Ameda, Inc.

What Ameda, Inc. does

Ameda, Inc. is a U.S.-based medical device company founded in 1942 by Swedish engineer Einar Egnell, who developed the first hospital-grade electric breast pump and established the vacuum and cycling standards that remain the industry benchmark. The company designs, manufactures, and distributes a full portfolio of breast pumps and lactation accessories serving two primary customer segments: new and expecting mothers (consumer/hospital-to-home) and hospitals, lactation consultants, and healthcare professionals (enterprise/clinical). Core products include hospital-grade multi-user pumps (Pearl, Platinum, Elite) for clinical and rental use, personal-use double electric pumps (GLO Wearable, Mya Joy, Mya Joy PLUS, Finesse, Purely Yours, Mya, Mya Pro), and a manual pump. The technical backbone is the proprietary HygieniKit closed-system with FDA-cleared viral barrier protection, supplemented by the CustomFit flange system covering nipple tunnel diameters from 11mm to 36mm. The company is one of the few WHO Code compliant players in the breastfeeding solutions category.

Ameda monetizes through one-time hardware sales priced from $7.99 for sanitization accessories to $169.99 for the GLO Wearable, with hospital-grade pumps available via rental through insurance and a broad recurring consumables stream (valves, diaphragms, tubing, flanges, storage bags, lanolin, hydrogel pads). Distribution runs through four parallel channels: direct-to-consumer e-commerce on ameda.com with free shipping over $25, insurance/DME provider partnerships enabling no-cost pumps through U.S. health plans (including TRICARE), a global distributor network covering 17+ countries, and direct hospital/enterprise sales. Named hospital customers include NYU Langone, Inova Health System, Baylor Scott & White Health, O'Connor Hospital, and Boca Raton Regional Hospital, with management claiming 1,000+ hospital accounts worldwide. Marketing is content-led (Milk 101 blog, IBCLC-authored educational content in English/Spanish/French) and supplemented by active social media, email, and healthcare-professional outreach programs.

The company is privately held with no disclosed parent, no funding rounds on record, and no acquisitions in the data; ownership commentary suggests long-standing independent or family-controlled status. Operating status is active with current product listings, order processing, and customer support. Ameda competes in a global breast pump market projected to grow from $461.10M (2020) to $890.73M by 2030 at 6.8% CAGR, against better-capitalized competitors in the consumer segment. Recent strategic emphasis is on the wearable category (GLO launch) and expanding CustomFit accessories to deepen consumables revenue around the installed base.

Name

Ameda, Inc.

Legal name

Ameda, Inc.

Website

https://ameda.com

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

1–10 employees

Short description

Ameda, Inc. is a privately held U.S. medical device company founded in 1942 that designs, manufactures, and distributes breast pumps and lactation accessories for new mothers and hospitals worldwide. It pioneered the hospital-grade electric breast pump and holds an FDA-cleared HygieniKit viral barrier system.

Ownership category

akta.pro rank

Product category

Breast Pumps

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Pumps & Pumping Equipment (3561), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Dispensing & Pump Systems (Pumps, Sprayers, Misters, Droppers) (IMALAJAB)

Keywords

• Breast pumps
• Hospital-grade pumps
• Breastfeeding accessories
• Lactation support products
• Breast milk storage

Headquarters

HQ city

Buffalo Grove

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Breast Pump Hardware Sales: Sale of breast pumps including personal pumps (GLO Wearable, Mya Joy, Mya Joy PLUS), hospital-grade multi-user pumps (Pearl, Platinum), and manual pumps. Revenue generated through direct e-commerce sales and insurance reimbursement via DME providers.
2. Accessories and Replacement Parts: Sales of pump parts and accessories including valves, diaphragms, tubing, flanges, flange inserts, storage bottles, cleaning products, and carrying cases.
3. Breast Milk Storage Products: Sales of milk storage bags, bottles, coolers, and warming products for storing and handling expressed breast milk.
4. Hospital-Grade Pump Rentals: Multi-user hospital-grade pumps (Pearl and Platinum) are available for rental through insurance, providing recurring revenue from hospital and home use.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ameda, Inc. designs, manufactures, and sells breast pumps and related breastfeeding solutions for hospital and home use. The core offering spans personal electric breast pumps (wearable, portable, manual) and hospital-grade multi-user pumps, together with accessories and consumables including HygieniKit closed-system kits, CustomFit flanges, milk storage bags and bottles, Cool'N Carry systems, cleaning products, breast care items, and milk warming equipment. The company distributes through direct e-commerce, insurance/DME channels, international distributors, retail partners, and direct hospital sales.

