What Concertina does

Concertina (legal entity Concertina Team Pty Ltd) is an ethical offshoring and global resourcing company that builds dedicated offshore teams for US growth-stage businesses, primarily sourcing talent from the Philippines. Founded in 2020 by Tamara Loehr and Natalie Nichols and headquartered in Fort Worth, Texas with delivery operations in the Philippines, the company serves founders and CEOs of $1M+ revenue companies across more than 14 industries including manufacturing, financial services, healthcare, real estate, SaaS, and e-commerce. Its core product is the Enterprise Growth System (EGS), a proprietary framework combining a Red/Blue/Black strategic methodology with structured Hire, Train, Deploy talent acquisition, Growth Pods staged deployment, Team Integration Managers, proven SOPs, scorecard-based performance tracking, and certified digital marketing training worth $11,000-$12,000 per team member.

The company's go-to-market is consultative and direct: prospects book a complimentary 1-hour Offshore Optimization Assessment through the concertina.team website, followed by custom solution design and monthly managed-services billing with 7-day advance payment terms and no upfront recruiting fees. Concertina monetizes through two streams — monthly managed services for deployed offshore team members (Red back-office roles, Blue revenue-generating sales/marketing roles, and Black strategic/fractional C-suite roles) and growth advisory services delivered through fractional CMO/COO/CTO/CFO engagements. Distribution is exclusively direct, supplemented by referrals from elite entrepreneur networks including EO and YPO targeting companies with $10M+ revenue.

Concertina differentiates on ethical sourcing, B-Corp certification, UN SDG alignment, 97% team-member retention versus typical 3X churn, and an in-house academy delivering certified training. The company has earned multiple third-party validations including Forbes Top 11 Most Impactful Female Leaders (2022), Gold Stevie Award for Fast Growth (2024), HR Asia Best Companies to Work for in Asia (2024), Real Leaders Top 150, and B-Corp certification. Key partners include Beusail Academy (sister company for training), Entrepreneurs' Organization, and the PCE Foundation via MIT's Gathering of Titans initiative. The company is private with no institutional funding rounds disclosed.

Name

Concertina

Legal name

Concertina Team Pty Ltd

Website

https://concertina.team

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Concertina is an ethical offshoring company that builds dedicated Philippines-based offshore teams for US growth-stage businesses ($1M+ revenue) using its proprietary Enterprise Growth System (EGS), serving 14+ industries with managed-services billing and fractional C-suite advisory.

Ownership category

akta.pro rank

Product category

Offshore Staffing Services

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Marketing Organization, Operating Model & Capability Building (MPAAAFAG)

Keywords

• Offshore staffing
• Business process outsourcing
• Team integration services
• Workforce solutions
• Growth advisory

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Global Resourcing / Offshoring Services: Monthly billing for offshore team members placed with clients. Pricing is quote-based and transparent with 7-day payment terms in advance. No upfront recruitment fees. Fees are based on pre-agreed fixed rates determined during assessment.
2. Enterprise Growth System (EGS) Advisory: Growth advisory services including strategy development, predictable revenue planning, and implementation guidance. Provided as part of the comprehensive offshoring partnership through fractional CMO, COO, CTO, CFO roles.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Concertina is an ethical offshoring company that builds dedicated offshore teams in the Philippines for US-based growth-stage businesses. The core offering combines the proprietary Enterprise Growth System (EGS) framework with structured Hire-Train-Deploy methodology, Team Integration Managers, proven SOPs, and certified digital marketing training to deliver Red (back-office), Blue (sales/marketing), and Black (strategy/executive) roles as a managed service.

Product overview

Concertina is an ethical offshoring company that provides a unified platform for building in-house offshore teams. The core offering is the Enterprise Growth System (EGS), which combines the Red, Blue, Black Framework with structured talent acquisition (Hire, Train, Deploy), Growth Pods deployment methodology, and comprehensive offshore team integration services including Team Integration Managers, proven SOPs, and scorecard-based performance tracking. The service modules include Red Roles (back-office functions like accounting, HR, IT), Blue Roles (revenue-generating sales and marketing activities), and Black Roles (strategic C-suite functions). All team members receive certified training through the in-house academy worth $12,000. The company operates on a global resourcing partnership model, starting with a complimentary assessment to identify optimal team configurations for client companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Enterprise Growth System (EGS) Proprietary growth framework combining the Red, Blue, Black methodology with proven SOPs, certified training, and dedicated team management to drive productivity, profit, and sales for client companies.
• Offshore Team Integration & Management Comprehensive managed service for placing, onboarding, and managing offshore team members including Team Integration Managers (T.I.M.), proven SOPs, scorecards, and ongoing supervision to ensure seamless integration with client operations.
• Offshore Optimization Assessment A complimentary 1-hour consultation analyzing a company's org chart, salary structures, skills gaps, and current SOPs to identify cost savings and recommend an optimized offshore team configuration.
• Red Roles (Back Office Staffing) Non-revenue generating offshore roles including accountants, bookkeepers, executive assistants, HR professionals, legal, project management, IT, estimators, architects, and engineers optimized for cost reduction.
• Blue Roles (Sales & Marketing Staffing) Revenue-generating offshore roles including digital marketing, customer service, LinkedIn lead generation, sales, SEO specialists, social media management, email marketing, web development, content creation, graphic design, and paid media (PPC).
• Black Roles (Strategy & Fractional Executive) Strategic offshore roles including growth advisory, exit and succession planning, and fractional C-suite executives (CMO, COO, CTO, CFO) for long-term planning and asset growth.
• Certified Digital Marketing Training Academy In-house academy providing $11,000-$12,000 worth of certified digital marketing training to team members within the first 12 months, ensuring workforce remains at the forefront of marketing best practices.

