ARMLS

What ARMLS does

ARMLS (Arizona Regional Multiple Listing Service, Inc.) is a private, membership-based MLS organization headquartered in Tempe, Arizona, serving licensed real estate agents and brokers across the state. Its core platform, Flexmls, functions as the central property listing and search system for the Arizona market, hosting over 25,000 active or recently closed listings and integrating a suite of complementary modules: Monsoon (property tax and public records), Aligned Showings (showing scheduling), RapidStats (market analytics), Cloud CMA (comparative market analysis), CurbView (transaction history), CubiCasa (floor plans), Rental Beast (rental listings and tenant screening), and Supra eKEY (Bluetooth lockbox access). ARMLS also operates the Preferred Photographer Program and enforces data integrity rules tied to NAR settlement compliance, including Clear Cooperation (Rule 8.0) and the new Rule 8.23 requiring disclosure of AI- or software-altered listing media.

The organization generates revenue primarily through recurring subscription fees charged to agents and brokers for MLS access, supplemented by monthly eKEY lockbox fees ($19.68/month) and one-time activation charges. Distribution is indirect, routed through affiliated Arizona REALTOR associations (Phoenix REALTORS, Scottsdale Area Association, WeSERV, Sedona Verde Valley, Arizona Association of REALTORS, and others), with direct support via in-person centers, phone (480-921-7777), live chat, and a forthcoming AI-powered chatbot (ARDI). A new Subscriber Dashboard launching April 28, 2026, consolidates all ARMLS products under single sign-on with passkey authentication.

In 2026, ARMLS is undergoing two significant structural changes: a governance transition from a broker/agent-led board to an independent board of non-competitor professionals (target August 2026), and the planned spring 2027 retirement of long-tenured CEO Matt Consalvo, who has led the organization for 14 years. Note: firmographic sources state the organization was founded in 1982, while company history material cites a 2003 establishment date for the current entity — the discrepancy is unresolved in the input data.

Name

ARMLS

Legal name

Arizona Regional Multiple Listing Service, Inc.

Website

https://armls.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

ARMLS (Arizona Regional Multiple Listing Service) is a private, membership-based MLS organization providing the Flexmls listing platform and integrated modules — Monsoon, Aligned Showings, RapidStats, CubiCasa, Rental Beast, Supra eKEY, and a new Subscriber Dashboard — to licensed real estate agents and brokers across Arizona through REALTOR association memberships.

Ownership category

akta.pro rank

Product category

Multiple Listing Service (MLS) Software

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)

akta.pro secondary industries

Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA), Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Multiple listing service
• Real estate MLS
• Property listing platform
• MLS subscription services
• Real estate data analytics

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. MLS Subscription Fees: ARMLS generates revenue primarily through subscription fees charged to real estate agents and brokers for access to the MLS database and platform tools. Subscription includes access to Flexmls, Monsoon, Aligned Showings, RapidStats, and other products.
2. eKEY Lockbox Subscription: Monthly leasing fee of $19.68 for the Supra eKEY app providing access to Supra BTLE lockboxes, billed automatically on the 22nd of each month with a one-time $50 activation fee for new subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ARMLS operates the primary Multiple Listing Service for Arizona real estate professionals, providing the Flexmls platform for property listing entry, management, and search, supplemented by integrated tools including Monsoon for tax records, Aligned Showings for showing scheduling, RapidStats for market analytics, CubiCasa for floor plans, Rental Beast for rental search and tenant screening, and Supra eKEY for lockbox access. ARMLS serves licensed agents, brokers, and photographers across Arizona through subscription-based access.

Product overview

ARMLS (Arizona Regional Multiple Listing Service) operates as a platform-plus-modules MLS architecture, offering the Flexmls core platform as its primary property listing and search system, supplemented by integrated modules including the Monsoon tax system, Aligned Showings showing management, Rental Beast rental search with tenant screening, CubiCasa floor plan generation, and RapidStats market statistics. The ecosystem also includes supporting tools such as Cloud CMA, CurbView transaction history, Supra eKEY lockbox access, ARMLS Forms, ATLAS billing, ARMLS Classes training, the Preferred Photographer Program, and Data Feeds for vendors. A new ARMLS Subscriber Dashboard (launching 4/28/26) serves as the central hub unifying access to all products via single sign-on. The platform recently added ARDI, an AI chatbot for support. The product portfolio serves real estate agents, brokers, and photographers in the Arizona market.

Differentiator

Problem solved

Functional benefit

Brands

• Flexmls: Primary MLS search and listing management platform for real estate professionals.
• Monsoon
• Aligned Showings
• RapidStats
• ARMLS Dashboard

