T-Mobile CZ
T-Mobile Czech Republic a.s., a wholly-owned Deutsche Telekom subsidiary, provides mobile (5G/4G), T Fiber fixed internet, and MAGENTA TV digital television to consumers, families, SMBs, and enterprises across the Czech Republic, monetizing primarily through subscription tariffs and multi-service bundling under the Magenta 1 program.
- Company typePrivate
- Founded2004
- HeadquartersPraha, Czechia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What T-Mobile CZ does
T-Mobile Czech Republic a.s. is a licensed telecommunications operator and wholly-owned subsidiary of Deutsche Telekom AG, providing mobile, fixed-line, and digital television services to consumers and businesses across the Czech Republic. The company operates a 5G network covering 98.53% and a 4G network covering 99.58% of the Czech population (per 2026 Opensignal), and offers T Fiber optical internet at speeds up to 2000 Mb/s in 900+ cities, alongside MAGENTA TV — an IPTV platform delivered across six tariff tiers (S Plus to XL Plus & HBO) with 95 to 175+ channels and bundled integration of Netflix, HBO Max, and Disney+ streaming services at the premium level.
The underlying platform combines cellular radio access (5G/4G), FTTH fixed broadband, and IPTV/OTT content delivery, complemented by Magenta Wi-Fi mesh home networking, eSIM provisioning, the proprietary Videotéka streaming library (3,000+ titles), and IoT infrastructure demonstrated in environmental monitoring deployments. A B2B cybersecurity product, Inline Security, was launched in June 2026 for real-time mobile internet threat blocking. Customers can bundle mobile, fixed internet, and TV services through the Magenta 1 program, which offers up to 25% savings and reaches its highest tier at five or more services. Distribution spans a national retail store network, the eshop.t-mobile.cz e-commerce platform, customer service hotlines, and dedicated B2B enterprise field sales.
Revenue mechanics are predominantly subscription-recurring across mobile tariffs, fixed internet, and television tiers, with one-time device sales (Apple, Samsung, Xiaomi, Google Pixel handsets) often financed via installment plans and discounted when bundled with premium tariffs. Customer segmentation is horizontal, serving individual consumers (including youth and senior sub-segments), families leveraging Magenta 1, SMBs, and enterprise accounts. The company is headquartered in Prague and operates within the Deutsche Telekom group, drawing on group-level brand, technology, and internal talent mobility (illustrated by the August 2026 appointment of Timea Balogh as Head of Brand & Marketing Communication from Deutsche Telekom's B2C Europe team).
T-Mobile CZ firmographics
Firmographics- Name
- T-Mobile CZ
- Legal name
- T-Mobile Czech Republic a.s.
- Website
- https://t-mobile.cz
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- T-Mobile Czech Republic a.s., a wholly-owned Deutsche Telekom subsidiary, provides mobile (5G/4G), T Fiber fixed internet, and MAGENTA TV digital television to consumers, families, SMBs, and enterprises across the Czech Republic, monetizing primarily through subscription tariffs and multi-service bundling under the Magenta 1 program.
- Ownership category
- akta.pro rank
Where T-Mobile CZ is headquartered
LocationHeadquarters
- HQ city
- Praha
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
T-Mobile CZ business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Mobile Services: Mobile voice and data services via postpaid tariffs (tarify) and prepaid cards (Twist). Revenue from monthly subscriptions and one-time service charges. Tariffs range from budget options (5GB for 335 Kč) to premium unlimited plans with bundled device discounts.
- Fixed Internet: T Fiber optical internet and other fixed broadband services for residential customers. Revenue from monthly subscriptions with modem rental fees. Offers speeds up to 2000 Mb/s.
- MAGENTA TV (IPTV/Digital Television): Digital television service via internet protocol with multiple tariff tiers (S Plus to XL Plus & HBO). Revenue from monthly subscriptions. Bundled with Netflix, HBO Max, Disney+ streaming services and Videoteka (video-on-demand library).
- Device Sales: Sales of mobile phones (Apple, Samsung, Xiaomi, Google Pixel), tablets, smartwatches, accessories, game consoles, notebooks, and TV devices. Revenue from one-time hardware purchases, often bundled with tariff discounts and installment payment plans.
- B2B Services (Inline Security and others): Cybersecurity and other business-oriented services such as Inline Security for mobile internet protection, targeting enterprise customers with professional service offerings.
