Wildeck, Inc
Wildeck, Inc. is a US-based industrial manufacturer (founded 1976) of mezzanines, vertical reciprocating conveyors (VRCs), rideable material lifts, guard rails, and access equipment, sold through an Authorized Dealer Network to distribution, manufacturing, and industrial facility customers across the United States.
- Company typePrivate
- Founded1976
- HeadquartersGoodyear, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wildeck, Inc does
Wildeck, Inc. is a US-based industrial manufacturer founded in 1976 that designs, fabricates, and sells material-handling and facility-safety equipment — primarily mezzanines and work platforms, vertical reciprocating conveyors (VRCs), rideable material lifts (RMLs), steel guard-rail and rack-protection systems, protective gates, rolling ladders, and conveyor crossovers. The company is headquartered in Waukesha, Wisconsin in a new 21.97-acre campus completed in 2026 and operates a secondary facility in Tolleson, Arizona; it is a wholly-owned subsidiary of Holden Industries, Inc., a 100% employee-owned enterprise. Products are Made in the USA, engineered to ASME B20.1, ASME A17.1/CSA B44, OSHA 29 CFR 1910, and seismic design code requirements, with proprietary lines including Wilgard® guard rail, RiderLift™ RML, XpressLift™ and Delta Lift VRCs, ArmorCar™ carriages, EZ Pro™ controls, and Rolastair™ rolling ladders. Custom engineering, project pricing through an RFQ process, and seismic design capability are central to the value proposition.
Wildeck sells exclusively through an Authorized Dealer Network across the United States, with dealers handling local sales, custom design coordination, installation, and service; the company's website captures inbound demand via product-specific RFQ forms and routes customers to regional dealers. End customers are predominantly enterprise and mid-market operators of distribution centers, manufacturing plants, self-storage facilities, automotive parts rooms, aircraft MRO hangars, food & beverage plants, data centers, and retail back rooms — with named references including CDW, Musician's Friend, Young Living Essential Oils, REHAU, CVS Pharmacy, Cardinal Health, Kohl's, Dollar General, and QVC. Revenue is generated through custom-engineered equipment sales (hardware), project-based installation services coordinated with licensed contractors, and a recurring aftersales stream via the Wildeck Parts Now online portal; pricing is not publicly disclosed. Operating scale is 101-250 employees, and the company maintains active industry affiliations with MHEDA, MHI, proGMA, SMA, CSS-VRC, and NAEC.
Wildeck, Inc firmographics
Firmographics- Name
- Wildeck, Inc
- Legal name
- Wildeck, Inc.
- Website
- https://wildeck.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wildeck, Inc. is a US-based industrial manufacturer (founded 1976) of mezzanines, vertical reciprocating conveyors (VRCs), rideable material lifts, guard rails, and access equipment, sold through an Authorized Dealer Network to distribution, manufacturing, and industrial facility customers across the United States.
- Ownership category
- akta.pro rank
Wildeck, Inc industry classification
Industry- Product category
- Material Handling Equipment
- NAICS
- Commercial and Service Industry Machinery Manufacturing (33331)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
Keywords
Where Wildeck, Inc is headquartered
LocationHeadquarters
- HQ city
- Goodyear
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wildeck, Inc business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Industrial Product Sales: Direct sale of manufactured material handling and facility safety products including mezzanines, VRCs, RMLs, guard rail, safety gates, rolling ladders, and access equipment. Products are custom-engineered and priced per project through RFQ/dealer channel. Revenue is project-based with long sales cycles involving dealer partners.
- Parts & Aftersales Service: Sale of replacement parts through wildeckpartsnow.com online portal. Includes installation services, field support, and product training. Professional services complement product sales.
- Installation Services: Wildeck provides installation coordination through authorized dealers and offers installation services for material lifts and VRCs. Licensed elevator contractor installation required by code for RMLs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom Project Pricing — Mezzanines, VRCs, RMLs, and complex guarding systems |
| Unit Pricing | Pay-as-you-go | Standard Product Lines — Guard rail, rolling ladders, gates, rack protectors |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Wildeck, Inc product offering
Product offeringCore offering
Wildeck, Inc. is a U.S. manufacturer of industrial material handling and facility safety equipment, including steel mezzanines/work platforms, vertical reciprocating conveyors (VRCs), rideable material lifts (RMLs), steel guard rail systems, safety gates, rolling ladders, and access equipment. Products are custom-engineered per application and manufactured in Wisconsin for sale through an authorized dealer network across the United States, with complementary parts, installation, and field support services.