Quantifiable outcome

• 97% retention rate vs traditional offshoring 3X churn
• +6 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• PCE FoundationminorStrategic or Co-development Partner · 14 August 2024Concertina partnered with the PCE Foundation (led by Beatrice Nas Achieng) as part of the Gathering of Titans initiative at MIT. Concertina contributed funding and developed branding (logos, cohesive brand identity) for a primary school project in Jinja, Uganda. This collaborative philanthropic project exemplifies purpose-driven leadership and social impact beyond core business operations.
• Gathering of Titans (MIT)minorStrategic or Co-development Partner · 14 August 2024Annual event at MIT bringing together visionary entrepreneurs including Tamara Loehr (Concertina co-founder), Brian Scudamore (1-800-GOT-JUNK), Ken Sim (Nurse Next Door), and others. Event focuses on purpose-driven leadership and collaborative social impact projects. Concertina's involvement enhances brand reputation and network access.
• Beusail AcademycoreStrategic or Co-development PartnerSame founders (Tamara Loehr and Natalie Nichols) founded both Concertina and Beusail Academy. Beusail Academy provides the certified digital marketing training program ($11K-$12K worth per team member) used by Concertina. The academy delivers ongoing certified training to ensure team members remain at forefront of marketing best practices. Strong operational integration between the companies.
• Entrepreneurs' Organization (EO)coreChannel Partner/ Reseller/ DistributorEO is one of the elite networks from which Concertina selects clients. Companies from EO network are targeted as they are thriving, ethical businesses with revenues typically over $10M. This network provides high-quality lead flow for Concertina's enterprise sales.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wishup: India-based virtual assistant staffing platform serving US businesses with pre-vetted VAs for back-office, marketing, and sales roles. Comparable to Concertina in role mix, premium positioning, and managed staffing model, with offshore talent sourcing as the core capability.
• OnlineJobs.ph: Philippines-based marketplace and employer-of-record service connecting Filipino virtual workers with US and global employers. Highly comparable to Concertina's Philippines talent sourcing model, though operates more as a marketplace than a managed service with proprietary methodology.
• Boldly: Premium subscription-based virtual assistant and staffing provider serving US SMBs and mid-market with dedicated offshore professionals. Closely comparable to Concertina in model (managed offshore staffing), target customer (US growth-stage firms), and premium positioning philosophy.
• Time Etc: US/UK-based virtual assistant and remote talent provider serving entrepreneurs and SMBs with offshore professionals. Comparable to Concertina in founder/CEO target customer, managed VA delivery model, and offshore talent sourcing from the Philippines.
• Belay Solutions: US-based virtual staffing company placing executive assistants, accountants, and marketing professionals with US small businesses and nonprofits. Comparable to Concertina in role mix (back-office + marketing), customer segment (US growth-stage), and managed-services delivery model.
• 1840 & Company: Global staffing and offshore workforce solutions provider placing back-office, sales, and tech talent with US businesses. Comparable to Concertina in offshore staffing model, multi-role offering (admin through fractional executive), and US growth-stage target customer.
• Wing Assistant: Subscription-based virtual assistant service providing dedicated offshore (primarily Philippines and Vietnam) professionals to US and global clients. Comparable to Concertina in subscription model, Philippines talent, and dedicated-team delivery with focus on sales, marketing, and admin roles.
• Prialto: Managed virtual assistant provider with dedicated offshore teams (based in the Philippines and Latin America) serving US executives and SMBs. Comparable to Concertina in dedicated-team model, Philippines sourcing, and back-office/marketing role focus.

Broad incumbents

• Deel: Global HR and employer-of-record platform enabling companies to hire, pay, and manage full-time international employees and contractors across 150+ countries. Broader incumbent in the global workforce solutions space, addressing similar pain points (international hiring, payroll, compliance) but as infrastructure rather than dedicated team delivery.
• Upwork: Public marketplace connecting businesses with freelance talent globally across categories including marketing, sales, admin, and customer service. Broad incumbent alternative to dedicated staffing providers like Concertina, offering flexible but less-managed offshore talent access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/concertina.team
• LinkedInlinkedin.com/company/concertina-team

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concertina