What Valley Agricultural Software does

Valley Agricultural Software (VAS), founded in 1983 and headquartered in Tulare, California, is a private dairy farm management software vendor operating as a subsidiary of URUS, a global dairy genetics and farm management organization. The company builds the VAS PULSE Platform, a cloud-based data hub that connects herd management (DairyComp Unlimited, MyDC on PULSE, DairyComp Consultant, GrowerComp), feed management (FeedComp, FeedWatch), parlor operations (ParlorBoss), scale inventory (WeighComp), and mobile companion apps (Pocket CowCard, DC on Mobile) into a unified dashboard. The software is augmented by a suite of DairyComp modules covering reproduction, udder health, cow valuation, drug tracking, and lameness management, plus a hardware catalog of Allflex ear tags, RFID wands, RuggON tablets, and Zebra mobile computers.

VAS serves 6,670 dairy producers across 52+ countries, managing data on 18 million animals and holding 60%+ US dairy cow market share via DairyComp. Its 50+ integration partner ecosystem spans parlor equipment manufacturers (DeLaval, Lely, BouMatic, GEA, AfiMilk), genomic companies (Zoetis, GENEX, GeneSeek), activity and health monitoring providers (SmaXtec, CowManager, Nedap, IceRobotics), and milk recording bodies. Revenue is generated through annual software subscriptions (DairyComp tiers), monthly cloud subscriptions (MyDC on PULSE), one-time on-premise licenses, hardware sales, and fee-based training delivered in English, Spanish, and German. The go-to-market combines enterprise field sales supported by Farm Performance Consultants, inside sales, consultant referral programs, and self-serve digital onboarding for smaller operations, with a free DairyComp Teach program seeding adoption through agricultural universities.

Name

Valley Agricultural Software

Legal name

Valley Agricultural Software, Inc.

Website

https://vas.com/

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Valley Agricultural Software builds DairyComp and the cloud-based VAS PULSE Platform, managing herd, feed, and parlor data for 6,670+ dairy producers across 52+ countries and 18 million animals.

Ownership category

akta.pro rank

Product category

Dairy Herd Management Software

NAICS

Dairy Cattle and Milk Production (112120), Dairy Cattle and Milk Production (11212), Dairy Product Manufacturing (3115)

SIC

Agricultural Services (700), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH)

akta.pro secondary industries

Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL), Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH)

Keywords

• Dairy herd management
• Dairy farm software
• Feed management software
• Dairy data analytics
• Agricultural technology

Headquarters

HQ city

Tulare

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Software Subscriptions: SaaS-style subscription model for cloud-based products including VAS PULSE Platform, MyDC on PULSE, and DC on Mobile. Includes tiered pricing based on herd size and feature access.
2. Software Licenses: On-premise software licensing for DairyComp Unlimited with perpetual or subscription options. Includes professional support and access to DairyComp modules.
3. Hardware Sales: Sale of complementary hardware including RFID scanners, tablets (RuggON, Zebra TC22), ear tags (Allflex matched pairs), tag applicators, and truck scales. Hardware sold directly through VAS.
4. Enterprise Hardware Solutions: Purpose-built hardware products pre-configured for VAS software integration including RuggON tablets for FeedWatch and WeighComp, enterprise RFID wands, and Allflex electronic tags.
5. Training and Education: Fee-based training courses including instructor-led courses, self-paced courses, and specialized consultant training. Languages include English, Spanish, and German. Courses can count toward ARPAS accreditation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Valley Agricultural Software (VAS) develops and sells dairy herd management software and related hardware. Its flagship DairyComp platform and cloud-based VAS PULSE Platform help dairy producers, consultants, and nutritionists manage herd health, reproduction, feed, and parlor operations through data-driven decision support tools and integrations with industry partners.

