Haribon Foundation

What Haribon Foundation does

Haribon Foundation for the Conservation of Natural Resources Inc., founded in 1972 in Quezon City, Philippines, is the country's pioneer environmental nonprofit and a founding member of BirdLife International. The organization operates four program pillars — Conserving Sites & Habitats (Forests for Life Movement, Scaling Up the Central Sierra Madre, Central Panay Mountain Range, Project AGOS), Saving Species (Species of Hope, Illegal Parrot Trade program), Empowering People (WePhili, Biodiversity on the Move, Junior Sea Guardians), and Encouraging Sustainability (Membership & Volunteer Engagement, NbS & BDFE, Communications & Advocacy) — serving individual members, schools, corporate partners, government agencies (DENR), local communities, and international conservation funders. Its Rainforestation ecosystem restoration methodology, using indigenous rather than commercial tree species, was endorsed by the Philippine Department of Environment and Natural Resources through Memorandum Circular 2004-06 as the national standard for tropical rainforest restoration. Since 2005 the Forests for Life Movement has restored 700+ hectares of degraded forest and planted 800,000+ native seedlings through People's Organization partnerships, with cumulative program footprint across 12+ provinces.

The core product portfolio combines field programs with educational and engagement offerings: the Forests for Life Movement (native-species reforestation) and Adopt-a-Seedling (P488 per seedling covering three years of cultivation and care); the Biodiversity on the Move (BOW) mobile classroom van launched April 2012; the Species of Hope threatened-species program targeting Walden's Hornbill, Rufous Hornbill, Negros Bleeding-heart Pigeon and other endemics; the WePhili women's environmental governance project supported by Swiss NGO Greenseed; the Junior Sea Guardians youth program; and NbS & BDFE livelihood interventions. Awards include the Catholic Mass Media Serviam Award Special Citation (2005), Araw Values Advertising Silver Medal (2006), the multi-award-winning Key Conservation Sites in the Philippines (1999), and the 1987 "Boto para sa Inang Bayan" campaign that collected 1 million signatures against commercial logging. Membership is tiered across Kids (Pipit P100, Kibid P500, Kikiro P700), Adult (Balisara P900, Puñalada P1,800, Kalaw P5,000, Haring Ibon P35,000 lifetime), and Affiliate Partner (Tandikan P3,500, Katala P15,000).

Revenue streams include tiered membership subscriptions, one-time individual donations (including adopt-a-seedling), corporate CSR partnerships (GMA 7, Meralco, DHL, Napocor, EDSA Shangri-la), institutional grants (BirdLife International, WWF, EU, Royal Netherlands Embassy, UNDP-GEF Small Grants Program, Darwin Project), and project-based government collaboration with DENR. Distribution is omnichannel: haribon.org.ph website, Facebook/Instagram/LinkedIn (GoHaribon), the Haring E-bon newsletter, BOW mobile visits, and direct donor payment rails including AkuboGiving, PayPal, BPI, and BDO. The foundation is governed by a Board of Trustees chaired by Marianne G. Quebral (also President and CEO of Akubo Software Philippines Inc.), with operational management under COO Arlie Jo B. Endonila and five department managers covering site conservation, natural resources management, conservation education and advocacy, membership and strategic partnerships, and conservation research.

Name

Haribon Foundation

Legal name

Haribon Foundation for the Conservation of Natural Resources Inc

Website

https://haribon.org.ph

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Haribon Foundation is a 1972-founded Philippine nonprofit that operates Rainforestation-based reforestation, threatened-species protection, and mobile environmental education programs, serving members, schools, corporate CSR partners, communities, and government agencies across the Philippines.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (11531)

SIC

Forestry (800)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industries

Wildlife Conservation & Species Protection (BPAGAGAB), Conservation, Restoration & Biodiversity Services (Habitat, Wetlands, Riparian) (IMAMAJAH), Parks, Recreation & Protected Areas Administration (BPAIAMAH)

Keywords

• Biodiversity conservation
• Forest restoration
• Environmental education
• Habitat protection
• Wildlife conservation