Product overview

Ameda, Inc. offers a comprehensive portfolio of clinically-based breastfeeding solutions spanning from hospital to home use. The product lineup centers on breast pumps as the core offering, including personal use pumps (GLO Wearable, Mya Joy, Mya Joy PLUS, Mya, Mya Pro, Finesse, Purely Yours, Portable Manual) and hospital-grade multi-user pumps (Pearl, Platinum, Elite). The portfolio includes a proprietary HygieniKit closed-system technology with FDA-cleared viral barrier protection, extensive flange and accessory systems (CustomFit flanges, universal soft inserts, spare parts), breast milk storage solutions (bags, bottles, Cool'N Carry system), breast care products (nipple shields, lanolin cream, nursing pads, hydrogel pads), and milk warming equipment. All products are designed to support the breastfeeding journey from initiation through transition to home use, with many items available through insurance coverage.

Differentiator

Problem solved

Functional benefit

Brands

• HygieniKit: FDA-cleared viral barrier technology used in breast pump accessories
• CustomFit
• GLO
• Mya Joy
• Pearl
• Platinum
• Triple Zero Lanolin
• DuoShell
• Cool'N Carry
• Pump'N Protect
• ComfortGel
• MiniFil

Products and services

• Ameda GLO Wearable Breast Pump Wearable double electric breast pump with integrated collection cups that fit discreetly inside a bra for hands-free pumping. Features hospital-grade suction, 15 suction levels across 4 modes, and a rechargeable battery providing up to 100 minutes of use. Targeted at mothers who need portable, discreet pumping.
• Ameda Mya Joy Hospital Strength Portable Electric Breast Pump Portable double electric breast pump with hospital-strength performance for daily or occasional use. Lightweight at 0.5 Lbs, 45dB quiet operation, AC adapter or 4 AA battery power option, and belt clip for portability.
• Ameda Mya Joy PLUS Rechargeable Double Breast Pump Enhanced portable double electric breast pump with built-in rechargeable battery, lanyard for carrying, and hospital-strength performance. Weighs 0.7 Lbs with 45dB quiet operation and USB-C charging.
• Ameda Pearl Hospital Grade Breast Pump Multi-user hospital-grade breast pump with award-winning design, available for rent or purchase. Features quiet 45dB motor, closed system, adjustable suction and cycle settings, integrated dual bottle holders, and 3-year warranty. Weighs 3.3 Lbs. Targeted at hospitals, lactation consultants, and rental customers.
• Ameda Platinum Multi-User Hospital Grade Electric Breast Pump Industry-leading clinical multi-user hospital-grade pump for frequent or exclusive pumping needs. Rental only with serviceable design, 5,000+ suction/cycle combinations, closed system, and 3-year warranty. Weighs 9.75 Lbs with AC power. Targeted at hospitals and home rental customers.
• Ameda Elite Hospital Grade Breast Pump Multi-user hospital-grade breast pump designed for clinical and home rental use with adjustable settings and reliable performance.
• Ameda Portable Manual Breast Pump Lightweight manual breast pump for occasional pumping needs. Portable and affordable option with hand-powered suction for complete control over pumping speed and intensity.
• Ameda Finesse Breast Pump Personal electric breast pump with hospital-grade performance, adjustable settings, and quiet operation for comfortable home or work use.
• Ameda Purely Yours Breast Pump Personal use breast pump designed for occasional and daily pumping needs with adjustable settings.
• Ameda Mya Breast Pump Compact personal use pump with built-in lithium battery providing up to 2 hours of pumping time. Uses a unique pump kit and flange system.
• Ameda Mya Pro Breast Pump Professional-grade personal breast pump with enhanced features for frequent daily use.
• Ameda HygieniKit Universal Kit FDA-cleared viral barrier system with patented Airlock Protection that prevents contamination between the wet and dry sides of the pump. Compatible with all Ameda breast pumps.
• Ameda CustomFit Breast Pump Flanges and Inserts Customizable flange system available in multiple sizes for secure and comfortable fit. Includes 2-piece hard flanges and inserts ranging from 11mm to 21mm nipple tunnel diameters.
• Ameda Pump 'N Protect Milk Storage Bags Pre-sterilized BPA-free breast milk storage bags with double-zipper seal and reinforced seams. 150 bags per box with measurement markings and writable label section.
• Ameda Cool'N Carry Breast Milk Storage System Insulated cooler bag with blue ice packs for transporting and storing breast milk at safe temperatures.
• Ameda CleanEase Microwaveable Steam Sanitization Bags Microwaveable steam sanitization bags for quick and effective cleaning of breast pump parts and baby feeding items. BPA-free, each bag can be used up to 20 times.
• Ameda Washable Skin-to-Skin Nipple Shield for Breastfeeding Ultra-thin flexible silicone nipple shield with cut-out design for skin-to-skin contact during breastfeeding. Available in multiple sizes with a firm nipple center for improved grip.
• Ameda Triple Zero Lanolin Nursing Cream Nipple cream formulated with zero additives, zero preservatives, and zero BPA to soothe tender, sore nipples during breastfeeding.
• Ameda Penguin Breast Milk Warmer Hospital-grade milk warming system for safely warming breast milk to safe feeding temperatures.
• Ameda Universal Breast Pump Travel Bag Carrying case designed for portable Ameda breast pumps, featuring compartments for bottles and electronic devices.
• Hospital-Grade Multi-User Pump Rental Rental service of hospital-grade multi-user breast pumps (Pearl and Platinum) through insurance and DME providers, enabling recurring revenue from hospitals and home use.