Product overview

Valley Agricultural Software (VAS) offers a platform-plus-modules architecture centered on the VAS PULSE Platform, a cloud-based hub that connects all VAS products. The core herd management products include DairyComp Unlimited (flagship on-premise software), MyDC on PULSE (cloud-based for small-to-mid operations), DairyComp Consultant (for industry consultants), and GrowerComp (for heifer/beef producers). Feed management is handled through FeedComp (mobile-first for smaller operations) and FeedWatch (comprehensive system for large operations), both feeding into the PULSE Platform. WeighComp provides inventory tracking at the scale, while ParlorBoss optimizes rotary parlor workflows. Mobile companion apps include Pocket CowCard (Android handheld for on-premise DairyComp) and DC on Mobile (cloud-connected for iOS/Android). DairyComp modules extend capabilities with specialized tools for mastitis (AutoMast), reproduction (Bredsum, Reproduction Insights), milk quality (Bulk Tank SCC), drug tracking (CowCare), cow valuation (CowVAL), health visualization (EGRAPH), lameness management, herd inventory projections, and selective dry cow therapy. The company also offers hardware including Allflex ear tags, RFID wands, and RuggON/Zebra mobile devices.

Differentiator

Problem solved

Functional benefit

Brands

• DairyComp: Industry-leading herd management software for dairy producers, providing data-driven decision making, fertility analysis, and customizable reports.
• DairyComp Consultant
• MyDC on PULSE
• GrowerComp
• VAS PULSE Platform
• FeedComp
• WeighComp
• ParlorBoss
• Pocket CowCard
• DC on Mobile

Products and services

• VAS PULSE Platform Cloud-based platform that serves as a central data hub for dairy farm management, integrating herd management, feed management, and parlor data from multiple sources into a single connected dashboard with single sign-on and access from anywhere.
• DairyComp Unlimited On-premise flagship herd management software providing data-driven decision support, fertility analysis, customizable reports, command line data exploration, and comprehensive herd health tracking for large dairy operations.
• MyDC on PULSE Cloud-based herd management software designed for small to medium-sized dairy producers, offering on-the-go accessibility, connected team management, and powerful reporting through VAS PULSE Platform.
• DairyComp Consultant Analysis tool for industry consultants, nutritionists, and veterinarians to access and analyze real-time herd data, drive better outcomes for clients, and demonstrate the value of recommendations through powerful reporting.
• GrowerComp Herd management tool built to support customer heifer growers and beef producers, extending DairyComp capabilities to non-lactating animal management.
• ParlorBoss Milking parlor efficiency tool that uses RFID technology to identify animals on rotary parlors and displays herd tasks (mark, sort, vaccinate) from DairyComp, reducing lockup times and improving labor efficiency.
• FeedComp Mobile-first feed management solution featuring Bluetooth-enabled scale integration, real-time mixing guidance, feeding schedule management, automatic record-keeping, and profitability reporting through VAS PULSE Platform.
• FeedWatch Comprehensive feed management system for large operations supporting feeder accuracy and efficiency, inventory tracking, shrink monitoring, automated workflows, and integration with DairyComp for accurate pen counts.
• WeighComp Delivery and inventory tracking system that manages all inventory crossing the dairy scale including feed, milk, and manure, with digital records and harvest mode for seasonal operations.
• Pocket CowCard Android handheld companion to on-premise DairyComp Unlimited for cowside data entry, supporting RFID scanning, batch commands, automated worklists, and offline functionality.
• DC on Mobile Cloud-based mobile app for handheld data access and entry via VAS PULSE Platform, supporting both Android and iOS with access to worklists and animal details.
• DairyComp Teach Free version of DairyComp available to universities, colleges, high schools, and trade schools for educational purposes, with unlimited student licenses and teaching materials.
• Allflex Electronic Matched Pair Tags Visible and electronic ID ear tags, tissue sampling accessories, and RFID-enabled identification products that automatically sync with DairyComp when ordered through VAS.
• RFID Wands RFID scanners that integrate with mobile devices and DairyComp for quick, error-free animal identification while working cowside.
• RuggON Tablets
• Zebra TC22 Mobile Computers
• Training and Education Courses Fee-based training courses including instructor-led courses, self-paced courses, and specialized consultant training offered in English, Spanish, and German, with coursework counting toward ARPAS accreditation.