Headquarters

HQ city

Quezon

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees from individual members and affiliate organizational partners. Individual tiers range from P100 to P35,000 (lifetime), with organizational affiliate memberships at P3,500 to P15,000 annually. Members receive benefits including activity access, merchandise discounts, and voting rights.
2. Donations and Contributions: General donations pooled to fund conservation projects, educational materials, field equipment, and community partner training. Specific programmatic donations include P488 per seedling for the Forests for Life Movement, covering 3 years of cultivation, planting, and care.
3. Corporate Partnerships and Sponsorships: Engagement activities and programs sponsored by corporate partners including tree plantings, birdwatching events, coastal cleanups, and Biodiversity on the Move visits. Companies engage employees through conservation activities as CSR initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Haribon Foundation delivers biodiversity conservation programs in the Philippines through native-species forest restoration (Forests for Life Movement), threatened species protection (Species of Hope, Illegal Parrot Trade program), mobile environmental education (Biodiversity on the Move), and community-led conservation (WePhili, Junior Sea Guardians, NbS & BDFE). It supports these programs with a tiered individual and affiliate membership program, volunteer activities, and corporate CSR partnerships.

Product overview

Haribon Foundation is the Philippines' pioneer environmental organization established in 1972, offering a portfolio of conservation programs, volunteer activities, and membership services. The organization operates through several interconnected core programs: the Forests for Life Movement (nationwide native tree reforestation since 2005), Species of Hope (threatened species conservation including Philippine Eagles and hornbills), Biodiversity on the Move (mobile biodiversity education since 2012), WePhili (women's empowerment in environmental governance), and Illegal Parrot Trade intervention. These are supported by hands-on volunteer activities including tree planting, native tree walks, birdwatching, and coastal cleanups. The Adopt-a-Seedling donation program provides a accessible entry point for public participation. The membership program offers tiered participation from youth (Kids tiers) to lifetime members (Haring Ibon), while the Affiliate Partner program engages organizations. All offerings are connected through the organization's mission of participatory biodiversity conservation with a science-informed, community-led approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Forests for Life Movement A nationwide forest restoration initiative that brings together citizens, schools, companies, and communities to plant and nurture native trees that protect biodiversity, water sources, and livelihoods. Since 2005, the movement has restored over 700 hectares of degraded forest lands through partnership with People's Organizations.
• Species of Hope A conservation program that restores habitats, empowers local communities, and safeguards threatened species such as the Negros Bleeding-heart Pigeon, Kalaw (Rufous Hornbill), and Dulungan (Walden's Hornbill). These species serve as indicators of forest health.
• Biodiversity on the Move (BOW) A mobile education program (formerly Biodiversity on Wheels and Web) that brings interactive learning sessions, live demonstrations, and educational materials to schools, barangays, and corporate events to foster awareness and appreciation for biodiversity.
• WePhili Project (Women in Environmental Governance) A project focused on empowering women leaders in environmental governance, working with women's federations to build capacity for conservation leadership and gender-inclusive environmental decision-making.
• Junior Sea Guardians A youth-focused program that engages young people in marine conservation activities and education.
• Illegal Parrot Trade Program A program addressing the cross-border illegal wildlife trade, specifically targeting Indonesian parrots being smuggled into the Philippines. The project develops data-driven recommendations for enforcement action and contributes to CITES obligations.
• Communications & Advocacy Communications initiatives that translate conservation science into policy advocacy and citizen action through storytelling, education campaigns, workshops, position papers, and public awareness efforts.
• NbS & BDFE (Nature-based Solutions & Biodiversity-Friendly Enterprises) Programs promoting nature-based solutions and supporting biodiversity-friendly enterprises as sustainable livelihood options for local communities.
• Haribon Membership Program A tiered membership program offering various benefits including membership kits, exclusive learning sessions, priority volunteer slots, discounts on merchandise and events, newsletter subscriptions, and voting rights. Includes Kids (Pipit P100/year, Kibid P500/year, Kikiro P700/year), Adults (Balisara P900/year, Puñalada P1,800/year, Kalaw P5,000/year, Haring Ibon P35,000 lifetime), and Affiliate Partner tiers (Tandikan P3,500/year; Katala P15,000/year).
• Adopt-a-Seedling A donation program where individuals can support the Forests for Life Movement by donating P488 to cover the cultivation, planting, and care of one native seedling for its first three years of growth.
• Tree Planting Activities Volunteer tree planting activities held at locations including Kaliwa Watershed Forest Reserve, Mts. Banahaw-San Cristobal Protected Landscape, and Presidential Proclamation 1636 in Real, Quezon. Sessions cover Rainforestation technology, Key Biodiversity Areas, and community-based conservation strategies.
• Native Tree Walk Guided educational tours through Philippine forest heritage, teaching participants about Philippine tree species, forest ecosystems, and the vital role forests play in biodiversity and climate resilience.
• Birdwatching Activities Organized birdwatching activities that connect participants with nature and wildlife through expert-guided exploration of local green areas while learning about ongoing conservation efforts.
• Critical Habitat & Coastal Cleanup Wetlands and coastal cleanup activities that raise awareness about pollution, waste management issues, and the importance of coastal ecosystem conservation.

