Silverado Resort and Spa

What Silverado Resort and Spa does

Silverado Resort and Spa is a privately held luxury full-service resort located at 1600 Atlas Peak Road in Napa Valley, California, with roots dating to 1869 and a current headcount in the 251-500 range. The company operates a single-property integrated resort experience centered on overnight accommodations (rooms and suites), a recently renovated 16,000 square foot spa with 15 treatment rooms, two championship 18-hole golf courses supported by PGA and LPGA instruction, tennis and pickleball facilities, a fitness center, a pool complex, and seven-plus food and beverage outlets including Matchplay Kitchen + Bar, Mansion Bar & Terrace, Market & Bakery, Forno Pizza, Boost Café, Burgerdog, The Grill, and in-room dining. Ancillary revenue is generated through bundled packages (3rd Night On Us, Golf Getaway up to 30% off, Play + Recover, Unlimited Tennis or Pickleball) and a club membership program with property-owner rental management.

The go-to-market motion is direct-to-consumer, anchored on the silveradoresort.com website and a toll-free reservations line, with distribution supplemented through Preferred Hotels & Resorts for global reach and OpenTable for restaurant bookings. Customer segmentation is horizontal across five groups: Luxury Leisure Travelers (primary), Corporate Groups and Meeting Planners, Wedding and Celebration Parties (including dedicated Indian/global wedding positioning), Golf Enthusiasts, and Wellness and Spa Seekers. Pricing is unit-based with weekend and weekday tiers; spa services carry a 22% service charge and range from $237.90 for a 50-minute weekday massage to $402.60 per person for an 80-minute weekend couples treatment. Gift card processing runs on the Givex platform.

The underlying technology stack is conventional hospitality infrastructure — a resort property management and booking system powering reservations.silveradoresort.com — with no disclosed AI/ML, proprietary platform, or significant technology differentiation. Brand and awards positioning (AAA Four Diamond, 2024 Golf Digest Best Courses in California, 2025 Distinguished Golf Destination Award) and the Napa Valley location constitute the core competitive assets. The business model is asset-heavy real estate and hospitality operations with diversified revenue streams across rooms, spa, golf, F&B, events, racquet sports, and recurring membership dues.

Name

Silverado Resort and Spa

Legal name

Silverado Resort

Website

https://silveradoresort.com

Company type

Private

Founded year

1869

Operating status

Operating

Headcount range

251–500 employees

Short description

Silverado Resort and Spa is a privately held luxury full-service resort in Napa Valley, California, offering accommodations, a renovated spa, two championship golf courses, racquet sports, multiple dining venues, event spaces, and a membership program to leisure travelers, corporate groups, wedding parties, and wellness seekers.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (71391)

SIC

Hotels & Motels (7011), Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Luxury Golf Resorts (THAGACAH)

akta.pro secondary industry

Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Luxury resort accommodations
• Spa and wellness services
• Championship golf courses
• Wedding and event venues
• Hospitality dining services

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Accommodation Revenue: Rooms and suites revenue from resort guests staying at the property, including various room categories and suite options.
2. Spa Services: Spa treatments and wellness services including massages, facials, body treatments, and couples experiences at the 16,000 square foot Silverado Spa.
3. Golf Operations: Green fees and golf packages for two championship golf courses, including the Golf Getaway Package offering up to 30% off lodging and green fees.
4. Food & Beverage: Multiple dining venues including Matchplay Kitchen + Bar, Mansion Bar & Terrace, Market & Bakery, Forno Pizza, Boost Café, Burgerdog, The Grill, and in-room dining.
5. Event Hosting: Revenue from weddings, corporate events, meetings, and special events including venue rentals, catering, and activity bookings.
6. Racquet Sports: Tennis and pickleball court time, lessons with PGA & LPGA professionals, and unlimited court time packages.
7. Membership Program: Club membership program offering exclusive access, member login portal, and rental management program for property owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Silverado Resort and Spa operates a full-service luxury resort in Napa Valley, California, providing overnight accommodations in rooms and suites alongside an integrated portfolio of on-property amenities. Core offerings include a 16,000-square-foot spa, two championship 18-hole golf courses, tennis and pickleball facilities, multiple dining venues, and event venues for weddings, corporate retreats, and special occasions. Revenue is generated primarily through guest room stays, spa treatments, golf green fees, food and beverage sales, event hosting, and a club membership program.

Product overview

Silverado Resort and Spa is a luxury Napa Valley resort offering an integrated portfolio of hospitality services centered around its accommodations, spa, golf, and dining establishments. The resort features 16 distinct products/services: overnight accommodations (Rooms & Suites), Silverado Spa (a newly renovated 16,000 sq ft facility with 15 treatment rooms), Napa Golf (two championship 18-hole courses with PGA/LPGA instruction), Racquet Sports (tennis and pickleball), Pool, Fitness Center, Kids Activities, Outdoors, Adventures & Events, Meetings & Groups, Weddings, and Special Events. The dining portfolio includes seven distinct outlets: Matchplay Kitchen + Bar (all-day dining), Mansion Bar & Terrace (cocktails with live music), Market & Bakery, Forno Pizza, Boost Café (wellness-focused), Burgerdog, The Grill (fine dining), plus In Room Dining and Chef's Garden. The resort also offers various packages including 3rd Night On Us, Golf Getaway (up to 30% off), Play + Recover, and Unlimited Tennis/Pickleball packages, alongside a membership program for exclusive access.