- Device Insurance and Financing: Device insurance (pojištění) and installment payment plans (na splátky) offered alongside device purchases, generating additional recurring and one-time revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MAGENTA TV S Plus - 95+ channels |
| Subscription | Monthly | MAGENTA TV M Plus - 135+ channels |
| Subscription | Monthly | MAGENTA TV L Plus - 165+ channels |
| Subscription | Monthly | MAGENTA TV XL Plus & Netflix - 170+ channels |
| Subscription | Monthly | MAGENTA TV XL Plus & Disney+ - 170+ channels |
| Subscription | Monthly | MAGENTA TV XL Plus & HBO - 175+ channels |
| Subscription | Monthly | Mobile Tariff - 5 GB budget option |
| Other | Pay-as-you-go | Mobile Prepaid - Twist |
| Unit Pricing | Monthly | Device Purchase with Tariff |
| Unit Pricing | Monthly | Set-top Box Rental |
| Subscription | Monthly | Premium Modem Rental - promotional |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
T-Mobile CZ product offering
Product offeringCore offering
T-Mobile Czech Republic a.s. is a mobile and fixed-line telecommunications operator providing mobile voice and data services (postpaid tariffs and prepaid Twist cards) over 5G and 4G networks, fixed optical-fiber internet (T Fiber, up to 2000 Mb/s) in 900+ cities, and digital television (MAGENTA TV IPTV/OTT, 95-175+ channels, with bundled streaming services). The company also offers the Magenta 1 multi-service bundling program, device sales with installment financing, and B2B cybersecurity services such as Inline Security for enterprise mobile internet protection.
Product overview
T-Mobile Czech Republic operates as a telecommunications provider offering a comprehensive portfolio of mobile services (postpaid tariffs under the Next brand, prepaid Twist cards), fixed internet (T Fiber optical up to 2000 Mb/s, cable, DSL, wireless), and digital television (MAGENTA TV across six tariff tiers from S Plus to XL Plus & HBO). The product ecosystem centers on the Magenta 1 bundling program which can combine up to five or more services for up to 25% savings. MAGENTA TV, the core TV product, is structured as a modular platform with multiple tariff tiers adding increasing channel counts, Videotéka (proprietary streaming library), and integration with third-party streaming services Netflix, HBO Max, and Disney+ at the premium XL Plus level. Additional services include B2B cybersecurity (Inline Security), IoT environmental sensors, eSIM support, smartwatch connectivity, and the Magenta Moments loyalty program. The company also offers whole-home Wi-Fi solutions (Magenta Wi-Fi), device insurance, and financing options.
Differentiator
Problem solved
Functional benefit
Brands
- MAGENTA TV: Digital television service offering over 170 TV channels and streaming services including Netflix, HBO Max, and Disney+
- MAGENTA 1
- MAGENTA Moments
- T Fiber
- T-Box
- Twist
- Magenta AI
- Watch connection
- Magenta Wi-Fi
- Wi-Fi Manager
- Security
- Inline Security
Products and services
- MAGENTA TV Digital television service delivered over internet protocol (IPTV/OTT) with multiple tariff tiers offering 95-175+ channels, cloud DVR, replay TV, up to 6 simultaneous devices, and integration with streaming services (Netflix, HBO Max, Disney+) and a proprietary Videotéka library. For residential consumers in the Czech Republic.
- Mobilní tarify (Mobile Tariffs) Postpaid mobile voice and data service tariffs ranging from budget options (5GB for 335 Kč/month) to premium unlimited plans with bundled device discounts, including options for youth, seniors, and children. eSIM available for immediate online activation.
- Twist (Prepaid) Prepaid mobile service with credit-based payments and data packages (e.g., 24 GB package for 180 days), offering flexibility without long-term commitment for individual consumers.
- T Fiber / Internet na doma (Home Internet) Fixed internet service for residential customers delivered via optical fiber (T Fiber, up to 2000 Mb/s), cable, DSL, or wireless technologies, available in 900+ cities across the Czech Republic with professional installation and Wi-Fi modem options.
- Inline Security B2B cybersecurity service launched in June 2026 that identifies and blocks cyber threats in real time by maintaining lists of harmful web addresses and evaluating data transmissions, without requiring special software on customer devices. Targeted at business customers for mobile internet protection.
- IoT Sensors (Environmental Monitoring) IoT environmental monitoring service using sensors deployed in the Jizera Mountains that collect water temperature, air temperature, and humidity data during summer months, repurposed from winter ski race monitoring.
Quantifiable outcome
- 5G coverage: 98.53% of Czech population; 4G coverage: 99.58% of Czech population
- +3 more outcomes
Companies that use T-Mobile CZ
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
T-Mobile CZ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
T-Mobile CZ partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Nevypust DusiminorT-Mobile Czech Republic partnered with NGO Nevypust Dusi to launch the Community Support mental health grants program. The program offered a CZK 1.5 million subsidy pool for mental health organizations, with 175 applications received from across Czech regions (excluding Prague). An expert committee evaluates applications to select recipients.
- Via FoundationminorT-Mobile Czech Republic partnered with Via Foundation alongside Nevypust Dusi for the Community Support mental health grants program. The Via Foundation serves as a grant administrator for the CZK 1.5 million mental health subsidy pool.
