DayOne Baby

Name

DayOne Baby

Legal name

DayOne Baby, LLC

Website

https://dayonebaby.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Parental and Workplace Lactation Support Services

NAICS

Child Care Services (62441)

SIC

Services-Health Services (8000)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industry

Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE)

Keywords

• Parental benefits services
• Workplace lactation support
• Lactation consulting services
• Corporate parental benefits
• Parenting education classes

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Lactation Services: DayOne Baby provides employers with a comprehensive suite of parental benefits including hospital-grade breast pump rentals, lactation room care packages, virtual lactation consultations, parenting webinars, career coaching, and manager training courses. Services are sold as customizable bundles or a-la-carte add-ons to corporate clients.
2. Consumer Care Bundles: DayOne Baby Care Bundles include curated care packages with essential products, parenting webinars, and optional virtual lactation consultations. Sold directly to new and expectant parents through their e-commerce platform.
3. Breast Pump Rentals: Hospital-grade breast pumps (Medela Symphony and Ameda Platinum) are rented to both corporate clients for workplace lactation rooms and individual consumers. Provides recurring rental revenue.
4. Parenting Classes: In-person and virtual parenting education classes including Essential Fundamentals for Pregnancy, Mommy & Me series, and Introducing Solids classes. Classes are priced at $180 for series programs.
5. Virtual Lactation Consulting: 1-on-1 virtual appointments with board-certified lactation consultants (IBCLCs) available as add-on to care bundles or as individual purchases.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

DayOne Baby delivers parental support services and workplace lactation programs to both employers and individual parents. For businesses, it provides customizable corporate parental benefits including hospital-grade breast pump rentals, lactation room care packages, portable lactation rooms, manager training, parenting webinars, and career coaching. For consumers, it sells curated care bundles, virtual lactation consultations, and in-person parenting classes taught by IBCLC-certified nurses and parenting experts.

Product overview

DayOne Baby is a service-based company offering a comprehensive suite of parental support products and workplace lactation services. The core offering includes The DayOne Baby Care Bundle (combining care packages, parenting webinars, and optional virtual lactation consulting), paired with corporate lactation solutions including hospital-grade breast pump rentals (Medela Symphony and Ameda Platinum), lactation room care packages, portable lactation rooms, and lactation room design consultation. The company also provides career coaching, manager training courses, and parenting education classes such as Mommy & Me series and Essential Fundamentals for Pregnancy. All services are designed to support new and expecting parents both at home and during their transition back to the workplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospital-Grade Breast Pump Rentals Rental of Medela Symphony and Ameda Platinum hospital-grade breast pumps for corporate lactation rooms and individual consumers, providing stronger and more efficient pumping than consumer-grade units to help sustain and increase milk supply.
• Lactation Room Care Packages

Quantifiable outcome

• 95% retention rate of new mothers in the workplace when companies implement corporate lactation services
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sleep SistersminorStrategic or Co-development Partner · 12 March 2017Sleep Sisters is a sleep consultant service for babies and families. Melissa from Sleep Sisters facilitates sleep workshops at DayOne Baby's Palo Alto and San Francisco locations, providing expert sleep advice for parents navigating time changes and infant sleep challenges.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aeroflow Breastpumps: Durable medical equipment provider specializing in breast pump provision through insurance and employer benefit channels. Closely comparable to DayOne Baby's hospital-grade breast pump rental line, with overlapping employer relationships.
• Ovia Health: Digital family health benefits platform (acquired by Labcorp) covering fertility, pregnancy, and postpartum care for employers and health plans. Overlaps directly with DayOne Baby's lactation and parenting support offerings sold to employer benefit programs.
• The Lactation Network: National network connecting parents with IBCLCs covered by insurance, with employer and health plan partnerships. Comparable to DayOne Baby's virtual and in-person lactation consulting services for breastfeeding parents.
• SimpliFed: Virtual lactation and infant feeding support platform that works with employers, health plans, and TRICARE to deliver IBCLC consultations. Directly competes with DayOne Baby's virtual lactation consulting and employer benefit offerings.
• Maven Clinic: Virtual women's and family health platform offering fertility, pregnancy, postpartum, and lactation support to employers and health plans. Directly competes with DayOne Baby in the corporate lactation and postpartum benefits category while bundling a broader service set.
• Work & Mother: Provider of workplace lactation room solutions, including Mamava pods and on-site support services, sold directly to employers. Closely comparable to DayOne Baby's portable lactation rooms and lactation room design and consultation offerings.
• MilkStork: Breast milk shipping service for traveling and working parents, often bundled into employer parental benefits programs. Addresses the same working breastfeeding parent pain point that DayOne Baby's corporate lactation services target.

Others

• Frida: Consumer baby care and postpartum product brand (e.g., MomFrida, NoseFrida) with growing retail and DTC distribution. Adjacent to DayOne Baby's care bundle product component and the broader new-parent support category.
• Bobbie: DTC infant formula company with a growing employer benefits and pediatrician-focused distribution channel. Operates adjacent to DayOne Baby in the parental support space, particularly for working parents returning from leave.

Emerging players

• Motherly: Digital parenting content, education, and community platform for new and expectant parents, with a growing employer benefits arm. Comparable overlap with DayOne Baby's parenting education, webinars, and direct-to-consumer support offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Day1Baby
• YouTubeyoutube.com/channel/UCUV0b4ydcqRl_rsP2HVN4OA
• Facebookfacebook.com/dayonebaby
• Instagraminstagram.com/dayonebaby
• Pinterestpinterest.com/dayonebaby
• LinkedInlinkedin.com/company/dayone-baby

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DayOne Baby