Quantifiable outcome

• Reduced herd lockup time from 5-6 hours daily to 4-5 hours weekly with ParlorBoss
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration76 records

AI capability3 records

Feature7 records

Partnerships

25 partnerships are on record, tiered core.

• DeLavalcoreTechnology or IntegrationParlor integration partner. VAS PULSE Platform integrates with DeLaval DelPro farm management solutions enabling data exchange between parlor systems and VAS herd management tools.
• LelycoreTechnology or IntegrationParlor and automation integration. VAS integrates with Lely T4C (Time for Cow) systems and Lely Astronaut milking robots for comprehensive dairy data management.
• BouMaticcoreTechnology or IntegrationParlor integration partner. VAS integrates with BouMatic SmartDairy and HeatSeeker systems for parlor data synchronization.
• AfiMilk (AfiFarm)coreTechnology or IntegrationParlor integration partner. VAS PULSE Platform integrates with AfiFarm and AfiMilk parlor management systems for complete herd data visibility.
• AllflexcoreTechnology or IntegrationExclusive ear tag reseller partnership. Allflex electronic matched pair tags automatically sync to DairyComp when ordered through VAS, with automatic inventory management in EID Tag Manager.
• CowManagercoreTechnology or IntegrationActivity monitoring integration. VAS PULSE Platform integrates with CowManager activity sensing systems for real-time cow behavior and health monitoring data.
• ZoetiscoreTechnology or IntegrationGenomic data integration. VAS PULSE Platform integrates with Zoetis genomic testing services allowing seamless genomic sample submission and result viewing through VAS.
• GENEXcoreTechnology or IntegrationGenetic planning integration through GENEX DairySuite on VAS PULSE Platform. Enables progressive genetic strategies, mating tactics implementation, and herd performance benchmarking.
• Trans Ova GeneticscoreTechnology or IntegrationEmbryo transfer program integration. VAS and Trans Ova Genetics partnership enables tracking of embryo transfer data including recipient selection and heat detection within DairyComp.
• Förster-TechnikcoreTechnology or IntegrationCalf management integration. Cloud-to-cloud data exchange between VAS PULSE Platform and Förster-Technik's calf-cloud.com for streamlined calf data management.
• GeneSeek (Neogen)coreTechnology or IntegrationGenomic testing integration. GeneSeek genomic sample submission and results integrated with VAS PULSE Platform for streamlined genetic data management.
• HeiferProcoreTechnology or IntegrationRecord transfer integration. HeiferPro heifer management records transfer to VAS PULSE Platform for complete animal lifecycle tracking.
• SmaXteccoreTechnology or IntegrationHealth monitoring integration. SmaXtec rumen bolus and health monitoring data integrated into VAS PULSE Platform for comprehensive animal health insights.
• NedapcoreTechnology or IntegrationOn-premise and cloud integration options. Nedap livestock management systems integrate with VAS for both on-premise and cloud-based data exchange.
• GEAcoreTechnology or IntegrationParlor and farm management integration. GEA DairyPlan and CowScout systems integrate with VAS PULSE Platform for comprehensive dairy management.
• DairyMastercoreTechnology or IntegrationActivity monitoring integration. DairyMaster MooMonitor+ and Milk Manager systems integrate with VAS PULSE Platform.
• IceRoboticscoreTechnology or IntegrationLameness detection integration. CowAlert activity monitoring from IceRobotics integrates with VAS for advanced hoof health tracking.
• CRVcoreTechnology or IntegrationActivity monitoring integration. CRV Ovalert herd monitoring system integrates with VAS PULSE Platform.
• Fullwood-PackocoreTechnology or IntegrationMilking robot integration. Fullwood-Packo automated milking systems integrate with VAS PULSE Platform for comprehensive dairy data.
• AMS GalaxycoreTechnology or IntegrationMilking robot integration. AMS Galaxy automated milking systems integrate with VAS PULSE Platform.
• Tru-TestcoreTechnology or IntegrationWeighing and monitoring equipment integration. Tru-Test monitoring systems integrate with VAS for inventory tracking and harvest management.
• milkrite|InterPulscoreTechnology or IntegrationParlor equipment integration. UHF Heat Detective and parlor systems from milkrite|InterPuls integrate with VAS PULSE Platform.
• ZoetiscoreTechnology or IntegrationGenomic data integration. VAS PULSE Platform integrates with Zoetis genomic testing services allowing seamless genomic sample submission and result viewing through VAS.
• AgSourcecoreTechnology or IntegrationMilk recording and DRPC integration. AgSource milk recording data and Dairy Records Processing Center services integrate with VAS.
• URUScoreOthersParent company. VAS is a company of URUS, a global dairy genetics and farm management organization. URUS includes Alta Genetics, GENAUST, Peak Genetics, SCCL, and other dairy industry companies.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• CattleEye: CattleEye provides AI-driven, camera-based lameness and body condition scoring for dairy cows. It integrates into VAS PULSE but also sells direct to producers as a modern, cloud-native analytics layer that competes with VAS modules like Lameness Manager and HealthVAL.
• Ever.Ag: Ever.Ag is a fast-growing, cloud-native ag tech platform spanning dairy farm management, feed, risk management, and financials. It overlaps with VAS at the farm data layer and is gaining traction with progressive US dairy producers seeking modern, integrated analytics.