Quantifiable outcome

• 700+ hectares of degraded forest lands restored
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• GreenseedcoreStrategic or Co-development Partner · 1 January 2026Swiss NGO supporting the WePhili (Women in Environmental Governance) project, which focuses on women leaders in the Sierra Madre region. Greenseed supports women who address both gender inequality and environmental degradation, providing funding and technical support for inclusive conservation governance.
• IUCN National Committee PhilippinesminorStrategic or Co-development Partner · 1 January 2025Affiliation with IUCN National Committee Philippines as part of Haribon's network of conservation partnerships and accreditations.
• Darwin ProjectminorStrategic or Co-development Partner · 1 January 2016Collaborative research initiative combining over 2,500 fisher interviews with dozens of underwater surveys to document fish species populations and support targeted marine protected area campaigns in five marine areas.
• Corporate Partners (GMA 7, Meralco, Napocor, The Manila Times, EDSA Shangri-la Hotel)minorGTM or Marketing Partner · 1 January 2004Corporate partnerships established in 2004 to improve public awareness and support for biodiversity conservation through media exposure, employee engagement, and CSR activities.
• Critical Ecosystems Program / BirdLife InternationalcoreStrategic or Co-development Partner · 1 January 2003Threatened Species Program (2003-2007) to arrest threats to terrestrial species and habitats by ensuring strong local commitment and supporting civil society initiatives for conservation. Included field research on threatened species.
• PAMANA Ka sa PilipinascoreStrategic or Co-development Partner · 1 January 2001Nationwide alliance of community-based marine protected area managers composed of fisherfolk and local government units. Haribon spearheaded its formation in 2001; by that year it became independent with 122 member sanctuary sites.
• BirdLife InternationalcoreStrategic or Co-development Partner · 1 January 1994Haribon joined BirdLife International in 1994, becoming part of a global partnership of over 100 national and territorial conservation NGOs. The partnership focuses on shared priorities and programs to conserve birds and their habitats by working with communities. Haribon co-published Threatened Birds of the Philippines (Philippine Red Data Book) and identified 117 Important Biodiversity Areas (IBAs) with BirdLife support.
• DENR (Department of Environment and Natural Resources)coreStrategic or Co-development Partner · 1 January 1989Partnership spanning multiple decades including the first debt-for-nature swap in Asia ($2 million for conservation), joint task force for protected areas evaluation leading to NIPAS Act, MOA as partners for biodiversity conservation, and DENR endorsement of Rainforestation technology through memorandum circular 2004-06.
• WWF (World Wildlife Fund)coreStrategic or Co-development Partner · 1 January 1989WWF was a key partner in the Philippine Debt-for-Nature Swap program in 1989, the first debt swap program in Asia involving $2 million for conservation work in multiple sites including Batangas, El Nido Marine Reserve, Mt. Pulag, Tubbataha Reef, and others.
• Burung IndonesiaminorStrategic or Co-development Partner · 1 January 1989Partnership with Burung Indonesia (BirdLife partner in Indonesia) for cross-border conservation efforts, particularly in addressing the illegal parrot trade. Indonesian Ministry for Environment and Burung Indonesia seized 763 endemic birds in 2022.
• KALIPI Real FederationcoreStrategic or Co-development Partner · 1 January 1987Women's federation in Northern Quezon, part of the WePhili project. The women leaders, many of whom survived Typhoon Winnie in 2004, now lead conservation efforts including watershed protection, mangrove plantings, and community clean-ups in the Southern Sierra Madre.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GoHaribon
• LinkedInph.linkedin.com/company/goharibon
• Instagraminstagram.com/goharibon
• Xx.com/goharibon

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Haribon Foundation