Product overview
Wildeck, Inc. is a manufacturer of industrial material handling and facility safety equipment. The product portfolio centers on four core categories: (1) Guards/Protective Barriers including Wilgard® Steel Guard Rail Systems and End-of-Aisle Rack Protectors in three impact resistance levels (XT, MT, LT), plus comprehensive protective gates for loading docks, pallets, and personnel; (2) Mezzanines/Work Platforms that utilize existing overhead space with configurable framing, decking, stair systems, and elevated safety railing (JiffyRail™); (3) Material Lifts/VRCs comprising Vertical Reciprocating Conveyors (Mechanical and Hydraulic models including XpressLift™, Delta Lift, FlexLoader™) and the RiderLift™ RML-2500 Type B Rideable Material Lift; (4) Access equipment including rolling ladders (Rolastair™), fixed ladders, conveyor crossovers, work stands, and specialty aircraft/automotive products. Products are Made in the USA and sold through an authorized dealer network, with complementary parts ordering (Wildeck Parts Now), installation, and field support services.
Differentiator
Problem solved
Functional benefit
Products and services
- Wilgard Steel Guard Rail Systems
Quantifiable outcome
- Royal Basket Trucks converted 6,000 sq. ft. of unused space into productive work area, avoiding a planned $500,000 building addition.
- +6 more outcomes
Companies that use Wildeck, Inc
Customer profileNamed customers17 records
Segments9 records
Ideal customer profiles5 records
Wildeck, Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Wildeck, Inc partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, secondary and minor.
- Matco DistributorscoreMatco Distributors (Milwaukee, WI) is a long-standing Wildeck dealer partner. President Ken Mater worked directly with CDW's Western Operations Manager to supply both mezzanines and safety guard rail for CDW's North Las Vegas Western Distribution Center — one of Wildeck's flagship distribution center projects featuring 178,000 sq. ft. of multi-level mezzanines and 900 linear feet of Wilgard guard rail.
- Kuecker Logistics GroupcoreKuecker Logistics Group is a systems integrator specializing in integrated material handling systems for the wellness industry. Partnered with Wildeck on the Young Living Essential Oils project in Spanish Fork, UT — a 7,480 sq. ft. seismic-designed mezzanine with 356 linear feet of guard railing. Kuecker specified Wildeck products based on prior project success with quality and customer service.
- Storage Solutions, Inc.coreStorage Solutions, Inc. is a Wildeck dealer with a long-standing relationship with Musician's Friend. Selected for the Musician's Friend Kansas City DC project (64,800 sq. ft. mezzanine in under 8 weeks) based on past performance. Storage Solutions coordinated column placement with active conveyor systems and managed phased shipment and 24-hour installation.
- Capital Equipment & HandlingcoreCapital Equipment & Handling (Hartland, WI) is a Wildeck dealer partner. Dealer representative Jeff Keough provided a quote within three days for Precision Gears' loading dock safety guarding project, recommending appropriate Wildeck guarding products to meet the facility's OSHA safety requirements.
- AME VerticalcoreAME Vertical (Troy, MI) is a long-time Wildeck product representative and dealer. Purchased Wildeck VRC material lift for AAA American Storage's Groveland, FL self-storage facility — an 87,000 sq. ft. multi-level operation with 2,200 lb. capacity VRC. AME Vertical has represented Wildeck products manufactured in Waukesha, WI for many years.
- Engineered Products (Wildeck Representative)secondaryEngineered Products is a Wildeck sales representative. Representative Sheri Hayne worked closely with Wildeck Outside Regional Sales Manager Brad Lehman and directly with REHAU's selected contractor to design the pick module solution for REHAU's Cullman, AL facility. Engineered Products has used Wildeck products in past projects and provided VRC, Knock-Down Stair, and handrail recommendations.
- U.S. Door & Building ComponentssecondaryU.S. Door & Building Components (Orlando, FL) was selected by AAA American Storage for self-storage facility construction in Groveland, FL. Partnered with AME Vertical (Wildeck representative) to deliver the complete facility including Wildeck VRC installation. Project showcases ecosystem of material handling suppliers working together on self-storage projects.
- Holden Industries, Inc.coreHolden Industries, Inc. is the parent company of Wildeck, Inc. Holden Industries is itself a 100% employee-owned company, making Wildeck part of a broader employee-owned enterprise. Wildeck is identified as 'a subsidiary of Holden Industries, Inc.' on the website footer and product catalog materials.
- Dealer Solutions & DesignsecondaryDealer Solutions & Design (DSD) is a dealer of fixed operation design solutions for auto dealerships. DSD has partnered with Wildeck for many years to provide storing, lifting, guarding, and high access solutions for automotive industry clients. DSD uses Wildeck's Delta Lift VRC for freight movement in dealership parts rooms nationwide.
- MHEDA (Material Handling Equipment Distributors Association)minorWildeck maintains membership in and displays affiliation with MHEDA, a professional trade association for material handling equipment distributors. MHEDA logo displayed in the professional affiliations section of the website alongside MHI, SMA, proGMA, and CSS-VRC logos.