Differentiator

Problem solved

Functional benefit

Brands

• Silverado Spa: The resort's luxury spa facility featuring 15 treatment rooms, separate men's and women's lounges with sauna, steam, and outdoor whirlpools, plus a shared spa pool with garden seating.

Products and services

• Accommodations (Rooms & Suites) Luxury overnight stays featuring rooms and suites at the Napa Valley resort, with various room types and amenities.
• Silverado Spa A 16,000 square foot spa facility with 15 treatment rooms, separate men's and women's lounges with sauna, steam, and outdoor whirlpools, and a shared spa pool with garden seating. Offers massage treatments, couples massages, body treatments, and skincare services including facials, HydraFacial, and signature treatments.
• Napa Golf Championship golf featuring two 18-hole golf courses, golf lessons with PGA and LPGA instructors, and golf packages including the Golf Getaway Package.
• Racquet Sports (Tennis & Pickleball) Tennis and pickleball facilities including courts, lessons, and professional coaching.
• Meetings & Groups Corporate events, association events, golf outings, and meeting venues with catering and activities services for business clients.
• Weddings Wedding venues and planning services including Napa Weddings, Indian Wedding Venues, and Intimate Weddings, with venues, catering, and activities options.
• Special Events Celebrations, charitable events, and holiday parties with customizable venues and catering.
• Mansion Bar & Terrace Cocktail lounge and terrace offering drinks and appetizers with views, featuring live music events.
• Matchplay Kitchen + Bar All-day dining restaurant and bar offering cocktails and American cuisine.
• The Grill Fine dining restaurant offering upscale American cuisine in Napa Valley.
• Market & Bakery Bakery and market offering fresh, local flavors for breakfast and daily needs.
• Forno Pizza at The Market Wood-fired pizza restaurant offering handcrafted Italian cuisine.
• Boost Café Wellness-focused café offering fresh juices, smoothies, and nourishing snacks supporting a wellness-forward lifestyle.
• Burgerdog Casual dining offering gourmet burgers and casual fare.
• In Room Dining Room service dining available for resort guests.
• Membership Program (The Club at Silverado Resort) Resort membership program offering exclusive access, member login portal, and rental management program for property owners and repeat visitors.

Quantifiable outcome

• AAA Four Diamond rating demonstrates consistent service excellence and quality standards
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Preferred Hotels & ResortscoreChannel Partner/ Reseller/ DistributorSilverado Resort is affiliated with Preferred Hotels & Resorts, a global collection of independent luxury hotels. This partnership provides global distribution, reservation services, and marketing support for the independent resort property.
• OpenTableminorChannel Partner/ Reseller/ DistributorRestaurant reservations are available through OpenTable platform, enabling diners to book tables at Silverado Resort's dining venues including Mansion Bar & Terrace and other restaurants.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Carneros Resort and Spa: Luxury Napa Valley resort offering cottages, spa, multiple dining venues, and event spaces. Comparable to Silverado as a Napa full-service luxury resort targeting affluent leisure travelers, weddings, and corporate groups.
• The Meritage Resort and Spa: Napa Valley resort with on-site spa, vineyard views, multiple restaurants, and meeting/wedding venues. Direct competitor in the Napa luxury resort segment with similar GTM targeting leisure and group bookings.
• Auberge du Soleil: Relais & Châteaux luxury resort in Napa Valley known for fine dining, spa, and wine country experiences. Comparable as a high-AADR Napa luxury resort competing for the same affluent traveler segment.
• Four Seasons Resort and Residences Napa Valley: Calistoga luxury resort with spa, vineyard estate, and residences, opened in 2021. Competes head-to-head with Silverado for premium Napa leisure, wellness, and event demand.
• Meadowood Napa Valley: Historic luxury Napa Valley estate with private residences, dining, and event venues. Comparable heritage luxury property in Napa competing for high-end weddings, retreats, and wine country travelers.
• Bardessono Hotel and Spa: Yountville (Napa Valley) luxury boutique hotel with rooftop spa, multiple dining options, and event spaces. Direct competitor in the Napa luxury segment with a strong wellness positioning.
• Solage, an Auberge Resorts Collection: Calistoga (Napa Valley) luxury resort known for its geothermal spa, wellness programming, multiple dining venues, and event capabilities. Comparable as a Napa full-service luxury resort with integrated spa and wellness focus.

Regional players

• Montage Healdsburg: Sonoma County luxury resort with spa, multiple dining venues, and event spaces. Comparable California wine country luxury resort targeting a similar HNW customer base but operating in the adjacent Sonoma market.

Broad incumbents

• The Ritz-Carlton, Half Moon Bay: Coastal California luxury resort within the Marriott luxury portfolio with championship golf, spa, and extensive event venues. Comparable as a California luxury resort with golf, spa, and group event capabilities.
• The Lodge at Pebble Beach: Iconic California luxury resort renowned for its championship golf courses, spa, dining, and event hosting. Comparable as a destination luxury golf resort competing for affluent leisure and corporate golf travelers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/silveradoresort
• Facebookfacebook.com/silveradoresort
• LinkedInlinkedin.com/company/silverado-resort
• Instagraminstagram.com/silveradoresort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silverado Resort and Spa