AgSource
AgSource is a 1959-founded agricultural testing cooperative operating six Midwest labs that provides milk recording, soil, plant tissue, manure, water, turf, and food safety testing to dairy farmers, growers, and food processors across the United States.
- Company typePrivate
- Founded1959
- HeadquartersVerona, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What AgSource does
AgSource is a member-owned agricultural testing cooperative founded in 1959 and headquartered in Madison, Wisconsin, operating six laboratories across Wisconsin, Iowa, and Nebraska. The company provides laboratory testing and analysis services across four primary verticals: dairy (milk recording, DHI testing, diagnostic screening, and herd care products), agronomy (soil testing, soil health, soil carbon, plant tissue, manure, water, and greenhouse media analysis), turf (specialized testing for golf courses and sports facilities), and food safety (microbiological and analytical testing for dairy plants, meat processors, and produce producers). AgSource is the only full-service milk recording organization in the country and holds regulatory certifications including National DHIA, USDA NRCS CEMA 216, and Minnesota Department of Agriculture credentials.
The company generates revenue primarily through recurring subscription-based testing contracts with dairy farmers and crop producers, complemented by professional services for food safety testing and agronomic consulting, plus hardware sales of herd care nutritional products. AgSource distributes through a mix of certified field technicians who collect samples on-farm, local laboratory drop-off points, customer service phone lines, and online portals (MyAgSource, AgSourceDM, MyLabResults). The cooperative employs 101-250 people and serves SMB-heavy customers in the Midwest, with selected international reach in turf testing.
In 2025, AgSource returned to independent cooperative status after operating within URUS since 2018, appointing dairy farmer Dan Diederich as CEO. The cooperative has since expanded into federally-backed regenerative agriculture services through CEMA 216 certification and a 2026 national partnership with Dairy One's Agricultural Consulting Services subsidiary to deliver soil health and farm resilience expertise across U.S. farming operations.
AgSource firmographics
Firmographics- Name
- AgSource
- Legal name
- Valley Agricultural Software, Inc.
- Website
- https://agsource.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AgSource is a 1959-founded agricultural testing cooperative operating six Midwest labs that provides milk recording, soil, plant tissue, manure, water, turf, and food safety testing to dairy farmers, growers, and food processors across the United States.
- Ownership category
- akta.pro rank
AgSource industry classification
Industry- Product category
- Agricultural Laboratory Testing Services
- SIC
- Agricultural Services (700), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Soil Testing & Nutrient Analysis Services (AFACAKAA)
- akta.pro secondary industries
- Soil Health & Biological Testing Services (Microbial Activity, Organic Matter, Respiration) (AFACAKAD), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Manure, Compost & Organic Amendments Testing Services (AFACAKAJ), Agricultural Water Testing Services (Irrigation, Groundwater, Surface Water) (AFACAKAC)
Keywords
Where AgSource is headquartered
LocationHeadquarters
- HQ city
- Verona
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
AgSource business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Agricultural Testing Services: Laboratory testing services including soil testing, soil health testing, soil carbon testing, plant tissue testing, manure testing, and water testing for agricultural producers across the Midwest.
- Dairy Testing and Records: Full-service DHI (Dairy Herd Improvement) testing including milk recording, milk analysis, dairy records processing, and diagnostic testing for dairy farmers. The only full-service milk recording organization in the country.
- Turf Testing Services: Soil and soil health testing, plant tissue testing, and irrigation water testing for golf courses and turf managers worldwide.
- Food and Product Testing: Microbiological testing, analytical testing, and pathogen testing for food safety and quality assurance for dairy plants, meat, fruit, vegetable, and pet food producers.
- Agronomic Consulting Services: GPS soil sampling, nutrient management planning, crop scouting, precision ag services including variable rate application files and aerial imagery.
- Herd Care Products: Sale of herd care products including RumiLife CAL24 nutritional supplement, RumiLife RePOP direct-fed microbials, RumiLife Electrolyte, and SCCL Colostrum.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing by service type and volume |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
AgSource product offering
Product offeringCore offering
AgSource is a member-owned agricultural testing cooperative that provides laboratory analysis and consulting services to dairy farmers, agricultural producers, food processors, turf managers, and municipalities. Its core offerings include Dairy Herd Improvement (DHI) milk recording and testing, animal diagnostic testing, soil and soil health testing (including NRCS CEMA 216 and soil carbon), plant tissue, manure, water, and greenhouse media testing, plus food safety microbiology, agronomic consulting, and herd care nutritional supplements.
Product overview
AgSource is a full-service agricultural testing and analysis cooperative offering a platform-plus-modules portfolio of laboratory services across dairy, agronomy, turf, and food industries. The core offerings include milk recording/testing (DHI services, sample collection, lab analysis, dairy records processing) and agricultural soil testing (nutrient analysis, soil health, carbon testing, plant tissue, manure, water). Supporting modules include diagnostic testing for animal health, turf-specific testing services, food safety testing, agronomic consulting, and herd care products. The company operates five laboratories across the Midwest and delivers data-driven insights to farmers, municipalities, and food producers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Mastitis can cost up to $444 per case
- +4 more outcomes
Companies that use AgSource
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
AgSource technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
AgSource partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- URUScoreAgSource was part of URUS, formed in 2018 as a cooperative organization. AgSource is now transitioning back to independence as an independent cooperative entity under new leadership of Dan Diederich as CEO, building on the momentum gained as part of URUS.