Direct peers

• DeLaval (DelPro): DeLaval sells DelPro farm management software bundled with its milking equipment and parlors. It is both an integration partner and direct competitor to VAS DairyComp in the same large-dairy producer segment, with overlapping functionality in herd, milk yield, and parlor data.
• GEA (DairyPlan / CowScout): GEA's DairyPlan is a long-standing on-premise herd management platform competing head-on with DairyComp Unlimited. GEA's CowScout activity monitoring and parlor systems are also direct competition in the same integrated dairy operation workflows VAS targets.
• DairyMaster: DairyMaster's Milk Manager and MooMonitor+ activity monitoring platform compete with VAS DairyComp and ParlorBoss, particularly in pasture-based and rotary parlors. DairyMaster integrates with VAS PULSE but also sells an alternative full-stack solution to the same dairy producer base.
• Fullwood-Packo: Fullwood-Packo provides automated milking systems with its own herd management software. It is both an integration partner on VAS PULSE and a direct competitor selling end-to-end dairy management to the same mid-and-large European and global dairy customers.
• BouMatic (SmartDairy): BouMatic's SmartDairy management platform and HeatSeeker heat detection are sold alongside BouMatic parlor equipment and overlap directly with DairyComp and ParlorBoss in mid-to-large dairy operations. BouMatic is also a VAS PULSE integration partner, making it a hybrid competitor-channel partner.
• Lely (T4C / Time for Cow): Lely offers T4C herd management software alongside its Astronaut milking robots and other dairy automation. T4C directly competes with DairyComp for the same dairy producer customers, particularly in automated milking environments, and integrates with VAS PULSE.
• AfiMilk (AfiFarm): AfiMilk's AfiFarm herd management software competes with DairyComp, particularly in large commercial dairies with rotary or robotic parlors. AfiMilk is also a VAS PULSE integration partner, mirroring the dual partner-competitor dynamic seen with DeLaval and Lely.
• Nedap: Nedap Livestock Management provides individual cow identification and herd management software (including iFarming/Nedap CowControl) used by large global dairy operations. It is both a PULSE integration partner and a direct competitor in cow-side activity monitoring and herd analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ValleyAgUS
• LinkedInlinkedin.com/company/ValleyAgUS
• Instagraminstagram.com/ValleyAgUS
• Xx.com/ValleyAgUS

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley Agricultural Software