business can send and receive two-way SMS/MMS messages through a web application. The platform is purpose-built for radio broadcasters, offering listener engagement tools such as keyword-triggered contests, live on-air polling, Text Clubs for mass messaging, automatic replies, scheduled messages, contact capture, and compliance features for 10DLC, CTIA, FCC, TCPA, and CASL. A developer API and App Directory of add-on modules (Keywords, Polling, AMOE, URL Shortener, Message Filtering, Dashboards) extend the core messaging capabilities.

Product overview

Text Groove is a unified cloud-based SaaS messaging platform that text-enables existing business phone numbers for two-way SMS/MMS engagement. The core Text Groove Platform serves as the central hub for 1:1 messaging, contact management, and team collaboration. The platform includes built-in features like Automatic Replies, Schedule Messages, Text Clubs, and Message Groups, supplemented by optional add-on modules from the App Directory including the Keywords App (for keyword-triggered contests and auto-replies), Polling App (for live audience voting), Contact Capture (for collecting subscriber details), Message Filtering App (for profanity filtering), URL Shortener App (for link management), and the AMOE App (for compliant contest entry). The platform also supports Beta features like Dashboards for analytics. A partnership with RadioTranscript.com enables AI-powered text messaging capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Text Groove Platform Cloud-based SaaS messaging platform that text-enables a business's existing telephone numbers (landline, toll-free, VoIP) for two-way SMS/MMS via a web app. Provides 1:1 messaging, contact management, scheduled messages, automatic replies, Text Clubs for mass messaging, Message Groups, advanced reporting, multiple users with audit trails, and personalized signatures. Built for radio broadcasters and other service businesses in the U.S. and Canada.
• Text Groove API Developer API with API-key authentication that lets customers build applications communicating with the Text Groove services, subject to rate limits, file-size caps, and content-access ceilings that may be enforced or throttled by Text Groove.
• Keywords App Add-on module that enables unlimited keyword-triggered automation, including keyword contests with one-entry-only or cooldown settings, age-gating for restricted prizes, and group identifiers for tracking. Used by radio stations and other businesses to automate replies and contest mechanics.
• Polling App Add-on module for live audience polling during broadcasts, supporting keyword polls (unlimited options) and option polls (predefined choices) with automatic response messaging and real-time results display.
• Alternate Method of Entry (AMOE) App Add-on module that generates shareable web links for contest entry without texting, ensuring no-purchase-necessary compliance for radio station contests and sweepstakes.
• URL Shortener App Add-on module that automatically shortens URLs in outgoing messages to avoid spam filters and ensure carrier compliance, with click-tracking analytics.
• Message Filtering App Add-on module that filters profanity and unwanted language from incoming messages, with options to remove matched words, quarantine messages, or auto-block sender profiles.
• Dashboards (BETA) Beta analytics workspace providing drag-and-drop, real-time monitoring of listener messages, contact details, and activity with customizable data views for the Text Groove Platform.

Quantifiable outcome

• 98% of text messages are read within 3 minutes of being sent, enabling near-instant audience communication

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature12 records

Partnerships

One partnership is on record.

• RadioTranscript.comcoreTechnology or Integration · 3 April 2025Partnership to provide AI-powered text messaging for audience engagement. RadioTranscript.com integration enables transcription and AI-powered features for radio station communications.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• MessageBird: Global CPaaS platform offering SMS, WhatsApp, and omnichannel messaging APIs. Competes indirectly by offering SMS APIs that radio broadcasters and enterprises could build against instead of using Text Groove's packaged product.
• Triton Digital: Audio and broadcast technology provider serving radio and podcast publishers with streaming, measurement, and audience engagement tools. Comparable as a broadcaster-focused engagement platform adjacent to Text Groove's texting use cases.
• Twilio: Large CPaaS incumbent whose acquisition of Zipwhip put it directly into the text-enabling business-numbers space. Twilio's Messaging API and Zipwhip product together compete with Text Groove across both developer and business-user segments.

Direct peers

• EZ Texting: Direct SMS marketing platform targeting SMBs and mid-market with mass texting, keywords, and contact management. Overlaps with Text Groove on Text Club-style mass messaging and keyword automation features.
• Salesmsg: Two-way business texting platform focused on sales, support, and operations teams. Directly overlaps on text-enabling business phone numbers, contact management, and multi-user inboxes.
• SimpleTexting: SMS marketing platform with keywords, mass texting, and two-way conversations aimed at SMBs and marketers. Competes for the same small-business and mid-market texting budgets as Text Groove.
• Zipwhip: Direct competitor that pioneered text-enabling existing business landlines/toll-free numbers for two-way SMS. Acquired by Twilio in 2021, making it the closest comparable to Text Groove's core 'text-enable your existing number' value proposition, especially for radio and SMB customers.
• Heymarket: Business texting platform with shared inboxes, SMS marketing, and integrations targeting teams that text-enable existing business lines. Closely comparable on team-based two-way messaging workflow to Text Groove.
• Marketron: Software vendor specializing in radio broadcasting workflows including traffic, billing, and audience engagement. Competes for the same radio-station budget for digital engagement tooling and is named in Text Groove's competitive set.

Emerging players

• Emitrr: Texting platform purpose-built for clinics and healthcare practices, overlapping with Text Groove's healthcare/clinic segment on appointment reminders, patient communication, and two-way SMS workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/textgroove

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Text Groove