- MHI (Material Handling Industry)minorWildeck maintains membership in and displays affiliation with MHI and its divisions SMA, proGMA, and CSS-VRC. These professional associations set industry standards for material handling equipment including VRCs.
- NAEC (National Association of Elevator Contractors)minorWildeck maintains affiliation with NAEC, which represents elevator and lift contractors. Relevant given Wildeck's RML (Rideable Material Lift) products regulated under elevator codes (ASME A17.1/CSA B44).
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Wildeck, Inc competitors and assessment
Company assessmentDirect peers
- Cubic Designs: US manufacturer of custom mezzanines, work platforms, and vertical access equipment for warehouses and industrial facilities. Direct competitor to Wildeck's core mezzanine and work platform lines, serving similar distribution and manufacturing customers with comparable custom-engineered offerings.
- Steel King Industries: US manufacturer of industrial storage racks, mezzanines, safety barriers, and guard rail products. Overlaps directly with Wildeck's mezzanine, rack protector, and industrial guarding product lines for distribution, manufacturing, and warehouse customers.
- Bluff Manufacturing: US manufacturer of mezzanines, platforms, safety barriers, and material handling structures. Directly comparable to Wildeck's mezzanine and platform offerings with overlapping industrial customer base across distribution and manufacturing.
- Advance Lifts: US manufacturer of vertical lifting equipment including VRCs, scissor lifts, and material lifts. Directly competes with Wildeck's VRC and material lift product lines for industrial material handling applications.
- PFlow Industries: US-based manufacturer specializing in vertical reciprocating conveyors (VRCs) for industrial material handling. Directly comparable to Wildeck's VRC portfolio with similar ASME B20.1-compliant product offerings and customer base.
- Autoquip: US manufacturer of VRCs, dock lifts, and vertical material handling equipment. Overlaps directly with Wildeck's VRC product line for industrial and warehouse customers seeking vertical material transport.
- BÖHM (Böhm GmbH): German-based mezzanine and platform manufacturer with US presence. Directly comparable to Wildeck's mezzanine and work platform lines with similar custom-engineering approach and serving automotive, distribution, and manufacturing customers in North America.
- Hannibal Industries: US manufacturer of industrial storage rack systems and rack protection products. Comparable to Wildeck's rack protector and end-of-aisle guarding product lines serving distribution center and warehouse customers.
Broad incumbents
- Kardex Group: Global provider of automated storage and retrieval systems and material handling solutions. Broader incumbent offering vertical lift modules and storage solutions that overlap conceptually with Wildeck's VRC and mezzanine offerings, though Kardex focuses on higher-automation product tiers.
- HÖRMANN Group: Global manufacturer of industrial doors, loading dock equipment, and material handling solutions. Broader incumbent with adjacent product overlap in loading dock gates and safety barriers that intersect with Wildeck's EdgeGard loading dock gates and protective gate lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wildeck, Inc social profiles
Digital presenceWildeck, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wildeck, Inc leadership team
Management profileNumber of profiles
Wildeck, Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wildeck, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wildeck, Inc
What does Wildeck, Inc do?
Wildeck, Inc. is a U.S. manufacturer of industrial material handling and facility safety equipment, including steel mezzanines/work platforms, vertical reciprocating conveyors (VRCs), rideable material lifts (RMLs), steel guard rail systems, safety gates, rolling ladders, and access equipment. Products are custom-engineered per application and manufactured in Wisconsin for sale through an authorized dealer network across the United States, with complementary parts, installation, and field support services.
Is Wildeck, Inc a public or private company?
Wildeck, Inc is a private company. It is classified as management employee owned and is currently operating.
When was Wildeck, Inc founded?
Wildeck, Inc was founded in 1976. It employs 101 to 250 people.
Where is Wildeck, Inc based?
Wildeck, Inc is headquartered in Goodyear, United States, in the North America region.
How does Wildeck, Inc make money?
Three revenue lines are on record. Industrial Product Sales are the primary driver. The others are parts & Aftersales Service and installation Services.
Who are Wildeck, Inc's main competitors?
Direct peers on record are Cubic Designs, Steel King Industries, Bluff Manufacturing, Advance Lifts, PFlow Industries, Autoquip, BÖHM (Böhm GmbH) and Hannibal Industries. Broad incumbents are Kardex Group and HÖRMANN Group.
Does Wildeck, Inc have an API?
No public API is recorded for Wildeck, Inc.
What industry is Wildeck, Inc in?
Wildeck, Inc's product category is Material Handling Equipment. Its primary akta.pro industry code is IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging). Its NAICS code is 33331 and its SIC code is 3530.