Quantifiable outcome

• Trusted by over 1,000 hospitals worldwide
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered regional and core.

• United Medical Trade CompanyregionalChannel Partner/ Reseller/ DistributorDistributor for Florida area (Hallandale Beach, FL) serving 33009 and 33023 zip codes. Contact: [email protected]
• Hudson Pharmacy & SurgicalregionalChannel Partner/ Reseller/ DistributorPlatinum-level distributor in Ossining, NY offering Ameda Platinum hospital-grade pumps
• Serenity Feeding SuppliesregionalChannel Partner/ Reseller/ DistributorElite/Platinum distributor in Chandler, AZ providing Ameda hospital-grade products
• Healthy Horizons Peninsula Breastfeeding CenterregionalChannel Partner/ Reseller/ DistributorBreastfeeding center in Burlingame, CA offering Ameda products (650) 347-MILK
• DayOne BabyregionalChannel Partner/ Reseller/ DistributorBaby boutique retailer in San Francisco and Palo Alto, CA with Ameda products
• Central Medical Supplies LtdregionalChannel Partner/ Reseller/ DistributorUK-based international distributor for Ameda products. Contact: [email protected]
• Midmed Pty LtdregionalChannel Partner/ Reseller/ DistributorAustralia-based international distributor for Ameda products
• Eumedics Medizintechnik GmbHregionalChannel Partner/ Reseller/ DistributorAustria-based international distributor for Ameda products
• Insurance and DME ProviderscoreChannel Partner/ Reseller/ DistributorPartnership network of insurance providers and Durable Medical Equipment (DME) providers enabling mothers to obtain Ameda breast pumps through insurance coverage

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Evenflo Feeding: U.S.-based maker of breast pumps (Evenflo Advanced) and baby feeding accessories. Competes in mid-tier personal pump category with similar retail and insurance/DME distribution channels.
• Medela: Swiss-based global leader in breast pumps and breastfeeding solutions. Directly competes across hospital-grade (Symphony), personal, and wearable pump categories with similar distribution through hospitals, DME/insurance, and DTC channels.
• Spectra Baby USA: U.S.-marketed breast pump brand (S1, S2, 9 Plus) with strong consumer mindshare and direct-to-consumer focus. Competes head-to-head in the personal-use double electric category with Ameda Mya and similar insurance/DME distribution.
• Lansinoh: Direct competitor offering breast pumps, accessories, nipple creams, and nursing pads. Comparable portfolio breadth across pumps and breast care accessories with similar retail and DME distribution.
• Ardo Medical: Swiss medical device company producing hospital-grade (Calypso) and personal breast pumps. Comparable clinical positioning, similar hospital-grade suction technology, and similar DME/hospital distribution channels.

Emerging players

• Haakaa: New Zealand-based brand known for silicone manual breast pumps and accessories. Competes in the manual/silicone pump segment with strong DTC and social media brand presence, partially overlapping Ameda's Portable Manual offering.
• Willow Innovations: Direct-to-consumer wearable breast pump brand (Willow 3.0) with in-bra pump technology. Competes head-to-head with Ameda's GLO in the wearable segment with stronger consumer brand awareness.
• Momcozy: Fast-growing DTC wearable breast pump brand with strong Amazon and social media presence. Competes with Ameda GLO at lower price points and is rapidly gaining share in the wearable category.
• Elvie: VC-backed pioneer of the wearable breast pump category (Elvie Pump). Competes most directly with Ameda's GLO wearable launch and is reshaping consumer expectations for the category with tech-forward design and brand marketing.

Broad incumbents

• Philips Avent: Broad baby products portfolio under Philips including breast pumps (Philips Avent Double Electric). Competes in personal-use pump category but is not specialized in hospital-grade or lactation-only offerings like Ameda.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myameda
• YouTubeyoutube.com/c/amedabreastfeeding
• Facebookfacebook.com/myameda
• Instagraminstagram.com/myameda/?hl=en
• Pinterestpinterest.com/myameda/_created
• LinkedInlinkedin.com/company/about

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ameda, Inc.