- Deutsche Telekom AGcoreDeutsche Telekom AG is the parent company of T-Mobile Czech Republic. T-Mobile CZ benefits from internal talent mobility, with CMO Timea Balogh joining from Deutsche Telekom's B2C Europe marketing team. The parent company provides strategic direction, brand identity, and cross-subsidiary collaboration.
- Magyar TelekomminorMagyar Telekom (T-Mobile's sister company in Hungary) is referenced in the context of internal mobility within the Deutsche Telekom group. The new T-Mobile CZ CMO previously worked at Magyar Telekom before joining Deutsche Telekom's B2C Europe team.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
T-Mobile CZ competitors and assessment
Company assessmentBroad incumbents
- Orange: European telecom incumbent with mobile, fixed, and IPTV offerings; Orange Polska operates just north of T-Mobile CZ's market. Comparable on converged services strategy and content bundling approach.
- Swisscom: Integrated European incumbent offering mobile, broadband, and TV with strong network quality positioning. Comparable on premium bundling, fiber expansion, and reliability-led marketing strategy.
- Deutsche Telekom: Parent company and Europe's largest telecom operator; sets group-wide strategy, technology, and brand direction for T-Mobile CZ. Comparable at the consolidated level for capital allocation and platform investment benchmarking.
- T-Mobile Germany: Larger sister operation under the Deutsche Telekom group; comparable mobile, fixed, and TV bundling model with Magenta-branded products. Useful benchmark for technology roadmap, bundling strategy, and operational scale.
Direct peers
- O2 Czech Republic: Direct competitor offering mobile, fixed internet, and TV services in the Czech Republic; competes head-to-head with T-Mobile CZ across B2C, B2B, and network coverage. Most relevant direct peer given overlapping product portfolio and domestic-only footprint.
- Vodafone Czech Republic: Direct competitor providing mobile and fixed services in the Czech Republic; third major MNO competing for the same consumer and enterprise customers, completing the domestic oligopoly alongside O2 and T-Mobile.
- Liberty Global (UPC Czech Republic): Cable and broadband operator in the Czech Republic; competes with T-Mobile CZ in fixed internet and TV distribution. Comparable fixed-line TV/broadband offering, though limited mobile capability.
Regional players
- Magyar Telekom: Sister DT subsidiary operating in Hungary with similar mobile/fixed/TV offerings under the Telekom brand. Comparable converged telco model and demonstrates cross-border talent mobility within DT group.
- T-Mobile Polska: Another DT sister company operating in Poland; similar mobile-first/fixed-convergent operator model in a neighboring Central European market. Comparable on product structure and competitive dynamics.
Emerging players
- Three (CK Hutchison): Global mobile operator group with selective European presence; competitor in mobile-only segments across Europe. Comparable as a mobile challenger brand that competes on price and digital distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
T-Mobile CZ social profiles
Digital presenceT-Mobile CZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
T-Mobile CZ leadership team
Management profileNumber of profiles
Profiles1 record
T-Mobile CZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
T-Mobile CZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about T-Mobile CZ
What does T-Mobile CZ do?
T-Mobile Czech Republic a.s. is a mobile and fixed-line telecommunications operator providing mobile voice and data services (postpaid tariffs and prepaid Twist cards) over 5G and 4G networks, fixed optical-fiber internet (T Fiber, up to 2000 Mb/s) in 900+ cities, and digital television (MAGENTA TV IPTV/OTT, 95-175+ channels, with bundled streaming services). The company also offers the Magenta 1 multi-service bundling program, device sales with installment financing, and B2B cybersecurity services such as Inline Security for enterprise mobile internet protection.
Is T-Mobile CZ a public or private company?
T-Mobile CZ is a private company. It is classified as corporate owned and is currently operating.
When was T-Mobile CZ founded?
T-Mobile CZ was founded in 2004. It employs 1,001 to 5,000 people.
Where is T-Mobile CZ based?
T-Mobile CZ is headquartered in Praha, Czechia, in the Europe region.
How does T-Mobile CZ make money?
Six revenue lines are on record. Mobile Services are the primary driver. The others are fixed Internet, MAGENTA TV (IPTV/Digital Television), device Sales, B2B Services (Inline Security and others) and device Insurance and Financing.
Who are T-Mobile CZ's main competitors?
Broad incumbents on record are Orange, Swisscom, Deutsche Telekom and T-Mobile Germany. Direct peers are O2 Czech Republic, Vodafone Czech Republic and Liberty Global (UPC Czech Republic). Regional players are Magyar Telekom and T-Mobile Polska. Three (CK Hutchison) is listed as an emerging player.
Does T-Mobile CZ have an API?
No public API is recorded for T-Mobile CZ.