What Matco Distributors does

Matco Distributors is a family-owned material handling solutions provider founded in 1946 and headquartered in Milwaukee, Wisconsin, with a secondary office and warehousing division in Brookfield, Wisconsin. The company designs, supplies, and installs warehouse storage and material movement equipment — selective, drive-in, push-back, pallet flow, and cantilever pallet racking; wire decking; mezzanines and work platforms; guard rails; rack protectors; bin shelving; and pallet stackers — alongside a specialized catalog of industrial carts for horticulture/nursery, egg and dairy, food and beverage, and general warehouse distribution, including custom-fabricated steel carts. Its go-to-market is sales-led, with direct phone/email quoting for large projects and custom configurations and an e-commerce Quick Ship channel for standardized items, serving customers nationwide across the U.S. and Canada. The product portfolio has expanded into warehouse automation via partnerships with Interlake Mecalux (autonomous mobile robots) and AUBO Robotics (collaborative robots), complemented by AS/RS trilateral stacker cranes, pallet stacker cranes, and conveyor systems, plus consulting and design services including CAD warehouse layouts and material flow mapping.

Matco's revenue model combines one-time equipment sales (pallet racking, carts at unit prices from $229 to over $770), hardware sales of automation systems, and professional services for warehouse design, supply, and installation on a quote basis, with bulk and truckload discounts available at 50+ unit quantities. Customer segmentation is vertical-oriented, with primary focus on distribution centers and 3PLs and a strong niche in the egg and poultry industry (Hillandale Farms, Daybreak Foods, Cal-Maine Foods), alongside lumber/building materials, horticulture, food and beverage, and manufacturing/industrial automation. Named enterprise customers include Amazon, Costco, Sysco, CDW, Southwest Airlines, MGM Resorts, ACE Hardware, ABB, and the Milwaukee Brewers, with documented project executions at 600,000 sq ft (Phoenix AZ, 100,000+ pallet positions), 400,000 sq ft (Addison IL), and 60,000 sq ft (Carol Stream IL) facilities.

Name

Matco Distributors

Legal name

Matco Distributors

Website

https://matcodist.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Matco Distributors is a family-owned material handling solutions provider founded in 1946, designing, supplying, and installing pallet racking, industrial carts, warehouse infrastructure, and automation systems (AMRs, cobots, AS/RS, conveyors) for distribution, egg/poultry, manufacturing, and retail enterprise customers across the U.S. and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Pallet Racking Sales: Sale of new pallet racking systems including selective pallet racking, drive-in racking, push-back racking, pallet flow racks, cantilever racking, and wire decking. Products available for immediate pickup or fast shipping.
2. Industrial Cart Sales: Sale of material handling carts including horticulture/nursery carts, egg & dairy product carts, warehouse distribution carts, food & beverage carts, and custom carts. Products sold directly through e-commerce with prices ranging from $229 to $770+.
3. Warehouse Solutions & Installation: Complete warehouse solutions including mezzanines, work platforms, guard rails, rack protectors, bin shelving, and professional installation services. Design, supply, and installation provided nationwide.
4. Robotics & Automation Systems: Sale and distribution of AUBO Robotics collaborative robots, autonomous mobile robots, AS/RS stacker cranes, pallet stacker cranes, and robotics automation systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Matco Distributors sells and distributes material handling equipment for warehouses and industrial facilities, including pallet racking systems (selective, drive-in, push back, pallet flow, cantilever), heavy-duty warehouse carts (horticulture, egg/dairy, food/beverage, distribution, and custom-fabricated steel), warehouse infrastructure (mezzanines, guard rails, bin shelving, pallet stackers), and automation systems (AS/RS stacker cranes, autonomous mobile robots, collaborative robots, and conveyor systems). The company also provides turnkey warehouse design, engineering, and professional installation services nationwide.

Product overview

Matco Distributors is a family-owned material handling solutions provider since 1946, offering a comprehensive portfolio of industrial storage and handling equipment. The core product lines include: (1) Pallet Racks — selective, drive-in, push back, pallet flow, and cantilever racking systems for warehouse storage; (2) Warehouse Carts — specialized carts for horticulture/nursery, egg/dairy, food/beverage, and general warehouse distribution, including custom fabrication; (3) Warehouse Solutions — mezzanines, guard rails, bin shelving, and pallet stackers; (4) Automation Systems — AS/RS stacker cranes, autonomous mobile robots (from Interlake Mecalux), AUBO Robotics cobots, and conveyor systems. The company also provides consulting, design, and installation services including CAD layouts and warehouse optimization engineering.

Differentiator

Problem solved

Functional benefit

Products and services

• Pallet Racks Industrial pallet racking systems for warehouse storage, including selective pallet racking for direct pallet access in high-SKU operations, drive-in racking for high-density same-product LIFO storage, push-back racking for 2-6 pallets per lane, gravity-fed pallet flow racks for FIFO replenishment, cantilever racking for long/bulky items such as lumber and steel, and wire mesh decking for ventilation and fire safety. Sold to distribution centers, manufacturers, and retail warehouses.
• Warehouse Carts Heavy-duty material handling carts for warehouses, distribution centers, and industrial environments, including horticulture and nursery plant carts (Green Monster, Silver Streak, Big Boy, Dutch Cart), egg and dairy carts (220, 240, 360 dozen egg display carts and 80-120 gallon milk Bossy carts), food and beverage display and distribution carts (Universal Stocking, W Cart, 3-Wheel Ice Cream Cart, Super Supreme), warehouse and distribution carts (Magliner Hand Truck, Rhino Cargo Carrier, Sky Cart, Heavy Duty Cart), and custom-designed steel carts built to specification.
• Warehouse Solutions Comprehensive warehouse infrastructure including structural mezzanines and work platforms that add pick-and-pack space above the main floor, guard rails and rack protectors for personnel safety, pallet stackers with fork pockets for pallet handling, and high-density bin shelving for SKU-specific storage of small cases, bottles, and product variations.
• Automation Systems Warehouse automation solutions including AS/RS trilateral stacker cranes for high-bay storage, pallet stacker cranes, Interlake Mecalux autonomous mobile robots (AMRs) that transport boxes, trays, bins, totes, packages, shelving, and pallets using dynamic route optimization with sensors and collision avoidance, AUBO Robotics collaborative robots (cobots) designed to work alongside humans in manufacturing and assembly, and material handling conveyor systems (belt, roller, chain).
• Consulting & Design Professional warehouse layout design and engineering services including CAD drawings, AutoCAD warehouse layouts, material flow mapping, micro-zone racking design, and engineering support for warehouse optimization projects.

Quantifiable outcome

• High-density storage solutions can increase pallet positions by 30-50% without expanding building footprint
• +1 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• AUBO RoboticscoreTechnology or IntegrationMatco Distributors announced partnership with AUBO Robotics as an official distributor of their collaborative robots (cobots). These cobots are engineered to work alongside humans in industrial applications, providing seamless integration into existing workflows for enhanced efficiency, safety, and productivity in manufacturing, assembly, quality control, and other industrial processes.
• Interlake MecaluxcoreTechnology or IntegrationPartnership with Interlake Mecalux for Autonomous Mobile Robots (AMRs). Their AMRs are highly versatile devices that integrate seamlessly into all types of warehouses without modifications to existing infrastructure, handling loads from boxes, trays, bins, totes, packages to shelving and pallets.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dematic: KION Group subsidiary and one of the largest North American warehouse automation integrators, offering AS/RS, conveyors, AMRs, and turnkey solutions to enterprise distribution centers — directly comparable end-to-end offering to Matco's automation and integration business.
• Beumer Group: Material handling systems provider offering conveying, palletizing, sortation, and baggage handling solutions — a direct peer to Matco in integrated material handling and conveyor systems.
• TGW Logistics Group: Global provider of integrated intralogistics solutions including conveyors, AS/RS, and warehouse automation — a direct peer to Matco in turnkey warehouse and distribution center design and execution.
• Swisslog: Warehouse automation and material handling solutions provider (KUKA subsidiary) offering AS/RS, conveyor systems, robotics, and software — directly comparable to Matco's automation and integrated warehouse solutions portfolio.
• Kardex: Provider of automated storage and retrieval systems, vertical lift modules, and intralogistics solutions — overlapping with Matco's AS/RS stacker crane and pallet stacker crane product lines.
• Material Handling Systems (MHS): Material handling systems integrator specializing in conveyor, sortation, and order fulfillment automation for distribution and parcel operations — directly comparable to Matco's warehouse integration and conveyor offerings.
• Bastian Solutions: Material handling systems integrator and consultant (now part of Toyota Advanced Logistics) that designs, integrates, and installs conveyor, robotics, and warehouse automation solutions — directly comparable to Matco's integration services for enterprise DCs.

Broad incumbents

• Interlake Mecalux: Major pallet rack and warehouse storage manufacturer and AMR provider — Matco's AMR partner and a broad incumbent whose product portfolio overlaps significantly with Matco's racking and AMR offerings but at a much larger scale.
• Hytrol Conveyor: One of the largest North American conveyor manufacturers serving warehouse, distribution, and manufacturing — a broad incumbent whose conveyor systems compete with and supply into Matco's conveyor line.

Emerging players

• AutoStore: Emerging cube-based automated storage and retrieval system provider gaining traction in e-commerce and micro-fulfillment — represents a disruptive automation paradigm that competes with traditional racking approaches used by Matco.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCy7Hh6W_AzRN3bZB-p3gy4Q
• Facebookfacebook.com/matcodist
• LinkedInlinkedin.com/company/matco-distributors-dba-cart-mart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matco Distributors