- Agricultural Consulting Services (ACS)coreAgricultural Consulting Services (ACS), a subsidiary of Dairy One Cooperative, partnered with AgSource to deliver technical expertise in soil health, water quality, and farm resilience as part of a USDA-supported initiative. The collaboration involves partners including AgPros and AgSource to advance conservation and sustainable agriculture practices across U.S. farming operations using tools such as Twine.Ag for agronomic planning and environmental compliance.
- AgProsminorAgPros is a partner in the USDA-supported initiative with Agricultural Consulting Services (ACS) and AgSource to deliver technical expertise in soil health, water quality, and farm resilience across U.S. farming operations.
- Dairy One CooperativecoreDairy One Cooperative is the parent company of Agricultural Consulting Services (ACS), which has partnered with AgSource as part of a USDA-supported initiative to advance sustainable agriculture practices.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
AgSource competitors and assessment
Company assessmentDirect peers
- Dairy One Cooperative: Dairy One is a dairy records and agricultural testing cooperative that, along with AgSource, was part of the URUS group until AgSource's 2025 spin-out. Both organizations run DHI milk recording, soil, plant tissue, manure, and forage testing for Northeast and Midwest dairy and crop producers, with closely overlapping service menus and cooperative ownership models.
- Midwest Laboratories: Midwest Laboratories is a Nebraska-based independent agricultural testing lab offering soil, plant tissue, water, manure, and feed analysis for growers and agronomists. It is a geographically overlapping direct competitor to AgSource in the same Midwest territory with comparable service lines.
- Waypoint Analytical (formerly A&L Laboratories): Waypoint Analytical is one of the largest US agricultural and environmental testing networks, providing soil, plant tissue, water, manure, and feed analysis through a multi-region lab footprint. It directly competes with AgSource on soil testing and agronomic analysis for ag retailers and growers.
- Waters Agricultural Laboratories: Waters Agricultural Laboratories is a Georgia-based independent soil, plant tissue, and water testing lab serving US row-crop and specialty-crop growers. It is a direct peer to AgSource's agronomy testing business with overlapping methodology and customer type.
- A&L Great Lakes Laboratories: A&L Great Lakes is a Midwest agricultural testing lab providing soil, plant tissue, water, and manure analysis from Indiana, with a customer base of growers and ag retailers in the same regional footprint as AgSource's six Midwestern labs.
Broad incumbents
- Eurofins Scientific: Eurofins is a global testing-services conglomerate with agricultural, food, and environmental testing divisions. It serves many of the same dairy processors, food manufacturers, and ag-input clients as AgSource, but as one of many verticals in a much broader portfolio.
- SGS: SGS is one of the world's largest testing, inspection, and certification companies with agricultural and food testing services. It competes with AgSource's food and product testing line for dairy plants, meat processors, and food manufacturers, but as part of a global multi-industry TIC portfolio.
- Bureau Veritas: Bureau Veritas is a global TIC firm with commodity, agri-food, and environmental testing capabilities. It overlaps with AgSource on food-safety and agricultural testing for processor and agribusiness customers, though its scope extends far beyond AgSource's regional Midwest focus.
Others
- Valley Agricultural Software (VAS): Valley Agricultural Software is the legal entity listed as AgSource's site controller and a separate dairy-records software vendor serving many of the same dairy farm customers. It is an ecosystem participant rather than a lab competitor, providing complementary back-office technology.
- URUS Group: URUS was the cooperative holding company that owned AgSource from 2018 until AgSource's 2025 spin-out and houses Dairy One and related genetic services. It is a former parent and continuing ecosystem participant rather than a direct competitor, with strategically aligned but non-overlapping product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
AgSource social profiles
Digital presenceAgSource compliance and trust
Trust signalCompliance3 records
AgSource financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgSource leadership team
Management profileNumber of profiles
AgSource funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgSource M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgSource
What does AgSource do?
AgSource is a member-owned agricultural testing cooperative that provides laboratory analysis and consulting services to dairy farmers, agricultural producers, food processors, turf managers, and municipalities. Its core offerings include Dairy Herd Improvement (DHI) milk recording and testing, animal diagnostic testing, soil and soil health testing (including NRCS CEMA 216 and soil carbon), plant tissue, manure, water, and greenhouse media testing, plus food safety microbiology, agronomic consulting, and herd care nutritional supplements.
Is AgSource a public or private company?
AgSource is a private company. It is classified as family owned and is currently operating.
When was AgSource founded?
AgSource was founded in 1959. It employs 101 to 250 people.
Where is AgSource based?
AgSource is headquartered in Verona, United States, in the North America region.
How does AgSource make money?
Six revenue lines are on record. Agricultural Testing Services are the primary driver. The others are dairy Testing and Records, turf Testing Services, food and Product Testing, agronomic Consulting Services and herd Care Products.
Who are AgSource's main competitors?
Direct peers on record are Dairy One Cooperative, Midwest Laboratories, Waypoint Analytical (formerly A&L Laboratories), Waters Agricultural Laboratories and A&L Great Lakes Laboratories. Broad incumbents are Eurofins Scientific, SGS and Bureau Veritas. Others are Valley Agricultural Software (VAS) and URUS Group.
Does AgSource have an API?
No public API is recorded for AgSource.
What industry is AgSource in?
AgSource's product category is Agricultural Laboratory Testing Services. Its primary akta.pro industry code is AFACAKAA, Soil Testing & Nutrient Analysis Services, with a secondary code of AFACAKAD, Soil Health & Biological Testing Services (Microbial Activity, Organic Matter, Respiration). Its SIC code is 700.