Products and services

• Flexmls Primary MLS platform providing property search, listing management, media upload, mapping, IDX functionality, agent statistics, and market statistics for Arizona real estate professionals.
• Monsoon Tax and property records system providing property tax assessments, public records, FEMA flood zone mapping, CurbView property records, and foreclosure searches for Arizona properties.
• Aligned Showings Proprietary showing scheduling platform enabling agents to request, manage, and track property showings with calendar sync, feedback reminders, CBS code management, and external notification preferences.
• ARMLS Subscriber Dashboard Central hub providing single sign-on access to all ARMLS products including Flexmls, Aligned Showings, SupraWEB, and CubiCasa via passkey or password authentication.
• CubiCasa Floor Plans Mobile app-based floor plan generation producing detailed floor plans with room dimensions and GLA calculations from a 5-minute scan, aligned with ANSI measuring standards and approved by Fannie Mae/Freddie Mac.
• Rental Beast Rental property search and FCRA-compliant Apply Now tenant screening tool integrated into Flexmls for residential lease listings, providing credit reports, criminal background checks, and court record searches.
• RapidStats Statistical reporting and analytics product providing market data, agent stats by area, and scheduled reporting for subscribers tracking closed sales, inventory, days on market, and pricing trends.
• Supra eKEY Electronic lockbox key application for smartphones providing access to Supra BTLE lockboxes with Data at the Door feature, showing notifications, and CBS code management. Billed at $19.68/month with a $50 one-time activation fee for new subscribers.
• Cloud CMA Comparative Market Analysis tool for generating property valuation reports and pricing recommendations, available through the ARMLS Subscriber Dashboard.
• CurbView Property transaction history research tool showing prior MLS sales, bank sales, short sales, flips, new construction, and GSE transactions back to 2012.
• ARMLS Forms Collection of standard real estate transaction forms and compliance documents for listings and transactions.
• ATLAS Billing Platform Fee payment and subscription management platform integrated into the ARMLS Subscriber Dashboard for billing and payment processing.
• ARDI AI Chatbot AI-powered chatbot for ARMLS support accessible through chat, answering questions about ARMLS products, rules, and services.
• ARMLS STAT Reports Monthly market statistical reports providing closed sales data, inventory levels, median/average prices, days on market, and escrow fallout rates for the Arizona real estate market.

Quantifiable outcome

• Highest April closing count in four years in April 2026, with sales up 4% year over year
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• Solid EarthcoreTechnology or Integration · 10 February 2026Solid Earth is a technology partner providing SSO (Single Sign-On) and security platforms, identity management, and passkey authentication infrastructure for ARMLS. On February 10, 2026, ARMLS and Solid Earth published a press release announcing their partnership to bring advanced security and identity management to Arizona real estate. Solid Earth works with MLSs and Associations nationwide.
• CubiCasacoreTechnology or IntegrationCubiCasa provides a mobile app that produces detailed floor plans with GLA calculations from a simple five-minute scan of a home. ARMLS subscribers receive free floor plans with room dimensions and total square footage, 25% discount on optional add-ons, and the ability to add floor plans directly to Flexmls listings. The technology aligns with ANSI measuring standards and is approved by Fannie Mae and Freddie Mac.
• Rental BeastcoreTechnology or IntegrationRental Beast provides a rental property search database and Apply Now tenant screening tool integrated into Flexmls. The FCRA-compliant application and screening tool enables agents to process rental applications, view credit reports, criminal background checks, previous evictions, and court-related filings for residential lease listings.
• SupracoreTechnology or IntegrationSupra provides BTLE (Bluetooth Low Energy) lockboxes and the eKEY app for accessing properties. The eKEY app is billed at $19.68/month through ARMLS and provides access to lockboxes, data at the door, showing notifications, and timed access control.
• Aligned ShowingscoreTechnology or IntegrationAligned Showings is ARMLS's proprietary showing scheduling platform enabling agents to request, manage, and track property showings with calendar sync, feedback reminders, and external notification preferences. Available through the ARMLS Subscriber Dashboard.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• California Regional MLS (CRMLS): CRMLS is the largest MLS in the United States, serving Southern California with a similar subscription-based model to ARMLS. It offers comparable listing infrastructure, market data products, and serves a parallel real estate professional customer base, making it the closest large-scale direct peer.
• Bright MLS: Bright MLS is a large multi-state MLS covering the Mid-Atlantic region (DC, MD, VA, PA, NJ, DE, WV). It operates the same MLS-as-platform business model serving real estate agents and brokers with listing, showing, and market data tools.
• Stellar MLS: Stellar MLS (formerly My Florida Regional MLS) is one of the largest MLSs in the U.S., serving Florida real estate professionals. It directly parallels ARMLS in providing listing management, market statistics, and integration tools to subscribers.
• Heartland MLS: Heartland MLS serves the Kansas City metropolitan area and surrounding region with MLS services to real estate professionals. It is a direct peer with similar scale, subscription model, and product architecture serving a regional U.S. real estate market.
• REcolorado: REcolorado is the largest MLS in Colorado, serving the Denver metro and surrounding areas with listing infrastructure for real estate professionals. Comparable to ARMLS in operating a regional subscription-based MLS for a single U.S. state.
• Canopy MLS: Canopy MLS serves the Carolinas region and is a direct peer to ARMLS as a regional subscription-based MLS serving real estate agents and brokers with listing and market data tools.
• MIBOR REALTOR® Association: MIBOR operates the MLS serving the Indianapolis metropolitan area. It is a direct peer offering similar MLS subscription services to real estate professionals, including listing management and market statistics.

Regional players

• Greater Las Vegas Association of REALTORS (GLVAR): GLVAR operates the MLS for the Las Vegas, Nevada real estate market. While geographically adjacent to ARMLS's Arizona territory, it serves a different state and represents a comparable regional MLS model in a neighboring Southwest market.

Others

• Flexmls (FBS): Flexmls is the underlying MLS technology platform vendor that powers ARMLS's core Flexmls product. It is comparable as an MLS technology provider serving other MLSs and brokerages, representing both a critical vendor dependency and an adjacent technology peer.

Broad incumbents

• Zillow Group: Zillow is a broad incumbent in residential real estate that aggregates MLS-sourced listings for consumers and offers agent tools (Zillow Premier Agent). It is a strategic adjacent competitor that consumes MLS data while building parallel tools that could reduce agent reliance on traditional MLS workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/armls
• Xx.com/armls

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARMLS